Fiji Television Limited (Fiji TV) has lost major market share of advertising clients to Fiji Broadcasting Corporation's (FBC) new television station. Fiji TV conducted an analysis to develop a strategic plan to regain market share over the next 5 years. The plan includes improving compelling content, regional expansion, partnerships for new technologies like IPTV and mobile apps, and supporting national electrification to increase viewers. The goal is for Fiji TV to regain over 60% of the market share.