Software Design Manifesto Despite the enormous outward success of personal computers, the daily experience of using computers far too o en is still fraught with di culty, pain, and barriers for most people, which means that the revolution, measured by its original goals, has not as yet succeeded.
More Than Interface Design Today, the so ware designer leads a guerrilla existence, formally unrecognized and o en unappreciated. There’s no spot on the corporate organization chart or career ladder for such an individual.
More Than Interface Design The so ware designer is concerned primarily with the overall conception of the product. The look and feel of a product is but one part of its design.
Firm Grounding in Tech Many people who think of themselves as working on the design of so ware simply lack the technical grounding to be an e ective participant in the overall process. Naturally, programmers quickly lose respect for people who fail to understand fundamental technical issues.
But...What’s the di erence between a so waredesigner and a designer founder?
John Lilly Mozilla Reactivity ATG Apple Labs Trilogy Stanford Computer Science BS/MS Stanford CS198 Section Leader & Coordinator Ran Toyon Eating Club
Ryan Freitas Director of Product About.me Founder Second Verse Principal Plinky Director Product Design Adaptive Path Director MetaDesign Interaction Design Sapient Sr Info Architect Interval Logic GUI Developer USD Cog Sci/HCI
Christina Brodbeck Founder YouTube Founding UI Designer MRL Ventures Web Designer NASA UI Designer SFSU Flash Teaching Assistant Giant Campus Design Instructor Keynote Systems Communication Design Urban Programs Resource Center Web Designer
Christina Brodbeck Engineering Design Business
Dave Morin Path Founder Facebook Platform & Connect Co Inventor Apple Product & Marketing DM Design Studios University of Colorado
What Do We Mean by Design (not just visual)? Visual Design Interface - Navigation - Info Design Info Architecture - Interaction Design Functional Specs - Content Reqs Underlying Tech - IPUser - Product - Biz Hypotheses & Objectives PRIVATE
What Do We Mean byDesigner Founders? Engr Design Biz Visual IA IxD User Research
What Do We Mean byDesigner Founders? Engr Design Biz Visual IA IxD User Research Designer founders need to continuously guide their product & organization through the design stack cycles
What Do We Mean by Designer Founders? Engr Design Biz Front end Visual Customer Support Platform speci c IA Sales Customer/Biz Back- end IxD Development User Research Biz model & OperationTech DNA & Product Mngt. Mngt.
What Do We Mean by Designer Founders? Engr Design Biz Front end Visual Customer Support Platform speci c IA Sales Customer/Biz Back- end IxD Development User Research Biz model & OperationTech DNA & Product Mngt. Mngt. Designer founders need to continuously move horizontally with skills in engr & biz stacks
Critical Mass of Engineering,Design & Biz SkillsDon’t worry so much aboutde nitions & titles...let the productimpact speak for itself...
Assertion #1As the consumer tech market becomesmore crowded, di erentiated brand &experience design is becoming critical toboth short & long term success
Assertion #2Successful designer founders will attractthe remaining distribution of aspiringdesign talent Designer Founders Awesome # of Designers
Assertion #3Designer founders have unique skills (notjust visual) to understand human needs,make products that people actually want,& communicate persuasively Visual Design Interface - Navigation - Info Design Information Architecture - Interaction Design Functional Specs - Content Reqs Underlying Tech - IP User - Product - Biz Hypotheses & Objectives
Assertion #4Having a multi-disciplinary designerfounder that can lead & model designpractices is a competitive advantageespecially when combined withengineering & business co-founders Visual, Interaction, Engineering, Jason Putorti, & Biz Skillz Designer Founder
Assertion #5Partners have an appetite for designerfounders who are capable of leadingproduct innovation within their companies
Lastly“The most important social evolution within the computingprofessions would be to create a role for the so waredesigner as a champion of the user experience.... What isdesign? ... It’s where you stand with a foot in two worlds—the world of technology and the world of people and humanpurposes—and you try to bring the two together.”-Terry Winograd
Lastly“The most important social evolution within the tech startupprofessions would be to create a role for the designerfounder as a champion of the user experience.... What is adesigner founder? ... It’s a person who stands with a foot intwo worlds—the world of technology and the world ofpeople and human purposes—and brings the twotogether.”-Enrique Allen
The Future ofDesigner Foundersin Tech designerfund.com designerfounders.com @enriqueallen