1. Net Income indicator
Cash Flow indicator
Q1 Q2 Q3 Q4 Q1 Q2
Unit Volume 7200 7920 8640 9360 10080 9360
Unit Price $20 $20 $20 $20 $20 $20
Cost per Unit Sold $0.03 $0.03 $0.03 $0.03 $0.03 $0.03
Gross Sales $144,000 $158,400 $172,800 $187,200 $201,600 $187,200
(Cost of Goods Sold) $216.00 $237.60 $259.20 $280.80 $302.40 $280.80
(Commission Percentage) 15% 15% 15% 15% 15% 15%
Net Sales $122,216 $134,438 $146,660 $158,881 $171,103 $158,881
Unit Volume 5040 5544 6048 6552 7056 6552
Unit Price $8 $8 $8 $8 $9 $9
Cost per Unit Sold $1 $1 $1 $1 $1 $1
Gross Sales $40,320 $44,352 $48,384 $52,416 $63,504 $58,968
Year Two
Sales Projections
Year One
Ticket Sales
Beverages
2. (Cost of Goods Sold) $5,040 $5,544 $6,048 $6,552 $7,056 $6,552
(Commission Percentage) 0% 0% 0% 0% 0% 0%
Net Sales $35,280 $38,808 $42,336 $45,864 $56,448 $52,416
Unit Volume 2160 2376 2592 2808 3024 2808
Unit Price $15 $15 $15 $15 $15 $15
Cost per Unit Sold $3.25 $3.25 $3.25 $3.25 $3.25 $3.25
Gross Sales $32,400 $35,640 $38,880 $42,120 $45,360 $42,120
(Cost of Goods Sold) $7,020 $7,722 $8,424 $9,126 $9,828 $9,126
(Commission Percentage) 50% 50% 50% 50% 50% 50%
Net Sales $12,690 $13,959 $15,228 $16,497 $17,766 $16,497
Total Unit Volume 14,400 15,840 17,280 18,720 20,160 18,720
Total Gross Sales $216,720 $238,392 $260,064 $281,736 $310,464 $288,288
(Total Cost of Goods Sold) $12,276 $13,504 $14,731 $15,959 $17,186 $15,959
(Total Commissions Paid) $34,258 $37,683 $41,109 $44,535 $47,961 $44,535
Total Net Sales $170,186 $187,205 $204,224 $221,242 $245,317 $227,794
Assumptions:
Merchanside (locked) 30% of ticket buyers buy merchandise
Beverages (changeable) 70% of ticket buyers buy an average of 1 beverages
Beverage Industry Average for U.S. Bar & Nightclub (estimate)
65% order drinks most to all the time with males ordering more frequently than females. Surprisingly, Millenni
http://www.nciaa.com/content.aspx?page_id=22&club_id=160641&module_id=29898
Total: All Products/Services
Merchandise
3. The average consumer order 2.3 drinks per occasion with males ordering more than females and Millennials ordering m
4. (187,914)
Year One Year Two 2-Year Total
Q3 Q4 Total Total 1 2
12240 13680 33,120 45,360 78,480 $668 $7,920
$20 $20 - - Q2 vs. Q1
$0.03 $0.03 - - 10%
$244,800 $273,600 $662,400 $907,200 $1,569,600
$367.20 $410.40 Sales growing over time?
15% 15% - - 90%
$207,768 $232,211 $562,195 $769,963 $1,332,159 points for this dynamic (allocatio
your growth points
8568 9576 23,184 31,752 54,936 Perfectly Exponential
$9 $9 - Perfectly Linear
$1 $1 - This Forecast
$77,112 $86,184 $185,472 $285,768 $471,240 As a proportion out of 100%
Year One
Year Two
FORECAST SUMMARY
5. $8,568 $9,576 points for this dynamic (allocatio
0% 0% - - - your growth points
$68,544 $76,608 $162,288 $254,016 $416,304
YOUR TOTAL POINTS %
Total Points Possible
3672 4104 9,936 13,608 23,544 Your Total Points
$15 $15 - - -
$3.25 $3.25 - - -
$55,080 $61,560 $149,040 $204,120 $353,160
$11,934 $13,338
50% 50% - - -
$21,573 $24,111 $58,374 $79,947 $138,321
24,480 27,360 66,240 90,720 156,960
$376,992 $421,344 $996,912 $1,397,088 $2,394,000
$20,869 $23,324 $56,470 $77,339 $133,808
$58,238 $65,089 $157,585 $215,823 $373,408
$297,885 $332,930 $782,857 $1,103,926 $1,886,784
rprisingly, Millennials order less frequently than older consumers
7. 3 4 5 6 7 8
slope
$8,640 $9,360 $10,080 $9,360 $12,240 $13,680 13012 7 1,858.86
Q3 vs. Q2 Q4 vs. Q3 Q1 vs. Q4 Q2 vs. Q1 Q3 vs. Q2 Q4 vs. Q3
9% 8% 8% -7% 31% 12%
LINEST SLOPE L/S
Sales growing over time? 1 1375.762 1,859 1
overall rate
oints for this dynamic (allocation) 25%
our growth points 25%
Perfectly Exponential L/S = 2
Perfectly Linear L/S = 1
his Forecast L/S = 0.74
As a proportion out of 100% 37%
Year One Year Two
8. oints for this dynamic (allocation) 75%
our growth points 28%
YOUR TOTAL POINTS % 53%
otal Points Possible 10
Your Total Points 5
9.
10. Brochures, flyers, Mobile signs, bus/metro signs, billboards $0
Samples, premiums, logo merchandise, "swag"
Print: newspaper, magazines
Television, radio
Television, radio
Banner Ads, Paid Search Engine Marketing
Paid Facebook promotions, Twitter ads, Linkedin ads
Social media contests, Deal-of-the-day: Groupon, Google Offers, LivingSocial
Tweetups, Meetups $5,000
Sticker bombing, flyposting, Flashmobs, streetart
Street teams, campus promotions, Crowd-sourced ads $5,000
Launch party, Memberships, meetings, Entertaining Clients
Wrapped vehicles, food trucks, booths, exhibits, signs
Design, development, programming
Maintenance, hosting, domains
Marketing, Public Relations
Branding, Advertising
$10,000
TOTAL
Marketing Budget
Purpose
(optonal)
Tangible Marketing
Media Advertising
Social Media Marketing
Guerilla & Viral Marketing
Networking & Client Development Activities
Purpose/Strategy Key: (Optional)
PB: Personal Branding
BA: Brand Awareness/Brand Building
SP: Product/Service Sampling, Trial
L&R: Brand Loyalty/Customer Rewards
Pre-Launch
Trade Shows, Events, Street Promotions
Website
Professional Assistance & Consultants
11. Q1 Q2 Q3 Q4 Q1 Q2 Q3
$2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,250
$1,600 $1,600 $1,600 $1,600 $1,750 $1,750 $2,200
$4,000 $4,000 $4,000 $4,000 $4,150 $4,150 $4,450
Year One Year Two
22. Investment Amount ($)
Private Investor $200,000
Contribution Amount ($)
Owner $500,000
Total Capital Raised
$200,000
$500,000
$700,000
Outside Investors
Owners
TOTAL
Capital Investment
aka "Shark Tank" Page
Investor Name
Owner Name
TOTAL INVESTMENTS
The Total Investment Amount (Capital) should be
theamount of thelargest negative number on
your Cash Flow Statement (theamount of cash
you need to eliminateany and all negative cash
balances throughout thetwo years whileyour
business is breaking even.
23. Equity Offered (%)
25%
Equity Retained (%)
75%
EQUITY OWNERSHIP
%
25%
75%
100%
Capital) should be
ative number on
eamount of cash
all negative cash
years whileyour
Are you raising capital from an investor? If so, enter theamount
you'll need from them here. Then enter the percentage of your
If you chooseto raise smaller amounts of capital with crowdfun
donations, remember that the$ is donated and no equity % is g
away.
START HERE and decide how much ofthe total will come from
own money. This sends a positivepsychological signal to invest
that you believe in your idea. In addition, thesesharks assume t
themore money you invested, the harder you will work to mak
business a success.
COME BACK LATER and enter theamount ofequity you own, af
you've decided how much equity you'll begiving up to an invest