2010




BELALSiBAi
PORTFOLiO
Interdisciplinary Design Strategy & Design Management Graduate
E-mail: belal.alsibai@gmail.c...
GOALS & PORTFOLIO CONTENT




“I am seeking a challenging employment opportunity in a design related industry with a focus...
BACKGROUND




With a background in Interdisciplinary Design Strategy and Design Management
from Toronto and Dubai, I have...
EXHIBIT DESIGN




Universally Local Exhibition 2010
This exhibit is the physical manifestation to a prolonged 9 months de...
EXHIBIT DESIGN




People Power Public Space 2010
As part of research on City Systems at the Institute Without Boundaries,...
EXHIBIT DESIGN




Al Shaali Marine 2008
As part of my design management education, I was involved with a team of
15 to pl...
URBAN PLANNING




Flemingdon Park Revitalization Proposal 2010
As part of the City Systems project at the Institute witho...
UNIT DESIGN




Unit Design Charrette 2010
Part of City Systems Project at the Institute without Boundaries, I managed
the...
BRANDING




Rebranding Stonec
As part of my design management education, I was asked to chose a
company and rebrand their...
RESEARCH TOOLS




Ace Hardware Method Cards
Based on the IDEO method cards, I worked closely with Ace Hardware
Dubai to d...
PRODUCT/PACKAGING DESIGN




BILLY Desk Clock
In support of sustainable product design, and based on research that states
...
MEDIA/DVD DESIGN



                                                                                                      ...
WEB DESIGN


                                                                                                             ...
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Belal Sibai Portfolio 2010

  1. 1. 2010 BELALSiBAi PORTFOLiO Interdisciplinary Design Strategy & Design Management Graduate E-mail: belal.alsibai@gmail.com Tel: +1 (416) 820.2554
  2. 2. GOALS & PORTFOLIO CONTENT “I am seeking a challenging employment opportunity in a design related industry with a focus on Design Strategy, Research & Innovation applied through Design Management, Project Management, Exhibition Design, and Marketing”. This portfolio is a collection of my diverse work in the multidisciplinary design field. The following are different areas that represent my design expertise: Exhibit Design Urban Planning Unit Design Branding Research Tools Product/Packaging Design Media/DVD Design Web Design Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  3. 3. BACKGROUND With a background in Interdisciplinary Design Strategy and Design Management from Toronto and Dubai, I have a obtained a broad spectrum of the design industry. I have studied, worked, and visited 16 countries experiencing multicultural diversity. My international experience as a global citizen has given me an advantage as a strategic design manager to tackle design solutions with a global vantage point which is often reflected through my work and creative analytical skills. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  4. 4. EXHIBIT DESIGN Universally Local Exhibition 2010 This exhibit is the physical manifestation to a prolonged 9 months design research on Urban City Systems as part of the Institute without Boundaries with Toronto Community Housing. I was able to manage the budget and production of the exhibit that included the structure, lighting, print, and the 3D model. The exhibit was a great success, and was advertised in Azure magazine. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  5. 5. EXHIBIT DESIGN People Power Public Space 2010 As part of research on City Systems at the Institute Without Boundaries, this exhibit communicated our developed City Matrix. The purpose of the exhibit was to evoke visitor’s thought on the relationship between the individuals and society. As the project manager, I was involved in planning and designing this travel exhibit which won the best student booth award at the Interior Design show and was displayed in Milan at the Fabrica Del Vapore. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  6. 6. EXHIBIT DESIGN Al Shaali Marine 2008 As part of my design management education, I was involved with a team of 15 to plan, design, and implement an exhibit for Al Shaali Marine Yachts Division during the Dubai International Boat Show. My role was to manage the creative process Internally and to communicate with the client on behalf of the team. During the show, Al Shaali had over a 1,000 visitors and total sales of over Dhs.16,000,000 Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  7. 7. URBAN PLANNING Flemingdon Park Revitalization Proposal 2010 As part of the City Systems project at the Institute without Boundaries, we were given a challenge to work with our Toronto Community Housing to redevelop a local neighborhood in Toronto. After rigorously researching the community, the neighborhood context, conducting various community and client meetings, and working with industry professionals, we developed an innovative sustainable plan that was communicated through client presentations and two publications. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  8. 8. UNIT DESIGN Unit Design Charrette 2010 Part of City Systems Project at the Institute without Boundaries, I managed the facilitation of an intensive design charrette composed of 14 architecture and technology students. Our goal was to design a sustainable home unit and unit cluster plan to be proposed in Flemingdon Park Community for Toronto Community Housing. The results were communicated graphically through a public and client presentation. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  9. 9. BRANDING Rebranding Stonec As part of my design management education, I was asked to chose a company and rebrand their logo, then apply the design through an Ad campaign. My client was Stonec, a handtools company based in Germany. My intention for the rebranding was to give the company a strong trustworthy visual image and promote the company not only to businesses, but also to DIY consumer markets. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  10. 10. RESEARCH TOOLS Ace Hardware Method Cards Based on the IDEO method cards, I worked closely with Ace Hardware Dubai to developed a set of cards that would better help them understand their customer user experience through asking them a set of questions. Solutions resulted in innovative ideas informed by their customers. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  11. 11. PRODUCT/PACKAGING DESIGN BILLY Desk Clock In support of sustainable product design, and based on research that states over 40% of consumer waste is derived from product packaging, I developed this concept clock in which the packaging becomes the product, resulting in 0% waste package waste. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  12. 12. MEDIA/DVD DESIGN YOUR GUIDE TO WITNESS DUBAI WITNESS DUBAI an affordable DUBAI YOUR GUIDE TO AN AFFORDABLE DUBAI YOUR GUIDE TO DUBAI WITNESS DUBAI Exciting, colorful and joyful, yet distinctly Arabian, Dubai's splendor lies in its contrasts. Its extravagant hotels and surreal luxury are primarily why the international spotlight is now on Dubai, yet it seems Dubai's recent massive changes has marked a new era in the Arab only natural to reintroduce this wonderful city as a gulf where it has become a significant center of business and culture. This film destination that will cost you only a fraction of what any similar trip elsewhere would probably cost. Not only is will expose you to the stunning diversity of this exhilarating city. From the everything cheaper, but the fact that bargaining is a timeless tranquility of the desert to the lively bustle of the souk, Dubai offers a very integral part of life in Dubai, makes it even more wide variety of attractions for visitors. luring to set out on shopping binges, and still have more money left to treat yourself to an adventurous desert safari. You will see how the emirate embraces a wide variety of scenery in a Everything is a bus ride away, from the sizzle of the very small area, where settings change within walking distance from each beach, to the dazzle of an art exhibit. Witness dubai other. Experience everything from historical Dubai and rustic souqs to trendy will be an eyeopener on how you can be streetwise in art galleries and surreal clubs. Inexpensive food and travel is another plus that your next visit to Dubai. Not only that, but this video will give you a tour through what only the locals know, from proves that everyone is welcome in this international city. scrumptious ethnic cuisines to the “most luxurious youth hostel in the world”! Along with excellent commentary and tips, you will definitely find this It is these striking contrasts that give Dubai its unique flavor and documentary helpful in revealing how to make the most personality; a cosmopolitan society with an international lifestyle, yet with a of this breathtaking city. culture deeply rooted in the hospitable traditions of Arabia. Dubai is the most talked about destination today, watch to find out why! Aruba Productions WITNESS DUBAI LANGUAGE English DOLBY SURROUND 26 Min. 16:9 © 2007 Aruba Pictures LLC. All Rights Reserved. Unauthorized reproduction, WIDESCREEN distribution or exhibition violates NTSC 13th floor, Burj Dubai Dubai, United Arab Emirates. YOUR GUIDE TO DUBAI SUBTITLES Captioned Subtitulos Sous-titre Color federal and international laws with severe penalties This film has been brought to you by http://www.arubaproductions.com The UAE Commerce and Tourism Development Authority Tel: 04-8988980 Fax: 04-8988981 and Aruba Pictures Dubai, United Arab Emirates | www.arubaproductions.com | Tel: 04-8988980 Fax: 04-8988981 Dubai Tourism DVD After researching Dubai’s tourism market, we developed a concept for a DVD aimed at a specific target audience. The DVD portrays Dubai as a multicultural, active, and financially approachable city to visit. The project included on-site photography, design, and a written design brief. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554
  13. 13. WEB DESIGN Arabic Calligraphy History Styles Art Work Contact Us References Thuluth Naskh Riqaa Style Riqaa Farsi History Diwani Riqaa style was developed only 147 Kufi years ago by Mumtas Bik under the rule of Sultan Abdul Majid during the Ottoman empire. This makes it the newest Arabic font developed. see (fig.1) As literacy grew in Arabia, the need for a useful practical font that can be used for everyday life and to be writ- ten with facility and rapidity. In response, Sultan Abdul Majid ordered the calligrapher Mumtas to design a new font that meets this specific crite- ria, to make an easy and simple writ- fig.1 ing style that any ordinary person can learn and use. Writing Riqaa Riqaa style is like handwriting. It is the most used style now adays in Arabic writing. Riqaa became simplified, unlike other styles, it is rounded and densely structured with short hori- zontal stems. All Riqaa letters are to be written above the line except for six letters which are (geem, ha, kha, een, gha and meem). when writing riqaa, we do not include any decorative elements or tashkeel. fig.2 It stands alone as a typical handwrit- ing. Riqaa is broken into three elementary shapes that shape all the 28 letters see (fig.2). By mastering these three shapes, one could easily learn how to write Riqaa. Website Design Examples As part of my multidisciplinary education in Design Management, I learned the basic skills of HTML and Dreamweaver for website development. These are two examples of websites I fully designed and developed. Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554

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