Google is releasing their Mobile Algorithm Update on April 21, 2015. Learn 3 things you should know and 4 things you need to do to ensure your website is not affected!
Mobile Search Marketing - SearchFest 2013Aaron Weiche
This slide deck on Mobile Search Marketing was presented at SearchFest 2013 in Portland. Covering mobile search for organic search, local search and paid search as well as the mobile experience. Tips for Responsive Web Design SEO, mobile Google AdWords, sitelinks and more.
Thriving in the Mobile Ecosystem - Mobile Web DesignAaron Weiche
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing.
This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
This document discusses strategies for optimizing a brand's mobile presence after launching a mobile-friendly website. It covers areas like tracking user behavior across devices, personalizing the mobile experience, integrating online and offline touchpoints, optimizing checkout and engagement on mobile, and leveraging apps, email and social media to engage mobile users. The key messages are that mobile is now a core part of the customer experience, users expect a seamless experience across all devices, and the focus should be on understanding user needs and creating value at every touchpoint of the customer journey.
The document discusses best practices for collecting and tracking user data, emphasizing the importance of users' consent and privacy. Specifically, it recommends only tracking data relevant to the product, notifying users what data is collected and why, avoiding tracking sensitive information like locations without permission, and anonymizing or aggregating data when possible. The document cautions that failing to follow these principles can damage trust and lead to public backlash.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Increase Conversions and Rankings with User Experience (SEM Summit 2016)Mary Davies
User Experience is an increasingly important piece of your online presence. Learn about ways to increase your conversions, decrease your bounce rate and appeal to Google by improving your user experience. We will cover the “what to do’s” the “what not to do’s” and the “why’s” to help get you on your way.
Presented By: Mary Davies
Mobile Search Marketing - SearchFest 2013Aaron Weiche
This slide deck on Mobile Search Marketing was presented at SearchFest 2013 in Portland. Covering mobile search for organic search, local search and paid search as well as the mobile experience. Tips for Responsive Web Design SEO, mobile Google AdWords, sitelinks and more.
Thriving in the Mobile Ecosystem - Mobile Web DesignAaron Weiche
My mobile presentation from LocalUp, a joint conference from MOZ and Local University on local search and internet marketing.
This presentation looks into the opportunity of creating and growing the mobile experience between your customers and your brand: one strong enough to delight fingers, change minds, and win hearts. Understand how to best design a mobile website, responsive web design, how Google serves up mobile search results and more.
This document discusses strategies for optimizing a brand's mobile presence after launching a mobile-friendly website. It covers areas like tracking user behavior across devices, personalizing the mobile experience, integrating online and offline touchpoints, optimizing checkout and engagement on mobile, and leveraging apps, email and social media to engage mobile users. The key messages are that mobile is now a core part of the customer experience, users expect a seamless experience across all devices, and the focus should be on understanding user needs and creating value at every touchpoint of the customer journey.
The document discusses best practices for collecting and tracking user data, emphasizing the importance of users' consent and privacy. Specifically, it recommends only tracking data relevant to the product, notifying users what data is collected and why, avoiding tracking sensitive information like locations without permission, and anonymizing or aggregating data when possible. The document cautions that failing to follow these principles can damage trust and lead to public backlash.
SearchLove London 2016 | Bridget Randolph | The Changing Landscape of Mobile ...Distilled
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
Increase Conversions and Rankings with User Experience (SEM Summit 2016)Mary Davies
User Experience is an increasingly important piece of your online presence. Learn about ways to increase your conversions, decrease your bounce rate and appeal to Google by improving your user experience. We will cover the “what to do’s” the “what not to do’s” and the “why’s” to help get you on your way.
Presented By: Mary Davies
This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.
5 Ways Your Mobile Strategy is Losing You Money - Digital Females Feb 2014Bridget Randolph
Bridget Randolph discusses 5 ways that businesses are losing money due to poor mobile strategies. She outlines that businesses need a mobile-friendly website, should avoid technical SEO mistakes, make permission-based marketing mobile-friendly, simplify the checkout process, and track users across devices. The key takeaways are to test websites on mobile, treat mobile as another browser rather than separate, and focus on providing a seamless customer experience regardless of device.
Voice Search: How Will it Affect Search Marketers in 2017?Clark Boyd
Voice search is becoming increasingly popular, driven by devices like Amazon Echo and Google Home. While still in early stages, voice search accounted for about 20% of mobile searches in 2017. Major tech companies are investing heavily in digital assistants to gain an advantage in this emerging area. The growth of voice search will likely impact search marketing by increasing "instant answers" directly from search engines rather than websites, and emphasizing local search results. It remains unclear how paid search will be affected when queries are answered without displaying search engine results pages.
Connect & SCORE is an opportunity for you to find out about your local resources available for mentorship and business growth in Guilford County. Each Connect and SCORE will focus on a different subject matter. To get you prepared for success with your business in 2016 this month's topic is POWER MARKETING! Learn how to use various social media outlets such as Facebook, Twitter, Instagram, and Periscope to get your message out the your target consumers. Each attendee will leave with a 1 page marketing plan and see how to connect the dots when using online marketing. This event is free and the facilitator is SCORE Mentor Chisa D. Pennix-Brown, MBA.
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Kirby Winfield
Travelers are rapidly moving from the PC to the tablet and smartphone for not only planning and researching, but inquiring and booking vacation rentals. Mobile is poised to devour the vacation rental world, and this presentation is meant to help holiday lettings and vacation rental suppliers prepare for success.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
Katherine Watier Ong is an expert in SEO for voice search with over 17 years of experience in communications and 12 years in online marketing. Voice search usage is increasing rapidly, with over half of teenagers and adults using it daily. By 2020, it is predicted that half of all searches will be voice searches. Voice search queries tend to be in natural language phrases rather than keywords. Proper optimization for voice search involves things like having an FAQ page, using schema markup, and prioritizing question-style queries.
VAR102: Web Presence - Optimizing for Online Lead GenerationSimon Poulton
This document discusses optimizing a company's web presence for online lead generation. It covers defining target audiences through personas, creating helpful content for common questions, organizing content by topic on the website, and ensuring the site is user-friendly and mobile-optimized. It also addresses the importance of search engine optimization through consistent business listings and reviews, as well as engaging prospective customers through social media platforms like LinkedIn, Facebook, Twitter and Google+. The key takeaways are to deeply understand audiences, educate prospects through content, maintain consistent online profiles, and embrace new engagement opportunities.
Mobile SEO: Closing the Mobile Search Strategy GapJustin Briggs
This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
As of 2014, 55% of teens and 41% of adults use voice search more than once a day. Voice search is a new way that search engines use techniques like Natural Language Processing and Text-to-Speech to understand the meaning of a search request and return the most accurate solution. As more people are expected to use this new way of search, how will it change the world of SEO and how should marketers optimize our sites and content? Take a look at this presentation. We will give you an easy-to-understand and clear answer.
With co-hosts Yelp, we hosted a fantastic webinar called "Mobile Trends, Online Reviews & More: Attract Today's Renter," with presenter Darnell Holloway, Head of Business Outreach at Yelp. Attendees learned some key information about today’s online trends, how to boost your mobile presence and other important concepts for attracting the modern renter.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Will Scott Local Search Association Webinar on Local Presence Management Search Influence
1) Search Influence is an online marketing company that helps local businesses succeed through search engine optimization and marketing.
2) The document discusses the importance of consistent local business information (name, address, phone number) across citations, websites, and profiles to avoid confusing search engines.
3) It provides tips for auditing a business's online presence, fixing issues like duplicates or inconsistencies, and optimizing websites and profiles for local search results.
The document discusses how to measure the success of a website by setting goals and tracking key performance indicators. It recommends setting measurable goals around metrics like sales, leads, and conversions. The document also emphasizes the importance of regularly monitoring website traffic and analytics to see how performance aligns with goals, and using insights to optimize the user experience and marketing strategies.
UX - Behind & In Front of the Curtain (State of Search 2018)Mary Davies
A glimpse into how UX affect rankings and conversions. This presentation offers perspectives from both a back end technical SEO perspective as well as a front end user perspective.
Presented By: Dave and Mary Davies
Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
The document discusses various issues that K-Pop groups face with their management companies and internal dynamics, including:
1) Unfair contract terms like excessive durations, high termination penalties, lack of consent over schedules and activities.
2) Unequal and unclear income distributions that fail to compensate members properly.
3) Strict living and lifestyle restrictions like shared dorms, dieting rules, and limited personal time due to packed schedules.
4) Intra-group inequalities in terms of line and screen distributions, individual popularity imbalances, and unequal access to opportunities.
An open letter to Workers, Trade Unionists and Socialists from the Communist ...Omar Mintoff
A broadsheet containing the open letter from the Communist Party to the rest of the labour movement addressing the challenges facing trade unionists, socialists and progressives
This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.
5 Ways Your Mobile Strategy is Losing You Money - Digital Females Feb 2014Bridget Randolph
Bridget Randolph discusses 5 ways that businesses are losing money due to poor mobile strategies. She outlines that businesses need a mobile-friendly website, should avoid technical SEO mistakes, make permission-based marketing mobile-friendly, simplify the checkout process, and track users across devices. The key takeaways are to test websites on mobile, treat mobile as another browser rather than separate, and focus on providing a seamless customer experience regardless of device.
Voice Search: How Will it Affect Search Marketers in 2017?Clark Boyd
Voice search is becoming increasingly popular, driven by devices like Amazon Echo and Google Home. While still in early stages, voice search accounted for about 20% of mobile searches in 2017. Major tech companies are investing heavily in digital assistants to gain an advantage in this emerging area. The growth of voice search will likely impact search marketing by increasing "instant answers" directly from search engines rather than websites, and emphasizing local search results. It remains unclear how paid search will be affected when queries are answered without displaying search engine results pages.
Connect & SCORE is an opportunity for you to find out about your local resources available for mentorship and business growth in Guilford County. Each Connect and SCORE will focus on a different subject matter. To get you prepared for success with your business in 2016 this month's topic is POWER MARKETING! Learn how to use various social media outlets such as Facebook, Twitter, Instagram, and Periscope to get your message out the your target consumers. Each attendee will leave with a 1 page marketing plan and see how to connect the dots when using online marketing. This event is free and the facilitator is SCORE Mentor Chisa D. Pennix-Brown, MBA.
Going Mobile: Vacation Rentals in a Device-Driven World - VRMA Europe 2013Kirby Winfield
Travelers are rapidly moving from the PC to the tablet and smartphone for not only planning and researching, but inquiring and booking vacation rentals. Mobile is poised to devour the vacation rental world, and this presentation is meant to help holiday lettings and vacation rental suppliers prepare for success.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
Katherine Watier Ong is an expert in SEO for voice search with over 17 years of experience in communications and 12 years in online marketing. Voice search usage is increasing rapidly, with over half of teenagers and adults using it daily. By 2020, it is predicted that half of all searches will be voice searches. Voice search queries tend to be in natural language phrases rather than keywords. Proper optimization for voice search involves things like having an FAQ page, using schema markup, and prioritizing question-style queries.
VAR102: Web Presence - Optimizing for Online Lead GenerationSimon Poulton
This document discusses optimizing a company's web presence for online lead generation. It covers defining target audiences through personas, creating helpful content for common questions, organizing content by topic on the website, and ensuring the site is user-friendly and mobile-optimized. It also addresses the importance of search engine optimization through consistent business listings and reviews, as well as engaging prospective customers through social media platforms like LinkedIn, Facebook, Twitter and Google+. The key takeaways are to deeply understand audiences, educate prospects through content, maintain consistent online profiles, and embrace new engagement opportunities.
Mobile SEO: Closing the Mobile Search Strategy GapJustin Briggs
This document summarizes Justin Briggs' presentation on strategies for mobile search. It notes that there is a gap in mobile search strategies between desktop SEO approaches from 2001 and current tactics. It discusses opportunities in areas like app indexing, AMP, personal assistants and voice/predictive search. However, the document argues these are distractions for many businesses and advocates developing a culture focused on understanding user behavior and intent across different mobile moments. It provides recommendations around optimizing content for these moments and devices.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
As of 2014, 55% of teens and 41% of adults use voice search more than once a day. Voice search is a new way that search engines use techniques like Natural Language Processing and Text-to-Speech to understand the meaning of a search request and return the most accurate solution. As more people are expected to use this new way of search, how will it change the world of SEO and how should marketers optimize our sites and content? Take a look at this presentation. We will give you an easy-to-understand and clear answer.
With co-hosts Yelp, we hosted a fantastic webinar called "Mobile Trends, Online Reviews & More: Attract Today's Renter," with presenter Darnell Holloway, Head of Business Outreach at Yelp. Attendees learned some key information about today’s online trends, how to boost your mobile presence and other important concepts for attracting the modern renter.
Local Search - Getting on Google's MapAaron Weiche
This presentation was for the national conference of Bed & Breakfasts. It covers how to rank on Google Maps with a focus on the factors outside of your website. Links, Citations, Google My Business and Reviews are all covered as well as a quick look at competitive research with a set of Google local rankings.
Will Scott Local Search Association Webinar on Local Presence Management Search Influence
1) Search Influence is an online marketing company that helps local businesses succeed through search engine optimization and marketing.
2) The document discusses the importance of consistent local business information (name, address, phone number) across citations, websites, and profiles to avoid confusing search engines.
3) It provides tips for auditing a business's online presence, fixing issues like duplicates or inconsistencies, and optimizing websites and profiles for local search results.
The document discusses how to measure the success of a website by setting goals and tracking key performance indicators. It recommends setting measurable goals around metrics like sales, leads, and conversions. The document also emphasizes the importance of regularly monitoring website traffic and analytics to see how performance aligns with goals, and using insights to optimize the user experience and marketing strategies.
UX - Behind & In Front of the Curtain (State of Search 2018)Mary Davies
A glimpse into how UX affect rankings and conversions. This presentation offers perspectives from both a back end technical SEO perspective as well as a front end user perspective.
Presented By: Dave and Mary Davies
Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
The document discusses various issues that K-Pop groups face with their management companies and internal dynamics, including:
1) Unfair contract terms like excessive durations, high termination penalties, lack of consent over schedules and activities.
2) Unequal and unclear income distributions that fail to compensate members properly.
3) Strict living and lifestyle restrictions like shared dorms, dieting rules, and limited personal time due to packed schedules.
4) Intra-group inequalities in terms of line and screen distributions, individual popularity imbalances, and unequal access to opportunities.
An open letter to Workers, Trade Unionists and Socialists from the Communist ...Omar Mintoff
A broadsheet containing the open letter from the Communist Party to the rest of the labour movement addressing the challenges facing trade unionists, socialists and progressives
The document discusses 30 social media tools for customer support, engaging influencers, measurements, and tracking topics and brands. It provides a brief description of each tool, its use cases, and website. The tools include both free options like UserVoice, Get Satisfaction, and Klout as well as cheap tools starting at $15/month like TweetActive. The document emphasizes picking the right tool based on business objectives and no single tool can do everything.
Dushyant Kale has over 4 years of experience in data analysis and operations management. He currently works as a Pipeline Integrity Analyst at EnviroCal India, where he analyzes pipeline inspection data and ensures pipeline safety. Previously he has worked as an Operations Executive and Data Analyst at Collabera Technologies and T.D. Williamson India. He has a Master's degree in Mass Communication and Post Graduate Diplomas in Business Management and Biochemistry.
This document provides information about Mrs. Stassie, the teacher, and her expectations for students in her economics class. Mrs. Stassie has taught middle school for 3 years and has been at VRHS for 8 years. She expects students to be respectful, prepared, and to ask for help if needed. Students must maintain a minimum 75 average, keep work in a three-prong folder, and complete vocabulary and work assignments in their notebooks to prepare for the EOCT exam, which counts for 20% of their grade.
Camfil Whitepaper Jan11 Using Lifecycle Cost Softwarebillwilkinson
This document discusses a white paper from Camfil Farr that introduces their LCC 2010 life cycle costing software. The software allows HVAC engineers and facilities managers to optimize air filter selection for air handling units to minimize total life cycle costs, including energy costs. It provides more accurate predictions than theoretical calculations by using real-world performance data from thousands of filter installations. The software calculates cost savings from selecting the most efficient filters and identifies the filters that deliver the lowest lifetime costs while maintaining indoor air quality.
This short document does not provide enough context or details to generate a meaningful 3 sentence summary. It only contains the word "Flowers" with no other descriptions, events, people or identifiable elements that could be summarized at a high level.
The document lists various products including biomagnetic pendants, a diamond pendant, an alkaline water stick, alkaline flask, nano wand pen, and others. Each product listing includes the product name, the number of codes included, and the price in Rupees. The products range in price from Rs. 1000 to Rs. 8000 depending on the number of codes included.
De CanDoPowerTraining is doelgericht waarin je een andere kijk op jouw denken krijgt in de verschillende levensgebieden.
Nieuwe trainings datum zie www.candocoaching.nl/agenda
Plenary Speech at 1st International Conference on "Mobility for Life: Technology, Telecommunication and Problem Bassed Learning" at Mae Fah Luang University, Chiang Rai, on March 5, 2012
This document provides information and activities for students to learn about various aspects of weather including:
- How to measure different weather elements like temperature, pressure, humidity and wind speed using instruments
- The main types of clouds and how to identify them
- How lightning works and safety tips for thunderstorms
- How to observe current lightning strikes on a map and make weather predictions
The annual report from the Jack M. Barrack Hebrew Academy Library summarizes the director's roles and responsibilities, highlights reading programs for students including the use of QR codes and Blooms Literary Reference and New York Times databases, and describes new technologies adopted like ScoopIT newsletters, LibGuides, and iMovie. It also lists professional development activities the director participated in to stay updated on new technologies.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
This document summarizes key web marketing trends from a 2010 presentation. It discusses sources of online bookings and updates from Google, Bing, and social media platforms. Google Instant and local search updates are also covered. The document provides tips for social marketing on Facebook, Twitter, and email. Mobile marketing trends are briefly mentioned. Resources for staying up to date on search engine changes are listed.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Mobilegeddon: What It Is and How to Survive It Moovweb
On April 21, 2015, sites which do not meet Google’s mobile-friendly criteria will be demoted in mobile search results. Google has warned it will have a “significant impact” on mobile searches worldwide.
What’s equally important to keep in mind, however, is that while ‘mobilegeddon’ is the most significant update to Google’s mobile algorithm thus far, it will by no means be the last.
Will you be prepared? View our webinar: http://www.moovweb.com/webinar/optimizing-mobile-experiences/
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
Spend Stack is a shopping list app that keeps a running total of items including sales tax. The app has a simple user interface that allows users to view and manage multiple shopping lists. The developer's goals in creating the app were to build up their portfolio, help solve the common problem of managing shopping lists, and hook into the iOS community. However, the app did not see much success upon initial release, selling only 4 units. The developer discusses lessons learned around using newer technologies, focusing on usability, marketing and community engagement to help future app projects.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
The document discusses how websites and social media can collaborate effectively to grow a business. It advocates treating the website like a product rather than a brochure by maintaining and developing it through an ongoing, intentional process. The document provides 10 "musts" to add to a business's website roadmap, including visiting the site as a new user, testing changes, evaluating calls to action, optimizing images and page load time, showcasing reviews, using analytics tools, and trying Crazy Egg for heatmaps and scroll maps. The goal is to shift businesses to a product mentality of continuously improving their online presence.
Embrace it. Mobile devices are here to stay and your members are engaging with your organization on their Smartphones and tablets daily. With this in mind, what type of mobile experience are you currently providing your members?
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
Top 3 digital marketing trends for 2013 WSI France
The top 3 digital marketing trends for 2013 are:
1. Social search - using social platforms like Google+ for search engine optimization.
2. Facebook envy - businesses must engage fans on Facebook through questions, photos and videos to increase edge rank.
3. Mobile - overtaking desktop as the primary way people access the internet, so sites must be mobile-friendly or risk losing traffic.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
This document provides guidance on how to conduct keyword research. It recommends brainstorming keywords, categorizing them, connecting the keywords to relevant data from tools like Google Keyword Planner and Google Search Console, mapping customer journeys, and prioritizing keywords. Various keyword research tools and sources of data are discussed. The importance of usability and the customer experience is emphasized in the keyword selection process.
Mobile Mania: What You Need to Know to Kick-Start Your Strategy (UK)Hubbard One
The document discusses the rise of mobile marketing and provides strategies for businesses to engage mobile users. It notes that mobile usage and ownership are exploding, and B2B marketers are increasing their mobile marketing budgets in response. The document then provides tips for businesses on mobile strategies, including building mobile-optimized websites or apps, using technologies like QR codes and text messaging to engage customers, and leveraging opportunities around mobile that were previously unseen on desktop.
This document provides 20 tips for essential elements a website needs to drive traffic, leads, and sales. It discusses the importance of having a website and highlights tips in several areas including design and usability, images, navigation, accessibility, and search engine optimization. The key recommendations are to have a well-designed website with easy navigation, high quality relevant images, compatibility across browsers and devices, and a focus on off-page SEO strategies to increase search engine rankings.
Inbound Marketing Conference 2016 SummaryJimmy Smith
Inbound 2016 was an excellent digital marketing conference. A summary of some of the best speakers and sessions follows. I selected sessions based on personal preference and what I thought would be of value to my company. With few exceptions, I got many ideas and great value out of each session.
Similar to Google's Mobile Algo Update: Don't Panic, Here's What To Do! (20)
For those busy marketers who don’t have enough hours in the day, we’ve created a checklist of the 5 most important things to look at on a weekly basis in order to optimize your Paid Search campaigns and ensure optimal performance.
The document provides a checklist for creating an optimized blog post that will rank well and drive traffic. It recommends including target keywords in the content, headline, image, URL, tags and meta details. The post should be easily scannable, linked to related content, between 1,500-2,500 characters, and proofread by multiple people.
Learn which measurements and signals actually matter to your social media reporting and what you can do with them, insights from a "data guy", useful tips and tricks as well as helpful real-life examples!
Rachele Cermak explains how marketers using paid search can leverage Google Shopping, video ads on YouTube and the display network to create numerous ad impressions.
Adam Proehl and Alan K'necht presented on the topic of Social Media Measurement during Pubcon New Orleans. Learn about the social media measurements that matter, why they matter and the best way to measure them.
The document provides inexpensive tactics for lead generation when starting out. It recommends building an email list as the first priority before spending money elsewhere. Additional tactics discussed include getting website visitors to stay engaged by providing value, retargeting visitors who leave through ads, creating whitepapers or alternative forms of content to attract leads, conducting surveys in exchange for content, partnering with other companies to leverage existing lists, and focusing content marketing towards B2B audiences through the stages of capture, nurture, and close. The key message is to focus initially on developing an email list to have success with other tactics.
This document advertises a webinar on web analytics for site optimization hosted by Adam Proehl of NordicClick Interactive on October 18th, 2013 from 12:00-1:00 P.M. EDT. Attendees can click on the image to get more information about the event on using web analytics to optimize websites.
Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011
Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more
Focus: B2B/B2C on Social Media
Adam Proehl's presentation at Online Marketing Summit Conference June 6-8th 2011.
Achieving Integrated Success: How to identify & overcome challenges in a multi-channel world
Learn how savvy organizations are addressing modern day problems from poor site conversion to underperforming emails, the tools they are using to scale and measure and finally channel alignment for a more fruitful campaign.
Focus: B2C/B2B on Social Media, Conversion, Analytics
Google's Mobile Algo Update: Don't Panic, Here's What To Do!
1. Google’s Mobile Algorithm Update
Image Credit: Everything-PR.com
Adam Proehl
Partner
NordicClick Interactive
2. About Me
Adam Proehl • In Digital Marketing since 1998
• Specialize in complex & multi-channel sales
• Principle at NordicClick Interactive – a Digital
Marketing Agency based in Minneapolis
• Instructor at the Online Marketing Institute,
Instant E-Learning, & University of San
Francisco
• Hopeless MN Sports Fan
13. 4 Things to Do
1. Stay Calm – This shouldn’t be a surprise
We’ve been
previously
warned
From a year ago
14. 4 Things to Do
NordicClick Client
Network Sampling
Changes in behavior:
15. 4 Things to Do
Pope Benedict XVI
Pope Francis
Image Credit: NBC News
Changes in behavior:
16. 4 Things to Do
2. Which Pages Matter?
Consult Webmaster Tools
GOOD!
17. 4 Things to Do
2. Which Pages Matter?
Consult Webmaster Tools
NOT GOOD!
18. 4 Things to Do
2a. Which Pages Matter?
Check Mobile Landing Pages in Web Analytics
19. 4 Things to Do
3. Find out What’s Wrong (if anything)
https://www.google.com/webmasters/tools/mobile-friendly/
20. 4 Things to Do
3. Find out What’s Wrong (if anything)
YAY!
21. 4 Things to Do
3. Find out What’s Wrong (if anything)
RUH ROH!
22. 4 Things to Do
4. Fix the Issues
• Flash
• CSS
• Layout
• Text Size
• Speed
a) Prioritize your top pages to fix
b) Available Help Guide
c) Get to it Common Issues:
https://developers.google.com/webmasters/mobile-sites
Link
24. A Few Bonus Thoughts:
1) Prioritize: Think about the user first – what are top 3
things a mobile user wants from you?
Retail Example:
• Hours / Location
• Product /Service Availability
• Phone Number
25. A Few Bonus Thoughts:
2) User Interaction Points
How & When:
• Search
• Email
• Social Interaction
• On Location
• Etc.
26. A Few Bonus Thoughts:
3) You can’t possibly fit EVERYTHING on a small screen
……….. so DON’T try
Image Credit: Sitepoint.com