A PowerPoint presentation discussing and analysing production and distribution companies in the media business. Also including my final decision on which distribution company to use.
A PowerPoint presentation discussing and analysing production and distribution companies in the media business. Also including my final decision on which distribution company to use.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. What kind of Media Institution
might Distribute your Media
Product and why?
Hassan Ali
2. Why have you chosen your
Production Company Logo?
A production logo is a logo used by movie studios to brand what they produce. Production logos are usually
seen at the beginning or the end of a movie. The production company logo I have produced has a huge
element to my opening as the genre is horror. In my logo you can see many aspects of horror; this will
represent my opening hugely and also gives a strong hint towards the audience about what genre it
may be. I have specifically used black and white for my colour scheme my reason being is that the black
and white format, with its shadows and darkness is especially suited to the horror genre as darkness is
used within a the horror genre significantly.
The name of my production company is ‘Dark Vision’. The ‘Dark Vision’ production name is presented by a
eye with a pitch black and dark essence of evil with a mysterious iris. I have decided not to add a
background into my logo as I want the eye to be the central image at its most; this also makes the logo
seem more professional.
My production logo has a human eye as its main background, it links in with the company name ‘Dark
Vision’ as it displays that somebody or something is watching you and tells the audience everything
your about to see will be inflicted with darkness. It sums up an evil entity visualizing dark, malicious
surroundings. ‘Dark Vision Productions’ is in a blood type font, this helps the audience identify what
genre it may be even more as blood is a huge convention is horror films. The word are written in black,
although blood is red we decided to keep the black and white format as it links in with the words and
creates a stronger production company logo overall. The logo should easily fright and hint the audience
into what they will be watching.
3. What is a Production Company Logo? What
do they do?
A Production Company Logo is used by movie studios to trademark what
they produce. A production company essentially helps to create the film- its
assists in the budgeting, scheduling, scripting, casting and more. The
company usually looks over the film from when its just an idea to
completion. They are responsible for finding a director and the majority of
acting talent required. However they are also responsible if anything were
to go wrong on the film, for example and actor being injured or property
being damaged
4. What is the job of a Film
Distributor?A film distributor basically sends your film out onto the screens for the
waiting audiences to watch. A film distributor decides where and when the
film will show and they also promote the film. The process of distributing
includes a numbers of steps. Firstly they have to determine how many
copies of the film to make. The film is then previewed to prospective
buyers- e.g. cinema owners. The film is then sent to the cinemas shortly
before it opens. The cinema then shows the movie and after people have
seen it, it will get sent back to the distributors and payment is agreed.
However in smaller budge films, more steps may be necessary.
5. Which film distributor would you choose for your filmWhich film distributor would you choose for your film
and why? What other films have they distributed thatand why? What other films have they distributed that
are similar to yours?are similar to yours?
We decided to choose the distribution company E-
Stars Films. This is because we thought it would fit
our film requirements and from researching on
different distribution companies we found E-Stars
was the best choice. It has handled a lot of low
budget films as well as high budget films and has
had success in distributing a lot of horror films such
like “sinister” a horror movie that was very
successful and made a huge profit.
6. How would your film be funded?How would your film be funded?
We would hope to get the British Film Institute to fund our film, as they
already invest over £26 million of lottery funds to support film
development, production and distribution activity in the UK. We would
apply for the funding and hope the BFI would support our film. They
would be able to provide us the money so we wouldn’t be in financial
difficulty whilst in the production of our film. This would also help us to
advertise and promote our film in other countries other than just the
UK.
7. Titles Why do you need them? How have youTitles Why do you need them? How have you
presented them?presented them?
It is important for film openings to include titles. People that have worked
hard on the production of the film have to have recognition and credit
of their involvement of the film. Common titles used are, director,
producer, actors, costume designer, editor and music. Every name
should be accounted and should be recognised for their help and role.
We have presented them using transitions to fade in bold and clear with
the right colour scheme to suit the genre.