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Design DrivenInnovation<br />Mat Hunter, Design Council<br />27 May  2010     © Design Council 2010<br />
Overview<br />1. Who?<br />2. Design Driven Innovation<br />3. Case Study<br />
Kodak – Digital Photography<br />
TiVo – PVR<br />
Navman – Consumer GPS<br />
Design Council<br />Design Council was set up in 1944 and is the national strategic body for design.<br />Our mission is t...
Topline on us: our priorities<br /><ul><li>Helping smaller firms compete
Accelerating science to market
Creating new approaches to societal challenges
Public service transformation
Supporting the design industry and design skills development</li></li></ul><li>
Design Driven Innovation<br />
Design Driven Innovation<br />Business<br />Technology<br />
Design Driven Innovation<br />Business<br />Technology<br />Humans<br />
Design Driven Innovation<br />Design looks to understand people’s needs and motivations<br />Design makes things tangible,...
Design Driven Innovation<br />Design looks to understand people’s needs and motivations<br />
Design Driven Innovation<br />Design looks to understand people’s needs and motivations<br />
Design Driven Innovation<br />2.	Design makes things tangible, which encourages learning through trial and error<br />
Design Driven Innovation<br />2.	Design makes things tangible, which encourages learning through trial and error<br />
Design Driven Innovation<br />How can I increase sales and profit?<br />How can I find new offers for my current markets?<...
Design Driven Innovation<br />
Design Bugs Out<br />
Observation and Insight<br />
Design Briefs<br />
Design consultancy<br />PearsonLloyd<br />www.pearsonlloyd.com<br />
upper class suite<br />
manufacture<br />design<br />PearsonLloyd<br />www.pearsonlloyd.com<br />
Design briefs<br />
Research development<br />commode<br />
Analysis<br />commode<br />
Design development<br />commode<br />National Design Challenge<br />
Design presentation<br />commode<br />National Design Challenge<br />
Feedback<br />
Products – hospital furniture<br />
Products – everyday equipment for doctors & nurses<br />
<ul><li>Turning a problem into an opportunity
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Mat Hunter Presentation - Profit from Design

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Presentation to BEN Event - Profit from Design - 27th May 2010 - Paintworks.

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Mat Hunter Presentation - Profit from Design

  1. 1. Design DrivenInnovation<br />Mat Hunter, Design Council<br />27 May 2010 © Design Council 2010<br />
  2. 2. Overview<br />1. Who?<br />2. Design Driven Innovation<br />3. Case Study<br />
  3. 3. Kodak – Digital Photography<br />
  4. 4. TiVo – PVR<br />
  5. 5. Navman – Consumer GPS<br />
  6. 6. Design Council<br />Design Council was set up in 1944 and is the national strategic body for design.<br />Our mission is to inspire and enable the best use of design in the UK so that it is the most competitive, creative and sustainable nation.<br />
  7. 7. Topline on us: our priorities<br /><ul><li>Helping smaller firms compete
  8. 8. Accelerating science to market
  9. 9. Creating new approaches to societal challenges
  10. 10. Public service transformation
  11. 11. Supporting the design industry and design skills development</li></li></ul><li>
  12. 12. Design Driven Innovation<br />
  13. 13. Design Driven Innovation<br />Business<br />Technology<br />
  14. 14. Design Driven Innovation<br />Business<br />Technology<br />Humans<br />
  15. 15. Design Driven Innovation<br />Design looks to understand people’s needs and motivations<br />Design makes things tangible, which encourages learning through trial and error<br />
  16. 16. Design Driven Innovation<br />Design looks to understand people’s needs and motivations<br />
  17. 17. Design Driven Innovation<br />Design looks to understand people’s needs and motivations<br />
  18. 18. Design Driven Innovation<br />2. Design makes things tangible, which encourages learning through trial and error<br />
  19. 19. Design Driven Innovation<br />2. Design makes things tangible, which encourages learning through trial and error<br />
  20. 20. Design Driven Innovation<br />How can I increase sales and profit?<br />How can I find new offers for my current markets?<br />How can I translate current offers for new markets?<br />How can I generate new offers for new markets?<br />
  21. 21. Design Driven Innovation<br />
  22. 22. Design Bugs Out<br />
  23. 23. Observation and Insight<br />
  24. 24. Design Briefs<br />
  25. 25. Design consultancy<br />PearsonLloyd<br />www.pearsonlloyd.com<br />
  26. 26. upper class suite<br />
  27. 27. manufacture<br />design<br />PearsonLloyd<br />www.pearsonlloyd.com<br />
  28. 28. Design briefs<br />
  29. 29. Research development<br />commode<br />
  30. 30. Analysis<br />commode<br />
  31. 31. Design development<br />commode<br />National Design Challenge<br />
  32. 32. Design presentation<br />commode<br />National Design Challenge<br />
  33. 33. Feedback<br />
  34. 34. Products – hospital furniture<br />
  35. 35. Products – everyday equipment for doctors & nurses<br />
  36. 36. <ul><li>Turning a problem into an opportunity
  37. 37. Better for patient, healthcare professional and NHS
  38. 38. New links between design and industry
  39. 39. Private sector access into public procurement</li></li></ul><li><ul><li>Design Bugs Out
  40. 40. Design for Patient Dignity
  41. 41. Design for Staff Safety
  42. 42. Design Against Crime
  43. 43. Design for an Aging Population
  44. 44. Design for Environmental Sustainability</li></li></ul><li>Design can not only improve the products or services that you currently produce…<br />…it can identify new opportunities for your business.<br />
  45. 45. Design Council’s new website<br />http://www.designcouncil.org.uk/<br />

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