Bob Samuels provides strategic marketing analytics, client and partner development, demand generation, and financial ROI optimization services. He specializes in continuous risk monitoring, audit and preparation, forecasts and modeling, benchmarking KPIs, and data discovery from sources such as accounting software, structured and unstructured content, images, sensors, and machine/log files. His analytics skills include dashboards, business intelligence, predictive modeling using machine learning, and prescriptive analytics applied across industries such as finance, manufacturing, telecom, retail, government, and healthcare.

1. Accounting & Audit Analytics
Bob Samuels - Data - Magnum

2. Bob Samuels
The TechConnectr – www.techconnectr.com
Cell: 408-206-5858
Strategic * Marketing Analytics * Client & Partner Door Opening * Demand Generation & Nurturing * Financial ROI Optimization
Continuous Monitoring Risk Awareness & Mitigation Fraud, Abuse, & Waste
Detection Audit & Prep Forecasts & Modeling Benchmarking KPIs Customer
Relevance & Value Integrated Normalized Data Patterns & Outliers Data Discovery
Revenue Optimization Machine-Learning
Corporate Structured Data
Structured / Unstructured
Content Management
Data as a Service
Web Content / Search
3rd Party Data – semi-structured
Images / Video
Mobile / Location
Sensors / RFID / Satellite
Machine / Log Files
Customer Personalization
Digital Mktg / eCommerce
Healthcare / Bioscience
Insurance / Risk Mgmt
Investment Management
Telecom / Utilities
IT & Operations
Manufacturing / Logistics
Oil & Gas Exploration
Government & Defense
Business Intelligence
Dashboards / KPIs
Data Discovery
Descriptive Analytics
Statistical Packages
Predictive Analytics
Machine Learning
Prescriptive Analytics
Decision Management
Graphs / Visualization
Hardware & Infrastructure
Natural Language Processing
ETL / ELT
Data Integration
Data Governance
Marshalling
MapReduce
Databases
Hadoop / In-Memory
Distributed File Systems
Financial Applications – Review of Patterns & Outliers
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS

3. Accounting Software – Cloud-Based
http://diversity.net.nz/intacct-launches-new-ui-and-rolls-out-srp/2011/12/06/

4. 4 ©2014
Waste
Abuse Fraud
Why is Internal Audit so Hard?
… Looking for Waste, Abuse, & Fraud

5. Big Data Requires Big Data Audit Analytics
The haystack has
gotten a lot bigger
• Traditional
structured data
• Unstructured data
o Documents
o Email
o Web content
o Social Media
Thanks to Hadoop
& Massive Parallel
Processing
• Query and
retrieval times are
short
• Cost of even
massive storage
is very low
Many predictive
modeling
techniques can also
be applied to
structured and
unstructured data
• Models become
more accurate
New techniques
for unstructured
data based on
NLP (natural
language processing)
& Ontology
• Sentiment analysis
5 ©2014

6. Focus on Social Media Risks*
*Risk also arises from other
types of unstructured and
semi-structured data:
 Email
 Internal documents
 Images stored centrally or
on users machines
6 ©2014

7. Social Media Risks
Source: 2014 Internal Audit Capabilities and Needs Survey Report, Protiviti
7.3
6.6
5.6
4.9
4.9
4.0
5.5
6.1
6.9
2.9
0 1 2 3 4 5 6 7
“They gave me financial aid then I cancelled
all my classes and kept the money”
“Sit in at the Chancellor’s Office at 3:00”
“Can’t believe how much I made on eBay today”
“Professor X is such a perv”
“Did you hear we’re losing accreditation.
Don’t sign up next term.”
“I found out they’re cutting my budget.
I’m going to the union before this gets out”
“I’ll fix them. I put a virus on the lab computer.”
“The instructor said I could make money
after school fixing cars in the auto shop”
“I just downloaded a bunch of student
financial data from the finance system”
“Joe sold me the answers to tomorrow’s test”
7 ©2014

8.  Personal Computers
 Electronic
Spreadsheets
 The end of hand
calculation
 ERPs –data in
one place
 Database
analysis
 Age of Rules
 Predictive
Analytics
 Statistical Insights
 True Predictive &
Continuous Audit
 Social media,
text, image
 Improved
accuracy
 Cost effective
continuous audit
The Age of Smart CAATs
You Don’t Need to be a Data Scientist, Just
a Smart CAAT Tool User
8 ©2014

9. Source: Word Cloud created from ecosystem maps via http://www.tagxedo.com
Ecosystem Maps
Big Data & Analytics

10. BI Platform / Reporting
OSS
Visualizations
Unstructured / Search
Indexing / Metadata
Search
NLP
Hadoop Analytics
Hadoop Dev Platforms / Automation
HDFS
Predictive Analytics
THE CONFUSING WORLD OF BIG DATAAPPLICATIONSTOOLSDATAMANAGEMENT
STRUCTURED UNSTRUCTURED
Transactional
DB
OSS
High Performance
Analytical DB
NewSQL
Enhancement
Distributed
NoSQL
Graph Document
Key Value /
Column
Enterprise
Apps
Internet
Apps
Social Media Web Content Mobile Devices Camera / DVR Sensors / RFID Logfiles
Hadoop
aaS
HDFS Alternatives
DBaaS
HANA
GraphDB
Filesystem
EMR
Text / Sentiment Analysis
Data as a Service
Data
Warehouses
vFabric L
Drill
Vertical Market Applications
Impala
Messaging Optimization Data Integration / CEP
OSS
IMDG
Redshift
Based on Source: Perella Weinberg Partners
AI
DATASOURCESDATAPROCESSINGDATAANALYTICSAPPLICATIONS

11. Source: CapGemini: http://www.capgemini.com/sites/default/files/technology-blog/files/2012/09/big-data-vendors.jpg
4 Main Buckets: Data Acquisition; Structuring/Indexing; Analytics; Applications
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS

12. Source: http://blog.softwareinsider.org/wp-content/uploads/2013/04/Screen-Shot-2013-04-25-at-2.48.29-PM.png
- Applications & Tools
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS

13. Source:
APPLICATIONS
DATA SOURCES
DATA PROCESSING
DATA ANALYTICS

14. Big Data Landscape
http://www.bigdatalandscape.com/
DATA ANALYTICS
DATA PROCESSING
DATA SOURCES
APPLICATIONS

15. Source: http://www.bigdatalandscape.com/
APPLICATIONS DATA ANALYTICS
DATA SOURCES
DATA PROCESSING

16. Source: http://wikibon.org/wiki/v/Big_Data:_Hadoop,_Business_Analytics_and_Beyond
More Slices of the Key Technologies Involved ..
* Next Gen Data
Warehouse
DATA PROCESSING APPLICATIONSDATA ANALYTICS

17. Source: Sqrrl: http://blog.sqrrl.com/post/46306669352/sqrrls-take-on-the-big-data-ecosystem
DATA ANALYTICS
DATA PROCESSING

18. Big Data Open Source Tools
Source: http://www.bigdata-startups.com/open-source-tools/

19. Source: http://www.forbes.com/video-specials/industry-atlas.html?VID=24891553 & Wikibon
The Big Boys will eat up the pure-play Big Data providers soon
Forbes & Wikibon

20. Data Sources
Sources
• Corporate Structured Data
• Structured / Unstructured
• Content Management
• Data as a Service
• Web Content / Search
• Social Media
• Images / Video
• Mobile / Location
• Sensors / RFID / Satellite
• Machine / Log Files
Examples Examples

21. Infrastructure
Technology
• Hardware & Infrastructure
• Natural Language Processing
• ETL / ELT
• Data Integration
• Data Governance
• Marshalling
• MapReduce
• Databases
• Hadoop / In-Memory
• Distributed File Systems
Examples Examples

22. https://cloudblueprint.wordpress.com/category/vendor-strategies/salesforce-com/
Infrastructure
Cloud

23. http://reference180.com/launch-save-
money?code=m5p0r6#
Updated from 12/12

25. Technical Skill Sets
http://practicalanalytics.wordpress.com/2013/11/06/data-science-and-analytics-outsourcing-vendors-models-steps/
http://en.wikipedia.org/wiki/Benford's_law

26. Analytics
Types
• Dashboards / KPIs
• Business Intelligence
• Data Discovery
• Descriptive Analytics
• Statistical Packages
• Machine Learning
• Predictive Analytics
• Prescriptive Analytics
• Decision Management
• Graphs / Visualization
Examples Examples

27. Source: http://www.xmind.net/m/LKF2/
Analytics
Skill Sets & Data Sources - R

28. Increasing Value of Data
Data- BI – Predictive - Prescriptive
PrescriptivePredictiveBiz IntelligenceData Mining
Source: IBM

29. Another way to look at Analytics Levels
Dash
Boards
Analytics
Prescriptive
Pivots
Predictive
http://practicalanalytics.wordpress.com/2011/05/01/the-vendor-landscape-of-bi-and-analytics/

31. Business Intelligence Analytics / Visualization
Big Data BI & Analytics/Visualization
Solution Providers
Oracle Essbase Laurén

32. *(NICE)
*(SAP)
Predictive Analytics
Solution Providers
Predictive Analytics
Solution Providers

33. Applications
Digital Marketing & Client Retention
Sources: http://graphicriver.net/item/digital-marketing-doodle-elements-set/5861147
http://www.jigsawcommunications.co.uk/index.php?p=digital-marketing

34. Other Applications
Vertical / Horizontal
• Customer Personalization
• Digital Marketing / eCommerce
• Healthcare / Bioscience
• Insurance / Risk Management
• Investment Management
• Telecom / Utilities
• IT & Operations
• Manufacturing / Logistics
• Oil & Gas Exploration
• Government & Defense
Examples Examples
Source: http://cloudtimes.org/wp-content/uploads/2011/11/Clouds.cloudtimes.png

35. Applications: Example Solutions & Verticals
Verticals (& Horizontals) Solution - Predictive / Prescriptive
Finance & Insurance * Fraud Detection / Risk Management
IT & Operations * Resource Optimization
Manufacturing & Tracking * Resource Optimization
Telecom & Utilities Resource Optimization
Transportation & Logistics * Resource Optimization
Product Management * Resource Optimization
Retail * Revenue & Customer Experience
Investment Management Optimization / Risk Management
Government & Defense * Risk Management
eCommerce / Digital Marketing * Targeting / Personalization
Media & Entertainment Targeting / Personalization
Mobile & Location * Targeting / Personalization
Natural Resources & Exploration Patterns / Causalities
Healthcare & Life Sciences * Patterns / Causalities

36. Applications
Example Vertical and ‘Horizontal’ SaaS Applications

37. About Me
Bob Samuels, Consulting – TechConnectr, Data-Magnum