Presentation from our TNI May Event on video marketing. The Net Impact's President, Steve Thomas, shares video posting techniques and how to make search engines love your videos.

1. Video Marketing and TacticsReal Time Marketing & Real Time Results

2. 2 Who is The Net Impact? Twenty years Market Experience Exceptional Technical Staff Strong Application Design Skills Design Expertise Internet Marketing Expertise Social Media Expertise Efforts strongly based upon analytics

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9. Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity? Facebook: Geo-targeted & profile advertising Creating a brand name at the consumer level Building a community for all to share Generating leads Twitter: Real-time keyword marketing One-on-one for many to see Thought leader/ industry knowledge Generating leads 9

10. Social Media = Real Time MarketingWhere Can I Place Videos for Links and Popularity? YouTube: Creative Branding Thought leader Gain credibility Targeted and trackable LinkedIn: Business driven audience Industry knowledge Generating partnerships / employees Blogs: Keyword marketing Thought leader/ industry knowledge Promotes user generated content Generating leads and partnerships 10

11. The ROHO Group: Integrated Campaign 11

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13. 13 5 days old, 10 views ranked #2!

14. 14 5 days old, 10 views ranked #1!

15. Optimizing Videos Basics Add tags and Titles Search for the “most popular” of similar videos “Embrace” their tags Post a transcript – use subtitles Use microformats (advanced) Keep videos short Link pieces together as a playlist Post on unique url on your site, share to other sites Vimeo.com, Blinkx.com, Blip.tv, Dailymotion.com … Use social media Post links on Twitter Share video On Facebook Share page via Digg.com, Reddit.com, StumbleUpon.com … Like blog marketing – find influencers Contact other bloggers/video marketers Include links in your own marketing newsletters, emails 15

16. Video is for Search Engines 16 comments comments Newsletter Vimeo Blip… comments Other bloggers Website Properly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time Results Facebook comments comments Emails comments retweets comments

17. Measuring Results: Web Analytics Facebook LinkedIn Twitter Blog YouTube 17

18. Video Can Create Leads 18

19. Summary Videos are a CRITICAL part of web marketing Videos can be cheap production to high production Videos can be optimized for search engines Videos can be linked to other web assets Videos can be made popular by your network Great videos and timely videos go viral 19

20. THANK YOU Steve Thomas Steve.Thomas@TheNetImpact.com @TNIMAN 20