Georgia Dodsworth conducted a survey of the people who viewed her pitch to get feedback. The survey included questions about whether they enjoyed the ideas, if there was enough detail, if the ideas were appropriate, if the ideas appealed to them, which parts they enjoyed, and how to improve. For most questions, the majority found the ideas interesting and enjoyable but suggested adding more details, structure, and information about the client to strengthen the pitch.

1. Feedback analysis
Georgia Dodsworth

2. Question: Did you enjoy
the ideas I discussed in
my pitch?
• The first question I asked in my survey
was if my audience enjoyed my pitch and my
ideas that I presented within it. I sent this
survey to the small group of people that I
presented to, I did this as I believe that their
responses are the most important when
making this survey
• From this question I found out that
everyone who had I had presented to had
enjoyed my pitch and the ideas I discussed
within it.

3. Question: Is my pitch
and research in enough
detail?
• For my second question I asked my target
audience about the detail of both my
research and my pitch. I believe that this is
an important question to ask as I can find out
if more detail needs to be added to my pitch
or if it had enough detail in overall.
• From this I found out that my pitch and
research was detailed but I could add more
detail within them both. I can see this by
42.9% saying there is enough detail in my
pitch and 57.1% said that there is a high
amount of detail in the pitch.

4. Do you believe my ideas
are appropriate for Canon
and my target audience?
• For my third question I asked my audience if they
believed that my idea was appropriate for both Canon
and my target audience. I believe that this is an
important question as it is useful to know If my idea
would appeal to the main client, and everyone who I
presented to is within the target audience age range.
• From this survey I can see that 75% believe that
my idea would appeal to both Canon and the target
audience, 12.5% believe that some elements may be
appropriate for Canon and my target audience, but
some elements may not appeal to them. 12.5%
believe that my ideas won't be appropriate for Canon
or my target audience.

5. Question: Do my
ideas appeal to you?
• For my fourth question I asked if my ideas for
this campaign appealed to the person who is
answering the survey directly. I believe that this
is the most important question as the people
who I presented to are within the age range of
the target audience and getting their opinion is
crucial.
• From my survey results I can see that 11.1%
think that the idea may appeal to them but they
are in the middle with it, 55.6% are interested in
my idea and like the concept of my campaign
and 33.3% are very interested in my idea and
my campaign.

6. Question: Which parts
of my pitch did you
enjoy?
• For my fifth question I asked my target
audience which part of my pitch did they
enjoy overall. I believe that this is an
important question because I then know
what ive done well so far within my pitch
• From this I found that 14.3% liked the
colour representation of my idea, 28.6%
liked my idea for the Canon campaign and
57.2% liked the images that I used in my
pitch to show the general idea of my print
advertisement and what will be involved in it.

7. Question:
What can I
add to
improve my
pitch?
• For my final question I asked my target audience
what could I improve on within my pitch. I believe that
this is also an important question to ask as I am finding
ways on how to improve my pitch and add additional
information if needed.
• From my survey I found that to improve my pitch I
need to add:
• Analysis on the fonts
• More structure
• Information about the client
• Fonts