The document discusses various internet tools and their implications for marketing, including Web 2.0 technologies like Flickr, Meez, Second Life, and Wikipedia. It provides examples of how marketers could utilize these tools, such as using product photography and tagging on Flickr, product placement and branded virtual goods on Meez and Second Life, and brand management and reciprocal linking on Wikipedia. The presentation aims to show marketing students how they can leverage these new internet features in their future careers.