BIG DATA IS EVERYWHERE! Today we produce around five Exabyte every two days … and this is accelerating. The intelligent devices, what we call the internet of things, promise to be the next big explosion. Explore evolution of data and new opportunities for analytics. www.sas.com

1. The Evolution of Data and New
Opportunities for Analytics
Steve Holder
National Practice Leader – SAS Canada

2. » We are not:
» An Airline
» An Elite Fighting Unit
» Software as a Service
Who is SAS?

3. Who is SAS?
» We are:
- A 38 year old software company
- The market leader in analytics
- Empowering business with The Power to
know allowing them to :
· Anticipate Opportunity
· Take Action
· Drive Impact

4. EVOLUTION OF DATA
» WE’VE GROWN OVER THE LAST 60 YEARS

5. Then the Apps emerged…data grew at an incredible pace
EVOLUTION OF DATA

6. BIG DATA…IS EVERYWHERE
• Internet – Social Media
• Customer Interactions
• Bank Transactions
• Financial Feeds
• Telecommunications
• Sensors
• Intelligent Devices
….and many more

7. Democratization of IT
Data Discovery
“Big Data”
Data Scientists
Information as an Asset
INESCAPABLE TRENDS

8. Big Data
Analytics
Internet of Things
0
500
1000
1500
2000
2500
3000
3500
Big Data
Analytics
Internet of Things
VALIDATION

9. VALIDATION
“Retailers exploiting data analytics could increase their operating margins by more than 60 percent”
- McKinsey Global Institute
“US healthcare sector could reduce costs by 8 percent”
- McKinsey Global Institute
“Big Data Analytics spending will grow by 30%”
- IDC Predictions 2014

10. 2.7 ZB2013
Mega
Giga
Tera
Peta
Exa
Zetta
Yotta
Bronto
SO HOW BIG IS BIG DATA
7.9 ZB2015
Gigabyte

11. WHERE’S BIG DATA TODAY
» Rapid growth of data
8 TB/day
40 TB/hour
52 PB/day

12. ANALYTICS
an·a·lyt·icsˌanəˈlidiks/ noun
Analytics is the discovery and communication of meaningful
patterns in data. Especially valuable in areas rich with recorded
information, analytics relies on the simultaneous application
of statistics, computer programming and operations research to
quantify performance. Analytics often favors data visualization to
communicate insight.
- Wikipedia 2015

13. ANALYTICS
Analytics solve business problems by exploring an
idea with data.
- Steve Holder

14. ANALYTICS
Explore and
Get Value Now
Relationship
Idea
Difference
Trend
PredictionIdeaIdea

15. CHALLENGE
• Monitoring Electronic Submersible Pump (ESP) Efficiency and
Well Performance for deep sea drilling in the Gulf of Mexico.
• ESP’s are 1500 horsepower pumps operating some 8,000 feet
below sea level.
• They pump oil 14-15,000 feet from below the ocean floor
• Failure of one of these pumps = $2M/day
• Platform generates 100K barrels/ day

16. CHALLENGE
• Consumer mobile phone market is saturated
• Highly competitive landscape with rising acquisitions costs
• Customers offer more data than ever and expect intimacy
• Leverage data to drive relationships and links with customers
• Ability identify high influence customers
• Target offers and actions for them
• Retain them and their network (reduce churn)

17. Questions and Answers
Steve Holder
National Practice Lead
416.508.2690
steve.holder@sas.com
Visit to learn more: http://www.sas.com