Embedding user behaviours directly directly into the design process.
In 2011, Nokia wanted to utilize new approaches to product concept development that could uncover consumer behaviours in a more agile and cost effective way compared to traditional ethnographic methods, whilst still leading to the development of rich insights.
Nokia already uses extensive online data for its tracking and analytics functions, but this was the first project to use online methodologies to gather qualitative data and develop insights for generative concept development. The project was a pilot, with a view to including the methodology on the future research agenda. This paper describes the exploration of concept development techniques with online research methodologies, which has now informed Nokia Consumer Intelligence’s approach to online qualitative research.
Written by Sharmila Subramanian, Research Director, Face and Katherine Gough, Head of Ethnographic Resarch, Nokia Design.
Exploring the world of water - The conversation revolution: brands & people d...InSites Consulting
Danone wanted to understand the use of water in daily life and highlight consumer expectations for water consumption in general, in order to determine the main consumer perceived benefits. It was important to focus on the scientific objectives (also afterwards in clinical testing) to prove and understand 4 certain effects of water. The final output Danone was looking for needed to confirm that water can bring real benefits for consumers and to show which benefits would be most impactful in the market when proven. In order to investigate water consumption from different angles, we implemented a ‘fusion research’ design. Fusion research is a research design where multiple (contemporary) research methodologies are combined in order to study a certain research question from different angles. By applying triangulation, a holistic view is achieved around the same solution or marketing problem. Each of the selected methods adds one piece to the final puzzle and serves as input for the subsequent phase.
Exploring the world of water - The conversation revolution: brands & people d...InSites Consulting
Danone wanted to understand the use of water in daily life and highlight consumer expectations for water consumption in general, in order to determine the main consumer perceived benefits. It was important to focus on the scientific objectives (also afterwards in clinical testing) to prove and understand 4 certain effects of water. The final output Danone was looking for needed to confirm that water can bring real benefits for consumers and to show which benefits would be most impactful in the market when proven. In order to investigate water consumption from different angles, we implemented a ‘fusion research’ design. Fusion research is a research design where multiple (contemporary) research methodologies are combined in order to study a certain research question from different angles. By applying triangulation, a holistic view is achieved around the same solution or marketing problem. Each of the selected methods adds one piece to the final puzzle and serves as input for the subsequent phase.
Mobile Age: Open Data Mobile Apps to Support Independent LivingMobile Age Project
We present design insights for developing mobile services for senior citizens which have emerged through substantive engagement with end users and other stakeholders. We describe the aims of the Mobile Age project, and the ideas and rationale for applications that have emerged through a co-creation process. A trusted data platform is proposed along with apps that bring open data and mobile technology to work for an underserved population.
Christopher N. Bull
Will Simm
Bran Knowles
Oliver Bates
Nigel Davies
School of Computing and
Communications,
Lancaster University,
Lancaster, UK
c.bull@lancaster.ac.uk
branknowles9@gmail.com
w.simm@lancaster.ac.uk
o.bates@lancaster.ac.uk
n.a.davies@lancaster.ac.uk
Anindita Banerjee
Lucas Introna
Niall Hayes
Centre for the Study of Technology
and Organisation,
Lancaster University,
Lancaster, UK
a.banerjee2@lancaster.ac.uk
n.hayes@lancaster.ac.uk
l.introna@lancaster.ac.uk
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other
uses, contact the Owner/Author.
Copyright is held by the owner/author(s).
CHI'17 Extended Abstracts, May 06-11, 2017, Denver, CO, USA
ACM 978-1-4503-4656-6/17/05.
http://dx.doi.org/10.1145/3027063.3053244
4.If we are to develop an understanding of culture through ‘feedba.docxtroutmanboris
4.If we are to develop an understanding of culture through ‘feedback’, what does it mean for forms of organisation, aesthetics and practice?
如果我们要通过“反馈”来理解文化,这对组织、美学和实践的形式意味着什么?
Week 9: Feedback and Systems Wednesday, 13.03.2019
Through the application of mechanical and scientific models for the understanding of social and political life, cybernetic theory – in particular notions of feedback – informed the development of many cultural, artistic and political projects in the mid-late 20th century, yet its influence is still under-recognized, especially in contemporary techno-political debates. This session will address cybernetic genealogies of information theory and systems thinking to see how current ideas around ‘planetary computation’ and ‘artificial intelligence’ draw on much longer and more equivocal histories than is often recognised.
6.Hacking is seen as a paradigmatic form of innovation, but also of political resistance and of contemporary knowledge politics. Working through some examples, discuss how these might come together.
黑客行为被视为一种创新的典范形式,但也被视为一种政治阻力和当代知识政治。通过一些例子,讨论它们是如何组合在一起的。
Week 4: The Hacker Wednesday, 06.02.2019
As a figure of the culture industry, the hacker is both symbol of ultimate innovation, of a free- thinking high-skilled rebel, but also as the avatar of destruction and chaos. This lecture will survey some of the claims made around the figure of the hacker, in particular examine Mackenzie Wark's reading of the political economy of hacking as a general theory of the production of the new in 'A Hacker Manifesto'. We will also open up the concept of ‘hacking’ as an intervention into the nuts-and-bolts of a technological system to interventions on the very structures of cognition, as in Catherine Malabou’s concept of neuroplasticity, and a metaphorical cannibalism as post-colonial ‘culture hacking’.
7.The figure of the user has become increasingly important in contemporary culture, how has this come about and what effects does it have?
在当代文化中,用户的形象变得越来越重要,它是如何产生的,产生了什么影响?
Week 2: Users-Things-Machines Wednesday, 23.01.2019
Alongside the consumer, the figure of the user is one of the casts of the culture industry that is most incessantly modelled and pre-figured. As cultural processes are often interwoven with computational and networked digital media and as design might be said to provide if not a general theory of culture but a 'general practice' of entities, processes and events, this lecture traces some of the ways in which users, consumers and audiences have been theorised, created and invented. At the same time, the technologically and ecologically inspired shift in social theory from subjects to objects, from masses to networks, and from people to things means we need to re-visit some of our assumptions about the agents of cultural production, also viewing the production of culture in line with other shifts in social approaches to knowledge, technics and labour.
.
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Supporting The Initial Stages of The Product Design Process: Towards Knowledg...CSCJournals
The creation of new products and services is an everyday activity for many industries, often assisted by professional design studios. It is evident that extensive knowledge is required by designers during the conceptual product design process, matching the complexity of design problems. Techniques based on association, analogy and metaphors are often used to facilitate the process of creative thinking and inspiration leading to new product designs. This paper presents a novel semantic tool, which has been developed to seamlessly assist product designers with knowledge management tasks during information discovery and support the formulation of new product concepts. The technology can be used in combination with a sketching application to support the generation of relevant visual content, helping to stimulate associative thinking, and thus assist creativity at the initial stage of the product design process.
Methods and tools for human centered ICT: from human values to real-life inno...Human Centered ICT
Mulder, I., van Waart, P., Leurs, B. & Choenni, R. Methods and tools for human centered ICT: from human values to real-life innovation. Presented at D-CIS Human Factors day 2008, 10 September 2008.
A Guide to Data Innovation for Development - From idea to proof-of-conceptUN Global Pulse
‘A Guide to Data Innovation for Development - From idea to proof-of-concept,’ provides step-by-step guidance for development practitioners to leverage new sources of data. It is a result of a collaboration of UNDP and UN Global Pulse with support from UN Volunteers.
The publication builds on successful case trials of six UNDP offices and on the expertise of data innovators from UNDP and UN Global Pulse who managed the design and development of those projects.
The guide is structured into three sections - (I) Explore the Problem & System, (II) Assemble the Team and (III) Create the Workplan. Each of the sections comprises of a series of tools for completing the steps needed to initiate and design a data innovation project, to engage the right partners and to make sure that adequate privacy and protection mechanisms are applied.
Delineating Cancer Genomics through Data VisualizationRupam Das
In spite in advances in technologies for working with data, people spend undue amount of time in understanding the data and manipulating it into holistic visualization. Data visualization software for complex dataset such as in cancer genomics (which we have taken as case study) are not able to provide effective visualization for the users. Identification and characterization of cancer detection are important areas of research that are based on the integrated analysis of multiple heterogeneous genomics datasets. In this report, we review the key issues and challenges associated with cancer genomics through exploration of data visualization techniques, interactions and methods, which will in-turn advance the state of the art.
Why User Research is must in Product DevelopmentPuneet Arora
User research deals with understanding the users, their habits and needs in its very basic terms. This analysis leads to better insights about the user(s) and leads to better products.
Please visit: https://in.linkedin.com/in/puneetkum
1Dr. LaMar D. Brown PhD, MBAExecutive MSITUnivEttaBenton28
1
Dr. LaMar D. Brown PhD, MBA
Executive MSIT
University of the Cumberlands
Course: 2019-SPR-IG-ITS530-21: 2019_SPR_IG_Analyzing and Visualizing Data_21
Chapter Readings Reflections Journal
Chapter 1: Defining Data Visualization
Summary
In Chapter 1, the author Mr. Kirk describes about the concept of Data Visualization. Data visualization was defined as the visual analysis and communication of data. The chapter also included the historical background survey definition of data visualization by various other authors.
Also, in the book was a set of fascinating recipes that of the components in that involve in the definition. The type of data that is required to be visually analyzed is important before it is being subjected to further processing before visualization.
Mr. Kirk also emphasized the significance of the art and science of making data analysis a fun filled technical and an analytical reading that encourages the use of human perception to make decisions in assistance of visual treats that come in the form of graphs, pie charts among others. The science of data visualization is defined with the implication of truth, evidence and rules that govern the process of visualizing a set of data that can be quintessential in determining the path of an enterprise or an organization.
Highlights:
Upon reading the chapter 1 in this book that was in depth into data visualization, I was able to grasp essential technical and analytical definitions and can say they are quiet telling in terms of the importance on the concept and visual representation of the definitions. The use of some of the citations was a key indicator that data visualization can be defined in various ways and can assist in technical improvements if used in way that is beneficial to all parties.
Ideas and thoughts:
The chapter was a thorough analysis of the concept. However, I was also keen on looking for live examples of visual tools or results of analysis inculcated in this defining place of the book. The big positive is the use of the concept of science and art that can be implemented in the day to day activities to introduce data visualization in any area and can help in making decisions that can set a trend for the growth of an organization. In terms of the course, it was a great read to write this review journal and can hopefully add a firm base to the things to come.
Application:
The concept of data visualization can be implemented in my current work environment. As an IT personnel, I deal with the network infrastructure and constantly come across large chunk of data that will need to be analyzed for its usage stats, bandwidth, performance and benefits of choosing the hardware or software accordingly. To best impact this, the monitoring tools such a s NetFlow helps us in verifying bandwidth over utilization or underutilization to perform a set of tasks before troubleshooting any related issues. Now, the concept of data visualization can be implemented here ...
Contextual Inquiry: How Ethnographic Research can Impact the UX of Your WebsiteRachel Vacek
A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. We’ll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech onePulsar Platform
"Big data" has been around for a few years now but for every hundred people talking about it there’s probably only one actually doing it. As a result Big Data has become the preferred vehicle for inflated expectations and misguided strategy.
As always, the seed of the issue is in the expression itself. Big Data is not so much about a quality of the data or the tools to mine it, it’s about a new approach to product, policy or business strategy design. And that’s way harder and trickier to implement than any new technology stack.
In this talk we look at where Big Data is going, what are the real opportunities, limitations and dangers and what can we do to stop talking about it and start doing it today.
The problem isn’t your creative… it’s how you get your insightPulsar Platform
Andrew Ho's presentation from his talk entitled “The problem isn’t your creatives… it’s how you get your insight” at Spikes Asia. Andrew discussed how creativity isn’t just the responsibility of advertising agencies.
More Related Content
Similar to Self ethnography for better user experience
Mobile Age: Open Data Mobile Apps to Support Independent LivingMobile Age Project
We present design insights for developing mobile services for senior citizens which have emerged through substantive engagement with end users and other stakeholders. We describe the aims of the Mobile Age project, and the ideas and rationale for applications that have emerged through a co-creation process. A trusted data platform is proposed along with apps that bring open data and mobile technology to work for an underserved population.
Christopher N. Bull
Will Simm
Bran Knowles
Oliver Bates
Nigel Davies
School of Computing and
Communications,
Lancaster University,
Lancaster, UK
c.bull@lancaster.ac.uk
branknowles9@gmail.com
w.simm@lancaster.ac.uk
o.bates@lancaster.ac.uk
n.a.davies@lancaster.ac.uk
Anindita Banerjee
Lucas Introna
Niall Hayes
Centre for the Study of Technology
and Organisation,
Lancaster University,
Lancaster, UK
a.banerjee2@lancaster.ac.uk
n.hayes@lancaster.ac.uk
l.introna@lancaster.ac.uk
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other
uses, contact the Owner/Author.
Copyright is held by the owner/author(s).
CHI'17 Extended Abstracts, May 06-11, 2017, Denver, CO, USA
ACM 978-1-4503-4656-6/17/05.
http://dx.doi.org/10.1145/3027063.3053244
4.If we are to develop an understanding of culture through ‘feedba.docxtroutmanboris
4.If we are to develop an understanding of culture through ‘feedback’, what does it mean for forms of organisation, aesthetics and practice?
如果我们要通过“反馈”来理解文化,这对组织、美学和实践的形式意味着什么?
Week 9: Feedback and Systems Wednesday, 13.03.2019
Through the application of mechanical and scientific models for the understanding of social and political life, cybernetic theory – in particular notions of feedback – informed the development of many cultural, artistic and political projects in the mid-late 20th century, yet its influence is still under-recognized, especially in contemporary techno-political debates. This session will address cybernetic genealogies of information theory and systems thinking to see how current ideas around ‘planetary computation’ and ‘artificial intelligence’ draw on much longer and more equivocal histories than is often recognised.
6.Hacking is seen as a paradigmatic form of innovation, but also of political resistance and of contemporary knowledge politics. Working through some examples, discuss how these might come together.
黑客行为被视为一种创新的典范形式,但也被视为一种政治阻力和当代知识政治。通过一些例子,讨论它们是如何组合在一起的。
Week 4: The Hacker Wednesday, 06.02.2019
As a figure of the culture industry, the hacker is both symbol of ultimate innovation, of a free- thinking high-skilled rebel, but also as the avatar of destruction and chaos. This lecture will survey some of the claims made around the figure of the hacker, in particular examine Mackenzie Wark's reading of the political economy of hacking as a general theory of the production of the new in 'A Hacker Manifesto'. We will also open up the concept of ‘hacking’ as an intervention into the nuts-and-bolts of a technological system to interventions on the very structures of cognition, as in Catherine Malabou’s concept of neuroplasticity, and a metaphorical cannibalism as post-colonial ‘culture hacking’.
7.The figure of the user has become increasingly important in contemporary culture, how has this come about and what effects does it have?
在当代文化中,用户的形象变得越来越重要,它是如何产生的,产生了什么影响?
Week 2: Users-Things-Machines Wednesday, 23.01.2019
Alongside the consumer, the figure of the user is one of the casts of the culture industry that is most incessantly modelled and pre-figured. As cultural processes are often interwoven with computational and networked digital media and as design might be said to provide if not a general theory of culture but a 'general practice' of entities, processes and events, this lecture traces some of the ways in which users, consumers and audiences have been theorised, created and invented. At the same time, the technologically and ecologically inspired shift in social theory from subjects to objects, from masses to networks, and from people to things means we need to re-visit some of our assumptions about the agents of cultural production, also viewing the production of culture in line with other shifts in social approaches to knowledge, technics and labour.
.
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Supporting The Initial Stages of The Product Design Process: Towards Knowledg...CSCJournals
The creation of new products and services is an everyday activity for many industries, often assisted by professional design studios. It is evident that extensive knowledge is required by designers during the conceptual product design process, matching the complexity of design problems. Techniques based on association, analogy and metaphors are often used to facilitate the process of creative thinking and inspiration leading to new product designs. This paper presents a novel semantic tool, which has been developed to seamlessly assist product designers with knowledge management tasks during information discovery and support the formulation of new product concepts. The technology can be used in combination with a sketching application to support the generation of relevant visual content, helping to stimulate associative thinking, and thus assist creativity at the initial stage of the product design process.
Methods and tools for human centered ICT: from human values to real-life inno...Human Centered ICT
Mulder, I., van Waart, P., Leurs, B. & Choenni, R. Methods and tools for human centered ICT: from human values to real-life innovation. Presented at D-CIS Human Factors day 2008, 10 September 2008.
A Guide to Data Innovation for Development - From idea to proof-of-conceptUN Global Pulse
‘A Guide to Data Innovation for Development - From idea to proof-of-concept,’ provides step-by-step guidance for development practitioners to leverage new sources of data. It is a result of a collaboration of UNDP and UN Global Pulse with support from UN Volunteers.
The publication builds on successful case trials of six UNDP offices and on the expertise of data innovators from UNDP and UN Global Pulse who managed the design and development of those projects.
The guide is structured into three sections - (I) Explore the Problem & System, (II) Assemble the Team and (III) Create the Workplan. Each of the sections comprises of a series of tools for completing the steps needed to initiate and design a data innovation project, to engage the right partners and to make sure that adequate privacy and protection mechanisms are applied.
Delineating Cancer Genomics through Data VisualizationRupam Das
In spite in advances in technologies for working with data, people spend undue amount of time in understanding the data and manipulating it into holistic visualization. Data visualization software for complex dataset such as in cancer genomics (which we have taken as case study) are not able to provide effective visualization for the users. Identification and characterization of cancer detection are important areas of research that are based on the integrated analysis of multiple heterogeneous genomics datasets. In this report, we review the key issues and challenges associated with cancer genomics through exploration of data visualization techniques, interactions and methods, which will in-turn advance the state of the art.
Why User Research is must in Product DevelopmentPuneet Arora
User research deals with understanding the users, their habits and needs in its very basic terms. This analysis leads to better insights about the user(s) and leads to better products.
Please visit: https://in.linkedin.com/in/puneetkum
1Dr. LaMar D. Brown PhD, MBAExecutive MSITUnivEttaBenton28
1
Dr. LaMar D. Brown PhD, MBA
Executive MSIT
University of the Cumberlands
Course: 2019-SPR-IG-ITS530-21: 2019_SPR_IG_Analyzing and Visualizing Data_21
Chapter Readings Reflections Journal
Chapter 1: Defining Data Visualization
Summary
In Chapter 1, the author Mr. Kirk describes about the concept of Data Visualization. Data visualization was defined as the visual analysis and communication of data. The chapter also included the historical background survey definition of data visualization by various other authors.
Also, in the book was a set of fascinating recipes that of the components in that involve in the definition. The type of data that is required to be visually analyzed is important before it is being subjected to further processing before visualization.
Mr. Kirk also emphasized the significance of the art and science of making data analysis a fun filled technical and an analytical reading that encourages the use of human perception to make decisions in assistance of visual treats that come in the form of graphs, pie charts among others. The science of data visualization is defined with the implication of truth, evidence and rules that govern the process of visualizing a set of data that can be quintessential in determining the path of an enterprise or an organization.
Highlights:
Upon reading the chapter 1 in this book that was in depth into data visualization, I was able to grasp essential technical and analytical definitions and can say they are quiet telling in terms of the importance on the concept and visual representation of the definitions. The use of some of the citations was a key indicator that data visualization can be defined in various ways and can assist in technical improvements if used in way that is beneficial to all parties.
Ideas and thoughts:
The chapter was a thorough analysis of the concept. However, I was also keen on looking for live examples of visual tools or results of analysis inculcated in this defining place of the book. The big positive is the use of the concept of science and art that can be implemented in the day to day activities to introduce data visualization in any area and can help in making decisions that can set a trend for the growth of an organization. In terms of the course, it was a great read to write this review journal and can hopefully add a firm base to the things to come.
Application:
The concept of data visualization can be implemented in my current work environment. As an IT personnel, I deal with the network infrastructure and constantly come across large chunk of data that will need to be analyzed for its usage stats, bandwidth, performance and benefits of choosing the hardware or software accordingly. To best impact this, the monitoring tools such a s NetFlow helps us in verifying bandwidth over utilization or underutilization to perform a set of tasks before troubleshooting any related issues. Now, the concept of data visualization can be implemented here ...
Contextual Inquiry: How Ethnographic Research can Impact the UX of Your WebsiteRachel Vacek
A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. We’ll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech onePulsar Platform
"Big data" has been around for a few years now but for every hundred people talking about it there’s probably only one actually doing it. As a result Big Data has become the preferred vehicle for inflated expectations and misguided strategy.
As always, the seed of the issue is in the expression itself. Big Data is not so much about a quality of the data or the tools to mine it, it’s about a new approach to product, policy or business strategy design. And that’s way harder and trickier to implement than any new technology stack.
In this talk we look at where Big Data is going, what are the real opportunities, limitations and dangers and what can we do to stop talking about it and start doing it today.
The problem isn’t your creative… it’s how you get your insightPulsar Platform
Andrew Ho's presentation from his talk entitled “The problem isn’t your creatives… it’s how you get your insight” at Spikes Asia. Andrew discussed how creativity isn’t just the responsibility of advertising agencies.
This presentation is all about why we, as humans, share - and how marketers can create content that fills our sharing needs.
It covers the social roles of sharing (social currency, identity formation, and relationship building) and includes case studies to illustrate how brands can use these natural tendencies to get their content shared.
In an article recently published in Research World Magazine and on his Tumblr blog Abc3d, our Chief Innovation Officer, Francesco D’Orazio outlines the challenges facing the social media monitoring industry – and 10 ways to tackle them.
http://abc3d.tumblr.com/post/62887759854/social-data-intelligence
A paper written by Philippa Rose, Andrew Needham and Saul Parker.
This paper describes FACE's innovation process within the crowdsourcing and co-creating process with Axe consumers.
Many questions are being treated including the demands of Unilever's brief for Axe Skin requiring us to satisfy both short and long term innovation objectives across multiple territories, namely the United Kingdom, United States and Japan in a time and cost effective manner, whilst ensuring the innovations were different viable and routed in genuine consumer insight, Would crowd-sourcing and co-creation, either separately or together, help us to deliver on this demanding brief in ways that could not be met by more traditional approaches?
Written by Job Muscroft and Andrew Needham, FACE.
Co-creation is the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
The essential and distinctive point about co-creation is that it brings brands and consumers together on a level footing and at all stages of the process rather than calling the public in for a limited role at a middling or advanced stage in the development of a new product or message.
Increasingly, co-creation is being applied to three specific areas, each raising different issues. These areas are co-creating insights, co-creating ideas and co-creating brands.
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Pulsar Platform
Delivered at the MRS UK New Product Development Conference, March 9th 2011
Many of the largest global businesses are headquartered in the Western world, often with innovation activities centralized and driven directly from these headquarters.
This paper focuses on the differences inherent between these markets based on Faceʼs experience of innovating in developing markets over the last couple of years. It will talk about our experiences gleaned from working in 3 of these BRIC markets specifically – Brazil, India and China, and show the lessons learned about the crucial differences in approach and mentality required to co-create successfully NPD breakthroughs in these markets.
Written by:
Esther Garland, Associate Director, Face and Marilena DʼAmone, CMI Director Emerging Markets, Reckitt Benckiser
How on-line community research can help brands keep their finger on the pulse of shoppers' decision making.
Coca-Cola is one of the world’s strongest brands, delivering consistently high brand equity scores and generating a huge amount of brand love across generations. As the soft drinks market becomes increasingly competitive and diversified, a major challenge for Coca-Cola is ensuring that shoppers continue to actually pick the product up and put it in the supermarket trolley, convenience store basket, the drinks holder in the car, or to open on the bus journey home. In short, the brand faces an on-going challenge to ensure consistent conversion from brand love to purchase and consumption.
This paper outlines some of the approach, some of the learning, and some of the principles from several different studies conducted by Coca-Cola in GB and Ireland between 2008 and 2010.
Written by Philip McNaughton and Beth Corte-Real for Esomar 2011 event.
This is the presentation used in our Viral Video Webinar: Gangnam Style & The Harlem Shake. It covered:
-The two models of viral spread: Top Down vs. Bottom Up
-The 7 common characteristics of viral video
-Influencers vs. communities – which matter more?
-How to measure viral video performance
-And of course… How to maximise the shareability of your own video content
Success in the "Pull Economy" means understanding that a number of significant business principles have changed. In a hyper connected world information flows much faster and more freely. Organisations as a result are subjected to a growing level of collective intelligence and value creation from outside the company's walls brought on by the increased collaboration of customer/consumers, consumers, employees and suppliers in what is now a much larger ecosystem of data, conversation, innovation and participation. There needs to be a knowledge framework to help companies manage this transformational change and maximise as much value from it in a way that benefits the business and the customer/consumer.
Social data mining beyond keywords, Francesco D’Orazio @abc3d @ Big Data London, O’Reilly Strata Conference Special, October 1st 2012 and to Big Data World Congress London, November 7th 2012
Co-Creation allows companies to take the innovation process and turn it on its head. This methodology allows brands to take advantage of the growth of participatory culture and consumer influencers to navigate new market landscapes.
Insight Generation in a simple 3 step process. This was originally presented to students at Oxford University's Said Business School as part of a two-part series on co-creation that we do every year.
This is a story about insights, specifically about augmenting qualitative insights by adding a layer of social media on top. View this presentation to see how you can validate qualitative research insights on a mass scale using social media analysis.
Data Visualisation is a key tool in a any researcher’s toolbox nowadays. But since graphic methods were first designed and then revisited with the introduction of computers, we kind of stopped questioning data visualisation in terms of the real value that’s adding to our research and our ability to produce new knowledge.
Now with Big Data and the Real-Time web we are entering a whole new phase in the history of data Visualisation. New challenges lie ahead and new methods are being devised, so we felt compelled to look into it again to try and focus on how exactly data visualisation really helps us make sense of complexity.
Fresh from our presentation at BigDataWeek London last night, here’s a quick intro to the 10 reasons why we like visualising data.
As brands are increasingly focusing on “publishing” content on the web, and building communities of people who engage with and share that content, the question remains, exactly what impact does that earned engagement have on brand equity and product purchase.
This whitepaper will put forward a method not only to track engagement but to understand how that engagement actually impacts perceptions and behavior.
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Pulsar Platform
The objective of the O2 Brand Graph pilot was to mine social media data in a way that would allow us to connect it to audience studies.
This presentation is an initial exploration of how we can use social media to augment a segmentation model with real-time data. Instead of tracking contents by keywords (“horizontal” tracking – any content mentioning specific keywords and keyphrases), we looked into mining social media contents and behaviours by audiences (“vertical” tracking – any content generated from a set of sources, regardless of the features of the content).
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.