MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA CASE STUDY---MichaelHauser

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA CASE STUDY Michael Hauser eMarketing Manager, Tourism Victoria

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS TOURISM VICTORIA’S BRAND

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MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – Foreign Variants

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – Multiple Brands

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – Multiple Agencies

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS CHALLENGES – New trends

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Lose yourself in Melbourne Campaign

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - TVC

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Print

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Website

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Display

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - eDM

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - SEM

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign – Web 2.0

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - eNews

MAINTAINING BRAND CONSISTENCY ACROSS DIGITAL CHANNELS Melbourne Campaign - Mobile

Who should be ultimately responsible for managing brand consistency? A: The Agency/Agencies B: The Client C: Both

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