BiCollage1000 is a collagen supplement powder containing 1000mg of collagen peptides. It aims to make skin look younger and more beautiful while improving body function. The document discusses marketing this new product in New Zealand, including a proposed "See Me in 10 Days" outdoor advertising campaign featuring before and after photos of a model using the product. Supporting efforts include a website, social media promotion, and in-store visuals and samples. The estimated total campaign cost is $26,440-$37,140.
Proforma is a full-service creative agency that provides integrated marketing solutions for its clients. It helps clients connect with consumers through promotional campaigns, events, and multimedia content. Proforma uses creativity and innovation to explore possibilities that make a measurable difference for its clients' marketing communications. Some of its services include implementing incentive programs, designing direct marketing campaigns, and generating buzz for events.
Proforma is a solutions-driven graphic communications company
with a history of success connecting brands with consumers.
While some companies simply provide products, Proforma
provides integrated solutions that deliver your message, change perceptions and drive sales. Think of us as your full-service creative agency without the agency fees.
GDPiDEAS RADIO-CREATIVE is proposing to re-image a radio station through producing radio IDs, sweepers, jingles and show promos to help the station stand out among competitors. The proposal outlines objectives like incorporating humor, using professional sound effects, and emphasizing what makes the radio better than others. GDPiDEAS has experience producing radio content and will work closely with the station's team. They will provide all audio branding content for 1,550,000 Ugandan shillings to help increase the station's audience and set trends in Ugandan radio imaging.
Francis Lambert has extensive experience leading brand communication strategies and campaigns. He provides strategic counsel to clients, develops multi-channel plans to achieve objectives, and inspires teams. Notable successes include a Sony HD TV launch partnership with Sky TV that increased Bravia TV sales by 14% and the Vaionation social media platform that drove increased sales of Sony Vaio laptops and software. He has expertise in measuring effectiveness across all media and building partnerships.
Rin, a product of Hindustan Unilever, recently launched a comparative advertisement against Tide, a product of Procter & Gamble, showing Rin to be brighter and superior. This has escalated the long-standing rivalry between the two companies. While HUL claims the advertisement is factual, P&G has challenged it in court for being disparaging. There is debate around the legal and ethical implications of such comparative advertisements, as they could mislead consumers but companies argue they are protected under free speech laws if claims are substantiated.
This document summarizes the brand war between Rin detergent produced by HUL and Tide detergent produced by P&G in India. It describes the introduction and growth of each brand. In the late 2000s, Tide gained market share threatening Rin's leadership position. This led to price cuts and competitive advertising campaigns by both brands. In 2010, HUL directly challenged Tide's claims of being "natural" in court and launched an advertisement comparing Rin favorably to Tide. In response, P&G took HUL to court over the comparative advertisement.
Harman India launched several marketing campaigns for their JBL brand in India, including a TV, print, outdoor, and digital campaign to promote their new JBL campaign. They also engaged in various retail expansion efforts such as opening franchise stores and store-in-stores. Additionally, Harman conducted training workshops for dealers and implemented in-store branding and signage for retailers carrying JBL products. Their marketing efforts achieved over 100 million impressions and received positive press and product review coverage.
This document describes Brand Stand, an Indian location-based marketing company. It summarizes Brand Stand's services including strategic alliances, consumer engagement, branding and activation, and alternative sales channels. It then provides examples of marketing campaigns Brand Stand has run for various brands at restaurant and cafe locations across India, highlighting objectives, solutions, and results for each campaign. These examples demonstrate Brand Stand's ability to drive awareness, trials, sales, and leads for its clients through promotional activities in controlled retail environments.
Proforma is a full-service creative agency that provides integrated marketing solutions for its clients. It helps clients connect with consumers through promotional campaigns, events, and multimedia content. Proforma uses creativity and innovation to explore possibilities that make a measurable difference for its clients' marketing communications. Some of its services include implementing incentive programs, designing direct marketing campaigns, and generating buzz for events.
Proforma is a solutions-driven graphic communications company
with a history of success connecting brands with consumers.
While some companies simply provide products, Proforma
provides integrated solutions that deliver your message, change perceptions and drive sales. Think of us as your full-service creative agency without the agency fees.
GDPiDEAS RADIO-CREATIVE is proposing to re-image a radio station through producing radio IDs, sweepers, jingles and show promos to help the station stand out among competitors. The proposal outlines objectives like incorporating humor, using professional sound effects, and emphasizing what makes the radio better than others. GDPiDEAS has experience producing radio content and will work closely with the station's team. They will provide all audio branding content for 1,550,000 Ugandan shillings to help increase the station's audience and set trends in Ugandan radio imaging.
Francis Lambert has extensive experience leading brand communication strategies and campaigns. He provides strategic counsel to clients, develops multi-channel plans to achieve objectives, and inspires teams. Notable successes include a Sony HD TV launch partnership with Sky TV that increased Bravia TV sales by 14% and the Vaionation social media platform that drove increased sales of Sony Vaio laptops and software. He has expertise in measuring effectiveness across all media and building partnerships.
Rin, a product of Hindustan Unilever, recently launched a comparative advertisement against Tide, a product of Procter & Gamble, showing Rin to be brighter and superior. This has escalated the long-standing rivalry between the two companies. While HUL claims the advertisement is factual, P&G has challenged it in court for being disparaging. There is debate around the legal and ethical implications of such comparative advertisements, as they could mislead consumers but companies argue they are protected under free speech laws if claims are substantiated.
This document summarizes the brand war between Rin detergent produced by HUL and Tide detergent produced by P&G in India. It describes the introduction and growth of each brand. In the late 2000s, Tide gained market share threatening Rin's leadership position. This led to price cuts and competitive advertising campaigns by both brands. In 2010, HUL directly challenged Tide's claims of being "natural" in court and launched an advertisement comparing Rin favorably to Tide. In response, P&G took HUL to court over the comparative advertisement.
Harman India launched several marketing campaigns for their JBL brand in India, including a TV, print, outdoor, and digital campaign to promote their new JBL campaign. They also engaged in various retail expansion efforts such as opening franchise stores and store-in-stores. Additionally, Harman conducted training workshops for dealers and implemented in-store branding and signage for retailers carrying JBL products. Their marketing efforts achieved over 100 million impressions and received positive press and product review coverage.
This document describes Brand Stand, an Indian location-based marketing company. It summarizes Brand Stand's services including strategic alliances, consumer engagement, branding and activation, and alternative sales channels. It then provides examples of marketing campaigns Brand Stand has run for various brands at restaurant and cafe locations across India, highlighting objectives, solutions, and results for each campaign. These examples demonstrate Brand Stand's ability to drive awareness, trials, sales, and leads for its clients through promotional activities in controlled retail environments.
"Resolution Campaign" Plans book
Submitted to: International Advertising Association 2011
Gained title: World Champions for the IAA Interad XIII Canon-Europe Brand Campaign, 2011
Team:
Annabel Slade
Colby Lathwell
Jack Geerssen
Jakob Reimerson
Jon Ismailovski
Sebastian Forsström
This document provides descriptions of various branding and design projects. It outlines the goals, approaches, and key visual elements used for each project, including logos, apparel, signage, websites, and other collateral. Projects covered branding for coffee, music, fitness, prosthetics, and other companies across different industries. Common elements incorporated nature/sun inspired designs, movement, minimalism, and colors correlated to the brand's message or industry.
This document summarizes the StratosHear AdRBT audio advertising platform. AdRBT replaces ring back tones with advertiser jingles to enhance brand awareness. It has over 2 million subscribers across India and mobile operators. Advertisers can target subscribers by day, time, region, language, and operator. Subscribers opt in to receive benefits like free gifts, discounts, and reduced ring back tone subscription charges. When subscribers receive calls, callers hear the advertising jingle until the call is answered, exposing millions of callers to the ads daily and increasing brand awareness through word-of-mouth. The document provides case studies of campaigns for entertainment, automobile, and consumer brand clients to promote new channels, shows, vehicles, and products
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
The document discusses product placement in media such as films, television shows, and video games. It defines product placement as promotional advertisements using real commercial products that appear as a result of an economic exchange. The benefits of product placement for brands include implied endorsements from celebrities, global reach, low cost compared to other advertising, and avoiding clutter. Viewers are generally aware of product placement's persuasive intent but enjoy placements that add realism. Research shows viewers notice and recall familiar brands placed in media. When done subtly, product placement can increase enjoyment and connection to characters, but blatant placements may undermine the intended effects.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create coherence. Logo placement and font style choices also reinforced continuity. Audience feedback confirmed the texts worked well together as a cohesive campaign due to these unifying elements. The author aims to broaden the demographic reach of future surveys to gather more perspectives.
The document provides feedback from an audience on the media producer's car advertisement campaign. The feedback addresses how effectively the producer combined the main advertisement with ancillary texts like TV sponsorships and radio ads. The producer learned that the audience felt the texts had good continuity and synergy due to consistent shots, editing pace, lighting, and narrative style across all pieces. Logo placement and text styling also helped tie the elements together as a cohesive campaign. The feedback helped the producer realize they needed a more diverse test group beyond just young social media connections to get a wider perspective.
Film posters serve to inform audiences about key details of films like producers, studios, and actors in order to attract viewers. Specifically, highlighting acclaimed producers of previous films, famous studios like Disney, and popular stars helps convince audiences that the film will be of high quality entertainment. The use of new technologies and formats, such as IMAX, also appeals to audiences and encourages them to watch films in theaters for the best viewing experience. Overall, film posters aim to entice audiences and achieve their purpose through showcasing elements that make films seem appealing and worth watching.
MNS Media Group/Strickly For The Promo is a digital video production, public relations, and artist management company. It produces films, television shows, music videos, and promotional content. Its objectives are to serve youth, produce genre television and films for mass audiences, and develop scripts with outside writers. It manages artists and has represented musicians, performers, models and actors. One of its television shows is called "The VIP Section" which interviews entertainment industry insiders and celebrities. It also offers promotional services including viral marketing, events, retail promotions, and media placements.
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
The document discusses several brands and their relationships with consumers. It covers how brands can address consumers' life issues or fears (Anlene), be woven into daily routines (Lifebuoy), bring back memories (Lego), inspire affection or anxiety about availability (Budweiser), play important roles over many years (McDonald's), be seen as dependable partners (Dell), and feel deeply familiar (P/S toothpaste). The brands discussed aim to strengthen bones (Anlene), promote handwashing (Lifebuoy), foster creativity (Lego), deliver premium beer experiences (Budweiser), offer convenience (McDonald's), provide reliable computers (Dell), and ensure fresh breath (P/S
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
Anlene is a bone health product brand from New Zealand that has been on the market for 20 years. It aims to raise awareness of osteoporosis and promotes better nutrition and exercise to prevent bone issues. Anlene has funded numerous clinical trials on bone health.
Lifebuoy is a hand soap brand that aims to change handwashing behavior in developing countries to reduce child mortality from diseases. It has various product lines and promotes hygiene education programs.
Lego engages both children and adults through creative play and nostalgia. While the core building block toys have remained similar, Lego also produces movies and video games to appeal to multiple generations simultaneously.
The document provides examples of case studies using augmented reality and mobile apps to engage audiences. Some key examples include:
- A print ad for Kit Kat that came to life using augmented reality, with over 144,000 scans and users spending an average of 61 seconds interacting.
- A Samsung ad that allowed users to virtually try accessories like a smartwatch by capturing the print ad.
- An ad for Fireguard fire protection that used augmented reality to show a selfie protected from fire, engaging hundreds.
- Events and mobile apps created by brands like Coke Studio, Louis Philippe and Star TV to engage audiences through proximity marketing and content on mobile.
This marketing plan is for Procter & Gamble's proposed new baby antibacterial bar soap. The plan outlines objectives to increase sales, awareness, and market share over the next year. Market research found parents are interested in antibacterial soaps for babies. The plan targets parents with babies aged 1-12 months who value gentle and protective soaps. Sales targets are provided by quarter with distribution through supermarkets, sari-sari stores, and mini stores nationwide.
The document provides information about the DesignBUILD exhibition taking place from April 28-30, 2015 in Sydney. It discusses the various sponsorship and exhibitor packages available to promote brands at the event, which attracted over 6,900 visitors in 2013. Options include event sponsorship, branded exhibition spaces, registration branding, and various digital and on-site marketing opportunities. Contact information is provided for those interested in customizing involvement.
Coca-Cola has run several large advertising campaigns over the years:
1. The "Love Story" 2017 UK campaign featured recycling-themed commercials to promote Coca-Cola's goal of collecting all its packaging by 2030.
2. The global "Taste the Feeling" campaign from 2016 was an integrated effort across many countries and media to showcase feelings and moments associated with drinking Coke.
3. In celebration of the 2016 Rio Olympics, Coca-Cola Brazil's "That's Gold" campaign featured famous Olympic moments and athletes to celebrate accomplishment.
This document discusses the importance and rise of video content in marketing. It provides examples of different types of video content that can be used, such as interviews, case studies, product demonstrations, and internal communications. It emphasizes that video allows brands to engage audiences and show rather than just tell about products and services. While large budgets are not always needed, video should be considered a key part of digital strategies and content marketing.
Current marketing trends have shifted away from traditional advertising like TV and print ads. New trends include social media marketing, relationship marketing, and green marketing. Guerrilla marketing uses unconventional and memorable tactics like street art or viral videos. Effective social media campaigns partner with influencers or start online conversations through contests. Relationship marketing builds long-term customer loyalty through personalized service, rewards programs, and focusing on existing customers. Green marketing promotes environmentally-friendly products and sustainable business practices. Emerging trends are constantly changing the marketing landscape.
This marketing plan proposes a new refillable bottle for Coca-Cola's Diet Coke line. The bottle is designed to appeal to health-conscious consumers through its sports-inspired aesthetic and use of sustainable materials. The plan aims to change Coca-Cola's brand image, inform consumers about the new product, and boost sales as carbonated drinks are projected to lose market share to healthier options by 2015. A penetration pricing strategy is recommended to quickly gain market share through initially low prices. The bottle is meant to encourage reuse and purchasing additional items like beverage holders to promote complementary products.
"Resolution Campaign" Plans book
Submitted to: International Advertising Association 2011
Gained title: World Champions for the IAA Interad XIII Canon-Europe Brand Campaign, 2011
Team:
Annabel Slade
Colby Lathwell
Jack Geerssen
Jakob Reimerson
Jon Ismailovski
Sebastian Forsström
This document provides descriptions of various branding and design projects. It outlines the goals, approaches, and key visual elements used for each project, including logos, apparel, signage, websites, and other collateral. Projects covered branding for coffee, music, fitness, prosthetics, and other companies across different industries. Common elements incorporated nature/sun inspired designs, movement, minimalism, and colors correlated to the brand's message or industry.
This document summarizes the StratosHear AdRBT audio advertising platform. AdRBT replaces ring back tones with advertiser jingles to enhance brand awareness. It has over 2 million subscribers across India and mobile operators. Advertisers can target subscribers by day, time, region, language, and operator. Subscribers opt in to receive benefits like free gifts, discounts, and reduced ring back tone subscription charges. When subscribers receive calls, callers hear the advertising jingle until the call is answered, exposing millions of callers to the ads daily and increasing brand awareness through word-of-mouth. The document provides case studies of campaigns for entertainment, automobile, and consumer brand clients to promote new channels, shows, vehicles, and products
Branded entertainment involves integrating brands into various forms of entertainment content like films, television shows, novels, songs, and games. It serves the dual purpose of entertaining audiences while promoting brand awareness and image. Branded entertainment has evolved from early practices of freely using branded products in films to now negotiating paid placements. Successful branded content perfectly aligns with the brand personality and creates positive associations between the brand and entertainment property.
The document discusses product placement in media such as films, television shows, and video games. It defines product placement as promotional advertisements using real commercial products that appear as a result of an economic exchange. The benefits of product placement for brands include implied endorsements from celebrities, global reach, low cost compared to other advertising, and avoiding clutter. Viewers are generally aware of product placement's persuasive intent but enjoy placements that add realism. Research shows viewers notice and recall familiar brands placed in media. When done subtly, product placement can increase enjoyment and connection to characters, but blatant placements may undermine the intended effects.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create coherence. Logo placement and font style choices also reinforced continuity. Audience feedback confirmed the texts worked well together as a cohesive campaign due to these unifying elements. The author aims to broaden the demographic reach of future surveys to gather more perspectives.
The document provides feedback from an audience on the media producer's car advertisement campaign. The feedback addresses how effectively the producer combined the main advertisement with ancillary texts like TV sponsorships and radio ads. The producer learned that the audience felt the texts had good continuity and synergy due to consistent shots, editing pace, lighting, and narrative style across all pieces. Logo placement and text styling also helped tie the elements together as a cohesive campaign. The feedback helped the producer realize they needed a more diverse test group beyond just young social media connections to get a wider perspective.
Film posters serve to inform audiences about key details of films like producers, studios, and actors in order to attract viewers. Specifically, highlighting acclaimed producers of previous films, famous studios like Disney, and popular stars helps convince audiences that the film will be of high quality entertainment. The use of new technologies and formats, such as IMAX, also appeals to audiences and encourages them to watch films in theaters for the best viewing experience. Overall, film posters aim to entice audiences and achieve their purpose through showcasing elements that make films seem appealing and worth watching.
MNS Media Group/Strickly For The Promo is a digital video production, public relations, and artist management company. It produces films, television shows, music videos, and promotional content. Its objectives are to serve youth, produce genre television and films for mass audiences, and develop scripts with outside writers. It manages artists and has represented musicians, performers, models and actors. One of its television shows is called "The VIP Section" which interviews entertainment industry insiders and celebrities. It also offers promotional services including viral marketing, events, retail promotions, and media placements.
This document summarizes research about the role of series director in 2D animation. It discusses the responsibilities of a series director, typical qualifications like a degree in animation or art, and factors like talent and experience being more important than formal qualifications. It also provides information on the employment outlook and typical salary for series directors. Breaking into the field typically involves apprenticeships, degrees, or persistence and passion. Qualifications alone are not enough - directors must also understand the animation process and types to succeed.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
Coca-Cola originated as a soda fountain beverage in 1886 and grew impressively in its early years. However, it was not until a strong bottling system developed that Coca-Cola became the world famous brand it is today. Currently, Coca-Cola owns 4 of the world's top 5 nonalcoholic sparkling beverage brands, has over 90,500 associates worldwide, and serves over 1.5 billion beverages each day in over 200 countries. The company aims to refresh people in body, mind and spirit through its brands and actions.
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
The document discusses several brands and their relationships with consumers. It covers how brands can address consumers' life issues or fears (Anlene), be woven into daily routines (Lifebuoy), bring back memories (Lego), inspire affection or anxiety about availability (Budweiser), play important roles over many years (McDonald's), be seen as dependable partners (Dell), and feel deeply familiar (P/S toothpaste). The brands discussed aim to strengthen bones (Anlene), promote handwashing (Lifebuoy), foster creativity (Lego), deliver premium beer experiences (Budweiser), offer convenience (McDonald's), provide reliable computers (Dell), and ensure fresh breath (P/S
[ Baby Marketees ] Group 1 - Brand AssignmentCường Phan
Anlene is a bone health product brand from New Zealand that has been on the market for 20 years. It aims to raise awareness of osteoporosis and promotes better nutrition and exercise to prevent bone issues. Anlene has funded numerous clinical trials on bone health.
Lifebuoy is a hand soap brand that aims to change handwashing behavior in developing countries to reduce child mortality from diseases. It has various product lines and promotes hygiene education programs.
Lego engages both children and adults through creative play and nostalgia. While the core building block toys have remained similar, Lego also produces movies and video games to appeal to multiple generations simultaneously.
The document provides examples of case studies using augmented reality and mobile apps to engage audiences. Some key examples include:
- A print ad for Kit Kat that came to life using augmented reality, with over 144,000 scans and users spending an average of 61 seconds interacting.
- A Samsung ad that allowed users to virtually try accessories like a smartwatch by capturing the print ad.
- An ad for Fireguard fire protection that used augmented reality to show a selfie protected from fire, engaging hundreds.
- Events and mobile apps created by brands like Coke Studio, Louis Philippe and Star TV to engage audiences through proximity marketing and content on mobile.
This marketing plan is for Procter & Gamble's proposed new baby antibacterial bar soap. The plan outlines objectives to increase sales, awareness, and market share over the next year. Market research found parents are interested in antibacterial soaps for babies. The plan targets parents with babies aged 1-12 months who value gentle and protective soaps. Sales targets are provided by quarter with distribution through supermarkets, sari-sari stores, and mini stores nationwide.
The document provides information about the DesignBUILD exhibition taking place from April 28-30, 2015 in Sydney. It discusses the various sponsorship and exhibitor packages available to promote brands at the event, which attracted over 6,900 visitors in 2013. Options include event sponsorship, branded exhibition spaces, registration branding, and various digital and on-site marketing opportunities. Contact information is provided for those interested in customizing involvement.
Coca-Cola has run several large advertising campaigns over the years:
1. The "Love Story" 2017 UK campaign featured recycling-themed commercials to promote Coca-Cola's goal of collecting all its packaging by 2030.
2. The global "Taste the Feeling" campaign from 2016 was an integrated effort across many countries and media to showcase feelings and moments associated with drinking Coke.
3. In celebration of the 2016 Rio Olympics, Coca-Cola Brazil's "That's Gold" campaign featured famous Olympic moments and athletes to celebrate accomplishment.
This document discusses the importance and rise of video content in marketing. It provides examples of different types of video content that can be used, such as interviews, case studies, product demonstrations, and internal communications. It emphasizes that video allows brands to engage audiences and show rather than just tell about products and services. While large budgets are not always needed, video should be considered a key part of digital strategies and content marketing.
Current marketing trends have shifted away from traditional advertising like TV and print ads. New trends include social media marketing, relationship marketing, and green marketing. Guerrilla marketing uses unconventional and memorable tactics like street art or viral videos. Effective social media campaigns partner with influencers or start online conversations through contests. Relationship marketing builds long-term customer loyalty through personalized service, rewards programs, and focusing on existing customers. Green marketing promotes environmentally-friendly products and sustainable business practices. Emerging trends are constantly changing the marketing landscape.
This marketing plan proposes a new refillable bottle for Coca-Cola's Diet Coke line. The bottle is designed to appeal to health-conscious consumers through its sports-inspired aesthetic and use of sustainable materials. The plan aims to change Coca-Cola's brand image, inform consumers about the new product, and boost sales as carbonated drinks are projected to lose market share to healthier options by 2015. A penetration pricing strategy is recommended to quickly gain market share through initially low prices. The bottle is meant to encourage reuse and purchasing additional items like beverage holders to promote complementary products.
Coca Cola produces many carbonated and non-carbonated beverage products around the world. In Nepal, Coca Cola products are produced under license by Bottlers Nepal Limited (BNL) at two bottling plants. BNL focuses its marketing and advertising on point-of-sale locations, radio, TV, and other outlets. It also emphasizes price compliance. Additionally, BNL supports various community health programs in remote areas to improve access to medical care.
SmartWays is a marketing agency that provides innovative ideas to help brands improve customer relationships through creative advertising and new marketing channels. Its mission is to reach target audiences for each client. Its vision is to be recognized as a source of fresh ideas for major brands by the end of the decade. Coca-Cola is the world's largest beverage company operating in over 200 countries. It focuses on marketing its over 3,000 beverage brands through advertising, promotions, and brand image. Coca-Cola's mission is to refresh the world and create moments of optimism, while its vision is to have strong partnerships and bring quality products to diverse markets.
Swoon Touch is a New York based company that specializes in developing innovative and visually striking branded content for luxury brands. They create highly visual content to establish emotional connections between products and people. Their team produces motion pictures and interactive content to bring brand strategies to life. They track audience engagement with their content to measure success. Their goal is to turn concepts into compelling narratives that drive people from passion to purchase.
Dove seeks to leverage its Campaign for Real Beauty to drive further growth by addressing inconsistencies between its messaging and products. It proposes expanding the campaign to untapped markets by emphasizing Dove's values and how its products make women feel beautiful through a new TV commercial and social media contest. This $13 million plan aims to increase brand awareness and sales with an expected 8% return on investment over three years by addressing issues like message fatigue and devaluing of the brand. It involves phasing products into advertisements, extending the campaign's reach, and re-emphasizing Dove's quality.
This is my portfolio. It contains a few highlights from my career as a content writer so far. Please do get in contact if you'd like any more information:
nickcolman1@gmail.com
07526728996
Coca-Cola has been operating in Pakistan since 1953. It analyzes the market environment through PEST, SWOT, and competitive analyses. Coke focuses on consumer demand and being a responsible corporate citizen. It has a diverse product portfolio and seeks to maximize shareholder returns through strategies like brand building, expanding distribution, and sales promotions.
Cubikal is seeking $500k in seed funding to develop a mobile app that will allow businesses to target consumers with location-based deals and advertisements based on their interests. The app will also let consumers access deals from any location and share deals on social media. Cubikal projects $65M in revenue by 2017 with a 700% ROI within 5 years by charging businesses subscription fees to use the app. The funding will be used to hire engineers to build the app, salespeople, and office space. Cubikal is in talks with large companies like Walmart and the LA Clippers to test the app.
The document discusses the target audiences and advertising campaigns for several brands. It provides details on:
- Coca-Cola's primary target of younger customers aged 10-25 and secondary target of ages 25-40, and its partnership with advertising agency SASSO.
- Colgate's target of middle and lower class customers in India and its partnership with Young & Rubicam for advertising.
- Whirlpool's focus on housewives, small shopkeepers and bachelors from middle and upper middle class, and its $100 million spent on various advertising formats.
- Onida's controversial 1980s advertisement that evoked negative emotions through imagery to sell new televisions.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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6. Naturally. Beautiful.
BiCollage1000’s natural makeup will be greatly
appealing to consumers who have become more
‘ingredient conscious’ today than ever.
In formulating an appropriate tagline for the brand
we wanted something that communicated simply
Naturally. Beautiful.
and effectively this aspect, as well as the benefits
consumers could expect from the product. The
answer came... naturally.
The use of large amounts of free space and stark
white backgrounds will aid in communicating the
natural aspect of the product and a feeling of purity
and will hope in growing the emotional connection
between consumers and the brand.
9. Supporting Media
During the course of our ten day photoshoot, we intend to
have our model video diary her experience using
BiCollage1000.
The models video diary will then be edited with footage of
our outdoor campaign being transitioned to create a web
video that can be distributed through an online social
networking campaign released at the end of our out of home
transition.
As stated previously, it is vital that customers are educated in
the benefits of using the BiCollage1000 product. To do this,
we intend to build a BiCollage1000 website with information
on how the increase in Collagen effects our skin as well as
information on the other ingredients in the BiCollage1000
formula, and how these effects the body's natural performance.
To promote the website and social networking presence of
BiCollage1000 we propose to produce a coupon whereby
customers can receive a ten day trial of the product at a
reduced rate if they ‘like’ BiCollage1000 on facebook.
Customers will then have the opportunity to submit photos
of their own before and after results to an online contest
where the winner receives a years supply of BiCollage1000.
10. POS and Instore Promotion
As stated previously, visual equity will be key to the early success of BiCollage1000 will be visual equity
instore. Ideally, key shelf positioning can be negotiated with the retailers, however this may not be
possible.
We propose to produce a series of counter talkers and posters to promote reduced trial
packages instore, using QR codes that are directed to a special mobile landing page customers will be
able to like on facebook using smartphone mobiles to receive vouchers instore.