Leveraging the Cloud for Better User Experience

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Presented at Cloud Expo NY - June 2012

The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, this session will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.

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Leveraging the Cloud for Better User Experience

  1. 1. Leveraging the Cloud for Better User Experience anthony franco | president and founder | @anthonyfranco© 2012 EffectiveUI Inc.
  2. 2. proud geek copyright 2012
  3. 3. a human interface company copyright 2012
  4. 4. copyright 2012
  5. 5. To Serve HumansThe Human Interface Manifesto copyright 2012
  6. 6. Since the first days of early man, we havepushed the boundaries of gathering andsharing information. copyright 2012
  7. 7. Early in our history, we shared stories,fables, and myths to communicate values,lessons and historical context. copyright 2012
  8. 8. Paper allowed us the ability to share ourwisdom for all of time, and the printingpress gave us the ability to distribute tomore people than a just an anointed few. copyright 2012
  9. 9. Ink is mightier than the sword so weendeavored to create faster ways ofdistributing the words we inked. copyright 2012
  10. 10. Napoleon’s1790Semaphores, copyright 2012
  11. 11. Morses1837telegraph, copyright 2012
  12. 12. Bell’s1876telephone, copyright 2012
  13. 13. and Licklider’s Intergalactic Computer Network... copyright 2012
  14. 14. ... all inventions designed in the race deliver faster, ubiquitous, and affordable, information. copyright 2012
  15. 15. Simultaneously, inventors sought to enhancehuman capabilities through mechanization. copyright 2012
  16. 16. Jacquard’s1801mechanical loom, copyright 2012
  17. 17. Hollerith’s1890tabulating machine, copyright 2012
  18. 18. Turing’s1936Turing machine, *the Turing machine was only conceptual but is regarded as the foundation for all modern computers copyright 2012
  19. 19. andMauchlys & Eckerts1946ENIAC... copyright 2012
  20. 20. ... all inventions designed in the race toautomate human capabilities. copyright 2012
  21. 21. The arguably predictable advances intelecommunications, storage, computingpower, and binary abstraction gave us theability to commoditize delivery, infrastructure,platforms, and software... copyright 2012
  22. 22. ...an engineering monumentof fiber, silicon, and code. copyright 2012
  23. 23. We are now faced with innovating a new erafor humanity. An era where the humancondition is transformed with technology.The era of HumanityPlus copyright 2012
  24. 24. Cloud Computing is merely the modest first step. copyright 2012
  25. 25. Historically, people in power clutchon to their own existence at the perilof others, and we are no exception. copyright 2012
  26. 26. We have kept technology to ourselvesin our struggle to maintain power. copyright 2012
  27. 27. We seek to solve problems asengineers, and not as people. copyright 2012
  28. 28. We embrace our moniker "geek" because we aretoo distracted, or worse, too apathetic to look upfrom our monitors and beyond our cubicle walls. copyright 2012
  29. 29. We have begun to believe our ownpress, "the geeks shall inherit the earth." copyright 2012
  30. 30. Pride is always followed by a great fall. copyright 2012
  31. 31. We must lose our technophile bigotrybefore we become relegated to theranks of tech support. copyright 2012
  32. 32. We must stop dehumanizing peopleby relegating them as users... copyright 2012
  33. 33. There is something in it for us... copyright 2012
  34. 34. Both the private and public sectors that rely onthe internet have been stuck in an integrationand maintenance eddy. copyright 2012
  35. 35. They needed the elastic infrastructure, platform,and software capabilities of Cloud Computingbefore they could disrupt the status quo. copyright 2012
  36. 36. Finally, they can break free of their own legacyplatforms and start providing their customersdifferentiating digital products and services. copyright 2012
  37. 37. These organizations demands have begun tosurpass our fiber, silicon, and code priorities. copyright 2012
  38. 38. I submit to you that we must elevate ourgoals and meet the commercial andhumanitarian needs of our society. copyright 2012
  39. 39. Cloud Computing is the foundation foreasy to deploy, composite applications. copyright 2012
  40. 40. But those applications will live or die onthe acceptance of their human interfaces. copyright 2012
  41. 41. Human Interface principles ( for geeks ) copyright 2012
  42. 42. effective human interfaces should beOpaque copyright 2012
  43. 43. people should not notice technology copyright 2012
  44. 44. effective human interfaces should beApproachable copyright 2012
  45. 45. obscure intimidating complexity copyright 2012
  46. 46. effective human interfaces should beAdaptive copyright 2012
  47. 47. the system should learn the individual, not the other way around copyright 2012
  48. 48. effective human interfaces should beIntuitive copyright 2012
  49. 49. understandable with little-to-no up-front training copyright 2012
  50. 50. effective human interfaces should beBeautiful copyright 2012
  51. 51. no explanation needed copyright 2012
  52. 52. Putting principles into action copyright 2012
  53. 53. an effective tactic to creating great human interfaces:use research to gain empathy copyright 2012
  54. 54. the exception that proves the rule confidential and proprietary
  55. 55. an effective tactic to creating great human interfaces:design is not a process step copyright 2012
  56. 56. a flawed “user centered design” processDISCOVER DESIGN ENGINEER SUPPORT confidential and proprietary
  57. 57. RESEARCH DESIGNENGINEER confidential and proprietary
  58. 58. an effective tactic to creating great human interfaces:everything is a copyright 2012
  59. 59. confidential and proprietary
  60. 60. an effective tactic to creating great human interfaces:evangelize the cause copyright 2012
  61. 61. copyright 2012
  62. 62. copyright 2012
  63. 63. copyright 2012
  64. 64. Build exceptional human interfaces copyright 2012
  65. 65. “Our legacy will be written bythe interfaces we create.” @anthonyfranco copyright 2012
  66. 66. “Our legacy will be written by the interfaces we create.” booth 131Thank Youanthony franco | president and founder | @anthonyfranco copyright 2012

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