Presentation on Social Media in Utility Marketing made to Tennessee Gas Association in October 2010.

1. Social Media for Utility Marketing

2. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I’m Gavin.

3. 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”

5. 5 Social Media

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8. 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller

9. 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs

13. 13 Companies used to talk to customers. Then they talked with customers. Now customers talk with one another. The playing field has changed.

14. What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!

15. 15 How we use social media

16. @cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’) 9:33 PM Nov 28th from TinyTwitter

17. @moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD4 12:03 PM Apr 19th from web

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19. 19 19 How others use social media

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22. Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com

23. Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact

24. 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ References

25. Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I’m Gavin.