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Social Media Demystified

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Danielle A. Jones-Hunte
Danielle A. Jones-Hunte

Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!

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Social Media Demystified A Presentation by Danielle A. Jones
y R U here?
 
This is y I am here...
Social Media... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let's Learn from a PRO ,[object Object]
Social Media Defined :    “ Social media is an umbrella term referring to websites that allow the user to create, edit and upload information that may be accessed/ viewed by www users.
[object Object],[object Object]
Fastest growing segment on social media....
 
Social Media Growth ,[object Object],[object Object]
 
 
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One thing to remember is that blogs are so much more than just text. What Southwest does best is mix up their media. They use written articles, videos, photos, polls and surveys to capture the interest of their many readers. They often lead with images to draw in the reader, a great strategy for any business blog
 
DAJ's Blogging Tips for Business ,[object Object]
Be personal
Be engaging
Listen...
tag & anchor your messages ( keywords )
Link it, like it, Tweet it, Feed it
 
World's 2nd Largest Search Engine
You Tube Tips ,[object Object],[object Object],[object Object],[object Object]
Invest for success & showcase your customers Link to your Facebook/ Blog/ Call to action Encourage investor stories FROM customers
User applicable and user generated content on multiple customized channels. http://m.youtube.com/#/watch?v=-mrIGysYHOg
 
 
 
I love Analytics
I love Privacy Settings (images from 33 rockers)
I love For cheap & simple geotargetted ads
 
I love For Apps and MOBILE Apps
Can Social Media Work for Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Predictive Practitioner ,[object Object],[object Object],[object Object],[object Object]
Tied to existing activities to engage new audiences ,[object Object],[object Object],[object Object],[object Object]
Social Media Champion ,[object Object],[object Object],[object Object],[object Object]
Risks of Being a Social Media Champion ,[object Object],[object Object],[object Object],[object Object]
No experience No Credibility No product No customers Research + Product Positioning + Real Life Examples + KYC + Monitoring & Evaluation = Success Creative Experimenter: NOTHING TO LOSE Customer you tube contest Information sharing Random thoughts Partnering with bloggers
Be bold with Calls to Action on Facebook. Ask and you Shall Receive.
 
x x x x MOBILE PLATFORMS
 
y mobile is a game changer ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stay Connected ,[object Object],[object Object],[object Object],[object Object]

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Social Media Demystified

  • 1. Social Media Demystified A Presentation by Danielle A. Jones
  • 2. y R U here?
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  • 4. This is y I am here...
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  • 7. Social Media Defined :    “ Social media is an umbrella term referring to websites that allow the user to create, edit and upload information that may be accessed/ viewed by www users.
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  • 9. Fastest growing segment on social media....
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  • 15. One thing to remember is that blogs are so much more than just text. What Southwest does best is mix up their media. They use written articles, videos, photos, polls and surveys to capture the interest of their many readers. They often lead with images to draw in the reader, a great strategy for any business blog
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  • 21. tag & anchor your messages ( keywords )
  • 22. Link it, like it, Tweet it, Feed it
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  • 24. World's 2nd Largest Search Engine
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  • 26. Invest for success & showcase your customers Link to your Facebook/ Blog/ Call to action Encourage investor stories FROM customers
  • 27. User applicable and user generated content on multiple customized channels. http://m.youtube.com/#/watch?v=-mrIGysYHOg
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  • 31. I love Analytics
  • 32. I love Privacy Settings (images from 33 rockers)
  • 33. I love For cheap & simple geotargetted ads
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  • 35. I love For Apps and MOBILE Apps
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  • 41. No experience No Credibility No product No customers Research + Product Positioning + Real Life Examples + KYC + Monitoring & Evaluation = Success Creative Experimenter: NOTHING TO LOSE Customer you tube contest Information sharing Random thoughts Partnering with bloggers
  • 42. Be bold with Calls to Action on Facebook. Ask and you Shall Receive.
  • 43.  
  • 44. x x x x MOBILE PLATFORMS
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Editor's Notes

  1. Wilson, Parise & Weinberg
  2. Each Project has a clear business objective We can measure each project’s objective with existing metrics:
  3. July 13 – August 13 2011 – 931,000 page views 2500 costumes sold – in 1 week. Online sales – 1 hour. Hair It Is – busiest sales days are days the page is updated