The document discusses the history and growth of radio in India. It notes that radio expanded greatly after independence and now includes over 200 channels. Listenership and advertising revenues have grown significantly with the introduction of private FM stations. Studies show radio advertising can boost sales, particularly for FMCG, agriculture and music industries. However, issues around music licensing and economic downturns slowing advertising remain.

1. Impact of Radio on Business Opportunity Presented By, Amitabh Chaitanya PGDMA- NAARM Rajendra Nagar, Hyderabad

10. Pie diagram showing the profile of advertisers (Source: www.televisionpoint.com) Graph showing the revenue composition of radio

11. Graph showing the ad spend across countries (Source: www.sebi.gov.in) Table showing media spends in the total ad spend (Source: www.sebi.gov.in) Year Print TV Radio Cinema Outdoor Internet 2000 49.0% 39.3% 2.5% 0.5% 8.4% 0.3% 2001 48.4% 40.6% 2.7% 0.4% 7.5% 0.4% 2002 47.2% 41.9% 2.9% 0.7% 7.0% 0.4% 2003 46.6% 43.0% 2.9% 0.7% 6.5% 0.4% 2004 2010 46.3% 45.7% 43.7% 49.5% 2.9% 4.7% 0.6% 1.0% 6.0% 10.0% 0.3% 2.5% Media Spends as % of Total Ad Spend

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