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Creative Social Presents - FUCK THAT'S GOOD 8 feb 2012
This document provides a summary of a presentation on creative inspiration and storytelling. It discusses how stories are turning people on right now across many mediums like books, films, games, TV ads, and more. Stories can be told across different media channels, like a story that began with blogs, continued with digital displays, and ended on YouTube. The best stories are the ones people remember, especially older people who have lived longer and accumulated more stories. The presentation aims to find a great undiscovered story by interviewing older people in a beach town. It promotes harnessing creativity and social networks to make positive change in the world.
Creative Social Presents - FUCK THAT'S GOOD 8 feb 2012
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- 8. CS Presents... F**K THAT’SGOOD What’s Turning Us On Right Now.
- 9. @sebroyce @directnewideas @sankywashere @sandoz @simonchristine
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- 44. BAD THINGS &OPPOSITES THE OTHER SIDES OF INSPIRATION
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- 49. PERSONALITY TICKS ORGASMS (ORTHE LACK OF) GAY EXPERIENCE DRUG FREAKOUTS
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- 51. A THIN LINEBETWEEN LOVE AND HATE MANNERS GETS YOU EVERYWHERE
- 52. (SOMETIMES) IT’S BESTTO NEVER MEET YOUR HEROES OR HERO
- 53. WILL DESIGN FORCASH THE CREATIVE DRUG DEAL
- 54. THE MAD MENMOMENT FOR ALL TO SEE
- 55. THERE SEEMS TOBE A BLACK MAN IN MY ADVERT EXCUSE ME
- 56. CREATIVES DON’T CARRYTHE WORK TAKE DOWN THE IVORY TOWER
- 57. $135 MILLION &THE DEATH OF THE INTERNET
- 58. TRY NOT TOBE A... RUDE SEXIST RACIST THIEVING ILL INFORMED PERVERT
- 59. TRY NOT TOBE A... RUDE SEXIST RACIST THIEVING ILL INFORMED PERVERT BUT DON’T BE A WALLFLOWER.
- 60. UNDERSTANDING WHAT NOTTO DO IS OFTEN MORE USEFUL THAN KNOWING WHAT TO DO
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- 63. STOP BEING TRAPPED CREATE UNSAFE IDEAS STAY CHILDISH AND KEEN STOP TALKING & MAKE STUFF
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- 66. INVENTED BY THEFRENCH CHEMIST GEOGES LECLANCHE IN THE LATE 1860’S. AT THE TIME THIS INVENTION WAS VERY IMPORTANT AND HELPED THE START OF THE INDUSTRIAL REVOLUTION. IT ALLOWED PEOPLE WITH PORTABLE ELECTRICITY.
- 67. IN CHEMISTRY OPPOSITESALLWAYS ATTRACT
- 68. Paradoxical Intention Sweating OutYour Fears An example was given in Frankl’s book Man’s Search for Meaning. A young physician who had a fear of perspiring. His anticipatory anxiety of perspiration actually caused him to excessively sweat around certain individuals. Frankl advised the patient to use paradoxical intention, by deliberately showing people how much he could sweat. When the patient tried this, he was able to permanently free himself of a 4-year-old phobia, within one week.
- 74. THE FUTURE OFOPPOSITES...?
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- 81. THERE IS NOREASON ANYONE WOULD WANT A COMPUTER IN THEIR HOME. - KEN OLSEN, 1977
- 82. EVERYONE WILL HAVEA COMPUTER IN THEIR POCKET
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- 84. Visionaries see afuture of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney. Do our computer pundits lack all common sense?
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- 88. 3 BILLION PEOPLEARE ONLINE 5 BILLION+ HAVE MOBILE PHONES WE LIVE FOR THE FIRST TIME IN HISTORY IN A WORLD WHERE BEING PART OF A GLOBALLY INTERCONNECTED GROUP IS THE NORMAL CASE CLAY SHIRKY shirky.com/weblog
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- 95. OPPOSITES - F***THEIR GOOD
- 96. THANKS/LOVE SANKY NOW GO DO THE OPPOSITE
- 98. F**K that's good. What’sturning us on right now.
- 99. There is onething turning us on
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- 101. Anything creative tellsa story.
- 102. There are theobvious ones. Book Films Gam
- 103. And the notso obvious ones. Yet they all tell them in the same
- 104. TV Ads Text Beginning. Middle. End.
- 105. Posters Beginning. Middle. End.
- 106. Concerts Beginning. Middle. End.
- 107. TV Shows Beginning. Middle. End.
- 108. And ‘stories’ arebecoming even more associated with our lives with facebook now
- 109. Brands too are associating themselves with them.
- 110. And as ateam we try to tell great stories all the time.
- 111. Stories can workwell when split across different Media Channels Beginning. Middle. End.
- 112. The latest storywe told did just that. Pottermore Beginning. Middle. End.
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- 114. Middle - Digitaldisplay
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- 116. So we wantedto finish by telling you a great story.
- 117. But you allknow the best ones.
- 118. The internet meansthat every good story, no matter what form it
- 119. We wanted toshow you something new.
- 120. A story youhadn't seen before.
- 121. So this isour story about finding a great undiscovered story.
- 122. We started bythinking.
- 123. The best storiesare the ones people remember.
- 124. And the longeryou live, the more stories you have.
- 125. And if youare old, the stories that you do have are the ones that have stayed with you for a
- 126. So we decidedto speak to the older generation.
- 127. So we wentto Weston-Super-
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- 133. And this isthe best story we
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- 136. THIS IS NOTCALLED THE SCIENCE OF BEARDS
- 140. C A RLS AG AN
- 141. “ BILLIONS, BILLI O NS , B I L L I O N S , T RILL IONS , T RI L L I O N S...”
- 142. MEGA CH UR C H A megachurch is a church having 2,000 or more in average weekend attendance. The Hartford Institute's dat abase lists m ore t h a n 1 , 3 0 0 su ch Pro testant ch u rc h e s i n t h e United States. According to that data, approximately 50 churches on the list have attendance ranging from 10, 0 0 0 to 4 7 ,0 00
- 143. L awrence Kra u s s " E v ery ato m in your body came from a s t ar th at exploded . And the atoms i n yo ur le ft hand p robably came from a d i ff ere n t star than your right hand. I t real ly i s the most poetic thing I k no w abou t ph ys ic s. Yo u are al l s t a rdu st. Yo u co u ld n't be here if stars hadn't exploded. Because the elements, t he c a rbo n, nitrogen, oxygen, iron, all the things that matter for evolution weren't created at the beginning of time. They were crea ted i n th e nuclea r fur naces of s ta r s . An d the only way they could g e t i nt o your b od y i s if the stars w e re kin d en ou gh to explode. So f orge t Jesus. T he stars died s o yo u cou l d be h e re t oday."
- 148. W h en y o u ’ re s c i e n t i f i c a l l y l i t e r a t e , the world looks differen t to you . It’s a particular way of questio ning wh at you s ee and h ear. Neil deGrass e Tyso n
- 150. LAW OF CONSERVATION O F E NERGY Energy in a system may take on various forms (e.g. kinetic, potential, heat, light). The law of conservation of energy states that energy may neither be created nor destroyed. Therefore the sum of all the energies in the system is a constant.
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- 156. We are allKhaled Said
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- 164. Time’s Person ofthe Year 2011
- 165. Making a difference • The business of business is to serve the needs of society. • The rewards of good service are profits. • Big business has got away with it, relying on our feelings of helplessness. • But the tools of protest can change that. • They are also the tools to create a fairer world. • And you are the people who understand them • CREATING opportunities for collaboration
- 166. It could havebeen you
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- 168. The rise ofthe creek
- 169. Amnesty - Garbergs,Sweden
- 170. Publicis - dePaull Trust
- 171. Creeks • Understand technology and where it meets people • Understand brands and understand ideas • Can make change happen through engagement • But you don’t have to be a creek.You just need to be creative. • That means someone who solves problems.
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- 181. 4 reasons fordoing good work • 1. It makes us feel good • 2. NFP clients let us be innovators • 3. It shows commercial clients what is possible • 4. We can change the world
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