This document discusses how to qualify business-to-business (B2B) leads in social media. It outlines trends in social media that provide more accurate profile data and insight into users' interests. This enables acquiring higher quality leads. The document then discusses a three step process: awareness, engagement, and qualification. Awareness involves establishing an online presence and defining what a company offers. Engagement centers on generating and sharing content to build a following. Qualification determines if leads have budget, authority, needs, and timing to make a purchase. Keys to qualifying leads are assessing budget, authority, needs, and timing.
Digital breakfast with Jack presentation deckZoe Cheng
Jack Morton Hong Kong held a Digital Breakfast at sky100, ICC. Our expert Jonathan Wade, Head of Digital Practice of CMG and Guy Parsonage, Managing Director of Jack Morton Hong Kong shared his insights and trends on the of use of Digital within Brand Experience.
Here is the deck from our breakfast!
Thank you for those who have attended and for those who haven’t we hope to see you at our next breakfast or event.
Should you have questions regarding this topic, please contact me at zoe_cheng@jackmorton.com.hk
Digital breakfast with Jack presentation deckZoe Cheng
Jack Morton Hong Kong held a Digital Breakfast at sky100, ICC. Our expert Jonathan Wade, Head of Digital Practice of CMG and Guy Parsonage, Managing Director of Jack Morton Hong Kong shared his insights and trends on the of use of Digital within Brand Experience.
Here is the deck from our breakfast!
Thank you for those who have attended and for those who haven’t we hope to see you at our next breakfast or event.
Should you have questions regarding this topic, please contact me at zoe_cheng@jackmorton.com.hk
Presentation made at the IDC Customer Experience event by Jorge Teixeira da Silva, Business Intelligence Unity Director at DRI. Universidade Nova de Lisboa, 21 June 2012.
Enterprise 2.0 – adding a social layer to SharePointJacobs Australia
Yianni Achele talks about the out-of-the-box capabilities of SharePoint, and shows with the integration of applications such as NewsGator, Yammer, telligent and jive, SharePoint can deliver a "best of breed" social media platform.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Case Study: How a B2B SaaS platform is transforming itself into a media company
We’re winning the battle for creating engaging content for a multiscreen user experience. Learn how Critical Media is using content discovery, social sharing & analytics to drive their Search & Social strategies. We’ll review the impact of traditional and digital strategies on Search & Social and why broadcast is still King. In this case study, you’ll learn how to produce content (owned media) that your consumers are interested in and earn more qualified visitors to your site.
Presented by: Dane Wiseman, Digital Marketing Manager, Critical Mention
www.bdionline.com
Brief overview of how social media helps with various business functions like business content creation, customer service, CRM, decision making, community listening, content monitoring.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
Presentation made at the IDC Customer Experience event by Jorge Teixeira da Silva, Business Intelligence Unity Director at DRI. Universidade Nova de Lisboa, 21 June 2012.
Enterprise 2.0 – adding a social layer to SharePointJacobs Australia
Yianni Achele talks about the out-of-the-box capabilities of SharePoint, and shows with the integration of applications such as NewsGator, Yammer, telligent and jive, SharePoint can deliver a "best of breed" social media platform.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Case Study: How a B2B SaaS platform is transforming itself into a media company
We’re winning the battle for creating engaging content for a multiscreen user experience. Learn how Critical Media is using content discovery, social sharing & analytics to drive their Search & Social strategies. We’ll review the impact of traditional and digital strategies on Search & Social and why broadcast is still King. In this case study, you’ll learn how to produce content (owned media) that your consumers are interested in and earn more qualified visitors to your site.
Presented by: Dane Wiseman, Digital Marketing Manager, Critical Mention
www.bdionline.com
Brief overview of how social media helps with various business functions like business content creation, customer service, CRM, decision making, community listening, content monitoring.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
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When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
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This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
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This talk was presented at Oxon Digital.
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DMA 2012 Qualifying B2B Social Leads
1. Qualifying B2B
Leads in Social
Nick Fugaro
Founder, CEO
nfugaro@vivastream.com
+1 732 687 0957
Confidential | Draft for Discussion Purposes Only Sept 2012
2. B2B Leads (the old way)
The leads are weak….. YOU’RE WEAK
3. And once you had a lead, it was really
hard to close….
• Took time
• Took $$
• Took these:
12. Awareness Engagement Qualification
Marketing Automation
RTE program
enablement
Social CRM
Business needs
identified
data integrated
social CRM
system
13. Awareness Engagement Qualification
Download our free
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17. Awareness Engagement Qualification
Budget
Authority
Need
T iming
18. Keys to qualification
Budget Do they have money to spend?
Authority Are you talking to the decision
maker?
Need What problems do they need
to solve?
Timing Are they ready to buy?
20. Data and Lead Generation based on Topic
All users who
indicate that they
are interested in the
topic are tracked as
leads
Individuals who click on
content or banners are
tracked as leads
21. Detailed View of data
Vivastream provides Conferences with user-level detail of all activity occurring on
Vivastream, including check-ins, topical interest selection, page views, content
downloads, and user-generated content like comments or ratings.
When permissible, we also pull in relevant content from 3 rd party social networks like
Twitter.
User summary
Session check-in detail
24. Awareness
Get out there. List your company on all relevant social
networks, and define what your company (and your thought
leaders) can help with.
Show up. Listen. Converse.
Define your Follow relevant Create and share
company’s social topics and groups relevant content
identity
25. Engagement
Social engagement is about turning followers into customers
Social engagement centers around great content and smart
people. Generate and share interesting content and thought-
provoking opinions, and people will follow..
Follow. Opt-In. Invite.
Create compelling Capture opt-in to Engage community to
reasons to get unlock additional join webinars,
people to follow channels download content,
(content & experts attend events, win
are good ones) steakknives