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The Consucracy for 2013
In 3 sentences: The document discusses the concept of "consucracy", where consumers have power to dictate market laws through organized consumption. It notes that in China, consumers are increasingly diverse and individualistic, so companies must place the human consumer at the center of their strategies and adapt to how consumers are evolving. The document then describes the services offered by Sinostrat Solutions to help companies understand consumers and adapt strategic plans through insights, creative workshops, testing, and analytics.
The Consucracy for 2013
- 1. China: The consucracy2013 Where the market laws are dictated by consumers
- 2. What does «Consucracy » mean?
- 3. Consucracy is thecombination of two words, from Consumere (Latin) as to "to consume” and Kratos (Ancient Greek), "the power"
- 4. In other words,“Consucracy” is the concept where power belongs to those who consume. As a result, when sufficiently organized, consumers are able to dictate market laws.
- 5. Who are theseconsumers and the next ones ?
- 6. Chapter 1 Live with them to better understand their lives
- 7. In China, seniors(+60) have increased over 30% in the past decade, and are more interested in safe savings or consumption for the well-being of their family
- 8. Most woman gainedemancipation from the “Chinese miracle”, and today are an important prescriber, planner and decision maker
- 9. The “Little Emperor”is predestined to become a major consumer for the next decades and will interact mostly through mobile and digital channels
- 10. The “Generation Y”or “the BaLingHou” (八零后) represents mostly the « early adopters ». Fans of new technologies and latest products, this generation aspires to have personal and professional success. Perceived as the biggest segment in China, representing 50% of the total population, most of the multinational firms are targeting this generation
- 11. The entire familylives in the same home and functions as a cluster of: prescribers, decision makers, consumers… … and so …
- 12. … all theirneeds are closely related
- 13. But should weconsider them as “Consumers with needs” or “Humans with values” ?
- 14. Chapter 2 Place the Human in the center of the core strategy
- 15. China represents astrong united country and people are considered as a unique mass
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- 17. …today the term“unique” has more value to Chinese individuals than anywhere else…
- 18. …and thus “meism”ideology was born, the “one to me”, the “me consumption” based on individualism and placing the consumer in the center of the decision process.
- 19. Quality Culture Channel Innovation Distribution Value Message History Price Design With the Consucracy, the consumer is aware to be part of the brand that he/she loves and decides when and how he/she will interact with it.
- 20. Should we findcustomers for our products or find “The Product” for our customers ? “Apple store syndrome”
- 21. Should we findcustomers for our products or find “The Product” for our customers ? “Apple store syndrome”
- 22. Chapter 3 Fish where the fish are
- 23. “It is notthe strongest of the species that survive, nor the most intelligent, but rather the one most adaptable to change” Charles Darwin
- 24. Today, most of themarketers are asking…
- 25. …how is theconsumer evolving ? and how to adapt our offer?
- 26. …which channel &media should we use to reach our core target ?
- 27. How is itworking ? and What does it looks like ?
- 29. It can sometimesappear very complex but you just need to…
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- 35. At your sidefor 2013…
- 36. Who is SinostratSolutions ?
- 37. « The bestway to predict the future is to invent it together » Julien Charre, CEO
- 38. Founded in 2010in Shanghai
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- 40. Visible information … strategicintelligence & monitoring … invisible information
- 41. …to collect andanalyze information in order to listen the heart of people, and understand the consumer and competitive environment…
- 42. … thus providinginsights for decision makers and model an adaptable strategy.
- 43. Smart marketing … Thecreative workshop
- 44. … to createclever brands and creative strategies …
- 45. … and conceivethe “one to me” because everyone is unique …
- 46. … where everyoneis marketing.
- 47. But also … Customer Relationship Management …
- 48. In order tofind an equilibrium between …
- 49. The customer drivenstrategy that attracts and engage…
- 50. … and thesupply driven strategy to reinforce loyalty
- 51. So how toadapt our business unit web with the Consucracy ?
- 52. It is a360° client driven vision TV Digital Displays Online Video Media & Games Billboards Corporate Websites & E-commerce Print Social Networks Street & PR Blogs & Mobile Microblogs Emails
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- 54. Interests Hobbies Gender Beliefs Marital Status & Culture Age Social Professional Category Habits Computer & devises Consumer Behavior Location The customer life cycle management
- 55. Sinostrat creates tailormade business model because everyone is unique
- 56. Sinostrat creates tailormade business model because everyone is unique Create value one to me Today everyone has too many choices of channels used to find information. The objective is to create a unique strategy for each and cohesive for all media: SNS, microblogs, video sharing, blogs, websites and traditional media
- 57. Business Unit Chapter 4 Our core expertise WEB
- 58. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment
- 59. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations
- 60. Intelligence ,monitoring, Collect information from your competitors, law regulation, Intelligence, monitoring, Collect information from your competitors, law regulation, technologies, product launch, envronnement benchmark technologies, product launch, environment benchmark Business analysis, internal data base, brand image, statistic, Strategic input Business analysis,change management, innovationstatistics, new project, internal database, brand image, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants
- 61. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface
- 62. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface Compose focus groups of target customers and improve the Test Focus group concept through simulations , filmed and supported by professional
- 63. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface Compose focus groups of target customers and improve the Test Focus group concept through simulations , filmed and supported by professional Analyze the test focus group results, concept improvement, Debriefing specifications establishment
- 64. Analytics Story telling CREATIVE Community management WORKSHOP Social listening Web & Mobile Apps SEO/SEM Emailing CONCEPT Viral videos Street Marketing / Events PR TEST FOCUS TV /Show GROUP E-CRM Affiliation and Partnership Management Online advertising display DEBRIEFING Intelligence & Monitoring Web Development Branding
- 65. Chapter 5 Which benefits ?
- 66. Meet & reachthe right audience…
- 67. Understand your competitiveenvironment…
- 68. Be on trackwith up to date technologies
- 69. Control & Protectyour brand: Protect brand equity and customer loyalty from counterfeiting, grey markets, negative buzz and more…
- 70. Engage consumers &grow the community
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- 72. Remodel future strategieswith the closed loop feedback and datamining
- 73. Chapter 6 The leader team
- 74. The Executive Team Aurelien Schlumberger Co-founder & CEO Project Director Co-Founder & CTO Co-Founder & COO French French American Chinese Interests: Interests: Interests: Interests: History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, Fine Technology & Gaming Wines, Travel programming, Cooking Dining
- 75. So…Are you readyto work with us …? Aurelien Schlumberger Co-founder & CEO Project Director Co-Founder & CTO Co-Founder & COO French French American Chinese Interests: Interests: Interests: Interests: History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, Fine Technology & Gaming Wines, Travel programming, Cooking Dining
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- 77. Some partners alreadytrusted us…
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