As our world becomes increasingly connected and digital, we struggle to find ways to weave the human element in our daily experiences. Whatever you learned about web and user experience might be wrong, and you may actually be doing more harm than good. We will discover how governments, big corporations, Hollywood and game designers have learned how to separate pleasure from happiness to create more meaningful experiences for their fans and followers. The end results could save humanity (or at least make us a little happier).

1. Michael Kraabel @kraabel Architecting Happiness

2. A Quick Survey We’re going to conduct a

3. Everyone Stand Up Pretty Please

4. Have a Cell Phone Sit down if you don’t

5. Does Not Have Texting Sit down if your cell phone You have a crappy phone

6. Does Not Have Email Sit down if your cell phone

7. Does Not Have Web Sit down if your cell phone

8. Does Not Have Apps Sit down if your cell phone

9. Computing Power Ok, you (y’all) have too much

10. According to the current Top 10 Android Linpack results, a tweaked Motorola Droid is capable of scoring 52 Mflop/s which is over 15 times faster than the 1979 Cray 1 CPU. Mflop = Millions of floating point operations per second Useless Fact:

11. Photo Credit: Me Please Unplug

12. Turn off your mobile phone, power down your laptop, put away your iPad and any other digital devices. For the next 35 minutes, just listen. Reflect upon the conversation and at the end you will be more empowered to comment. You may sit down.

13. For those of you unable or unwilling: @kraabel just asked us to put away our computers and listen. #afraid

14. A Little Background

15. Who am I Michael Kraabel Creative Director From Minneapolis Work at an Agency

16. Let’s Get Started

17. Photo Credit: H is for Home/Flickr Phone

18. Photo Credit: roadsidepictures/Flickr Mobile Phone

19. Photo Credit: Paul Sculthorpe/Flickr Wall Posting

20. Photo Credit: Joe Richland/junksecret/Flickr News Feed

21. Generational Shift But, today, we are facing a

22. Fans are Connected Photo Credit: envisage365/Flickr

23. Audiences Distracted Photo Credit: guder/Flickr

24. Masses are Enlightened Photo Credit: misterwindupbird/Flickr

25. Photo Credit: Cocoarmani/Flickr Cultures Are Shifting Uchi-Soto / Inside & Outside

26. Photo Credit: Drummy/Flickr A Connected Future?

27. Short Story Let me start with a

29. The story is set in a future where man has become so dependent on machines that he spends his days living in a hive-like environment staring at a screen. All information and sources of happiness is at their fingertips, provided by The Machine.

30. The story is deeply concerned that Man was in danger of becoming unable to live without the technology that he created, and of forgetting that it was he who created it.

31. The story seeks to establish the value of direct experience, which is threatened by excessive involvement in virtual communities.

32. One day. The Machine Stops Images from a short film by the Freise Brothers

33. 1909 E.M. Forster, The Machine Stops

34. 101 Ray Bradbury Says: Years later

35. We Need a Revolution!

36. “ We have too many cellphones. We’ve got too many Internets. We have got to get rid of those machines. We have too many machines now.” Ray Bradbury, 2010

37. “ For students entering college this fall, e-mail is too slow, phones have never had cords and the computers they played with as kids are now in museums.” Beloit College Mindset List, 2010

38. This means that we need to view the future of marketing much different than we viewed the past. Yesterday’s case studies are historical artifacts.

39. We are in the midst of the Digital Revolution which has marked the beginning of the Information Age. We are living in an economy based on the manipulation of information . And this shift will change modern society.

40. The Beginning And that’s just

41. Doomsday is Coming Let’s recap

42. Happiness as a Solution Seriously, let’s talk about

43. Photo Credit: catherine.caf/Flickr What is Happiness?

44. Photo Credit: monitorpopf/Flickr What is Happiness?

45. “ We hold these truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the Pursuit of Happiness . ” Thomas Jefferson, The Declaration of Independence Happiness with a capital “H”

46. Pleasure vs Happiness

47. The primary difference between pleasure and happiness is that pleasure is external and happiness is internal. Pleasure is an event, while happiness is a state of mind.

48. Translation: Pleasure is a short-term feeling. Happiness is a long-term emotional state.

49. How do we create Positive Emotional States

50. Let’s start with Social Networks

51. Social Networks, or Social Structures , are based on types of interdependencies, such as friendship, kinship, interests, financial matters, dislikes, sexual relationships, beliefs and knowledge.

52. One of the clearest findings to emerge from research into happiness is that we are social creatures . Relationships create psychological space and safety so that we can explore and learn. When we feel safe and supported, we don’t have to narrow in on survival tasks like responding to danger or finding our next meal. We are able to explore our world, which builds resources for times of stress and adversity. Source: PBS – This Emotional Life

53. Social Structures provide a foundation for personal association. People that have more connections tend to be happier Corporations can provide a framework for social support Loyalty is measured through interactions and positive relationships

54. The data speaks for itself with Sentiment Tracking

56. Source: Harvard University, Pulse of the Nation: U.S. Mood Throughout the Day inferred from Twitter What does Twitter have to say?

58. Does work make us Unhappy?

59. Research Results: Early morning and late evening having the highest level of happy tweets. Weekends are happier than weekdays.

60. Gross National Happiness Index (GNH)

61. Bhutan & Happiness Photo Credit: mountaintrekker/Flickr

62. Big Brother is watching. And taking notes. Analysis of Your Status

63. A recent study used anonymous counts of positive and negative words used in people’s Facebook updates to paint a picture of how they are feeling. Some of the happiest days include U.S. national holidays like Thanksgiving and Fourth of July, social holidays like Halloween and religious holidays including Christmas and Easter. Kramer, A.D.J (2010) An Unobtrusive Behavioural Model of "Gross National Happiness" Conference on Human Factors in Computing Systems, Atlanta. Source: http://blog.facebook.com/blog.php?post=150162112130

64. The Facebook Happiness Index

65. What Does This Mean?

66. The question remains: What Do We Do Now?

67. The State of Marketing: “ What you have doesn't make you unhappy. What you want does.” Seth Godin, Destroying Happiness, 2008 And want is created by us, the marketers.

68. The State of Marketing: “ The new world, I hope, is about identifying and filling needs and wants that already exist. That’s better business. Cheaper marketing. It doesn’t have to be a better mousetrap...” Tim Berry, Marketing: Creating Wants or Filling Them?, 2008

69. Happiness in Gaming The public expects tech companies to have a clear vision for a life worth living To succeed, a brand, product or service, must increase real happiness – the new capital Jane McGonigal / Avantgames : Creating Alternate Realities What the new game designers understand about improving quality of life

70. Play

71. The State of Marketing: “ If you step back and think about what the Coca-Cola product aspires to do, it tries to create a moment of happiness in an otherwise regular day.” Bob Gilbreath, Coke Captures a Moment of Happiness, 2010

73. Photo Credit: tracibunkers/Flickr Your Assignment

74. Remain Authentic

75. Design Experiences

76. Talk About the Positive Photo Credit: scarfmonsters/Flickr

77. It’s not Point A to B

78. Read The Data Photo Credit: hildeengwenverbouwen/Flickr

79. Drive transactions during positive moments in time. Sell Happiness Photo Credit: sliegory/Flickr

80. It’s About Community Photo Credit: underdog9/Flickr

81. Create Offline Events

82. Be Happy

83. @kraabel [email_address] CD’s and T-shirts Available Thank You

84. Unpluggedproject.com Unplugged Project