This document provides information about generating revenue online using Facebook and other social media and digital tools. It includes an agenda, ground rules, myths about online selling, common objections to social media, and examples of how to use Facebook for advertising and promotion. Case studies are presented showing how social media contests and promotions generated new business leads and increased revenue. Metrics are given on fans, revenue, and expenses from social media marketing over 39 months. Basics of Facebook, including profiles vs pages, edgerank, mobile usage, and negative feedback are also covered.
This document summarizes a workshop on generating revenue through social media and Facebook. It discusses generating leads and sales through creating Facebook fan pages and ads. It provides three case studies of campaigns run by agents that generated numerous customer referrals, quotes, and new clients. Metrics are provided on growth of fans, premiums written, and commissions earned over 12, 24, and 36 months of using social media campaigns. Tips are provided on targeting prospects, identifying competitors, and common mistakes to avoid.
The document discusses Jason Cass's experience using social and digital media to grow his insurance agency. It provides case studies showing how contests and promotions on Facebook and LinkedIn generated new business leads and increased revenue. Key points include how referrals from low-cost contests provided a 154% return on investment and how ongoing social media use increased total agency revenue to $105,000 within 45 months. The document advocates using social media to build connections and share content in order to attract new customers.
This document discusses how an insurance agency used social media, specifically Facebook, to generate new business leads and increase revenue. It provides three case studies of campaigns the agency ran on Facebook that resulted in new customer referrals, quotes, and policies sold. The first case study discusses a contest held in 2011 that generated 19 referrals and led to $28,000 in written premium. Subsequent campaigns and the agency's social media presence overall helped increase annual premiums written from $35,000 to $110,000 over two years, exceeding original goals.
The document provides an agenda for a presentation on using social media for insurance marketing. It introduces the speaker, Jason Cass, and his agency. It discusses key concepts like socialnomics and consumerization. Cass describes his social media activities including Facebook, Twitter, YouTube and LinkedIn. The presentation includes three case studies where Cass used a referral contest through ProjectCAP to generate new business leads. One case study resulted in 9 new clients from 11 referrals. The presentation encourages agents to get involved in digital marketing sooner rather than later to gain market share.
The document provides an overview of social media best practices for customer engagement from Lightspeed Financial's social media manager. It discusses how social media has become integral to customers' lives and expectations for rapid responses from brands. It offers tips for monitoring social media, addressing complaints, creating helpful content and response guidelines for platforms like Facebook, Twitter, and the emerging Google+.
Using Social Media for Recruitment and RetentionMichelle Hummel
The document discusses using social media for recruitment and retention. It provides statistics on how companies are using social media like LinkedIn, Facebook, Twitter, Google+, YouTube and Pinterest for recruiting. Specific strategies discussed include creating mobile-friendly career websites, telling employee stories, using videos and images to promote openings, engaging with target audiences on various social networks and running social media ads.
Social media has fundamentally changed business communications and how businesses engage with customers. It is no longer about one-way communication but enabling two-way conversations between people. To succeed with social media, businesses must integrate it into their overall marketing strategy, engage authentically with customers, and measure the results of their social media efforts not just by numbers but also by business outcomes like sales and word of mouth. The case study of singer Clare Bowditch demonstrates how an individual can effectively use multiple social media platforms like Facebook, Myspace, and Twitter to engage with fans.
This document summarizes a workshop on generating revenue through social media and Facebook. It discusses generating leads and sales through creating Facebook fan pages and ads. It provides three case studies of campaigns run by agents that generated numerous customer referrals, quotes, and new clients. Metrics are provided on growth of fans, premiums written, and commissions earned over 12, 24, and 36 months of using social media campaigns. Tips are provided on targeting prospects, identifying competitors, and common mistakes to avoid.
The document discusses Jason Cass's experience using social and digital media to grow his insurance agency. It provides case studies showing how contests and promotions on Facebook and LinkedIn generated new business leads and increased revenue. Key points include how referrals from low-cost contests provided a 154% return on investment and how ongoing social media use increased total agency revenue to $105,000 within 45 months. The document advocates using social media to build connections and share content in order to attract new customers.
This document discusses how an insurance agency used social media, specifically Facebook, to generate new business leads and increase revenue. It provides three case studies of campaigns the agency ran on Facebook that resulted in new customer referrals, quotes, and policies sold. The first case study discusses a contest held in 2011 that generated 19 referrals and led to $28,000 in written premium. Subsequent campaigns and the agency's social media presence overall helped increase annual premiums written from $35,000 to $110,000 over two years, exceeding original goals.
The document provides an agenda for a presentation on using social media for insurance marketing. It introduces the speaker, Jason Cass, and his agency. It discusses key concepts like socialnomics and consumerization. Cass describes his social media activities including Facebook, Twitter, YouTube and LinkedIn. The presentation includes three case studies where Cass used a referral contest through ProjectCAP to generate new business leads. One case study resulted in 9 new clients from 11 referrals. The presentation encourages agents to get involved in digital marketing sooner rather than later to gain market share.
The document provides an overview of social media best practices for customer engagement from Lightspeed Financial's social media manager. It discusses how social media has become integral to customers' lives and expectations for rapid responses from brands. It offers tips for monitoring social media, addressing complaints, creating helpful content and response guidelines for platforms like Facebook, Twitter, and the emerging Google+.
Using Social Media for Recruitment and RetentionMichelle Hummel
The document discusses using social media for recruitment and retention. It provides statistics on how companies are using social media like LinkedIn, Facebook, Twitter, Google+, YouTube and Pinterest for recruiting. Specific strategies discussed include creating mobile-friendly career websites, telling employee stories, using videos and images to promote openings, engaging with target audiences on various social networks and running social media ads.
Social media has fundamentally changed business communications and how businesses engage with customers. It is no longer about one-way communication but enabling two-way conversations between people. To succeed with social media, businesses must integrate it into their overall marketing strategy, engage authentically with customers, and measure the results of their social media efforts not just by numbers but also by business outcomes like sales and word of mouth. The case study of singer Clare Bowditch demonstrates how an individual can effectively use multiple social media platforms like Facebook, Myspace, and Twitter to engage with fans.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Stephanie Brant runs a small photography business called Take Pics With Steph that specializes in portrait, family, and wedding photography. Her target markets are parents aged 25-50, engaged couples, and she markets primarily through Instagram, Facebook, and YouTube. She profiles three key customer types - working moms, single moms, and engaged couples - outlining their demographics, buying habits, psychographics, and preferred content and messaging. Her primary goal is to build social proof and credibility for her photography business. She will track direct messages, shares, and comments as key engagement metrics. The document provides examples of successful social media campaigns run by other brands and competitors to help inform Stephanie's own campaign strategy and
Social Media & Your Professional Newsroom BrandWRAL
Social media provides opportunities for news organizations to connect with viewers and build their brand. It is important to understand viewers' online behaviors and device usage to engage them across platforms. While daily social updates are recommended, quality should not be sacrificed for quantity. Success requires planning across networks like Facebook, Twitter, YouTube and Pinterest which have large, demographically varied audiences. Events are a great way to boost engagement offline. Best practices include consistency, utilizing each network's strengths and crowd-sourcing new content ideas.
This document discusses wikibrands, which are brands that engage customers through participation and social media. It provides 10 factors for success with wikibranding: 1) requiring a culture change, 2) focusing efforts, 3) using appropriate language and content outreach, 4) providing incentives and motivations for participation, 5) establishing rules and rituals, 6) choosing tools and platforms, 7) managing communities, 8) adapting to the life stage of the community, 9) using metrics and measurement, and 10) internalizing the change throughout the organization. The document emphasizes that wikibranding requires a shift to more collaborative and authentic engagement with customers.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Facebook provides a platform for businesses like CIMB and MAS to engage customers through their Facebook pages, by addressing customer complaints, advertising jobs, sharing news and promotions, and converting existing groups or profiles into official company pages to build an online community and fan base. The document outlines best practices for businesses to utilize Facebook effectively, including tips for creating pages, engaging users, cross-promoting across channels, and case studies of how companies have successfully used Facebook.
10 ways to Convert Prospects to Partners (CAMP Presentation)Suresh Parmachand
This document provides guidance on building an authentic personal brand through consistently demonstrating ten behaviors: being truthful, a leader, therapeutic, noticeable, relevant, transparent, valuable, consistent, integrated, and genuine. It emphasizes listening to customers, adding value at each touchpoint, treating customers as partners, and integrating brand messaging across channels to create positive experiences. Overall, the document advocates developing trust within one's social network by living one's values in all interactions.
This document discusses using Facebook for online retailing. It begins with background on the speaker and statistics on top Facebook brand pages worldwide and in India. It then covers the six dimensions of social commerce including ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps, and social shopping. The document discusses meeting customers where they shop and allowing customers to shop where they meet friends on Facebook. It outlines two methods for Facebook integration: using Facebook Connect/Open Graph and Facebook app technology. Finally, it provides examples of using Facebook mobile/places including Facebook Deals and campaigns by Cheryl Cole and Nike that leveraged check-ins.
Blending social media with traditional marketingAri Newman
This document discusses strategies for using social media in business. It begins by contrasting traditional marketing with social media marketing. It then outlines a process for blending social and traditional marketing, involving listening to conversations, engaging with customers, measuring results, and leading discussions. Key tools for social media are presented, along with best practices and case studies. The overall message is that social media allows two-way communication, community building, and measuring real-time metrics to enhance marketing efforts.
Digital marketing utilizes push and pull technologies to execute marketing campaigns. It involves inbound marketing techniques like search engine optimization, blogging, social media and video rather than traditional outbound techniques. Social media is an important part of digital marketing as it allows for engagement through conversations and relationships. To be effective, a social media campaign should generate buzz and encourage participation through engaging content like questions, competitions and videos.
The document provides an overview of social media activities including awareness building, inventory services, policy creation, training, monitoring, and market research for customers and publications/blogs. It discusses creating a social media strategy and policy, monitoring and measuring ROI, key social media platforms, and concludes with tips for getting started with social media for a business. The document contains an agenda and discusses topics like goals, objectives, ambassador teams, and rolling out a social media project.
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.
Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.
The document summarizes 5 days of testing a peer-to-peer fashion rental platform concept. Over the 5 days, the team tested hypotheses about potential customer segments, pricing, partnerships, and acquisition of lenders. They built a basic website and tested it with customers. On day 4, they recruited potential lenders outside a gym and through Facebook/Google ads. 12 lenders signed up in under 12 hours with low cost per click. By day 5, the team had validated the concept and customer segments but needed to further develop the business model and online platform.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
This document provides an overview of social business and best practices. It discusses the paradigm shift from traditional marketing to social business approaches. Key aspects include moving from one-way communication to engagement and conversations. It highlights the importance of social media integration and having a clear social business strategy. Various social media tools like Twitter, Facebook, blogs and Google+ are examined. Metrics for measuring social media success and ROI are also covered. A case study of Goodness Superfoods demonstrates how shifting to more social approaches helped increase engagement and traffic. The presentation emphasizes listening to customers and responding through social platforms.
Supercharge your social media marketingXaña Winans
The document provides tips for using social media to promote a dental practice, highlighting strategies for engaging patients on Facebook, Google+, and Twitter such as posting educational content, asking questions to generate responses, running contests to increase likes and followers, and analyzing engagement metrics to determine effective content. It also discusses using paid advertising on Facebook to boost reach for promotional posts and contests.
The document summarizes market data from two sites and discusses discrepancies between Census data and other sources of data for Kansas City, KS. It then describes the DrillDown method developed by Social Compact to provide more accurate population and economic data for urban neighborhoods using multiple transactional data sources. The DrillDown analysis found significantly higher populations and purchasing power than Census data for districts in Kansas City, KS and has led to over $1 billion in new investment in other cities.
The document discusses Colorado's SB191 law which links 51% of teacher evaluations to student growth measures. It summarizes research showing issues with using standardized test scores alone to evaluate teachers. The author visited Colorado schools implementing SB191 and found they were developing assessments for subjects like art, music and PE to measure student growth. She questions if the tools are developmentally appropriate and truly improve instruction. While details are still unclear, Colorado is working to develop assessments for more subjects to evaluate teachers under SB191.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Stephanie Brant runs a small photography business called Take Pics With Steph that specializes in portrait, family, and wedding photography. Her target markets are parents aged 25-50, engaged couples, and she markets primarily through Instagram, Facebook, and YouTube. She profiles three key customer types - working moms, single moms, and engaged couples - outlining their demographics, buying habits, psychographics, and preferred content and messaging. Her primary goal is to build social proof and credibility for her photography business. She will track direct messages, shares, and comments as key engagement metrics. The document provides examples of successful social media campaigns run by other brands and competitors to help inform Stephanie's own campaign strategy and
Social Media & Your Professional Newsroom BrandWRAL
Social media provides opportunities for news organizations to connect with viewers and build their brand. It is important to understand viewers' online behaviors and device usage to engage them across platforms. While daily social updates are recommended, quality should not be sacrificed for quantity. Success requires planning across networks like Facebook, Twitter, YouTube and Pinterest which have large, demographically varied audiences. Events are a great way to boost engagement offline. Best practices include consistency, utilizing each network's strengths and crowd-sourcing new content ideas.
This document discusses wikibrands, which are brands that engage customers through participation and social media. It provides 10 factors for success with wikibranding: 1) requiring a culture change, 2) focusing efforts, 3) using appropriate language and content outreach, 4) providing incentives and motivations for participation, 5) establishing rules and rituals, 6) choosing tools and platforms, 7) managing communities, 8) adapting to the life stage of the community, 9) using metrics and measurement, and 10) internalizing the change throughout the organization. The document emphasizes that wikibranding requires a shift to more collaborative and authentic engagement with customers.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Facebook provides a platform for businesses like CIMB and MAS to engage customers through their Facebook pages, by addressing customer complaints, advertising jobs, sharing news and promotions, and converting existing groups or profiles into official company pages to build an online community and fan base. The document outlines best practices for businesses to utilize Facebook effectively, including tips for creating pages, engaging users, cross-promoting across channels, and case studies of how companies have successfully used Facebook.
10 ways to Convert Prospects to Partners (CAMP Presentation)Suresh Parmachand
This document provides guidance on building an authentic personal brand through consistently demonstrating ten behaviors: being truthful, a leader, therapeutic, noticeable, relevant, transparent, valuable, consistent, integrated, and genuine. It emphasizes listening to customers, adding value at each touchpoint, treating customers as partners, and integrating brand messaging across channels to create positive experiences. Overall, the document advocates developing trust within one's social network by living one's values in all interactions.
This document discusses using Facebook for online retailing. It begins with background on the speaker and statistics on top Facebook brand pages worldwide and in India. It then covers the six dimensions of social commerce including ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps, and social shopping. The document discusses meeting customers where they shop and allowing customers to shop where they meet friends on Facebook. It outlines two methods for Facebook integration: using Facebook Connect/Open Graph and Facebook app technology. Finally, it provides examples of using Facebook mobile/places including Facebook Deals and campaigns by Cheryl Cole and Nike that leveraged check-ins.
Blending social media with traditional marketingAri Newman
This document discusses strategies for using social media in business. It begins by contrasting traditional marketing with social media marketing. It then outlines a process for blending social and traditional marketing, involving listening to conversations, engaging with customers, measuring results, and leading discussions. Key tools for social media are presented, along with best practices and case studies. The overall message is that social media allows two-way communication, community building, and measuring real-time metrics to enhance marketing efforts.
Digital marketing utilizes push and pull technologies to execute marketing campaigns. It involves inbound marketing techniques like search engine optimization, blogging, social media and video rather than traditional outbound techniques. Social media is an important part of digital marketing as it allows for engagement through conversations and relationships. To be effective, a social media campaign should generate buzz and encourage participation through engaging content like questions, competitions and videos.
The document provides an overview of social media activities including awareness building, inventory services, policy creation, training, monitoring, and market research for customers and publications/blogs. It discusses creating a social media strategy and policy, monitoring and measuring ROI, key social media platforms, and concludes with tips for getting started with social media for a business. The document contains an agenda and discusses topics like goals, objectives, ambassador teams, and rolling out a social media project.
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.
Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.
The document summarizes 5 days of testing a peer-to-peer fashion rental platform concept. Over the 5 days, the team tested hypotheses about potential customer segments, pricing, partnerships, and acquisition of lenders. They built a basic website and tested it with customers. On day 4, they recruited potential lenders outside a gym and through Facebook/Google ads. 12 lenders signed up in under 12 hours with low cost per click. By day 5, the team had validated the concept and customer segments but needed to further develop the business model and online platform.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
This document provides an overview of social business and best practices. It discusses the paradigm shift from traditional marketing to social business approaches. Key aspects include moving from one-way communication to engagement and conversations. It highlights the importance of social media integration and having a clear social business strategy. Various social media tools like Twitter, Facebook, blogs and Google+ are examined. Metrics for measuring social media success and ROI are also covered. A case study of Goodness Superfoods demonstrates how shifting to more social approaches helped increase engagement and traffic. The presentation emphasizes listening to customers and responding through social platforms.
Supercharge your social media marketingXaña Winans
The document provides tips for using social media to promote a dental practice, highlighting strategies for engaging patients on Facebook, Google+, and Twitter such as posting educational content, asking questions to generate responses, running contests to increase likes and followers, and analyzing engagement metrics to determine effective content. It also discusses using paid advertising on Facebook to boost reach for promotional posts and contests.
The document summarizes market data from two sites and discusses discrepancies between Census data and other sources of data for Kansas City, KS. It then describes the DrillDown method developed by Social Compact to provide more accurate population and economic data for urban neighborhoods using multiple transactional data sources. The DrillDown analysis found significantly higher populations and purchasing power than Census data for districts in Kansas City, KS and has led to over $1 billion in new investment in other cities.
The document discusses Colorado's SB191 law which links 51% of teacher evaluations to student growth measures. It summarizes research showing issues with using standardized test scores alone to evaluate teachers. The author visited Colorado schools implementing SB191 and found they were developing assessments for subjects like art, music and PE to measure student growth. She questions if the tools are developmentally appropriate and truly improve instruction. While details are still unclear, Colorado is working to develop assessments for more subjects to evaluate teachers under SB191.
Nevada is located in the western United States, bordered by California, Oregon, Idaho, Utah, and Arizona. It has diverse regions from desert in the south to mountain areas in the central and northern parts of the state. Notable landmarks include the Hoover Dam, which provides water, and the Alpine Visitor Center. Transportation infrastructure includes major interstates and over 40,000 miles of roads. People have adapted to the climate by dressing for hot, dry conditions and have modified the environment through projects like the Hoover Dam.
This document provides information about the state of Nevada, including its state flower (sagebrush), state bird (mountain bluebird), major industries (tourism, mining, agriculture), historical events like the Comstock Lode silver strike in 1859, state motto ("All For Our Country"), and that it has various professional and amateur sports.
Nevada is known for its cities of Las Vegas and Reno, as well as attractions like the Hoover Dam. It has a population of over 2.7 million people and became the 36th state in 1864. Nevada has a diverse geography and climate, with hot summers over 100 degrees and mild winters around 40 degrees. The state's economy relies heavily on industries like tourism, mining gold and silver, and hydroelectric power.
This presentation provides an overview of the state of Nevada. It discusses Nevada's capital, population, official website, and largest city of Las Vegas. It also summarizes Nevada's history, becoming a state in 1864, outlawing then relegalizing gambling. The presentation highlights Nevada's geography, climate, major industries of tourism and mining, and cities including Las Vegas, Reno, and Carson City. It concludes with discussing Nevada's state motto, flag, teams, and tourist attractions.
Understanding the tools of social and Digital Media was a presentation focused on how agents can use social media and digital tools to market their agency. It included 4 case studies of agencies that ran promotions on Facebook and LinkedIn that resulted in new business leads and clients. One case study described a referral contest on Facebook that generated 19 referrals and 11 new clients in 6 weeks, with a 154% return on investment. The presentation provided tips on content creation and optimization for social media, the differences between a Facebook profile and page, and how to get more fans and engagement on Facebook.
This document provides an overview of Jason Cass's approach to transforming a business into a social and digital business. It outlines ground rules for working with Jason, common objections to social and digital strategies and myths about online selling. The document also shares case studies of social media marketing campaigns and their results. Key tools for social media, digital media, and the overall "blueprint" for running a social and digital agency are also outlined.
Andrea Fischetti presented on online marketing strategies. She discussed trends in internet usage moving to mobile devices. Key demographics for online marketing are baby boomers, Gen X, Gen Y, and Gen Z. The presentation covered website optimization, search engine marketing, social media strategies on platforms like Facebook, Twitter, LinkedIn and Pinterest. It also discussed email marketing, blogging, and the importance of video marketing for engaging audiences and driving sales. The presentation emphasized identifying target audiences and monitoring metrics to optimize various online marketing channels.
The document provides an overview of online marketing strategies from A to Z, including websites, social media, email marketing, blogging, and video marketing. It discusses trends in internet usage moving to mobile devices. Key demographics for online marketing are identified as baby boomers, Gen X, Gen Y, and Gen Z. Specific tips are provided for optimizing websites, social media strategies, email newsletters, blogging, and video marketing. The presentation emphasizes the importance of understanding your audience and monitoring analytics to determine the most effective online marketing approaches.
The Texas State Ad Club contacted me about giving a presentation on how Social Media is changing the Advertising landscape. This presentation contains my thoughts as well as some secondary research.
And like most Seniors/Juniors in college want to hear. I provided tips in landing a job within Advertising and advice for preparing for the real world.
This document discusses how insurance agencies can leverage digital marketing and social media to grow their business. It provides examples of social media marketing campaigns run by independent insurance agents that generated new customers and significant revenue. Specifically, the document discusses how agents can create branded content, partner with third parties, and use tools like contests and reviews on Facebook and LinkedIn to find new leads and convert them into clients. Case studies show campaigns achieving customer acquisition costs as low as $76 and return on investment as high as 309%. The document advocates that 30-50% of an agency's business could come from digital marketing within the next 5-10 years.
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Marketing your farm is crucial for success. Social media marketing adds another tool, along with traditional marketing avenues and yourself, as a way to get the word out.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
The document provides information about WEAVUS corporation and their new mobile dating application called ChicPoc. WEAVUS is an innovative IT startup founded by three childhood friends with the goal of connecting people through relationships built on trust. Their first product, ChicPoc, is a smartphone dating app that uses a "rail-road trip" concept where users can join "compartments" and participate in group blind dates and games over 2 days. The business model involves item and gift purchases within the app as well as planned offline partnership events and advertisements to drive revenue.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
How retirement homes can use social media to aid in marketing and communicationsOur Kids Media
Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media.
Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.
This document provides an overview of web marketing strategies presented by Rosey Broderick. It discusses conducting market research to understand target markets and competitors. It emphasizes setting clear business objectives and outlines steps to analyze an existing website, devise an action plan to drive traffic, and measure results. The presentation covers various online marketing tactics like search engine optimization, social media, email marketing, and viral marketing. It provides examples of successful campaigns and encourages developing a measurable strategy to effectively achieve business goals through the web.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
This document discusses the pros and cons of owning an insurance agency. It notes the flexibility that comes with being an owner in terms of work-life balance, but also the complexities of managing finances, taxes, and legal exposures. While agency ownership provides opportunities for career progression, knowledge growth, and management, it also requires adaptability, hard work, and surrounding oneself with knowledgeable peers. Overall, the document emphasizes that niche specialization will be important for agencies to remain competitive going forward.
The document provides an overview of how to be a "Rockstar IA" or top-performing insurance agent. It emphasizes the importance of consistent prospecting to keep your sales pipeline full. It discusses laws of prospecting like the law of need and law of replacement. The document outlines the sales process from initial contact and qualifying prospects to meetings, quoting, and closing deals. It emphasizes interrupting prospects, having the right mindset, and duplicating the habits of top performers like being optimistic, competitive, and relentless.
This document discusses various topics related to customer service and experience. It provides tips on using social media and technology to engage customers, generate leads, and improve the customer experience. Specific strategies mentioned include using Facebook ads and custom audiences to target customers, developing a niche focus, implementing online payments and forms, and making processes easy for customers through tools like triple monitors and fillable PDFs. The overall message is that focusing on customer service, experience, and using technology can help businesses connect with customers and build their brand.
The agenda included presentations from Colin Vaughn on personal stories, Josh Lipstone on WLIG, and Matt Juengel on marketing to developers and subdivisions. Erik Garcia was to discuss savings for younger customers and Jimmy Eubanks planned to discuss his phone system. The marketing tip for the meeting was also on the agenda.
The document provides information from Jason Cass about his story of becoming an insurance agent and starting his own agency. It discusses how he started using social media and digital marketing to grow his agency. It includes several case studies showing how contests and promotions on Facebook and LinkedIn generated new business leads and customers. Overall revenues from social media efforts for his agency have been over $100,000. The document also provides tips and best practices for using Facebook, including how to optimize pages, dimensions for images, and types of posts that generate user engagement.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Lecture slide titled Fraud Risk Mitigation, Webinar Lecture Delivered at the Society for West African Internal Audit Practitioners (SWAIAP) on Wednesday, November 8, 2023.
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
2. Elemental Economics - Mineral demand.pdfNeal Brewster
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"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
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Abhay Bhutada, the Managing Director of Poonawalla Fincorp Limited, is an accomplished leader with over 15 years of experience in commercial and retail lending. A Qualified Chartered Accountant, he has been pivotal in leveraging technology to enhance financial services. Starting his career at Bank of India, he later founded TAB Capital Limited and co-founded Poonawalla Finance Private Limited, emphasizing digital lending. Under his leadership, Poonawalla Fincorp achieved a 'AAA' credit rating, integrating acquisitions and emphasizing corporate governance. Actively involved in industry forums and CSR initiatives, Abhay has been recognized with awards like "Young Entrepreneur of India 2017" and "40 under 40 Most Influential Leader for 2020-21." Personally, he values mindfulness, enjoys gardening, yoga, and sees every day as an opportunity for growth and improvement.
2. Agenda
• Why
– Consumerization
• Who
– Me & My Agency
• What
– Case Studies
• How
– Facebook basics
– FB ads
– Promotion tour
• When
– Social Sooner
3. Ground Rules
• Ask lots of questions…
– Even dumb questions
• I don’t expect you to be an expert
– Be prepared for my honest opinion
– You can always follow up with me
• I may go on a tangent
– It will always be relevant
• I don’t care if you email or send texts
• You don’t have to ask me to go the bathroom
4. Myths About Selling Online
• Internet Shoppers Buy on Price
– If we don’t treat our product like a commodity they
won’t buy it like a commodity
• We Need To Be On Every Social Media Site to be
Successful
– Success online is about becoming a valuable resource
• Consumers Need Our Expertise
– The information gates to our knowledge have been
unlocked
• Only young people use the internet and buy online
– There is only the connected & unconnected generation
5. Common Objections
to Social Media
• We work on referrals…
• So does the Internet
• It takes too much time…
• You don’t have time for to generate revenue?
• I don’t know anything about computers…
• Hire someone that does
• I don’t like the Internet…
• But your clients do
6. Group analytics
• Who is an Owner / Producer /CSR
• What type of social is being used and how
– Personal vs. business
• FB ( who has a fan page?) (Who doesn’t know?)
• LinkedIn
• Twitter
• G+
• Others?
• How long have you been using?
7. I Am Jason Cass
• Married w/two sons
• Owner of
– JDC Insurance Group
– Agentsinfleunce.com
– Growprogram.com
• Chairman of National YAC
for Big I till (8.31.2013)
• Original CAP Task Force
member
• ACT liaison to the National
YAC
9. Consumerization
Is an term used to describe emergence of info.
technology:
First in the consumer market
Then spread into business
In years past, many technology-based products
have had their beginnings in the defense &
business markets:
•Facsimile machines
•Calculators
•Mobile phone
•Personal computers
10. Consumerization
• First, products that were
designed for individual
consumers, are now appealing
in the workplace and demand
of these products are increasing
in the workplace
11. Consumerization
• Second, “No one cares how much you know,
until they know how much you care”…
• Getting employees to share & use productive and
enhancing consumer technology at and away from
work will be a wise strategy.
• Creates a window that shows transparency, builds trust,
and your brand.
12. My agency
• JDC Insurance Group LLP est. 1.1.2010
• Centralia, IL 62801 13,000 population
• 75% Commercial
• 20% Personal (agency owners told me this was important)
• 5% Life
• Completely mobile agency
– Desk
– Laptop / Extra monitor
– All in one printer
– No fax, phone, or filing cabinets
• 98.9% paperless
• Niche agency:
• Railroad contractors, warehouses, manufacturing
• Social services
• Specialty Auto
13. The beginning
• What I wanted:
• People to know that I had started my own agency
• People to know that I was a different type of agency.
• Wanted to brand and market where the people are of my niches
• To attract the families with homes, two or more cars, and have average to good credit
• What I had:
• Budget of $500.00 for advertising for the year!
• Very limited technology & social media skills
• Goals:
• In the next two years I wanted to derive 51% or more of my leads from online
• In my first year I wanted to write at least $20,000 in premium from being online
• By my second year I wanted to write at least $50,000
• Do it by being different….and…...being where the people are
14. What I did
Being involved in my state and national association enabled me
to meet and network with highly successful marketing agents of technology.
Like you, I kept hearing about social media and occasionally heard great stories of
agents being successful marketing their agencies online….so…
I started my social sites for JDC on April 12th, 2010.
• Facebook
• Twitter
• LinkedIn
YouTube came about a month later
Brand and market through:
• Post
• Ads
• Discussions
• Videos
• Comments
• Likes
• Share
I can show you how I market and brand but I can’t show you how I sell
15. Some things I do with Facebook
• Ads auger
• Get friends
• Run ads ( sponsored stories )
• Get fans
• Run FB ads to:
• Get their email /contact information ( giveaways)
• Run contest & sweepstakes
• Like & Interest ads
• Get your message out to the exact person
• Niche and target marketing at it’s best
• Generic branding ads
• Happy Birthday
• Thank you
• Holiday ads
• Specials or current events
• *Mobile*
16. Other social sites
• YouTube is the future and I use to:
• Broadcast myself on the jdcins channel
• Use video to market through email and website
• Content that is real
• LinkedIn I use to:
• Prospecting
• Discussions
• Google plus is the future and..
• It’s Google
• Search
• Google Local & Places
• Authorship / Publisher tags
• Twitter is a media outlet I use to:
• Stay connected with others instantly
• Broadcast to a large select audience
• Learn from companies
19. Case Study #1
Started Social Media 4.11.2010
• Built a social presence
• Started working with CAP 6.24.2011
Facebook iPad2 Referral Contest
• Refer friend, family, co-worker, or yourself
• Present a quote
• Didn’t have to buy, just allow me to present a quote proposal
• Entered into a contest to win an iPad2 (Can use Make-A-Wish or other
non-financial incentives depending on state regulations)
• The referrer and the referee
Contest Period Nov 14 – Dec 31
• Drawing January 1st at 12:01am by Video
Upload to All Social Sites
CONFIDENTIAL & PROPRIETARY. Exclusively for use and distribution
by Consumer Agent Portal, LLC. All rights reserved.
20. My results
Generated 19 Referrals in 6 Weeks!
Social & digital referrals only, had others not related to contest
• Didn’t fit agency philosophy of agency 5
• Auto/Home
• Low limits, etc.
• Prospects given a proposal 14
• NB clients from those proposals 11 (78% CR)
Prior Insurance of 11 NB Clients
• State Farm 4
• Independent Companies 3
• Allstate 2
• Country companies 2
CONFIDENTIAL & PROPRIETARY. Exclusively for use and distribution
by Consumer Agent Portal, LLC. All rights reserved.
21. My results
Prior Limits of 11 NB Clients
• 50/100/50 or 100 4
• Moved 2 of those to 100/300
• Moved 2 of those to 250/500
• 1 took UMB
• 100/300/50 or 100 5
• Moved 2 of those to 250/500
• 1 took UMB
• 250/500/ 250 Both had UMB 2
• Moved one to 500/500 because of underlying limits due to UMB
CONFIDENTIAL & PROPRIETARY. Exclusively for use and distribution
by Consumer Agent Portal, LLC. All rights reserved.
22. My results
Auto/Home Packages All
• EFT 10 of 11
• Total Policies Written 38 (3.4/Client)
• Auto – 11
• Home – 11
• UMB- 5
• Dwelling fire-4
• Motorcycle - 3
• Boat- 4
• Total Written Premium $28,000 FY (34,000 SY)
• Total Annual Commission $4,200 FY ($5,100 SY)
• Total Expense $1,650 (cost inc. CAP, Adv., iPad2)
• Total Profit $2,550 ($5,100 SY) ($7650 BY)
• Return on Investment 154% FY ($309% SY)
CONFIDENTIAL & PROPRIETARY. Exclusively for use and distribution
by Consumer Agent Portal, LLC. All rights reserved.
23. Case Study #2
FB R.O.I Fan review app
• Contest conducted April 13th – April 31st
• Contest Results
• 28 reviews Facebook & LinkedIn
• 11 referrals
• 3 quotes
• 9 clients (62% CR)
• 26 fans gained from friends
CONFIDENTIAL & PROPRIETARY. Exclusively for use and distribution
by Consumer Agent Portal, LLC. All rights reserved.
24. • Ryan Hanley, Independent Agent, Blogger
• Agent/Blogger of digital media (Director of Marketing)
• The Murray Group Insurance Services, Inc., Albany, NY
• Contest conducted April 23th – May 7th
• New Business Results –
• 58 reviews FB & LinkedIn
• 28 referrals
• 19 quote opportunities
• Generated a total of 47 inbound actions!
Case Study #3
CONFIDENTIAL & PROPRIETARY. Exclusively for use and distribution
by Consumer Agent Portal, LLC. All rights reserved.
25. Case Study #4
• Quote & Referral Promotion
• May 6th -16th Drawing on 17th @ 3pm
• Promotion results
• 23 inbound actions
• 9 referrals
• 14 quotes
• 19 proposals given
• 14 clients (73% CR)
• Financials
• Expenses $850ish
• Income $5,700ish
26. Numbers as of 39 months
• As of 7.15.2013 (39 months)
• 4,100 fans
• $195,000 NB social premium
• Earned about $29,000 NB!
• Life $9,000
• Total personal lines NB & RN & Life $65,000
• Total commercial NB & RN $14,000
• Total NB & RN PL/CL/Life $79,000
29. Mobile
• 60% of traffic on FB is mobile use
• Ipads not chalkboards
• 50% of kids under 8 use mobile devices
• 25% of kids under 3 use mobile devices
30. FB profile vs. FB fan page
• FB profile is your personal profile
– Friends
– Newsfeed (friends)
– Status Updates
– Share pictures/videos/events
– All can be shared on personal or fan pages
– 90% you/friends
– 10% your business or businesses
31. FB profile vs. FB fan page
• Fans
– Page Newsfeed (friends)
– Status Updates
– Share pictures/videos/events
– All can be shared on personal or fan pages
32. FB profile vs. FB fan page
• FB fan page
– 90% is content about them(fans) and their lives
• Blogs
• Infographics
• Your clients
• Video
• Pictures
• Celebrations
• Holiday’s
– 10% about your products and services
33. Edgerank
• Affinity – Affinity is the prior interaction with a page’s
posts. If a user engages with a lot of content from a
particular page, they will see the page’s content more
often.
• Weight – Weight is based on previous interaction with
posts of the same type. For instance, if a person usually
engages with photos, they will be shown more photos.
• Time Decay – Time decay is how recent the content is.
Facebook always wants to provide users with the most
recent and relevant content, so an older content piece is
less likely to be shown.
34. Negative feedback
• When your posts show up in someone’s news
feed they have the option to like it or comment
on it. They also have the option to hide the
story, report the story as spam or to hide all
stories from your agency. If they choose one of
those latter options, it is considered ‘negative
feedback’
• Effects your EdgeRank score
35. Facebook Likes
• How to get Fans/likes
– Invite your friends
• Have your employees invite their friends
– Check-ins
– Sign that says find us on FB
– Website icons
– Link in email signatures
36. Optimizing your FB page
• Search
• Keywords
– Page name is huge
• Vanity URL
– www.facebook.com/jdcinsurance
– Graph search is going to be huge
• Google using pages / FB uses people to link others to info.
• About section (short description)
• Pictures have the power
– Alt text for pictures is important
– Use proper dimensions
• Picmonkey
40. Cover Photos
In a “like story” in the news feed only the top half is shown
New Facebook rules allow for calls to action ex.
Contact info, price purchase info..but…on ly 20% text
41. Profile Pic
•Always use a square photo
•Pictures larger than 180*180 are perfect as well as long
as they are square
•Don’t change often, change cover photo
42. Link preview image
•Just like your profile pic this is cropped down to a
square
•When linking back to your page or site include at
least one square photo for each shareable page
or blog post
43. Facebook tips
• Follow others
– Comment, like, and share what they post
• Create other pages
– STL Cardinal squirrels
– Local viral
– Acuity Trucking
• Like your clients and showcase them
• Create a URL for your fan page
– www.jdcfanpage.com
45. Basics
• What I have learned
– Who is your prospect
– Who is your competition
– Other online business who share your same prospect
– My Mistakes
46. Basics
• Who is your prospects
– Line of business
• Motorcycle, Auto, Home, Boat, commercial
• Demographics
– Age/sex/ethnic
• What are their gaps/needs/wants
– Follow them
– What are their hot buttons
– Married, having a baby, buying a car
• Where do they hangout / like
– Other pages
47. Basics
• Who are your competitors?
– What are they doing that is working?
• Pictures and post that work for them, will work for you!
– Run ads to their fans
• Other online business who share your fans
– Realtors, Mortgagee, Bankers, Financial
– Create an alliance
– Who is commenting on their page
48. Basics
• My Mistakes
– Need good bait
• Promotion
• Campaign
• Coupons
– Not getting “social proof”
• External sites are not the best
– Run them to a page you create and you do get social proof
– Use Facebook guidelines
• Negative feedback
– Stop selling
• Google pay per click is selling
• FB is a branding/marketing/creating relationship tool
– Sending without tracking
49. Facebook Ads / Impressions
• How to get started
– Top right of your screen, gear icon
1. Understand who you’re targeting
2. Create ad per precise interest
3. Run it for three days
4. Look at CTR
5. Bundle these and attack!
50. Power editor
• FB ads 102
• Allows you to control more
• Reports are awesome
• Customize your audience
54. Promotion 101
1. Wrote down what and goals I want to achieve
1. Get NB quotes
2. Get referrals
2. Set the rules
1. Auto & Home quote/ minimum liability limits
2. Set and wrote out FB rules
3. Set a time period -11 days / 12th day drawing
4. Created videos (2) / emails(4) for call to actions
55. Promotion 101 cont.
5. Developed a new FB site
1. Cover photo
2. Profile Pic
3. Tabs
4. Landing page
5. Rules page
6. Created links to be able to track actions taken
1. FB analytics
2. Bitly links
7. Create FB ads and schedule them
56. Promotion 101 cont.
8. Start on Day 1
1. Upload video to Youtube / FB
1. Social proof if FB
2. Make status updates
1. Use video as update in the morning before 8 am
2. Share video on profile in the evening about 7pm
9. Day 2
1. Share a story’s about what happened the day before
1. About a quote/referral
2. The excitement you have felt or heard about
2. Email your list with earlier created email
57. Promotion 101 cont.
10.Going forward till day 11
1. Keep doing status updates
1. Shares / likes
2. Referrals
3. People you helped
4. The talk and excitement
2. Send emails created earlier
1. Tuesday (Day 2)
2. Friday (Day 5)
3. Tuesday (Day 9)
4. Thursday (Day 11)
3. Promotion ends Day 11 at 5pm
58. Promotion 101 cont.
11. Day 12
1. Hold drawing at 3pm
2. Put all names in bowl
3. Find a unique place / person
4. Video tape the drawing
5. Upload video to FB page
1. Don’t announce winner, make them watch the video
6. Announce for the next few days the winner with status updates
7. Have winner take a picture with prize and email to you
8. Post to your page – validation for future promotions
9. Encourage them to upload to their profile and tag your agency
60. Other promotions
• Friend to Fan
• $25 once a month
• Fan Referral Program
• Drawing once a month big prize at the end
• Donate to Charity for every new fan
• Promote other business
• This month get 10% off
– If you shop there
– Check in
61. Blogging
• Blogging
– Increases engagement
– Increases fans/connections/followers/circles
– Increases email subscribers
– Increases agency value
• Tracking
– Everything is trackable
• Google analytics
• Crazyegg
62. Other places I use
• Google Analytics
• Heyo
• Minilytics
• Bitly
• Picmonkey
• Abweber / Mailchimp /iContact
• Pic resize
• Elance
• ProjectCAP
• Hootsuite
• Wordpress
• Northsocial
• Wildfire
• Animoto
63. Social Sooner
• Similar to an Oklahoma sooner
• Get on your digital horse and claim your virtual Land
• First to claim your land is the trailblazer and ruler
• Late to the game has to borrow or buy land
• Personal lines market share
• Cannons all in the same direction
• 34 %
• Commission per county
• Commercial lines Market share
• We dominate this market
CONFIDENTIAL & PROPRIETARY. Exclusively for use and distribution
by Consumer Agent Portal, LLC. All rights reserved.
So if you are ready to mount up and claim you land..
64. Generating Revenue Online
Workshop
Presented by
Jason Cass, CIC & Ryan Hanley, CIC
“The GROW mission is to provide every Independent Insurance Agent with the
tools and knowledge to generate revenue from their online activities”
www.growprogram.com