The document provides financial projections for a two-year period for a new live music venue called 2Live Venue. It includes forecasts for quarterly and annual income statements, cash flows, capital expenses, marketing budgets, and unit-level sales projections. The projections show positive net income and cash flows by the second year as sales increase quarter-over-quarter. Capital expenses are primarily upfront in the pre-launch period with ongoing expenses focused on marketing, operations, and payroll.

1. 2Live Venue
Year One Year Two
Pre-Launch Q1 Q2 Q3 Q4 Quarter 1 Quarter 2 Quarter 3 Quarter 4 Y1 Total Y2 Total 2-Year Total
$0 $374,579 $499,438 $317,351 $466,142 $499,438 $525,450 $492,155 $508,803 $1,657,510 $2,025,846 $3,683,356
Capital expenses $353,484 $29,500 $0 $0 $0 $42,600 $0 $0 $0 $0 $42,600 $42,600
Salaries and wages $84,067 $126,100 $126,100 $126,100 $126,100 $157,625 $157,625 $157,625 $157,625 $504,400 $630,500 $1,134,900
Employee benefits $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll taxes $12,610 $18,915 $18,915 $18,915 $18,915 $23,644 $23,644 $23,644 $23,644 $75,660 $94,575 $170,235
Accounting Services $1,025 $1,025 $1,025 $1,025 $1,025 $1,025 $1,025 $1,025 $4,100 $4,100 $8,200
Rent $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $8,000 $32,000 $32,000 $64,000
Maintenance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $4,000 $4,000 $8,000
Legal $9,000 $375 $375 $375 $375 $375 $375 $375 $375 $1,500 $1,500 $3,000
Insurance $1,217 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $1,825 $7,300 $7,300 $14,600
Utilities $1,000 $1,500 $1,700 $1,800 $1,500 $1,500 $1,700 $1,800 $1,500 $6,500 $6,500 $13,000
Internet & public wifi $1,995 $175 $175 $175 $175 $175 $175 $175 $175 $700 $700 $1,400
Telephone service $75 $75 $75 $75 $75 $75 $75 $75 $75 $300 $300 $600
Filing fees $450 $0 $0 $0
Postage and shipping $250 $0 $0 $0
Marketing $14,758 $8,015 $889 $3,100 $2,753 $6,700 $842 $3,200 $780 $14,757 $11,522 $26,279
Travel $2,500 $2,500 $2,500 $2,500 $2,500 $10,000 $10,000 $10,000 $300 $10,000 $30,300 $40,300
Entertainment $3,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $6,000 $6,000 $12,000
Bank Fees $0 $0 $0 $0
$0 $0 $0
$0 $0 $0
$484,905 $200,505 $164,079 $166,390 $165,743 $256,044 $207,786 $210,244 $197,824 $667,217 $829,297 $1,496,514
Operating Profit (484,905) 174,074 335,359 150,961 300,399 243,394 317,665 281,911 310,979 960,793 1,153,949 $2,114,742
Provision for taxes 0 9,574 18,445 8,303 16,522 13,387 17,472 15,505 17,104 52,844 63,467 $116,311
(484,905) 164,500 316,914 142,658 283,877 230,008 300,193 266,406 293,875 423,044 1,090,482 1,513,526
Is this number positive?
Year Two
INCOME (NET SALES)
EXPENSES
TOTAL EXPENSES
NET PROFIT
Income Statement
Year 1
FORECAST SUMMARY

2. Investment Amount ($) Equity Offered (%)
Private Investor $750,000 15%
Contribution Amount ($) Equity Retained (%)
Owner 85%
Total Capital Raised EQUITY OWNERSHIP
%
$750,000 15%
$0 85%
$750,000 100%
Outside Investors
Owners
TOTAL
Capital Investment
aka "Shark Tank" Page
Investor Name
Owner Name
TOTAL INVESTMENTS
The Total Investment Amount (Capital) should be
theamount of thelargest negative number on
your Cash Flow Statement (theamount of cash
you need to eliminateany and all negative cash
balances throughout thetwo years whileyour
business is breaking even.
Are you raising capital from an investor? If so, enter theamount you'll
need from them here. Then enter thepercentage of your company
If you chooseto raise smaller amounts of capital with crowdfunding
donations, remember that the$ is donated and no equity % is given
away.
START HERE and decide how much ofthe total will come from your
own money. This sends a positivepsychological signal to investors
that you believe in your idea. In addition, thesesharks assume that
themore money you invested, the harder you will work to makethe
business a success.
COME BACK LATER and enter theamount ofequity you own, after
you've decided how much equity you'll begiving up to an investor.

3. Pre-Launch Year 1 Year 2
$14,984 $1,500 $1,500
$65,000 $2,000 $5,500
$220,000 $15,000 $24,500
$12,500 $975 $1,075
$24,500 $1,225 $1,225
$16,500 $8,800 $8,800
$353,484 $29,500 $42,600
Company Vehicles
Research and Development Costs
TOTAL
Capital Expenses
Capital Expenses
Office Equipment, Furniture, and Supplies
Remodeling Needs
Industry Specific Supplies and Technical
Equipment
Licensing Needs (liquor license etc)

4. Pre-Launch Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Starting Balance $0 $125,095 $299,377 $633,183 $781,648 $1,080,035 $1,323,119 $1,587,578 $1,865,841
Cash Ins
Net sales $374,579 $499,438 $317,351 $466,142 $499,438 $525,450 $492,155 $508,803
Investments $750,000
Loans
Interest income $208 $499 $1,055 $1,303 $1,800 $2,205 $2,646 $3,110
Owner contributions $0
TOTAL CASH INS $750,000 $374,787 $499,937 $318,407 $467,445 $501,238 $527,656 $494,801 $511,912
Cash Outs
Operating expenses $484,905 $200,505 $164,079 $166,390 $165,743 $256,044 $207,786 $210,244 $197,824
Loan payments
Tax payments $0 $0 $2,052 $3,551 $3,315 $2,110 $5,411 $6,293 $7,457
Contingency fund $140,000
Owner's draw (Entrepreneur) $50,000 $50,000
Investor's draw
Other:
Other:
Other:
Other:
Other:
Other:
TOTAL CASH OUTS $624,905 $200,505 $166,131 $169,941 $169,058 $258,154 $263,197 $216,537 $255,281
CASH AT END OF MONTH 125,095 299,377 633,183 781,648 1,080,035 1,323,119 1,587,578 1,865,841 2,122,473
Year 1 Year 2
Cash Flow

5. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Brochures, flyers, Mobile signs, bus/metro signs, billboards $3,500 $3,500
Samples, premiums, logo merchandise, "swag"
Print: newspaper, magazines
Television, radio $4,000 $2,400 $2,500 $2,700 $2,200 $13,800
Television, radio
Banner Ads, Paid Search Engine Marketing $212 $212
Paid Facebook promotions, Twitter ads, Linkedin ads $1,000 $1,000
Social media contests, Deal-of-the-day: Groupon, Google Offers, LivingSocial $480 $615 $600 $842 $780 $3,317
Tweetups, Meetups
Sticker bombing, flyposting, Flashmobs, streetart
Street teams, campus promotions, Crowd-sourced ads $2,400 $1,689 $4,089
Launch party, Memberships, meetings, Entertaining Clients $4,000 $3,000 $7,000
Wrapped vehicles, food trucks, booths, exhibits, signs $1,000 $889 $1,064 $1,000 $1,000 $4,953
Design, development, programming
Maintenance, hosting, domains $300 $300
Marketing, Public Relations $1,580 $1,580
Branding, Advertising $1,286 $1,286
$14,758 $8,015 $889 $3,100 $2,753 $6,700 $842 $3,200 $780 $41,037
Year Two
Total
Trade Shows, Events, Street Promotions
Website
Professional Assistance & Consultants
TOTAL
Marketing Budget
Purpose
(optonal)
Tangible Marketing
Media Advertising
Social Media Marketing
Guerilla & Viral Marketing
Networking & Client Development Activities
Purpose/Strategy Key: (Optional)
PB: Personal Branding
BA: Brand Awareness/Brand Building
SP: Product/Service Sampling, Trial
L&R: Brand Loyalty/Customer Rewards
Pre-Launch
Year One

6. Net Income indicator 1,513,526
Cash Flow indicator
Year One Year Two 2-Year Total
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Total Total 1 2 3 4 5 6 7 8
slope
Unit Volume 17280 23040 14640 21504 23040 24240 22704 23472 76,464 93,456 169,920 $668 $23,040 $14,640 $21,504 $23,040 $24,240 $22,704 $23,472 22804 7 3,257.71
Unit Price $20 $20 $20 $20 $20 $20 $20 $20 - - Q2 vs. Q1 Q3 vs. Q2 Q4 vs. Q3 Q1 vs. Q4 Q2 vs. Q1 Q3 vs. Q2 Q4 vs. Q3
Cost per Unit Sold $0.03 $0.03 $0.03 $0.03 $0.03 $0.03 $0.03 $0.03 - - 33% -36% 47% 7% 5% -6% 3%
Gross Sales $345,600 $460,800 $292,800 $430,080 $460,800 $484,800 $454,080 $469,440 $1,529,280 $1,869,120 $3,398,400 LINEST SLOPE L/S
(Cost of Goods Sold) $518.40 $691.20 $439.20 $645.12 $691.20 $727.20 $681.12 $704.16 Sales growing over time? 1 2241.476 3,258 1
(Commission Percentage) 15% 15% 15% 15% 15% 15% 15% 15% - - 36% overall rate
Net Sales $293,319 $391,092 $248,507 $365,020 $391,092 $411,462 $385,389 $398,425 $1,297,938 $1,586,369 $2,884,307 points for this dynamic (allocation) 25%
your growth points 25%
Unit Volume 12441.6 16588.8 10540.8 15482.88 16588.8 17452.8 16346.88 16899.84 55,054 67,288 122,342 Perfectly Exponential L/S = 2
Unit Price $3 $3 $3 $3 $3 $3 $3 $3 - Perfectly Linear L/S = 1
Cost per Unit Sold $1 $1 $1 $1 $1 $1 $1 $1 - This Forecast L/S = 0.69
Gross Sales $37,325 $49,766 $31,622 $46,449 $49,766 $52,358 $49,041 $50,700 $165,162 $201,865 $367,027 As a proportion out of 100% 34%
(Cost of Goods Sold) $12,442 $16,589 $10,541 $15,483 $16,589 $17,453 $16,347 $16,900 points for this dynamic (allocation) 75%
(Commission Percentage) 0% 0% 0% 0% 0% 0% 0% 0% - - - your growth points 26%
Net Sales $24,883 $33,178 $21,082 $30,966 $33,178 $34,906 $32,694 $33,800 $110,108 $134,577 $244,685
YOUR TOTAL POINTS % 51%
Total Points Possible 20
Unit Volume 5184 6912 4392 6451.2 6912 7272 6811.2 7041.6 22,939 28,037 50,976 Your Total Points 10
Unit Price $25 $25 $25 $25 $25 $25 $25 $25 - - -
Cost per Unit Sold $3.25 $3.25 $3.25 $3.25 $3.25 $3.25 $3.25 $3.25 - - -
Gross Sales $129,600 $172,800 $109,800 $161,280 $172,800 $181,800 $170,280 $176,040 $573,480 $700,920 $1,274,400
(Cost of Goods Sold) $16,848 $22,464 $14,274 $20,966 $22,464 $23,634 $22,136 $22,885
(Commission Percentage) 50% 50% 50% 50% 50% 50% 50% 50% - - -
Net Sales $56,376 $75,168 $47,763 $70,157 $75,168 $79,083 $74,072 $76,577 $249,464 $304,900 $554,364
Total Unit Volume 34,906 46,541 29,573 43,438 46,541 48,965 45,862 47,413 154,457 188,781 343,238
Total Gross Sales $512,525 $683,366 $434,222 $637,809 $683,366 $718,958 $673,401 $696,180 $2,267,922 $2,771,905 $5,039,827
(Total Cost of Goods Sold) $29,808 $39,744 $25,254 $37,094 $39,744 $41,814 $39,164 $40,489 $131,900 $161,212 $293,112
(Total Commissions Paid) $108,138 $144,184 $91,617 $134,572 $144,184 $151,694 $142,082 $146,888 $478,512 $584,848 $1,063,359
Total Net Sales $374,579 $499,438 $317,351 $466,142 $499,438 $525,450 $492,155 $508,803 $1,657,510 $2,025,846 $3,683,356
Assumptions:
Merchanside (locked) 30% of ticket buyers buy merchandise
Beverages (changeable) 72% of ticket buyers buy an average of 1 beverages
Beverage Industry Average for U.S. Bar & Nightclub (estimate)
65% order drinks most to all the time with males ordering more frequently than females. Surprisingly, Millennials order less frequently than older consumers
http://www.nciaa.com/content.aspx?page_id=22&club_id=160641&module_id=29898
The average consumer order 2.3 drinks per occasion with males ordering more than females and Millennials ordering more than the older consumers.
Year One Year Two
Year Two
Total: All Products/Services
Sales Projections
Year One
Ticket Sales
Beverages
Merchandise
FORECAST SUMMARY