For a mobile intranet to succeed, you must understand the user, the phone and the context for use. This presentation talks about the way employees use a phone and look for pointers for development of mobile intranets

1. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com1

2. Jonathan Phillips
Founder, ClarityDW
Mobile filtering for optimal experience

3. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com3
Jonathan Phillips
Founder, ClarityDW
• 15 years digital experience
• Intranet, internet, social,
communication, collaboration
• Advisor to HM Government
• Co-Founder of intranetizen.com
• Non-exec director
Digital Workplace
Consultancy
Communication | Collaboration | Strategy

4. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com4
Mobile filtering for optimal experience
• Introducing mobile moments
• How do we use our mobile phones
• The competition ‘lenses’ for filtering
• Mobile first: Mobility versus usability

5. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com5
150times a day
240minutes a day
Meeker Reports 2013, 2016
96Seconds per interation
The mobile experience is quick – ‘moments’

6. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com6
How do we use our smartphone?
Total
Apps
33
Daily
Apps
12
80%
of Time
3

7. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com7
The disturbing truth about our
smartphone use
• 80% of 18-34 year olds say their smartphone is
the first thing they reach for in the morning
• 87% say their phone never leaves them – day
or night
Icons by Arthur Shlain for Noun Project
Info from MindBerry

8. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com8
The mobile experience evolves quickly

9. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com9
Content is also evolving

10. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com10
Your competition
Is a small number of
apps
Is evolving much
quicker than you can
Is fun, useful,
informative and
compelling
Is thinking very hard
about you and your
phone

11. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com11
Your mobile success pathway is to filter
Is a small number of
apps
Is evolving much
quicker than you can
Is fun, useful,
informative and
compelling
Is thinking very hard
about you and your
phone
Be extremely careful
with app creation
Filter out, pare down,
reduce
Don’t rest - innovate
If it’s not fun, useful,
informative or
compelling, filter it out
You need to be user,
device, time and geo-
centric
With these lenses,
filter out wasteful
content and
functionality

12. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com12
Mobility v usability: Porting desktop to mobile without filter doesn’t work
• Think about the device, the person and the context: Provide what is practical, sensible and useable on a
smartphone. PS – that’s is not going to be everything on your desktop intranet
• A rebuild for mobile might be necessary

13. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com13
There are somethings
the mobile just does
better
Notifications, geolocation,
offline access, speed,
security…

14. Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | jon@claritydw.com14
Thank you!
@DigitalJonathan | +44 75 40 83 85 93 | jon@claritydw.com