If you are looking to stay one step ahead in the game from your competitors, it’ time to update yourself with the latest digital marketing trends and strategies that are going to dominate the market in 2019 and beyond. Take a look at 5 prominent trends that you can’t afford to miss this year.
2. As we are about to complete half of 2019, digital marketing
trends are developing expeditiously, making it imperative to
keep a track of all. From SEO, Social media marketing to pay-per-
click advertisements, content marketing, and other, digital
marketing services are witnessing a histrionic change. This year,
the business world is focusing and capitalizing on artificial
intelligence (AI), data utilization, etc to connect with the large
chunk of new potential customers in the market.
3. If you are looking to stay one step ahead in the game from your
competitors, it’ time to update yourself with the latest digital
marketing trends and strategies that are going to dominate the
market in 2019 and beyond. Take a look at 5 prominent trends
that you can’t afford to miss this year:
4. Artificial Intelligence
After ruling the digital marketing in 2018, Artificial Intelligence is
one of the fields that still need to be deciphered and we have just
started realizing the hidden aspects of what AI could do in this
field. AI will be used to examine consumer behavior and search
patterns, to exploit data from social media channels and blog
posts, etc and will help businesses to grow their market and
reduce the costs.
5. Video Marketing
Without a doubt, there is no better way than videos to tell your
story. As per YouTube, mobile video consumption rises by a
whopping 100% a year! Nearly 85% of consumers wish to see
more video content from brands Adding video to marketing
emails has improved the click-through rates by nearly 300%. So,
don’t go by just our words, start using videos to increase your
brand awareness and see the difference
6. Influencer Marketing
Just like previous years, this year also this trend will rule the
market but with a little transition-brands will make steps towards
more tailored influencer targeting and focus on micro-
influencers with lesser but more engaged audiences to influence
the right people. So, if you haven’t started using this trend for
your digital marketing needs, it’s time that you must start.
7. Voice Search
According to research, 2 out of 5 people say that voice-activated
devices are essential to their lives and by 2020, 50 percent of all
web searches will be voice searches. This AI enabled technology
will be playing an important role in digital marketing services by
providing all the relevant information that people are looking for
through audio content. Artificial Intelligence is getting smarter
and the number of errors made by voice assistants like Alexa, Siri
and Google has reduced.
8. Conclusion
This year would be all about better customer experience with
personalized content, mechanization and AI-powered
technology, so to stay ahead from competitors and to increase
conversions, follow these 5 trends and make your business rank
top among the search engines.