This document discusses the rise of voice assistants and how voice searches are becoming more common. Some key points: - Google Assistant will soon be available on 1 billion devices and voice assistant usage is growing among different generations. - 20% of searches on Android devices are now done by voice. Voice queries are more action-oriented than typed searches. - To optimize for voice, content should focus on answering questions using words like what, when, who, where, why and how. - 40% of voice search answers come from featured snippets, so optimizing pages to answer common questions can help rankings. Speed, HTTPS, and authoritative domains also impact voice search results.