Filter Design Competition Aimed at convincing sponsors to finance the second edition of the only independent design competition in Romania. Created to be sent via email. 2008: concept+text+layout

1. Time required to view the presentation // 7 to 8
minutes
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2. Part one:
the essentials
gn
On desi
“ Design adds value faster
than it adds cost

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Let’s get to know each other
Differentiator Starting with 2007, Filter is
The most an enthusiast independent
important design competition run by
design
competition
ORICUM.
in Romania
Filter’s main purpose is to
promote young and creative
Romanian designers in various
fields of design, such as
graphic, industrial, 3D and
web.

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Why run a competition like this?
Here’s the Because we want to
“ Educate yourselves, make
raison d’etre
behind our
improve the way people
view design.
competition
your world view bigger
Because we strongly believe
that everthing can be
improved through wise use
of design techniques.
Because we love good
design and we want to
share it with the rest of the
world.

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Why design matters
Design will Designers might not be that visible in
save the
world.
our everyday life, but their work sure
is. And the better the quality of their
Let’s show work is, the easier our life gets.
you how.
Design is meant to be a given
solution to an actual problem.
Design-education is time consuming,
thus the ones who choose to pursue
a design career are not your average
Joe. Designers are a premium type of
consumers, with high expectations
and lots of brand-loving potential.
You need to get through to them.

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Facts on design
Remember- Shares in design-led businesses have
everything
can be
outperformed the FTSE 100 by more
improved than 200% over the past decade.
through
design
techniques.
Every £100 a design alert business
spends on design increases turnover
Here’s the by £225.
proof:
On average, design alert businesses
increase their market share by 6.3%
through using design
Bottom line is that design can
significantly increase our life’s quality
in the end. Well not any design, but
good design.

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Why should you get involved?
3 reasons Because competition leads to
for your
business to
innovation, which leads to
support evolution [isn’t this what
democracy is all about?].
“
Filter Design
Competition
I'll give you the gift, but
Because you want to be part of
this event from the first use the gift to uplift
editions.
Because we can help you and
your brand become friends
with the design loving
community.
Because you to have strong
faith in the creative potential of
young Romanians.

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A little bit on Filter 2007
Filter 2007 The first filter edition accepted entries in four
was very
well received
categories: graphic design, industrial design,
by both auto design and freestyle design.
designers,
design The freestyle final was special: the four finalists
professors, actually executed the creative brief (received only
companies
and media.
hours before the final) in front of a large audience. The
audience could see the step by step creative process
projected on displays and could vote for the winner.
We also pride ourselves with the international jury we
managed to pull together and the two Filter
conferences on design which were great for starters.
A big thank you! to all our partners who supported us:
Peroni, Adobe Romania, Apple/IMC Romania,
Klar Professional, International
Advertising Association, The Czech Centre,
Centrul National al Dansului

9. Part two:
the details
On Filte
r 2008
“ It is an attitude, an awareness,
a way to view the world

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Filter 2008
Filter 2008 From here on you will find out about
has grown
prior to the
the main elements that make up
previous Filter Design Competition – 2008.
edition.
The conferences&workshops
The actual competition
The jury
The prizes
The communication campaign
The calendar

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The conferences&workshops
The Filter is a real learning process. Besides the
conferences
cover more
valuable feedback and experience that the
general contestans will gain after submitting their
topics and works to Filter, we will also provide them with
will take
place before
a series of conferences and workshops.
the actual
competition, We have scheduled three conferences on
while the
workshops
graphic, industrial and auto design between
are more October-December 2007 plus a big one just
specific and before the launch of the competition, in
will take
place during
February 2008. We’re thinking of bringing big
the names in Romania – the likes of Johnathan Ive
competition. or Phillipe Starck.
The workshops will be held by our
jury members and the finalists
will be granted free access.

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The competition itself
Filter 2008 The competition consists of seven categories:
has grown
prior to the
previous main secondary
edition.
Learn how. graphic design packaging design
industrial design 3D design
auto design web design
freestyle design
All of these six categories
have a preliminary selection
period and a final stage. The
contestants will work on
creation briefs developed by
the partners of the
competition, be they
organisations or companies.

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Jury&prizes
It’s not about For the main categories there will be three
the money,
it’s about
prizes, as follows:
what you 1st place 1500 euros
learn.
2nd place 750 euros
But they 3rd place 500 euros
come in
handy too.
For the secondary ones, the only
winner will receive the grand prize
which will consist of 800 euros.
All of the winners will also receive
a trophy, especially created for the
competition

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Communication campaign
Filter 2008 Nation wide with the help of the media partners.
has grown
prior to the
previous TVR 2 Hotnews.ro
edition.
Time Out Bucharest Feeder.ro
Learn how. Compact Visual Art.ro
Cotidianul Alternativ.ro
24-Fun IQads.ro
Radio Guerrilla
Realitatea TV We will also be present in design faculties
Academia Catavencu and art galleries with innovative BTL
techniques based on fresh creative concepts

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Calendar
The next Filter Design Competition will stretch
slide is
dedicated to
from October 2007 to March 2008.
the detailed
calendar of The 2007 part will held the Filter
the 2008
edition
Sessions, while the 2008 whil showcase
the actual competition.

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Period Activity Period Activity
Announcing the subject for the
October- One Filter Session/month final stage. The beginning of the
1
December application period
14-28 January Promotion Campaign 10-11 Graphic design conference
28 January -22 Application period; 9 Graphic design workshop
February Announcing the Industrial Design conference
13-14
problem to be
12 Industrial Design workshop
solved for the
17-18 Auto Design conference
preliminary
19 Auto Design workshop
selection stage
28 January – 1-29 March 1-16 Freestyle application period
22 February 1 February Filter Session. A Announcing the freestyle finalists
conference held by 16-23
a designer like Deadline for sending the
Jonathan Ive or 24
applications
Philippe Starch
The subject for the freestyle
26
session
The jury evaluates all the applications Announcing the winners
22- 29 February received 29 Freestyle Session
The finalists’ names are announced . Party

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Numbers
Enter text Title
here
Title

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Sponsorship packages
First Text text
Package

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Sponsorship packages
Package 2 Text text

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Sponsorship packages
Package 3 Text text

21. Contact information
Răzvan Crişan
razvan@oricum.ro
+40 727 719 303

22. thank you!
Some quotes taken from
KRS-ONE lyrics.
Some photos take from Flickr.
Please visit our website:
www.filterdesign.ro