This document discusses theater marketing opportunities through Hollywood Branding International. It outlines their ability to place advertisements in movie theaters nationwide, as well as provide in-lobby promotions and consumer engagement activities. Specifically, they can target Spanish-language and Latino-focused assets through their Hollywood Branding en Español division. Summer is highlighted as a prime time for reaching moviegoers through blockbuster film releases. Theater advertising is said to be an effective way to increase brand interest and purchase intent among audiences.

1. Theater Marketing Opportunities
HOLLYWOOD BRANDING EN ESPAÑOL | 6800 S.W. 40 ST. | SUITE 225 | MIAMI, FL 33155

2. Hollywood Branding International
A Branded Entertainment Powerhouse
CINEMA NETWORK – EVERY MOVIE THEATER IN THE U.S.
Big screen advertising and in-lobby promotions and activations
PRODUCT PLACEMENT AND BRAND INTEGRATION
Hollywood movies, Indie films, TV shows, music concerts, music videos,
branded online TV channels, sporting events, award shows, NEW IN 2012 BOOKS AND E-BOOKS!
GLOBAL THEATRICAL BROADCASTS
Theatrical distribution of sports and entertainment content spanning 42 countries – LIVE
STREAMING, 2D, AND 3D
PRODUCTION – ENTERTAINMENT NATION
Award winning camera crews and production services for music concerts and sporting events
HOLLYWOOD BRANDING EN ESPANOL
A bi-lingual team of marketers who marry brands with Spanish language or Latino-targeted assets.
HOLLYWOOD BRANDING EN ESPAÑOL | 6800 S.W. 40 ST. | SUITE 225 | MIAMI, FL 33155

3. Hollywood Branding International
A Branded Entertainment Powerhouse

4. Summertime is our…PRIME TIME!!!
Leverage the historical high peak season to reach your target.
This chart shows a red line which is the average movie going over 10 years.

5. Summertime is our…PRIME TIME!!!
Here’s a selection of the movies scheduled to be released.
Men in Black 3 5/25/2012 Sony
Snow White and the Huntsman 6/1/2012 Universal
Rock of Ages 6/1/2012 Warner Bros.
For Greater Glory 6/1/2012 ARC
Madagascar 3 6/8/2012 Paramount
I Hate You, Dad 6/15/2012 Sony
Jack the Giant Killer 6/15/2012 Warner Bros.
Magic Mike 6/19/2012 Warner Bros.
G.I. Joe: Retaliation 6/29/2012 Paramount
The Amazing Spider-Man 7/3/2012 Sony
Ice Age: Continental Drift 7/13/2012 20th Century Fox
The Dark Knight Rises 7/20/2012 Warner Bros.
The Bourne Legacy 8/3/2012 Universal
Total Recall 8/3/2012 Sony
Diary of A Wimpy Kid: Dog Days 8/3/2012 20th Century Fox
Rivals 8/10/2012 Warner Bros.
The Odd Life of Timothy Green 8/15/2012 Walt Disney Studios
Para Norman 8/17/2012 Focus Features

6. Powerful Advertising Opportunity
Break through the clutter and reach this captive audience!
 We are unbiased media planners who find the best
theater locations for your target.
 We have relationships with the 30+ vendors who own
the advertising inventory on U.S. movie screens. In
addition, we work with hundreds of independent
theaters nationwide.
 We negotiate rates far below rate card.
 We save time and money with our customized
research and buying power.
 We can provide Nielsen standard measurements for
impressions, gross impressions (reach x frequency),
attendance, and affidavits for POP.
 We make it easy! We handle all the details. One call.
One solution.
HOLLYWOOD BRANDING EN ESPAÑOL | 6800 S.W. 40 ST. | SUITE 225 | MIAMI, FL 33155

7. Movie Theater Advertising…Delivers!
Moviegoers respond to Ads.
Recall
Moviegoers who saw in-theatre advertising are
more likely to remember the ad than consumers
who saw it on TV
Purchase Intent
SV moviegoers who recalled the
in-theatre spot said they are likely to
purchase the advertised product
Motivation
Moviegoers are more likely to be motivated by ads, meaning they
feel the ad increased their interest in the brand and they would
talk to others about a point brought out in the ad
Source: Screenvision Impact Study, TNS, Taylor Nelson Sofres, November 2004; Lieberman Reseasrch Group, In-theatre Exit Research, weighted average of 25 studies from 2008, n=6,457; ages range from 14-65.

8. Movie Theaters provide a Multi-dimensional Platform
On-Screen and In-Lobby Promotions
 3D Digital Spots (NEW) – 3D commercials that run
before the feature film
 Digital Spots – commercials that run before the feature
film
 Slide program – three 10-second ads that run before
the feature film
 Concessions – popcorn bags & buckets, soda cups,
kiddie packs
 In-lobby signage- Plasma lobby screens, posters, floor
graphics, window clings
 Print products – flyers, coupons, mini-applications
 Internet – banner ads placed on entertainment websites
 Experiential activations – brand ambassadors,
sampling, kiosks, demonstrations, POS, car and
motorcycle displays
HOLLYWOOD BRANDING EN ESPAÑOL | 6800 S.W. 40 ST. | SUITE 225 | MIAMI, FL 33155

9. Hollywood Branding en Español
Theaters selected based on your Geographic and Demographic guidelines!
TOP 100 HISPANIC ZIP CODES
A national cinema network linking every
movie theater in the top 100 Hispanic zip codes
Hundreds of movie theater locations
Over 1,300 movie screens offering Spanish language
Marketing Opportunities
TOP 5 HISPANIC MARKETS
Reach over 23 million moviegoers
678 theater locations
4,229 movie screens
HOLLYWOOD BRANDING EN ESPAÑOL | 6800 S.W. 40 ST. | SUITE 225 | MIAMI, FL 33155

10. Hispanics are the highest movie-going demographic!
Attending theaters at a rate almost double that of other groups.

11. Theater Marketing Opportunities
Advertising placed at select theaters showing Summer Blockbusters!
ON-SCREEN ADVERTISING
With the objective of leveraging the powerful draw of
summer films, Hollywood Branding en Español will
build an On-Screen Media Plan based on your
geographic, demographic and budgetary parameters.
Hollywood Branding en Español is the only entity that
has identified all of the Movie Theaters located in the
Top 100 Zip Codes where over 50% are Latino Residents.

12. Theater Marketing Opportunities
In-Lobby and Face-to-Face promotion at theaters visited by your target!
CONSUMER ENGAGEMENT
In-Lobby components include:
• Posters
• Clings
• Standees
• Banners
• Plasma Screens
• Danglers
• Counter cards
• Trailer Vision (where available)
Consumer engagement opportunities:
• Sampling
• Demos
• Displays
• Exit Sampling / Polling
• Giveaways…and more!

13. Theater Marketing Opportunities
Movie related items are powerful Promotional Incentives and Giveaways!
To enhance both your Pre and Post Marketing
efforts, Hollywood Branding en Español will
secure movie related items including:
Ticket Passes, Free Popcorn and Beverages as
well as Branded Concession Merchandise that
will provide a great long lasting impression!!!
HOLLYWOOD BRANDING EN ESPAÑOL | 6800 S.W. 40 ST. | SUITE 225 | MIAMI, FL 33155

14. Theater Marketing Opportunities
Leverage Select Theaters for Multi-City Events!
Hollywood Branding en Español can
support your overall PR & Marketing
efforts by performing these services:
 Management of pre-release events
 Local and national radio promotions
River Oaks – Houston Paragon Grove – Miami
 Designated publicist for the efforts
 Creation of micro-site , Facebook page, and
Twitter accounts
 Out-of-Theater Advertising
 Online marketing via entertainment
websites, social media and fan websites
 On or Near Site Branding and Promotions Arclight – Los Angeles
Ziegfeld – New York City Gene Siskel Film Center
– Chicago
* This is a sampling. Hundreds of theaters are available in any U.S. market.

15. Hollywood Branding International Entertainment Nation Hollywood Branding en Español
9107 Wilshire Blvd. Trump Building 6800 SW 40 Street
10th Floor 40 Wall Street – 28th Floor Suite 225
Beverly Hills, CA 90212 New York, NY 10005 Miami, FL 33155
V | 424.201.5464 V | 646.308.1563 V | 305.965.3378