Rachele Cermak explains how marketers using paid search can leverage Google Shopping, video ads on YouTube and the display network to create numerous ad impressions.
Are You 100% Prepared for Amazon Prime Day 2017?Tinuiti
Amazon’s single biggest sales day in history is about to arrive – Amazon Prime Day. This could very well be one of the most important days for the marketplace in 2017 & as an Amazon seller, you must ask yourself, are you 100% ready?
The holiday shopping rush is on the horizon. Therefore, we’re bringing back our Q4 Amazon Virtual Summit. This year’s Q4 Summit is designed for high-volume brand manufacturers looking to leverage, maximize & profit from the yearly anticipated holiday shopping rush.
Investing in Amazon’s Enhanced Brand ContentTinuiti
EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to tell a unique brand story, enhance product images & text placements. According to Amazon, adding EBC to your product detail pages may also result in higher conversion rates, increased traffic, and increased sales when used effectively.
There’s a lot to learn about EBC, therefore we’re bringing in experts from CPC Strategy & Skubana to discuss ways in which Amazon sellers can maximize the return of their Enhanced Brand Content.
The document discusses keywords research for optimizing Amazon product listings. Keywords are the words or phrases customers use to search for products online. There are primary keywords and long-tail keywords which are phrases. By including relevant keywords in listings, products can rank higher in search results. Proper keywords research identifies search terms customers use to find a product and increases potential sales. Tools like Helium 10 can uncover thousands of keyword opportunities to improve visibility, boost rankings, inform PPC campaigns, and drive sales velocity.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
Are You 100% Prepared for Amazon Prime Day 2017?Tinuiti
Amazon’s single biggest sales day in history is about to arrive – Amazon Prime Day. This could very well be one of the most important days for the marketplace in 2017 & as an Amazon seller, you must ask yourself, are you 100% ready?
The holiday shopping rush is on the horizon. Therefore, we’re bringing back our Q4 Amazon Virtual Summit. This year’s Q4 Summit is designed for high-volume brand manufacturers looking to leverage, maximize & profit from the yearly anticipated holiday shopping rush.
Investing in Amazon’s Enhanced Brand ContentTinuiti
EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to tell a unique brand story, enhance product images & text placements. According to Amazon, adding EBC to your product detail pages may also result in higher conversion rates, increased traffic, and increased sales when used effectively.
There’s a lot to learn about EBC, therefore we’re bringing in experts from CPC Strategy & Skubana to discuss ways in which Amazon sellers can maximize the return of their Enhanced Brand Content.
The document discusses keywords research for optimizing Amazon product listings. Keywords are the words or phrases customers use to search for products online. There are primary keywords and long-tail keywords which are phrases. By including relevant keywords in listings, products can rank higher in search results. Proper keywords research identifies search terms customers use to find a product and increases potential sales. Tools like Helium 10 can uncover thousands of keyword opportunities to improve visibility, boost rankings, inform PPC campaigns, and drive sales velocity.
FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.
This document discusses optimizing for blended search across different media types. It covers optimizing products, news, images, video, and local search. For products, it recommends submitting a complete and accurate product feed to search engines with optimized fields. For news, it suggests optimizing press releases. For images and video, it provides tips like using keyword rich filenames and surrounding media with relevant on-page content. For local search, it advises verifying business listings and collecting reviews across directories and maps.
Prime Your Amazon Profits for the Holiday Shopping SeasonTinuiti
This document summarizes a webinar about preparing for the holiday shopping season on Amazon. It discusses what happened on Amazon Prime Day, with sales growing over 60% and Echo devices selling 7 times more than the previous year. It also covers how to increase conversion rates through enhanced brand content, maximize positioning and sales for an inventory-free January, protect margins and streamline workflows, and the essentials of financial preparation including reviewing past performance, understanding current data, and planning purchasing and shipping strategies. The document includes polls and questions from attendees.
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
The document discusses using paid search as part of a multi-channel marketing strategy. It provides tips on integrating paid search with other channels like paid display, SEO, and remarketing. It recommends using "honeypot" strategies which attract audiences to unique content on a website using low-cost traffic sources, then retargeting those audiences across channels. Key takeaways include using various tools to profile converting audiences, testing different honeypot content types and traffic sources, and leveraging customer data and remarketing capabilities to link marketing techniques.
This document outlines an Amazon listing optimization webinar. It introduces the presenters, Andrew Maff and Morgan Gibbons, and states the webinar will cover improving listing structure, titles, bullet points, descriptions, imagery, and targeting audiences. It provides dos and don'ts for each element, emphasizing readable, consumer-focused content over keyword stuffing. The webinar aims to help sellers improve conversion rates and get to page one through optimized listings.
Apple Search Ads Scaling and Optimization by SearchAdsHQSplitMetrics
This document discusses scaling and optimization strategies for Apple Search Ads. It provides tips for scaling campaigns by increasing keywords, bids, targeting, and metadata. It also discusses optimizing the user funnel by focusing on auction performance, impressions, tap-through rate, app page conversions, and in-app goals. Automation tools are recommended to help manage keywords, bids, budgets, scheduling and bulk updates.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
Tis' the season to take a look back at your annual AdWords' performance and figure out where you can build profit for 2018.
Our resident paid search data scientist will be highlighting Google's 7 biggest updates from the year past, and provide insight into how you can use these updates moving forward.
You'll walk away knowing everything there is to know about:
- New ad formats and ad extensions
- New targeting features that go beyond keyword research
- Strategies to make managing your holiday campaigns quick & easy
The document provides an overview of various digital marketing techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media. It discusses topics such as researching keywords, optimizing websites for SEO, developing PPC campaigns, monitoring results, and using platforms like Facebook, YouTube, and blogs for social media marketing. The document aims to educate about principles and best practices for different online marketing channels.
This document discusses off-site SEO strategies for ecommerce websites. It emphasizes that links are the most important ranking factor for search engines like Google. It recommends analyzing a site's competitors to identify valuable links from sources like .edu and .gov domains. The document then provides tips for replicating competitors' links through link building strategies like guest posts, partnerships, and creating engaging content while avoiding risky practices like buying links. The overall message is that off-site SEO through natural link building is important for ecommerce sites to outrank competitors.
The document discusses strategies for optimizing global search marketing efforts. It recommends leveraging linguistic infrastructure and search best practices across organizations. Key challenges include content owners competing for keywords in different languages and complex infrastructures blocking search engines. The document provides examples of optimizing global templates and infrastructure to improve indexability and distribution of link equity worldwide.
1) Search engine optimization (SEO) involves using techniques like optimizing HTML code, copywriting, site navigation, and link building to improve a website's rankings in search engines.
2) Keywords are extremely important for SEO - the best keywords accurately describe page content and what searchers would use to find the page.
3) Proper keyword research and implementation, including using keywords in titles, headings, URLs, and on-page content, can help rank higher in search engines and drive more traffic.
International SEO Strategy by Morino Neto Morino Neto
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console's country report and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure not matching the target market, link authority issues between markets, one market having better content quality, and technical rendering problems. The document provides tips on implementing hreflang, localized content and metadata, and ensuring technical issues are resolved to fix localization ranking problems.
La motherboard ofrece protección contra la humedad, descargas electrostáticas y picos de voltaje, así como soporte para procesadores Intel de 22 nm, PCIe Gen 3, gráficos integrados Intel HD, On/Off Charge para carga rápida de dispositivos iOS, y el software Smart 6 para administrar el rendimiento y seguridad del PC. Adicionalmente, incluye tecnologías Rapid Start y Smart Connect de Intel para encendido y actualización rápidas.
El documento presenta un informe de gestión de la Comisión Ejecutiva Provincial de las Juventudes Socialistas de Sevilla de enero de 2013 a enero de 2014. Resalta el trabajo realizado para fortalecer la militancia y ampliar las redes de agrupaciones. También describe los esfuerzos para mejorar la coordinación con el PSOE y aumentar la representación de las JSA en los órganos del partido. Finalmente, destaca algunas de las campañas y acciones llevadas a cabo por la Secretaría de Igualdad en temas como la viol
La remota AXPLC-100 es un sistema de adquisición, procesamiento y elaboración de
datos para su transmisión a un elemento superior mediante radio TETRA o GPRS
11.isea vol 0004www.iiste.org call for paper no 2 pp. 136-148Alexander Decker
This document summarizes a research paper that analyzes the history and trends in non-financial reporting titles among FT 500 corporations from 1989 to 2007. It focuses on the frequency of the terms "environment", "sustainability", and "responsibility" in titles over time. The number of non-financial reports issued grew substantially over this period. "Environment" was initially more common in titles but peaked in 2001 and declined, while "sustainability" and "responsibility" continued growing in popularity. The document discusses theories for why corporations adopt new keywords in non-financial reporting titles.
This document discusses optimizing for blended search across different media types. It covers optimizing products, news, images, video, and local search. For products, it recommends submitting a complete and accurate product feed to search engines with optimized fields. For news, it suggests optimizing press releases. For images and video, it provides tips like using keyword rich filenames and surrounding media with relevant on-page content. For local search, it advises verifying business listings and collecting reviews across directories and maps.
Prime Your Amazon Profits for the Holiday Shopping SeasonTinuiti
This document summarizes a webinar about preparing for the holiday shopping season on Amazon. It discusses what happened on Amazon Prime Day, with sales growing over 60% and Echo devices selling 7 times more than the previous year. It also covers how to increase conversion rates through enhanced brand content, maximize positioning and sales for an inventory-free January, protect margins and streamline workflows, and the essentials of financial preparation including reviewing past performance, understanding current data, and planning purchasing and shipping strategies. The document includes polls and questions from attendees.
Use of paid search as part of an integrated campaign PPC HeroConf 2017 Ann St...Ann Stanley
The document discusses using paid search as part of a multi-channel marketing strategy. It provides tips on integrating paid search with other channels like paid display, SEO, and remarketing. It recommends using "honeypot" strategies which attract audiences to unique content on a website using low-cost traffic sources, then retargeting those audiences across channels. Key takeaways include using various tools to profile converting audiences, testing different honeypot content types and traffic sources, and leveraging customer data and remarketing capabilities to link marketing techniques.
This document outlines an Amazon listing optimization webinar. It introduces the presenters, Andrew Maff and Morgan Gibbons, and states the webinar will cover improving listing structure, titles, bullet points, descriptions, imagery, and targeting audiences. It provides dos and don'ts for each element, emphasizing readable, consumer-focused content over keyword stuffing. The webinar aims to help sellers improve conversion rates and get to page one through optimized listings.
Apple Search Ads Scaling and Optimization by SearchAdsHQSplitMetrics
This document discusses scaling and optimization strategies for Apple Search Ads. It provides tips for scaling campaigns by increasing keywords, bids, targeting, and metadata. It also discusses optimizing the user funnel by focusing on auction performance, impressions, tap-through rate, app page conversions, and in-app goals. Automation tools are recommended to help manage keywords, bids, budgets, scheduling and bulk updates.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
Tis' the season to take a look back at your annual AdWords' performance and figure out where you can build profit for 2018.
Our resident paid search data scientist will be highlighting Google's 7 biggest updates from the year past, and provide insight into how you can use these updates moving forward.
You'll walk away knowing everything there is to know about:
- New ad formats and ad extensions
- New targeting features that go beyond keyword research
- Strategies to make managing your holiday campaigns quick & easy
The document provides an overview of various digital marketing techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media. It discusses topics such as researching keywords, optimizing websites for SEO, developing PPC campaigns, monitoring results, and using platforms like Facebook, YouTube, and blogs for social media marketing. The document aims to educate about principles and best practices for different online marketing channels.
This document discusses off-site SEO strategies for ecommerce websites. It emphasizes that links are the most important ranking factor for search engines like Google. It recommends analyzing a site's competitors to identify valuable links from sources like .edu and .gov domains. The document then provides tips for replicating competitors' links through link building strategies like guest posts, partnerships, and creating engaging content while avoiding risky practices like buying links. The overall message is that off-site SEO through natural link building is important for ecommerce sites to outrank competitors.
The document discusses strategies for optimizing global search marketing efforts. It recommends leveraging linguistic infrastructure and search best practices across organizations. Key challenges include content owners competing for keywords in different languages and complex infrastructures blocking search engines. The document provides examples of optimizing global templates and infrastructure to improve indexability and distribution of link equity worldwide.
1) Search engine optimization (SEO) involves using techniques like optimizing HTML code, copywriting, site navigation, and link building to improve a website's rankings in search engines.
2) Keywords are extremely important for SEO - the best keywords accurately describe page content and what searchers would use to find the page.
3) Proper keyword research and implementation, including using keywords in titles, headings, URLs, and on-page content, can help rank higher in search engines and drive more traffic.
International SEO Strategy by Morino Neto Morino Neto
This document discusses how to identify and fix localization ranking issues in an international SEO strategy. It recommends using Google Search Console's country report and Search Analytics for Sheets to find pages ranking incorrectly in other markets. Common causes of localization issues include the domain/sub-domain structure not matching the target market, link authority issues between markets, one market having better content quality, and technical rendering problems. The document provides tips on implementing hreflang, localized content and metadata, and ensuring technical issues are resolved to fix localization ranking problems.
La motherboard ofrece protección contra la humedad, descargas electrostáticas y picos de voltaje, así como soporte para procesadores Intel de 22 nm, PCIe Gen 3, gráficos integrados Intel HD, On/Off Charge para carga rápida de dispositivos iOS, y el software Smart 6 para administrar el rendimiento y seguridad del PC. Adicionalmente, incluye tecnologías Rapid Start y Smart Connect de Intel para encendido y actualización rápidas.
El documento presenta un informe de gestión de la Comisión Ejecutiva Provincial de las Juventudes Socialistas de Sevilla de enero de 2013 a enero de 2014. Resalta el trabajo realizado para fortalecer la militancia y ampliar las redes de agrupaciones. También describe los esfuerzos para mejorar la coordinación con el PSOE y aumentar la representación de las JSA en los órganos del partido. Finalmente, destaca algunas de las campañas y acciones llevadas a cabo por la Secretaría de Igualdad en temas como la viol
La remota AXPLC-100 es un sistema de adquisición, procesamiento y elaboración de
datos para su transmisión a un elemento superior mediante radio TETRA o GPRS
11.isea vol 0004www.iiste.org call for paper no 2 pp. 136-148Alexander Decker
This document summarizes a research paper that analyzes the history and trends in non-financial reporting titles among FT 500 corporations from 1989 to 2007. It focuses on the frequency of the terms "environment", "sustainability", and "responsibility" in titles over time. The number of non-financial reports issued grew substantially over this period. "Environment" was initially more common in titles but peaked in 2001 and declined, while "sustainability" and "responsibility" continued growing in popularity. The document discusses theories for why corporations adopt new keywords in non-financial reporting titles.
Aprendizaje colaborativo y redes de conocimientoAyala Pulido
El documento describe el aprendizaje colaborativo y las redes de conocimiento. Explica que el aprendizaje colaborativo implica el trabajo cooperativo en pequeños grupos para lograr objetivos académicos. También describe las redes de conocimiento como sistemas colaborativos para construir y difundir conocimiento entre iguales. Finalmente, discute el uso de redes de conocimiento en instituciones educativas para mejorar el aprendizaje a través de la colaboración entre estudiantes, profesores y directivos.
What You Don't Know About Event Sponsorship Today by Lance BroumandBizBash
Lance Broumand of UrbanDaddy presents What You Don't Know About Event Sponsorship Today during the Event Innovation Forum at BizBash Live: The Expo New York on October 28, 2014 at the Jacob K. Javits Convention Center.
Digital Marketing Channel - Choosing the Right MixFahmi Mohammed
The document discusses how insurance customers now prefer multiple interaction points and channels rather than a single channel approach. It notes that over 20% of consumers use more than one channel for researching and purchasing insurance. The document then provides information on different customer profile types and recommends segmenting customers based on psychographics to better match marketing approaches. It outlines various digital marketing channels and how to track customers' journeys through different channels, emphasizing the importance of both direct response "hero" channels and branding "villain" channels.
num.32 de l'UEA Magazine, del mes de juliol.
Zoom UEA, Sopar Empresarial UEA 2014 al Campus Motor Anoia, Entrevista a Xavi Camins, Entrevista a Roser Cejudo de l'Autoescola del Poble Sec, Andreu Salvadó de CEO Expocomputer i Reportatge de Caves Bohigas i del Campus Motor Anoia.
Gran Hotel Regente, Oviedo, Asturias, Españaasturgea
El documento presenta el Gran Hotel Regente en Oviedo, Asturias. Describe sus instalaciones y servicios de lujo como habitaciones con vistas, salones para eventos, cocina gourmet y spa. El hotel busca ofrecer una experiencia cálida y personalizada a los clientes a través de la innovación constante y un enfoque centrado en el cliente.
COMM4325 Introduction to Second Life Workshop Spring 2013E S
This document provides an introduction to Second Life. It begins by introducing the Second Life team at Texas State University. It then defines Second Life as a 3D virtual world where users are represented by customizable avatars. It describes some of the activities available in Second Life like building, shopping, education and roleplaying. It also showcases the virtual campus that Texas State University has built in Second Life including buildings and facilities. The document concludes with a quick orientation on basic Second Life skills like navigation, camera controls, chatting, teleporting and avatar customization.
Este documento describe los sistemas numéricos de números naturales y enteros. Explica que los números naturales son los primeros que surgieron para contar y ordenar cantidades. Los números enteros incluyen los naturales, sus negativos y cero. Se puede sumar, restar y multiplicar números enteros, pero no siempre se puede dividir dos enteros y obtener un resultado entero.
Documento de la Fundación Catalana per la Recerca acerca de algunos consejos para una navegación y un uso seguro de Internet, especialmente entre los más pequeños de la casa.
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
Wolfgang Digital's Michaela and Kevin dive into the challenges faced by content marketers to demonstrate ROI. They bring their solutions to life through a successful case study, originally delivered at the 3XE Digital Marketing Conference in Croke Park, Dublin.
WORKSHOP: The Content-SEO Combo: The Key To Long-Term ROI - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Michaela Simpson, Head of Content and Kevin Moore, Technical SEO Analyst at Wolfgang Digital
An ongoing challenge for content marketers is presenting ROI. In this workshop, Michaela and Kevin will demonstrate how to drive an ROI that continues long beyond the end of your campaign.
Brought to life by a successful case study, you will learn how to strategically combine tactics including ‘Skyscraper Content’, Native Content and SEO to ensure your content delivers month after month, year after year. You’ll also learn the step by step process to optimise your content for the new holy grail of organic search: ‘Position Zero’.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
This document provides information about video marketing, including tips, tools, and sites for video marketing. It discusses how video marketing can increase sales, improve search engine rankings, extend time on websites, and enable social sharing. Specific tips are provided, such as making titles attention-grabbing, providing excellent content, including website URLs in videos, using branding, and embedding videos on websites to increase views.
This document provides information and tips about using video for marketing purposes. It discusses why video marketing is important, with consumer video traffic expected to reach 69% of internet traffic by 2017. It also notes that YouTube, owned by Google, is the top site for viewing videos and privileges YouTube content in search results. The document then gives tips for creating effective video marketing content, such as determining the goal, target audience, core message and call to action. It provides optimization strategies for video hosting and distribution across different platforms. Specific tips include using videos for branding, including URLs in videos, creating impactful titles and providing quality content.
The document provides tips for using YouTube for video marketing. It discusses using YouTube as an important marketing tool for driving traffic to a business website. It provides 10 tips for utilizing YouTube, including giving the business a recognizable face with branding, driving people from videos to the website, including direct business links in video descriptions, using keywords for search optimization, collaborating with other YouTube channels, and embedding videos on the business website to increase views and traffic.
This document provides information and tips about video marketing and search engine optimization (SEO). It discusses the importance of video content for driving website traffic and discusses key strategies for properly marketing videos online, including hosting on YouTube or other platforms, using relevant keywords, enabling user comments and social sharing, adding transcripts, using video XML sitemaps, implementing Schema.org markup, geotagging YouTube videos, link building, and more. Specific tips are also provided, such as including branding, URLs, relevant titles and descriptions, as well as embedding videos on one's own website.
Orabrush had limited success with traditional marketing. They created a YouTube video called "How to tell if you have bad breath" which tripled their conversion rate. Inspired, Orabrush created their own bad breath video receiving over 13 million views, making their YouTube page their main marketing hub representing 80% of sales. Their tactics included creating an engaging YouTube channel, publishing different video types regularly, and engaging with viewers and other publishers to build their audience to over 100,000 subscribers and 35+ million views, increasing sales comparable to premium toothbrush brands.
This document provides tips for using video marketing on YouTube. It recommends optimizing video titles with keywords, providing valuable and educational content, including your URL in the video, using branding elements like logos, including a link in the video description, and embedding videos on your own website to drive traffic beyond YouTube. The tips are meant to help videos be discovered and promote your business through video content on YouTube.
This document discusses the power of video marketing and provides tips for effective video marketing. It begins by listing the top 10 reasons why video marketing is powerful, including that 46% of people are more likely to seek information after seeing a video and having video on a landing page makes it 53% more likely to rank on the first page of Google. It then provides 6 tips for video marketing, such as making the title attention-grabbing, providing excellent content, including the URL in the video, using branding, providing an HTML link, and embedding videos on websites beyond just YouTube.
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
This document discusses building a scalable SEO solution for automotive dealerships. It emphasizes the importance of having an online presence across multiple platforms where consumers search for information. It then outlines key elements to measure in an SEO campaign, such as organic search performance, keyword rankings, backlinks, and local search. Various tools are presented that can help improve website conversions, track campaign performance, and generate new visitors through location-based messaging.
This document discusses strategies for effective YouTube marketing. It provides tips for video content marketing on YouTube, including producing diverse videos in various lengths, integrating YouTube videos onto websites, engaging communities through comments and responses, and using YouTube advertising. The top YouTube marketers produce many videos across different categories and embed videos on their own sites to increase views and engagement. Paid advertising on YouTube can deliver high click-through rates, especially when targeting audiences contextually or behaviorally. An effective video content marketing strategy treats YouTube as both a video hosting platform and powerful social media network.
The document provides tips for succeeding on YouTube in 2017. It discusses 11 key elements: 1) Branding your channel, 2) Quality video production, 3) Keyword optimization, 4) Including video length of at least 3 minutes, 5) Including calls to action, and 6) Using end screens. It emphasizes the importance of watch time as a ranking signal and recommends optimizing videos, titles, descriptions and tags with target keywords. The document also discusses other optimization strategies like mobile viewing, international audiences, and thumbnail design.
Win The Game Of Googleopoly For Your DealershipSean Bradley
Sean V. Bradley, CEO of Dealer Synergy's presentation about how to Win The Game of Googelopoly for your dealership will teach you ways to dominate search engines through your website, social media platforms, online reputation and more.
Watch This: Video Marketing That Search Engines LoveThe Net Impact
Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
The document discusses the power of video marketing and provides tips for effective video marketing. It outlines that video marketing is an important tactic, with stats showing 46% of people are more likely to seek information after seeing a video and the average user spends 88% more time on websites that include video. The document then provides 6 tips for video marketing, including taking advantage of branding opportunities in videos, including the URL in the video, using keywords in titles, providing valuable content, always including an HTML link, and embedding videos on websites in addition to platforms like YouTube.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
- YouTube is a major search engine and platform for video content, with billions of daily views and hours of video uploaded every minute.
- Businesses can use YouTube as a marketing tool by creating different types of promotional and tutorial videos to attract customers and drive traffic.
- Proper video SEO techniques like keyword research, embedding videos on websites, and developing backlinks can help videos rank higher in search engines.
- As video consumption increases with mobile devices and new technologies, video marketing will become more important for businesses to reach customers online.
Similar to Filling the Sales Funnel with Paid Search (20)
For those busy marketers who don’t have enough hours in the day, we’ve created a checklist of the 5 most important things to look at on a weekly basis in order to optimize your Paid Search campaigns and ensure optimal performance.
The document provides a checklist for creating an optimized blog post that will rank well and drive traffic. It recommends including target keywords in the content, headline, image, URL, tags and meta details. The post should be easily scannable, linked to related content, between 1,500-2,500 characters, and proofread by multiple people.
Learn which measurements and signals actually matter to your social media reporting and what you can do with them, insights from a "data guy", useful tips and tricks as well as helpful real-life examples!
Google is releasing their Mobile Algorithm Update on April 21, 2015. Learn 3 things you should know and 4 things you need to do to ensure your website is not affected!
Adam Proehl and Alan K'necht presented on the topic of Social Media Measurement during Pubcon New Orleans. Learn about the social media measurements that matter, why they matter and the best way to measure them.
The document provides inexpensive tactics for lead generation when starting out. It recommends building an email list as the first priority before spending money elsewhere. Additional tactics discussed include getting website visitors to stay engaged by providing value, retargeting visitors who leave through ads, creating whitepapers or alternative forms of content to attract leads, conducting surveys in exchange for content, partnering with other companies to leverage existing lists, and focusing content marketing towards B2B audiences through the stages of capture, nurture, and close. The key message is to focus initially on developing an email list to have success with other tactics.
This document advertises a webinar on web analytics for site optimization hosted by Adam Proehl of NordicClick Interactive on October 18th, 2013 from 12:00-1:00 P.M. EDT. Attendees can click on the image to get more information about the event on using web analytics to optimize websites.
The document discusses 30 social media tools for customer support, engaging influencers, measurements, and tracking topics and brands. It provides a brief description of each tool, its use cases, and website. The tools include both free options like UserVoice, Get Satisfaction, and Klout as well as cheap tools starting at $15/month like TweetActive. The document emphasizes picking the right tool based on business objectives and no single tool can do everything.
Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011
Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more
Focus: B2B/B2C on Social Media
Adam Proehl's presentation at Online Marketing Summit Conference June 6-8th 2011.
Achieving Integrated Success: How to identify & overcome challenges in a multi-channel world
Learn how savvy organizations are addressing modern day problems from poor site conversion to underperforming emails, the tools they are using to scale and measure and finally channel alignment for a more fruitful campaign.
Focus: B2C/B2B on Social Media, Conversion, Analytics
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
23. 23
Case Study
Image ads vs. Banner ads
Same offer – Free PDF Download
9.34% conv. rate on text ads (3.54% for image ads)
62% difference in conv. rate
23
6 Month Duration
Aug. – Jan. 2014
28. 28
Social Context On
All Ad Types
“Previously, to get the best social context available,
advertisers had to purchase sponsored stories in addition to
ads. In the future, for example, when you create a Page post
photo ad, we will automatically add social context to boost
performance and eliminate the extra step of creating
sponsored stories.”
- Facebook Newsroom
28
http://newsroom.fb.com/News/620/An-Update-on-Facebook-Ads
29. Where do you get
information?
Online reviews
Yahoo Answers
Wikipedia
29
37. Video Ads
188.2 million Americans watched 52.4 billion online
content videos in December of 2013
-comScore
37
http://bit.ly/comScore-Videos-Report
38. Video Ads
YouTube.com ranked as the top online video content
property in December with 159.1 million unique
viewers
-comScore
38
http://bit.ly/comScore-Videos-Report
41. 41
Optimize Video
Content
Channel Description - Keyword optimize your channel description and make sure you
describe what people can expect to find in your video content.
Video Titles - Be sure to use descriptive keywords in your video titles.
Video Descriptions - Start each description with your Website URL. The content within
your descriptions is how your rank in the search results.
Tags - Tag your videos with relevant keywords.
Themes - Group your videos together in thematic sets.
Captions - Make sure all of your videos have keyword-optimized captions and transcripts.
Geo-Tagging - Each video you upload can be geo-tagged. Geo-tag each video with the
geographic region relevant to the video's content.
Link Google+ Business Page - Ensure brand page and YouTube are connected.
41
52. Areas for Testing
Overlap interest categories with educational
placements on Display Network – attract people in
research mode
Create tailored lists for Facebook campaigns to
drive to unique landing pages on website, and
remarket to them on Facebook
Utilize “similar to” audience list to show video ads
on YouTube to reach prospects
52
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email@nordicclick.com
952.460.3333
www.nordicclick.com
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Rachele Cermak