V&A Making Textiles Jen Ballie

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V&A Making Textiles Jen Ballie

  1. 1. Making TextilesCo-Everything: re-thinking design & productionFriday 3rd February 2012Jen Ballie PhD StudentChelsea College of Art & Design, University of the Arts, LondonEmail: hello@jenballie.comwww.jenballie.com
  2. 2. Co-Everything: re-thinking design & production PART 1: TEXTILE ‘DESIGN THINKING’ The Landscape PART 2: TOOLS FOR WORKING TOGETHER Alternative models Research Projects PART 3: TEXTILES 2.0 Creating a Shared Space Future Research ExplorationsJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  3. 3. Co-Everything: re-thinking design & production co-design My focus web 2.0 sustainability Research Questions e-co-Textile Design: re-thinking design & consumption co-design, digital / social media, sustainability 1.   How can textile ‘design thinking’ address sustainability? 2. What tools / methods are required to support designer / consumer collaboration? 3. How can digital/ social media support collaboration within fashion and what new models will emerge?Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  4. 4. Co-Everything: re-thinking design & production1. “Co-creativity requires that one believes that all people are creative. This is not a commonly accepted belief...”2. “When we acknowledge that different levels of creativity exist, it becomes evident that we need to learn how to offer relevant experiences to facilitate people’s expression of creativity at all levels” Liz Sanders | Make Tools (2011)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  5. 5. Co-Everything: re-thinking design & productionPierre Balmain at work during a model tting Christian Dior at work during a model tting Francois Lesage Haute Couture direct relationships between designer and customer creating designs tailored to the individualJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  6. 6. Co-Everything: re-thinking design & productionOver ConsumptionThe Fashion Industry is worth an estimated £300 billion positioning it as the 6th largest global industry.• Each year UK fashion consumers spend an average £23 billion (2 million tonnes of clothing)• 1/5 of these purchases are within the fast/discount sector (characterised by low cost, short lifetimes garments)• 1.2 million tonnes of these purchases are sent to land ll.The Sustainable Clothing Roadmap (2009)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  7. 7. Co-Everything: re-thinking design & production Collaborative Consumption Collaborative Consumption and the Creative Consumer “Design not only has to sell itself in the wider world of things but needs to develop relationships with consumers.” Rachel Botsman (2011)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  8. 8. Co-Everything: re-thinking design & productionThe Digital Consumer“Gen Y were Born between 1977-84 and currently spend $150 billion a year on consumer goods. That’s ve times more than theirparents did at their age. They also in uence another $50 billion in purchases made by others. Their profound in uence in the marketplace is directly linked to their familiarity with digital media.”L2 Lab Generation Next Forum (2010)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  9. 9. Co-Everything: re-thinking design & production The DesignerWorkshop Title: Old is the New Black / Date: July - Dec 2010 / Location: Fashion Footprints Exhibition, Devon www.oldisthenewblack.org What is the role of the designer? “By habit, we make user-friendly stuff – so simple that we never let users know how it works or what the true cost is. But we need to design agency and involvement. We need to design for inclusion, repair, co- innovation, and to involve many more stakeholders as agents and actors” Dr Otto von Busch (2010) Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  10. 10. Co-Everything: re-thinking design & production Co-design tools & methods Permacouture Dinner To Dye for. London. (2011)Tools For Conviviality / Tools & Methods“Designers have been traditionally know as aesthetic nishers of ideas... Rather than serving as the reproductive organ of aconsumer society, the designer mindset needs to be cultivated to create new methods and tools which enable people to becomeempowered and willing to actively contribute to the design of their life and community.”Ivan Illich (1970) Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  11. 11. Co-Everything: re-thinking design & production Levels of Participation “The notion of participatory design has the potential to identify a new role for the fashion consumer that aims to promote sustainability by shifting from global to local, from consuming to making and from illusion to imagination.” Dr Kate Fletcher (2008)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  12. 12. Co-Everything: re-thinking design & productionThe Democratisation of Design“When the high cost of prototyping can be diffused very widely, the result democratises the opportunity to create.”Eric Von Hippel (2008) Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  13. 13. Co-Everything: re-thinking design & production“If I had asked people what they wanted, they would have asked for a faster horse.”Henry Ford Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  14. 14. Co-Everything: re-thinking design & productionWorkshop: Exploration of App’s / Date: Jan- ongoing 2011 / Locations: London / Scotland / Sweden Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  15. 15. Co-Everything: re-thinking design & production Designing in Beta A play between hand and digital techniques De ning new ways of working collectively Iteration - always re ning and re ectingJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  16. 16. Co-Everything: re-thinking design & production www.thesharedscarfproject.com Twitter @sharedscarvesJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  17. 17. Co-Everything: re-thinking design & productionPilot - running test sessions and producing prototypes Social & Digital Interaction “The web is people, diverse, interesting, creative people, sharing ideas and pictures and stories...” Gauntlett (2011) Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  18. 18. Co-Everything: re-thinking design & productionDe ning Tool kits for Co-Productionhow-to demonstrationsaccessibleaffordableJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  19. 19. Co-Everything: re-thinking design & production Think Make Style Share Design Thinking Re- ne concept Tweet Tags Brainstorming Quick & Dirty Prototyping think about how it will be used? Blog / website Cultural Probes scenarios CommunityJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  20. 20. Co-Everything: re-thinking design & production Curators, Creators & Consumers “We are becoming a culture of curators... Organizations that are at the forefront of online audience engagement are presenting ideas that go beyond simply offering information about programming. Instead, they are experimenting with different ways that audiences can become co-creators of content, which can then lead to a sense of ownership in the institution.” Hanse (2011)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  21. 21. Co-Everything: re-thinking design & production Think Design Thinking“The age of networks combined with increasing environmental pressures and consumer demands for businesses to designexperiences over stuff, has created what design leaders describe as the crucial jump from design creation to design thinking.”Botsman (2011) Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  22. 22. Co-Everything: re-thinking design & production Make Low delity Prototyping Making ideas tangible Mocking up a scenario to test user engagement SynthesisingJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  23. 23. Co-Everything: re-thinking design & production Make The V&A, Friday Night Late, August 2011 Playful Participant Interaction Bringing groups together Collecting research data through hands on experiences Low delity prototypes - an open invitation to play / large groups of participantsJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  24. 24. Co-Everything: re-thinking design & production Think Participant Feedback “Very fun and simple workshop that is accessible no matter who you are. The only limits are your imagination. Brilliant Fun!” Workshop ParticipantJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  25. 25. Co-Everything: re-thinking design & production Make DESIGNERS|BLOCK, London Design Festival Sep 2011 Shared Experiences / Interactions rede ning the way we think about relationships through co-ownership rethinking materials / resources through co-production thinking beyond the product towards additional touch pointsJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  26. 26. Co-Everything: re-thinking design & production Style Crafting Experiences “Post industrial innovation isn’t about the design of objects: it’s about the design of experiences.” Thackara (2011)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  27. 27. Co-Everything: re-thinking design & production Share Creating a Shared Space “Design spaces are where we take turns telling stories, making storyboards, and building prototypes... Sometimes we take a prototype and create a storyboard around it; other times, we do a sketch that gets us to building another model. All our discussions are facilitated by either prototypes or the sketches or the storyboards.” Rheinfrank (2000)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  28. 28. Co-Everything: re-thinking design & production Co-creation Communities Future Fashion Models Who are tomorrow’s consumers? What will future ‘fast fashion’ experiences be? “The professional designer will become an agent of design, with the audience of end users selecting what designers system they wish to employ.” Atkinson (2011)Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  29. 29. Co-Everything: re-thinking design & production A series of New Design Cultures •Design Thinking •Tools / Methods / Shared Spaces •Collaborative ConsumptionJen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012
  30. 30. Co-Everything: re-thinking design & production References / Resources ASOS Marketplace www.asos.com accessed May 2011 Botsman, R, Rogers, R (2011) Whats Mine Is Yours: How Collaborative Consumption is Changing the Way We Live. Publisher: Collins Chapman, J,. Grant,. N (2007) Designers, Visonaries and other stories: A collection of Sustainable Design Essays. Publisher: Earthscan Fletcher, K (2008) Sustainable Fashion and Textiles: Design Journeys. Publisher: Earthscan Fuad-Luke, A (2009) Design Activism Beautiful Strangeness for a Sustainable World. Publisher: Earthscan Gear, C (2002) Digital Culture. Publisher: Reaktion Books Illich, I (1974) Tools for Conviviality. Publisher: Marion Boyars Publishers Ltd L2 Lab Generation Next Forum (2010) l2generationnextforum.eventbrite.com/ accessed May 2011 Leadbeater, C,. Miller, P (2006) The Pro-Am Revolution: How Enthusiasts are Changing our Society and Economy. Publisher: Demos Openwear http://www.openwear.org/ accessed 16th May 2011 Press, M and Cooper, R (2003) The Design Experience: The Role of Design and Designers in the 21st Century. Publisher: Ashgate Publishing Limited 1.Sanders, E and Stappers, J (2008) http://www.maketools.com/ accessed May 2011 2.The Uniform Project (2010-11) http://www.theuniformproject.com/ accessed May 2011 Von Busch, O (2008) Fashion-able. Hacktivism and Engaged Fashion Design. Publisher: Cameo on Hippel, E (2006) Democratising Innovation. Publisher: MIT Press Contact www.jenballie.com / jenjballie@gmail.com / Twitter @jenballieImage Credit: Jamie Thoms 2011 Jen Ballie PhD Student, University of the Arts London. Making Textiles: Co-Everything 2012

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