2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019.The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.

1. DIGITAL MARKETING STRATEGIES
FOR 2019

2. INTRODUCTION
2018 has seen many advancements to the digital marketing world, and
technology is showing no signs of slowing down in 2019.The digital landscape is
progressing at a rapid pace — and businesses need to stay on top of these
latest trends and strategies to find success in 2019.

3. VOICE SEARCH
Advances in smart speakers and voice listening dialog systems are
evolving the way we optimize search results. Products like Alexa , Cortana and
other search engine voice recognition options are changing the SEO landscape,
so businesses need to focus optimization efforts towards voice queries. When
someone searches for something, the search engine brings up the most
relevant link, some of which are paid for ads. If you have killer SEO, you can get
your site closer to the top.
How are voice search results different from text search?
 The amount of words in the search query and word usage: text
searches average 1-3 words per search, voice queries average 7+
words. Businesses will have to adjust keyword usage in both paid
and organic search as a result.

4.  When people voice search, they usually do so in the form of a
question: “Where is the closest ATM?” “What is the best pizza
restaurant in Kochi?” It will be important to phrase your keywords
in the form of questions for content in 2019 in order to rank for
voice searches.
Google is the most commonly used search engine, whereas it is found
that voice search systems prefer using Bing as their search engine, which is
probably going to be a challenge for SEO, as businesses will have to focus
more on optimizing for both Google and Bing’s algorithms.
It is predicted that in 2020, 50% of search will be voice — so it’s important to
start focusing on voice in 2019 to stay ahead of the game.

5. CHAT BOTS
Chat bots are evolving the customer service industry — bots can now
answer simple customer inquiries with efficient response time and 24/7
accessibility. By 2020 85% of customer interactions are predicted to be dealt
with by chat bots. It has become apparent that chat bots are a great way for
companies to cut customer service labor costs. What is not as apparent
however, is the Artificial Intelligence’s ability to collect data on your website
visitors, generate leads, or collect consumer insights on your product or
services.
Chat bots can also help with SEO, as they cause users to spend more
time on your site to chat and use them as a guide to navigate your website and
products. Chat bots are improving in functionality at a rapid rate and will play a
big role in digital marketing strategies in 2019.

6. LIVE VIDEO CONTENT
Social media live video sharing has been growing in popularity
throughout 2018 and shows no signs of stopping its growth in 2019. Current
research indicates that 80% of viewers prefer viewing live video streams to
reading a blog, and 82% prefer live video to a social media post.
Live video streaming increases engagement and has a longer average
view time than standard video. Live video provides the opportunity to
communicate and engage with your audience in real time, and offers new
opportunities to preview and promote live events, answer questions in real time
to a large engaged audience, and serve as a revenue generating platform for
live content that viewers are willing to pay to watch. Live video streaming is
definitely something to add to your marketing strategy in 2019.

7. MOBILE MARKETING
And the last one is a no brainer. Here is a list few facts about mobile
marketing that you would have already heard.
 More than 1.2 billion people worldwide use mobile
 Users spend an average of 2.8 hours on mobile daily compared to
2.4 hours on desktop, 80% of social media time is spent on mobile
 88% of users who search for a local business on mobile visit it
within 24 hours
The first statistic alone emphasizes the importance of mobile
advertising. With so many people using mobile and having access to the
internet almost anywhere they go, the importance of mobile marketing is
evident.

8. That’s why firms are putting such an emphasis on their mobile
marketing campaigns and that’s why digital marketers should be adopting a
mobile marketing strategy for their brand too. Need help staying on top of all of
this technological madness? Dinero Tech Labs can help you secure your digital
presence for the present and the future; visit www.dinerotechlabs.com today to
learn more.

9. THANK YOU
DINERO TECH LABS
www.dinerotechlabs.com