The Transf orm ati on

1. The Transformation Steve Green Region Managing Director, Consumer Digital Group & Graphic Communications Group, Asia Pacific Region, Eastman Kodak Company

2. A New Kodak is emerging

3. “ The idea gradually dawned on me, that what we were doing was not merely making dry plates, but that we were starting out to make photography an everyday affair… to make the camera as convenient as the pencil." - George Eastman The beginning of Kodak

4. Where did ‘Kodak’ come from?

5. Kodak operating locations Luxembourg Romania Italy New Zealand Sweden Corporate Headquarters Rochester, NY Barbados Austria Australia Argentina Bermuda Brazil Canada Chile Portugal Dominican Republic Denmark China Egypt Finland Greece Hong Kong India Iceland Hungary Indonesia Japan Poland Mexico Malaysia France England Peru Switz. South Africa Spain Russia Germany Thailand Taiwan Ukraine United States Scotland Norway Korea Neth. Bel. Col o mbia Panama Uruguay Singapore Phillipines Lebanon Turkey Dubai

7. You didn’t know, did you? About 70 million pictures are captured daily with Kodak digital cameras or film. Kodak invented the digital camera in 1975 . That 40% of all printed material is touched by Kodak technology. All Oscar-winning Best Pictures have been on Kodak film - 80 years! Kodak technology is used to print 80% of the world's scratch-off lottery tickets.

8. … and there is more! Kodak Gallery has more than 70 million members and manages over 4 billion photos! Our 39 megapixel image sensor, the world's largest, is used in 3 out of 4 medium format cameras and backs. Everyday ~5% of all U.S. mail is printed by our Kodak Versamark printers. Cinesite, a Kodak subsidiary, creates visual effects for feature film and television. Our digital intermediate technology was used on 80% of all feature films in 2007.

9. The New Kodak Film Photofinishing Entertainment Group (FPEG) Consumer Digital Group (CDG) Graphic Communications Group (GCG) Other Entertainment Imaging Film Capture Aerial and Industrial Markets Enterprise Solutions Digital Print Solutions Prepress Solutions Document Imaging Security Solutions Inkjet Systems Digital Capture and Devices Image Sensor Solutions Retail Printing Solutions Consumer Imaging Services Display

10. The world’s imaging expert for filmmakers and entertainment

11. The world’s imaging expert for graphic communicators

12. The world’s imaging expert for business, government and OEMs

13. The New Kodak: 2008 Revenue ~ 60% of Kodak’s earnings from operations is digital in 2008 Traditional (Film Photofinishing Entertainment Group) The New Kodak is 70% digital revenues. Digital (Consumer Digital Group & Graphic Communications Group) Business to Consumer Business to Business The New Kodak is 60% higher-margin commercial businesses.

14. Digital Business: Critical Mass and Healthy Growth Output Capture The New Kodak digital businesses are 60% output with associated fast growing annuities businesses. Greater than $7B in 2008 Our Consumer Digital Group and Graphic Communications Group businesses share IP, innovation, sourcing and best practices. 2008 – 2011 Digital Business CAGR = 10% - 12% Consumer Digital Group Graphic Communications Group

16. Key Differentiators

18. Below Above Gross Profit % vs. Corporate Average Low High Growth Commercial Inkjet Kodak Gallery 2008 Digital Portfolio: Built to Grow EP Retail Solutions Enterprise Solutions Sensors Digital Capture Scanners Consumer Inkjet Digital Prepress 2008 Avg.

20. Brand Transformation

21. Winds of Change Video

23. Today We Are … product roadmaps digital services public relations customer experience web site co-marketing brand licensing brand identity product advertising image advertising product design Innovative High-tech Leader in new imaging categories Modern, young

24. Kodak at the Beijing 2008 Olympics

25. Kodak at the Beijing 2008 Olympics Kodak Image Center showcase digital printing technologies (Nexpress & workflow) producing on-demand, full-color materials, postcards, newsletters. The Kodak Experience - self-service kiosks Accreditation and ID Services utilizing Kodak scanner, camera & thermal printer

26. Sponsorships…

27. "We are thrilled to expand our relationship with Kodak …," said Tim Cindric, President of Penske Performance, Inc. "I am excited to see the familiar Kodak yellow and red on the track at Talladega in April as they return to Nextel Cup primary sponsorship.” "Our motorsports relationships help us create business opportunities with other sponsors and racing enthusiasts, whether they're die-hard Nascar fans or business partners in the racing community," said Jeffrey W. Hayzlett

30. PR Sampling “ Lennox Lewis @ CES” Jan. 17 & 18, 2008 Viewership: 3,268,000 “ Gene Simmons Appearance” Jan. 18, 2008 Viewership: 2,100,000 "Inner Tube: Dots All“ Dec. 6, 2007 Circulation: 2,791,680 (Print and Online) "NBC Shares 'Apprentice' Wealth“ Dec. 6, 2007 Circulation: 876,585 (Print and Online) “ Seen & Heard” (Lennox Lewis @ CES) Jan. 16, 2008 Circulation: 1,310,931 Kodak Has Some Fun in Printer Spot Jan. 22, 2008 Circulation: 154,751 (Online) RollingStone .com "Gene Simmons Exhiled from Planet Kodak“ Jan. 18, 2008 Circulation: 5,916,260 (Online) "Kodak handiwork on 'Apprentice' episode“ Jan. 18, 2008 Circulation: 149,386

34. Brand Activation Kodak at the Beijing 2008 Olympics

35. Kodak 2.0

37. Kodak Momentum

38. Q&A Session

39. Thank You!