This document discusses the use of social media for lead generation and marketing. It provides statistics from a 2010 survey showing that 74% of companies saw social media and 39% saw virtual events as emerging lead generation channels. The top social media sites are listed as Facebook, YouTube, Baidu and Wikipedia. The document then discusses in more detail how to use specific social media sites like Facebook, LinkedIn, Twitter, Ecademy and Foursquare for marketing. It provides tips on content creation and engagement. A real example is given of a company that increased its customer base by over 4,500 using social media. The document concludes with contact information for the author who provides social media marketing services.

1. Does Social Media bring $ ??Does Social Media bring $ ??
Top websites:Top websites:
 1)Facebook1)Facebook
 2)Youtube2)Youtube
 3)Baidu3)Baidu
 4Wikkipedia4Wikkipedia
Google and Yahoo are SearchGoogle and Yahoo are Search
EnginesEngines

2. What are companies spending onWhat are companies spending on
in 2010?in 2010?
What do you see as the emerging channelsWhat do you see as the emerging channels
for lead generation in 2010 and beyond?for lead generation in 2010 and beyond?
(select all that apply)(select all that apply)
 Mobile channels 161 34%Mobile channels 161 34%
 Social media 345 74%Social media 345 74%
 Virtual events 184 39%Virtual events 184 39%
 Other, 45 10%Other, 45 10%
 Results of a Unisfair survey January 2010Results of a Unisfair survey January 2010

3. What is Social Networking ?What is Social Networking ?
 Tell your friendsTell your friends
 People believe peoplePeople believe people
 More educated public. Advertising isMore educated public. Advertising is
having to get smarter –’sell Life not air’having to get smarter –’sell Life not air’
 Viral capabilitiesViral capabilities
 Bloggers hold SwayBloggers hold Sway
 Social Media…. the new SEOSocial Media…. the new SEO
 Top Social Networking sites :Top Social Networking sites :

4. FacebookFacebook
 500 million users500 million users
 Targeted marketTargeted market
 Groups and pagesGroups and pages
 Create eventsCreate events
 Pages Indexed by googlePages Indexed by google

5. LINKEDINLINKEDIN
 Used by top RecruitersUsed by top Recruiters
 More professionalMore professional
 Links to all other sitesLinks to all other sites
 Companies pageCompanies page
 Groups and eventsGroups and events

6. TwitterTwitter
 More of a sharing siteMore of a sharing site
 Grew really fastGrew really fast
 Simple message 140 CharactersSimple message 140 Characters
 Develop a targeted followingDevelop a targeted following

7. EcademyEcademy
 Fantastic SEOFantastic SEO
 Companies pageCompanies page
 GroupsGroups
 BlogsBlogs

8. FoursquareFoursquare
 New kid on blockNew kid on block
 Growing as fast as TwitterGrowing as fast as Twitter
 ‘‘Must use’ for HospitalityMust use’ for Hospitality
 Mayors hold swayMayors hold sway
 What are they saying about you?What are they saying about you?

9. What can you do?What can you do?
 Grow your friends list on all these sites ethicallyGrow your friends list on all these sites ethically
 Keep your wall cleanKeep your wall clean
 Black hat Vs White hatBlack hat Vs White hat
 Start Groups and pagesStart Groups and pages
 Difference between Groups and pages on FBDifference between Groups and pages on FB
 Targeting your groupTargeting your group
 Create an eventCreate an event
 ContentContent
 Above all be ‘real’ don’t spamAbove all be ‘real’ don’t spam
 All free costs time!All free costs time!

10. Blogs and Press releasesBlogs and Press releases
 Main difference is styleMain difference is style
 Many free sitesMany free sites
 Ezine.comEzine.com
 TechnoratiTechnorati
 Prweb.comPrweb.com
 Word press.comWord press.com
 BloggerBlogger
 Write well and be real and impart infoWrite well and be real and impart info
 Journalists scour the web for storiesJournalists scour the web for stories
 ‘‘Heading-centric’ take tips from MagazinesHeading-centric’ take tips from Magazines

11. VideosVideos
 Learning styles video appeals to VisualLearning styles video appeals to Visual
 Awesome search engineAwesome search engine
 People are searching for ‘real’ companiesPeople are searching for ‘real’ companies
infoinfo
 Can be inexpensiveCan be inexpensive
 Indexed by GoogleIndexed by Google

12. BookmarkingBookmarking
 SM Marketers greatest secretSM Marketers greatest secret
 Bookmarking sites are just megaphones orBookmarking sites are just megaphones or
GossipsGossips
 Online Audience 70 million at anyone timeOnline Audience 70 million at anyone time
 Digg.com stumbleupon, delicious,Digg.com stumbleupon, delicious,
 Add thisAdd this
 Only wireOnly wire
 Social oomphSocial oomph
 Pinging sitesPinging sites

13. Does it all work?Does it all work?
 'I had been thinking about setting up some online marketing for my company for quite'I had been thinking about setting up some online marketing for my company for quite
sometime but kept procrastinating because I had this mental block regarding goingsometime but kept procrastinating because I had this mental block regarding going
through the whole learning curve. Then I ran into Alan. I hired him for some personalthrough the whole learning curve. Then I ran into Alan. I hired him for some personal
training on Facebook and a few other networking sites, and before I knew it, I was uptraining on Facebook and a few other networking sites, and before I knew it, I was up
andand
running. It was easy, simple and inexpensive. Now after 6 months, I have gainedrunning. It was easy, simple and inexpensive. Now after 6 months, I have gained
direct access to more than 4,500 new customers, most of who fit my precise targetdirect access to more than 4,500 new customers, most of who fit my precise target
market (well-to-do Thai students). This allows me to reach them directly, withoutmarket (well-to-do Thai students). This allows me to reach them directly, without
interference from teachers, school administrators, or even parents. I have increasedinterference from teachers, school administrators, or even parents. I have increased
my market penetration into a new market segment that is not accessible to me via themy market penetration into a new market segment that is not accessible to me via the
old traditional marketingold traditional marketing
approach. and its ALL new business at that! Next was the Contact Bangkok websiteapproach. and its ALL new business at that! Next was the Contact Bangkok website
which allows me to reach my Thai customers through their "farang" connection. It haswhich allows me to reach my Thai customers through their "farang" connection. It has
taken very little input or management on my part, but I have had tangible ($$) resultstaken very little input or management on my part, but I have had tangible ($$) results
since."since."

 Rene G. Bourgeois CMA, MCRRene G. Bourgeois CMA, MCR
New World Education Company LimitedNew World Education Company Limited
18th Floor ,Sathornthani Building II, North Sathorn Rd., Bangkok 1050018th Floor ,Sathornthani Building II, North Sathorn Rd., Bangkok 10500
Phone: (66)2-238-1752, Fax: (66)2-238-1753, Thai Mobile: (66)89-036-4908Phone: (66)2-238-1752, Fax: (66)2-238-1753, Thai Mobile: (66)89-036-4908
Canadian Mobile: (1) 604-786-5048, e-mail:Canadian Mobile: (1) 604-786-5048, e-mail: rene@gostudycanada.netrene@gostudycanada.net
http://www.gostudycanada.net/http://www.gostudycanada.net/ Facebook :Facebook : rene@new-wec.comrene@new-wec.com

14. Time Investment Vs ROITime Investment Vs ROI
 5 Hours a day for two years/or:5 Hours a day for two years/or:
 Pay a marketer approx 40K-100k THB per/Pay a marketer approx 40K-100k THB per/
Month for Min six monthsMonth for Min six months
 See return within three months on average.See return within three months on average.
 Special offer to IBAPSpecial offer to IBAP
750 targeted Members to a company group on750 targeted Members to a company group on
Facebook and 250 Twitter followers andFacebook and 250 Twitter followers and
education 20,000 THB one time.education 20,000 THB one time.
 Winner of raffle gets free banner one month onWinner of raffle gets free banner one month on
Contactbangkok worth 10,000 THBContactbangkok worth 10,000 THB

15. My ContactMy Contact
Alan JohnstonAlan Johnston
Founding DirectorFounding Director
Contact Network Group Co LtdContact Network Group Co Ltd
Registered officeRegistered office
94/15 Soi Sene-Nikom 194/15 Soi Sene-Nikom 1
Phahonyothin Road ChankrasemPhahonyothin Road Chankrasem
Chatujak BangkokChatujak Bangkok
ThailandThailand
1090010900
Tel/fax : (66) 02-941 5225Tel/fax : (66) 02-941 5225
Tel (2) : (66) 02-941 6402Tel (2) : (66) 02-941 6402
Mobile (66) 0879803035Mobile (66) 0879803035
alan@netmediathailand.comalan@netmediathailand.com