Get latest information about news trends in SEO in 2018 full information is available on presentation.

1. THE 5 MOST IMPORTANT
SEO TRENDS TO WATCH IN
2018

2. 1. THE RISE OF VOICE SEARCH
 Here’s a hard fact: 1 out of 5 searches already
comes from voice queries, according to Google.
And that’s not surprising: Voice-activated smart
speakers like Google Home and Amazon Echo are
on the rise. With its new flagship phone Pixel 2 and
an extended line of home speakers driven by
Google Assistant, Google is advancing the adoption
of voice-activated hardware.

3. 2. FEATURED SNIPPETS
 How do featured snippets tie back to voice search?
Well, this is the information that voice assistants
return to you.However, featured snippets are more
than that.Over the last few years, we’ve seen an
astounding growth of featured snippets displayed in
search results across all devices. Today nearly 30%
of all search queries on Google have instant
answers in the form of featured snippets.

4. 3. A MASSIVE SHIFT TO MOBILE
 We are probably only months away from Google’s
roll-out of the mobile-first index. This means that
Google will rank pages based on the mobile version
of the page.To this date, Google has been
evaluating a website’s relevance to the user based
on the desktop page. However, as mobile searches
today account for more than 60% of total searches,
this ranking system has become obsolete.

5. 4. USER EXPERIENCE AT THE FOREFRONT
 It’s not just mobile. User expectations and demands
for search are growing across the board. Today
users want instant solutions to their problems no
matter the device they are using.Want a hard fact?
Google’s studies have shown that sites that load
longer than three seconds lose about 40% of
visitors. In other words, the bottom line of your
business depends on seconds!

6. 5. OPTIMIZATION FOR INTENT
 As we’ve learned, search results are becoming
more timely and contextual.Google does a lot on its
part to integrate AI into its search algorithm so that
it can combine historical information, present
context (location, device, etc.), and the intent of the
query to return the most relevant and personalized
answer to the user in the quickest way possible.

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