Believing social media myths can harm your social media performance. In this webinar we explored some of the most common misconceptions relating to social media for business, and how to avoid them.

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7 MYTHS OF SOCIAL
MEDIA MANAGEMENT
DEBUNKED.

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Helle Tyllesen
Head of Customer Strategy
Jenelle Gonzales
Customer Success Advisor
MEET YOUR HOSTS.

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MYTH
/mɪθ/ noun
A widely held but false belief or idea.

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MYTH #1.
The key to successful word of mouth marketing is to
get influencers to spread our message.

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FACT:
The success of an idea or a message is driven by
the message itself.

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MYTH #2.
Social media is not right for my industry.

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FACT:
If your customers are on social (and they are),
social is absolutely suited for your industry.

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Source: Pew Research Center, 2015

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MYTH #3.
More content equals higher reach.

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FACT:
The biggest challenge today is not content.
It’s distribution.

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MYTH #4.
Digital natives are natural experts at
navigating the web.

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FACT:
Digital natives are defined by their digital literacy,
not their generation.

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MYTH #5.
Big data will tell us what we don’t know.

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“He uses statistics as a
drunken man uses lamp-posts.
For support rather than illumination."
Andrew Lang

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Source: Harvard Business Review, 2014

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FACT:
Big data will lie or mislead you
if you don't treat it right.

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MYTH #6.
People want to engage with brands.

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FACT:
People very rarely engage with brands.

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FACEBOOK
0.7% of brand fans interacting
with brand posts
TWITTER
0.3% of brand fans interacting
with brand posts
Source: Forrester, 2014

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MYTH #7.
You can’t measure the value of social media.

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FACT:
The measurement of your social media presence
is only as good as your definition of success.

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THE 7 MYTHS
• #1 The key to successful word of mouth is to get influencers to spread our message
• #2 Social media is not right for my industry
• #3 More content equals higher reach
• #4 Digital natives are natural experts at navigating the web
• #5 Big data will tell us what we don't know
• #6 People want to engage with brands
• #7 You can't measure the business value of social media

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SOME PARTING
ADVICE.
• Look at all the data out there with a critical eye.
Data lies all the time.
• Think carefully before assigning to much value to
Klout scores and other concepts of influence.
• Don't focus on engagement metrics.
• Don't believe the gospel/hype
• Social media is still finding its feet.

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WRAPPING UP
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