The document summarizes a presentation titled "Virtual Worlds & Business: What's The ROI?" given on March 10. It discusses various myths around virtual worlds, including that they are declining, have no users, users don't spend much time, and are only for kids or games not business. It then outlines several virtual world marketing models used by businesses, such as static advertising, promotions, virtual goods, dynamic in-world advertising, branded spaces, and virtual worlds created for advertising.
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BT asked us to help attract graduates to apply for early careers opportunities across different areas of their business. They wanted to give candidates a realistic experience of BT working life, and to right any wrong perceptions candidates might have picked up about the business. Here's what we did...
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The role of technologists has radically changed. From suppliers to enablers, From pull to push, technology is where many (but not all) futures start. Originally presented at the Accenture Paris Innovation Lab on July 17, 2017. Slides with notes.
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...Francesco D'Orazio
Patterns and challenges in the evolution of immersive entertainment.
Plus, all the wrongest things you could possibly say at a virtual worlds conference.
A result from the VISCED project, the presentation gives a brief overview of 8 critical success factors, and a methodology for defining key success factors in the context of virtual schools. It backs up the work of the document at http://www.virtualschoolsandcolleges.info.
BT Early Careers - Ph.Creative Case StudyPh.Creative
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From suppliers to enablers, a new era for IT teams (slides with notes)Laurent Haug
The role of technologists has radically changed. From suppliers to enablers, From pull to push, technology is where many (but not all) futures start. Originally presented at the Accenture Paris Innovation Lab on July 17, 2017. Slides with notes.
Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to sear live engagements into long-term memory.
Francesco D'Orazio - Everything you know about virtual worlds is WRONG - Meta...Francesco D'Orazio
Patterns and challenges in the evolution of immersive entertainment.
Plus, all the wrongest things you could possibly say at a virtual worlds conference.
A result from the VISCED project, the presentation gives a brief overview of 8 critical success factors, and a methodology for defining key success factors in the context of virtual schools. It backs up the work of the document at http://www.virtualschoolsandcolleges.info.
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3D virtual worlds, or games-based learning, will be mainstream in all K-12 schools, international or not, as early as 2013. Learn how your school should and can get started with OpenSimulator (OpenSim), Second Life, Quest Atlantis and Unity/Jibe. David W. Deeds has been using 3D virtual worlds to teach computer science, business management and other subjects in universities and international schools since 2006.
A definition of virtual world asset classes, the virtual worlds ecosystem and the attendant accounting, valuation, taxation and legal issues that arise in virtual world economics.
Audio: http://feeds.feedburner.com/BroaderPerspectivePodcast
Virtual Environments for Education--Second LifeScott Merrick
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A virtually complete list of brands in virtual worlds. A KZero Worldswide presentation. We've included brands that are no longer active in virtual worlds.
Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D & 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the "digital third place"
Virtual Reality: Navigating its rapidly evolving landscapeatomworks
The slides from my first talk which took place at London Unity Usergroup meet-up. The talk was a bit of a VR crash course covering history, current state, the importance of indie developers and some workflow considerations.
I learnt a lot from doing this talk and looking forward to the chance to do it again. If you have any constructive feedback, please feel free to share it with me (@atomworks).
You can see the talk itself here: http://youtu.be/SGxR8CTmFuA?t=35m10s
What's The ROI? Virtual Worlds IntroductionGary Hayes
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- An overview of virtual worlds and why they’re suitable for business
- Insight for brand involvement including what’s in it for both the brand and the consumer
- Considerations before entering a virtual world and how to be successful
- Identifying the KPIs and how to measure the success of a campaign
- Engagement and brand presence
- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS
PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
Mitch Olson, Co-Founder, SmallWorlds
Beijing Learning Summit: Using 3D Virtual Worlds in International Schools: Da...David W. Deeds
3D virtual worlds, or games-based learning, will be mainstream in all K-12 schools, international or not, as early as 2013. Learn how your school should and can get started with OpenSimulator (OpenSim), Second Life, Quest Atlantis and Unity/Jibe. David W. Deeds has been using 3D virtual worlds to teach computer science, business management and other subjects in universities and international schools since 2006.
A definition of virtual world asset classes, the virtual worlds ecosystem and the attendant accounting, valuation, taxation and legal issues that arise in virtual world economics.
Audio: http://feeds.feedburner.com/BroaderPerspectivePodcast
Virtual Environments for Education--Second LifeScott Merrick
Vanderbilt Web Spiders meeting on 112108 got 30 minutes of diatribe from Scott Merrick about why they should be interested and involved in Second Life (and virtual environment development)
A virtually complete list of brands in virtual worlds. A KZero Worldswide presentation. We've included brands that are no longer active in virtual worlds.
Presentation given at the workshop on 3D Internet in EU and China in Beijing in March 2009. It covers various examples of 2D & 3D virtual worlds, social networks as well as some interesting legal issues, to conclude with more abstract ideas about the "digital third place"
Virtual Reality: Navigating its rapidly evolving landscapeatomworks
The slides from my first talk which took place at London Unity Usergroup meet-up. The talk was a bit of a VR crash course covering history, current state, the importance of indie developers and some workflow considerations.
I learnt a lot from doing this talk and looking forward to the chance to do it again. If you have any constructive feedback, please feel free to share it with me (@atomworks).
You can see the talk itself here: http://youtu.be/SGxR8CTmFuA?t=35m10s
What's The ROI? Virtual Worlds IntroductionGary Hayes
Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI?
Virtual worlds are maturing at a rapid rate and brands are realising there are valuable business opportunities within them. Whether the objective is engagement, research or brand presence, virtual worlds are proving to be a legitimate marketing channel. In this session our panel will look to provide insights into the business benefits of working within a virtual world. Our panellists will provide:
- An overview of virtual worlds and why they’re suitable for business
- Insight for brand involvement including what’s in it for both the brand and the consumer
- Considerations before entering a virtual world and how to be successful
- Identifying the KPIs and how to measure the success of a campaign
- Engagement and brand presence
- With case study examples, this session will bring to life the importance of engagement and brand presence in a virtual world and how organisations are testing, developing, connecting, and marketing within these communities.
DISCUSSION LEADER:
Gary Hayes, Director, Laboratory for Advanced Media Production, AFTRS
PRESENTER:
Jeff Brookes, Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
Mitch Olson, Co-Founder, SmallWorlds
I gave a new talk on the Digital Marketing stage at Dublin Web Summit this week. It was called Enabling and Celebrating The Doers.
It was only a 15 minute slot, but the theme was to take a quick peak at the developer community; its size, make up, and what it produces. Then dip into the playbook of some of the companies doing a good job of engaging with it. Finally wrapping up with some ideas on how to celebrate the individuals that create awesome things with your tools.
Hope you enjoy it, let me know what you think, and thanks for all the kind comments received on Twitter afterwards.
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
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What’s Your Cost Per Impression (Really) Telling You?Ensighten
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Delivered at Casual Connect Europe 2017. When scaling UA for social casino, creative is both an opportunity and a challenge when balancing creative thinking with data-driven decisions. In this presentation, we will show how one of the top grossing social casino companies, HUUUGE Games, scaled their UA using both sides of the brain - art and science. Key takeaways: 1. Creative Hacking, 2. Creative Evolution, and 3. How to deal with creative fatigue?
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1. You will set effective goals for 2020
2. You will be able to digest the market situation for your real
estate business
3. You will be able to leverage on our company’s platform to close
more deals in your business
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1. tuesday march 10 3:45pm - 4:35pm Virtual Worlds & Business: What's The ROI? Moderator | Gary Hayes Presenters Gary Hayes | Director LAMP@AFTRS & CEO MUVEDesign Jeff Brookes | Regional Director - Asia Pacific, Sulake Corporation Mitch Olsen | Co-Founder, SmallWorlds
2. tuesday march 10 3:45pm - 4:35pm Virtual Worlds & Business: What's The ROI? Gary Hayes | LAMP@AFTRS & CEO MUVEDesign (lamp.edu.au & muvedesign.com)
39. tuesday march 10 3:45pm - 4:35pm Virtual Worlds & Business: What's The ROI? THANKS
40. tuesday march 10 3:45pm - 4:35pm Virtual Worlds & Business: What's The ROI? Jeff Brookes | Regional Director - Asia Pacific, Sulake Corporation (habbo.com.au)
41. Sulake Corporation | Strictly confidential - legally protected and privileged information
42. Don’t Interupt - Add Value Sulake Corporation | Strictly confidential - legally protected and privileged information
43. Add Value. Make Something Fun – Coca-Cola Pool Party Sulake Corporation | Strictly confidential - legally protected and privileged information
44. Shared Experiences Sulake Corporation | Strictly confidential - legally protected and privileged information
45. Enhance the Experience Sulake Corporation | Strictly confidential - legally protected and privileged information
46. Sulake Corporation | Strictly confidential - legally protected and privileged information
47. Feedback, Repeat & Amplify www.habbotiles.net www.habbalot.net Sulake Corporation | Strictly confidential - legally protected and privileged information
48. branded content distribution brand amplification brand interaction Feedback & repeat Adds value Seek, acquire & enhance experience Shared experience Sulake Corporation | Strictly confidential - legally protected and privileged information
49. Measuring Success When user buys virtual form of your brand When user shares that item with others Time spent interacting with brand Amount of talk around the brand Number of consumer initiated associations Sulake Corporation | Strictly confidential - legally protected and privileged information
50. tuesday march 10 3:45pm - 4:35pm Virtual Worlds & Business: What's The ROI? Mitch Olsen | Co-Founder, SmallWorlds (smallworlds.com)