A value proposition project presented toward G5.
Three proposals to improve what G5 can offer to its clients, paired with employee training to continue the innovative, start-up like culture G5 has to offer.
How to improve your business model based upon new principles used in the new media landscape
Based on Eday 09: The Net's Next business model presentation
Keynote Ton Wesseling at Superweek 2020: How an analyst can add value!Ton Wesseling
How an analyst can add value to your A/B-testing program.
What should be done with the A/B-test program?
A: Increase budgets (More a/b-tests (quantity))
B: Increase knowledge (Better a/b-tests (quality))
C: Decrease budgets (Less a/b-tests (quantity))
As an analyst:
You can calculate the answer
You have a big influence on the outcome
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
How can an algorithm learn to be the best Go player in the world with no prior experience? Have chatbots finally become the answer to your business problems? In this webinar, Ogilvy’s Michael McCarthy and Andrew Van Aken will update you on news within the artificial intelligence and machine learning sector, why it is important and how Ogilvy is using some of this technology.
Responsive Branding: Making Your Brand Interactive on the Web Kate Matsudaira
You know the importance of your brand and logo.
When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
How to improve your business model based upon new principles used in the new media landscape
Based on Eday 09: The Net's Next business model presentation
Keynote Ton Wesseling at Superweek 2020: How an analyst can add value!Ton Wesseling
How an analyst can add value to your A/B-testing program.
What should be done with the A/B-test program?
A: Increase budgets (More a/b-tests (quantity))
B: Increase knowledge (Better a/b-tests (quality))
C: Decrease budgets (Less a/b-tests (quantity))
As an analyst:
You can calculate the answer
You have a big influence on the outcome
This presentation goes through the past decade, 2008-2018, of how UX as a profession grew in the marketplace and pivotal digital shifts in the market. This was part of the Big Design 2018 conference in Dallas, Texas. Michael Vaughn is the author of this talk and presented it at the conference.
How can an algorithm learn to be the best Go player in the world with no prior experience? Have chatbots finally become the answer to your business problems? In this webinar, Ogilvy’s Michael McCarthy and Andrew Van Aken will update you on news within the artificial intelligence and machine learning sector, why it is important and how Ogilvy is using some of this technology.
Responsive Branding: Making Your Brand Interactive on the Web Kate Matsudaira
You know the importance of your brand and logo.
When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
Human Connections - Innovation Circus Presentation 2018Ph.Creative
Slides from "Google Dave" Hazlehurst's presentation at Innovation Circus https://www.innovationcircus.co.uk/ For more resources, visit www.ph-creative.com
Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) their website!
Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development.
Every morning agencies and marketing folk get up and don armor, select a weapon and corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes.
The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator and even multi-agency web development something marketers can fall in love with over and over again.
Data is everywhere but we open the Summit with key questions about how media buyers are developing their first party troves, how the can keep the data reliable and clean, and how they can execute on that data in more transparent ways.
Human Connections - Innovation Circus Presentation 2018Ph.Creative
Slides from "Google Dave" Hazlehurst's presentation at Innovation Circus https://www.innovationcircus.co.uk/ For more resources, visit www.ph-creative.com
Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) their website!
Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development.
Every morning agencies and marketing folk get up and don armor, select a weapon and corral an army of the bewildered to do battle. They are fighting technology fragmentation, rising infrastructure costs, ballooning overheads, and diminished creative freedoms. These daily skirmishes have forever labeled web development as a price of entry, loss leader. Blutui has set out to change this and I will explain why and how we plan to change the game for advertising agencies of all sizes.
The team at Blutui have reimagined the web development process to make multi-site, multi-brand, multi-collaborator and even multi-agency web development something marketers can fall in love with over and over again.
Data is everywhere but we open the Summit with key questions about how media buyers are developing their first party troves, how the can keep the data reliable and clean, and how they can execute on that data in more transparent ways.
How entrepreneurs can benefit from machine learning GlobalTechCouncil
A study released by Harvard Business Review revealed that AI allows humans to improve social skills, creativity, leadership, and teamwork.
Let’s see how machine learning can empower entrepreneurs to improve their productivity.
Programmatic & Video: New Opportunities, New ChallengesDigiday
For agencies buying video, the shift to programmatic presents both challenges and opportunities. A brand client might have four different agencies working together on the same piece of business, and the lines between what is video, what is TV, who buys it and how programmatic divides the pie get blurred.
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
This is the second project for the Udacity Digital Marketing Nanodegree that composes of writing an article to promote the Udacity Digital Marketing Nanodegree program. The suggested content sites were LinkedIn, Quora and Reddit.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
2. G5 Introduction
• As we all already know G5 is a digital ad agency
that specializes in multifamily apartments, senior
living and self storage.
• Basically, G5 helps the owners of these properties
create and manage advertisements online so they
can maintain high occupancy rates.
• The purpose of this presentation is to go over the
what are some potential solutions to help one of
these sections of G5 (I won’t waste your time by
telling you what you already know).
3. Table of Contents
Generation Z analysis…………………………………………………………………......
1st Proposal YouTube Testimonials/Virtual Tours………………………………
2nd Proposal Social Proof (All the hotel/flight booking sites use it)……
3rd Proposal Udemy.org For Business……………………………………………….
Other Areas G5 is working on and Thank You…………………………………..
4-5
6-9
10-12
13-18
19-21
4. Generation Z Analysis
• “Generation Z (born between 1995 and 2010) are the first true
digital natives and have grown up with more technology than
previous generations.”
• “This generation is entering into the workforce and into
adulthood, thereby representing the newest multifamily
buyers and their habits of selecting an apartment will slowly
but surely reflect where digital advertisements need to adapt.”
• As stated in pg.11, Generation Z uses multiple apps and media
platforms, thereby one medium alone may not be sufficient
for marketing.
• Source: G5 State of the Industry Multifamily H1 2019
5. Social Media Trends With Generation Z
• According to Pew Research, YouTube is the
most used online platform not just by ages 18-
24 at 90%, but about the same for adults aged
25-49 years old.
• This means that YouTube is a platform G5 can
use to market to interested individuals within
multifamily apartments, similar to Facebook
and Google Advertising.
6. 1st Proposal
• YouTube Ads, at $.10-$.30/video view,
($100-$300 for every thousand views).
• Specifically 15-second Testimonials and
Virtual Reality (VR) tours, which can be
integrated into the multitouch marketing
campaigns G5 has already in place.
• “The number of hours people spend
watching videos (aka watch time) on
YouTube is up 60% year-over-year, the
fastest growth we’ve seen in 2 years.”
7. 15 second video testimonials/Virtual Tours
• 15 seconds because it does include
the “Skip Ads” feature.
• Enough time to showcase the inside
of an apartment and amenities.
• This can target people that are in the
process of signing a lease, but left the
website before signing.
• Allows for retargeting to customers
that have interacted with clients’ site,
like Facebook Pixel.
8. Video Advertising/Testimonial Effectiveness
• Pictures are good, but with
technology continually advancing.
We can give potential leads a VR
tour of an apartment complex
before construction is completed.
• Such as the multifamily apartment
complex, under construction in
Westside Bend, next to the
Safeway.
• All the leases could be filled before
the apartments are complete.
9. Testimonial Effectiveness
• According to Deloitte, testimonials are
just as effective as reviews from
friends and family.
• According to Local SEO Guide (From
Leverage Marketing), reviews are the
second most important factor in going
up the SEO rankings
• (I’m sure your SEO experts know the
exact correlation to the page ranking,
but just demonstrating research here).
10. 2nd Proposal: Proof
• Proof is a software that shows how
many individuals have either
visited a site, done an action (set
up an appointment with a
multifamily apartment).
• This would increase conversions
anywhere from 10-15%.
• This would help increase urgency
from the customer point-of-view
and thereby they are more likely to
take action as a result.
11. A few features of Proof
• Names and locations of individuals.
• Number of people that have done
an action on the client’s website.
• Number of people viewing the
page.
• On the right is a picture of
Hotels.com and it showed that 10
people booked with the
Riverhouse in the past 24 hours.
Thereby the herd and scarcity bias
are used here.
12. Revenue Potential
• Assuming a 30% net profit margin for an apartment
complex.
• Along with “The national average rent of $1,419.” (G5
Multifamily H2 2019).
• Assuming G5 serves 200 multifamily college properties. If
this little piece of software contributes to filling in one
vacancy for every property within a year (100 vacancies).
That would be $284,000 in additional monthly revenue or
$85,200 of monthly profit for G5’s clients.
• This would serve as a test sample and then could expand
to all properties, thereby the potential profit (assuming
one vacancy filled within 5000 senior and multifamily
properties) is $2.13 million in monthly profit (or $25.56
million annual profit).
13. 3rd Proposal
• Continual self-learning and professional development.
• Specifically with Udemy.org, have all employees take some form of online
learning either on the job or if ambitious at home in their spare time.
• With VR, voice search technology via Alexa, Google Home, newer social media
platforms like Tik Tok and Reddit, it is important that G5 represents the cutting
edge of advertising and data analysis.
• Thereby, we can continually add new/valuable services to justify premium prices
to clients and never need to discount our services.
14. Moving Forward, What Can We Do To Keep
Improving?
• To the right is udemy.com, an
online learning site where
whatever G5 employees need to
learn, it can be learned on the
site.
• This will proof valuable as the
world is changing at ever faster
paces and continually adding
improved and/or innovative
products will be critical for G5 in
the short and long term.
15. So we decide to get Udemy.org for Business,
what do we do with it?
• Since G5 is on the cutting edge of technology and is already an innovative company, this will enhance with
coming up with new ideas for the business as we don’t know about whatever it is we don’t know. Complete
unawareness and lack of adaptability will make even the best companies fall like Sears and Toy R Us.
• Such as when Tik Tok was released 3 years ago. In 2016, most likely none of us knew about Tik Tok. But as
reported 6 months ago, it now has globally 1 billion monthly active users, compared to Facebook at 2.3
billion (https://www.cnn.com/2019/06/20/tech/tiktok-bytedance-users/index.html).
• Now this platform would be most applicable for millennials and Generation Z multifamily apartment
buyers. Perhaps it is not the best ROI opportunity at the moment, but there is still the possibility this
platform in 10 years could prove useful for G5 and its younger client base in the long-run. Since the
platform is young (compared to Facebook and Instagram at 16 and 9 years old), video ads can be a lot
cheaper than other platforms, but still as potentially effective as YouTube at 14 years old and assuming
much more limited demand for video ads.
16. Learning Innovative Machines
• With Udemy.org, paired with learning how to learn we can not only speed
up the process with training/mentoring employees, but also ensure
everyone is proactive.
• This will empower everybody to come up with ideas to aid G5’s clients and
keep innovation fresh as if we are Amazon, Apple, Google and Microsoft.
• Anyone can sprint with innovations for weeks or even months. But to keep
that innovative mentality going for the years to come can proof challenging
if the right systems (and culture) are not put in place to encourage that.
17. Employee Incentives and cost saving on training
• This would also keep costs down, without sacrificing the quality of
education.
• Giving this to four G5 employees would mean unlimited courses for $960
a year.
• Compared to $990 for a 3-credit course at Oregon State University for
one person.
18. Employee Incentives and cost saving on training (continued)
• With G5’s size, the $240/user can be even lower and with all the
analytics offered by Udemy.org, G5 can maintain its innovative culture
and stay on the cutting edge.
• This can even be conditional for certain promotions, complete a 5-hour
certification for a $25 Amazon Gift Card or additional cash incentive.
19. Other Areas to Consider and that creating a
culture of learning can aid G5 in:
• CRM software
• Hiring a third-party call center to contact possible
leads
• The machine learning already being done with
conversations
• The partnership with H20.ai and AWS
(https://www.h2o.ai/blog/leads-to-leases/)
• Finding additional ways to improve through lead
nurturing will be difficult, as G5 is already doing a lot
of things correctly.
20. AI and Oculus VR
• For apartments under construction, using VR for long-term/short-
term buyers can create interest and generate leases in the near
future.
• 2020 and 30% of searches will be done without even a screen
according to Gartner.
21. How I can contribute to G5
• To the right is all the software that have
experience/knowledge in. I can do digital advertising,
business analysis, project management, data analysis or
some combination of all three with the people skills
necessary to explain this (as collaboration and
understanding is important).
• Whatever the company needs me to learn I can do so on my
own with Datacamp, Dataquest, LinkedIn Learning or
Udemy.org.
• I am well-aware that I must provide value first before it can
given back. Along with being a role model for growth and
innovation within my own life to a degree.
• “It is not the strongest of the species that survives, nor the
most intelligent that survives. It is the one that is most
adaptable to change.” Charles Darwin
• With how fast the business landscape is changing, that
quote is important to always keep in mind.
22. Thank you for your time
• Thank you for going over my various proposals and analysis.