Business Analytics services

1. Business Analytics
Services
Marc Rodríguez Martinez
Marketing Assistant
BARCELONA | MADRID | SAN FRANCISCO

2. 22
1 DatKnoSys
2 Business Analytics services
3 Value Proposition
Index of Contents

3. DatKnoSys’ Mission
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND REGISTRY, PRICES,…
Specialized in helping companies in the process of business decision making.
DatKnoSys merges internal and external data in order to enrich the information .
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY BUSINESS
SALES, Nº COSTUMERS,
ADVERTISING INVESTMENT ,…
POSTS IN SOCIAL MEDIA, BLOG ,
SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
PRESS RELEASES,…
EXTERNAL DATA
3

4. Business Analytics services
4
Customer Intelligence
Marketing Analytics
Risks
Web Analytics
Social Media Analytics

5. Business Analytics services – Customer Intelligence
5
• Definition and implantation KPIs (brand awareness, churn,
satisfaction, ROI.. ).
• Strategic and tactical segmentation of customers.
• Reports and deserters recovery.
• Customers’ evolution prediction.
• Gain of new customers.
• Customers’ retention.
• Shopping basket analysis.
• Customer life cycle.

6. Business Analytics services – Marketing Analytics
6
• Segmentation.
• Cross-selling and up-selling.
• Analysis and optimization of marketing campaigns.
• Business opportunities detection.
• Geomarketing.

7. Business Analytics services – Risks
7
• Customers segmentation.
• Risk customer analysis, credits and policies.
• Portfolio management.
• Risk management.
• Cost estimation’s complaints.

8. Business Analytics services – Web Analytics
8
• Metrics and reports implantation and definition.
• Traffic analysis and recommendations oriented to
objectives.
• Contents and conversations optimization.
• Combined dashboards and reports (online-offline).
• Search engines marketing optimization.
• Internal search engine optimization.
• Recommendation systems.

9. Business Analytics services – Social Media Analytics
9
• Follow of social media accounts.
• Competitive Intelligence.
• Sentiment analysis.
• Users behaviour analysis.

10. Some proposals: Customers segmentation
10
• Customers segments’ identification based in purchase recency,
frequency and monetary value (RFM).
• Segment analysis and composition.
• Follow customers movement between segments.
• Segment marketing strategy definition.

11. . Some proposals: Web Analytics
11
• Product sales analysis, conversion and profitability with actions
proposal.
• Product recommendation system adapted to users and segments
promoting up-selling and cross-selling.
• SEM optimization: keywords analysis and optimization of the invest
plan in SEM.

12. Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the market data
We provide a clear overview
to understand what are happening
We suggest you
the actions that you can realize
Let you decide
with the maximum information
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13. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
¡Thank you!
We are at your service
Marc Rodríguez| Marketing Assistant
mrodriguez@datknosys.com
www.datknosys.com
© DatKnoSys Inc. ( Data Knowledge Systems) – All rights reserved
BARCELONA | MADRID | SAN FRANCISCO