The document discusses 30 social media tools for customer support, engaging influencers, measurements, and tracking topics and brands. It provides a brief description of each tool, its use cases, and website. The tools include both free options like UserVoice, Get Satisfaction, and Klout as well as cheap tools starting at $15/month like TweetActive. The document emphasizes picking the right tool based on business objectives and no single tool can do everything.
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30 Social Media Tools to Measure Topics and Support Customers
1. 30 Social Media Tools Adam Proehl Managing Partner, NordicClick Interactive @adamproehl and how to use them 6/23/2011
2. About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA All around “Data Driven Kinda Guy” Unapologetic Viking Fan (glutton for punishment)
3. Agenda 30 Social Media Tools 28 free & 2 cheap (several are “freemium” model) How they may apply to your business
4. Notes A gazillion social media tools out there They come and go No ONE tool does all They’re only as good as the user and what you expect to get out of them
7. Customer Support Tools Large companies leveraging their online community to improve Customer Service: 2010............................................5% 2012………………………………30% Source: Gartner, Inc February 2011
69. Topics & Brands #30 Free Tool: TweetActive Current Tweets mentioning a brand Competitive Snapshot Real-Time Stream www.tweetactive.com
70. Takeaway Points Many, many, many tools out there Impossible for any one tool to do everything Understand your business objectivesand pick the right tool (paid or free)
71. Thank You Adam Proehl Managing Partner, NordicClick Interactive adam@nordicclick.com 952-261-2205 @adamproehl www.linkedin.com/in/adamproehl 30 Social Media Tools