With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
Consumer journeys are non-linear, affected by a multitude of factors. Are advertisers equipped to keep pace?
This report, based on exclusive new data, takes a deep look at how people shop today, before providing insight into the strategies modern retailers should adopt to take advantage.
Download the full report here for free: https://www.clickz.com/resources/the-era-of-ecommerce-capitalizing-on-the-new-customer-journey/
Digital Marketing Trends: 2018 Holiday Season - ClickZ/KenshooClark Boyd
Brand new research by ClickZ, in collaboration with Kenshoo, has identified the key trends among advertisers for this holiday season. With 46% of advertisers set to spend more than they did last year and a further 46% set to spend "at least the same amount", a host of new trends and tactics will play out over this vital ecommerce period.
This report will reveal a host of exclusive findings, including:
- Where - and how much - brands plan to spend this holiday season
- How and why plans have changed since 2017
- How digital marketing strategies differ across industries
- The role of Amazon Advertising over the holidays
- The new tactics advertisers are planning to employ, across search and social
2018 Holiday Season: Digital Advertising Trends - ClickZ/KenshooClark Boyd
In partnership with Kenshoo, ClickZ presents 'Digital Advertising Trends for the 2018 Holiday Season', a comprehensive
report based on a survey of more than 300 marketers identifying
specifically where brands will be spending, how this
spending differs from last year’s, and what new media formats are being utilized.
Within this report, we will delve beyond the surface
of product announcements to see what advertisers are
really prioritizing in their holiday spending plans.
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Digital marketingtoolsmagazinejan2010pgs1 25JennifBrown
Welcome to Digital Marketing Tools!
Thank you to everyone who clicked the link below and
took my quick survey. You said you wanted more SEO
and Content Marketing Tips.
My goal is to bring you the latest digital marketing tools,
practical step-by-step guides and ‘how-to’ blueprints from
the best SEO, Social and Content Marketing masters on
the planet!
Consumer journeys are non-linear, affected by a multitude of factors. Are advertisers equipped to keep pace?
This report, based on exclusive new data, takes a deep look at how people shop today, before providing insight into the strategies modern retailers should adopt to take advantage.
Download the full report here for free: https://www.clickz.com/resources/the-era-of-ecommerce-capitalizing-on-the-new-customer-journey/
Digital Marketing Trends: 2018 Holiday Season - ClickZ/KenshooClark Boyd
Brand new research by ClickZ, in collaboration with Kenshoo, has identified the key trends among advertisers for this holiday season. With 46% of advertisers set to spend more than they did last year and a further 46% set to spend "at least the same amount", a host of new trends and tactics will play out over this vital ecommerce period.
This report will reveal a host of exclusive findings, including:
- Where - and how much - brands plan to spend this holiday season
- How and why plans have changed since 2017
- How digital marketing strategies differ across industries
- The role of Amazon Advertising over the holidays
- The new tactics advertisers are planning to employ, across search and social
2018 Holiday Season: Digital Advertising Trends - ClickZ/KenshooClark Boyd
In partnership with Kenshoo, ClickZ presents 'Digital Advertising Trends for the 2018 Holiday Season', a comprehensive
report based on a survey of more than 300 marketers identifying
specifically where brands will be spending, how this
spending differs from last year’s, and what new media formats are being utilized.
Within this report, we will delve beyond the surface
of product announcements to see what advertisers are
really prioritizing in their holiday spending plans.
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
What will be the biggest trends to drive CMOs and Marketing Departments in 2016? Learn about the shifting forces of customer experience, big data and mobility and how they are going to forever change marketing in the new year.
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
Overview of the new book by Joe Pulizzi and Robert Rose (Killing Marketing), explaining why the current marketing structure needs to be replaced with a new one...marketing as a profit center. This presentation details the why, includes case studies from Arrow Electronics, Buzzfeed and Red Bull, and reviews how you can generate revenue from your marketing in 10 different ways.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
20 most innovative companies in Fintech IndustrySumit Roy
Global fintech financing has more than trebled in the past three years to an estimated US$3 billion annually and the level of innovation in the financial services sector has been unprecedented over the past 12 months. The level of spend and intensity of focus will – and already has – led to the development and release of products and solutions that will change the way customers view and interact with their financial services
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Digital Marketing Trends for 2014.
Discover what you need to know from Lisa Harrison, Strategic Marketing Director and cofounder of POMO.
Lisa has sifted through the hype and the fads to deliver you expert advice gained from working directly with businesses to deliver effective results-driven, digital marketing strategies.
What you’ll learn:
Customer retention in a digital environment
More effective ways to drive website traffic than SEO
Latest updates on Web 3.0
What your business should consider to be an effective part of the conversation
Understanding digital ROI
Lisa will share what’s new in the realm of digital marketing, including the importance of engagement, content marketing, real-time marketing, web 3.0, reputation management, influencers as well as the ideas around return on investment.
Lisa is also the developer and trainer of Certificate IV Social Media Mastery, a new Nationally Recognised Qualification – Certificate IV Business (BSB40212).
Follow Lisa on Twitter or subscribe to her on Facebook. POMO – is a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
What will be the biggest trends to drive CMOs and Marketing Departments in 2016? Learn about the shifting forces of customer experience, big data and mobility and how they are going to forever change marketing in the new year.
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
Overview of the new book by Joe Pulizzi and Robert Rose (Killing Marketing), explaining why the current marketing structure needs to be replaced with a new one...marketing as a profit center. This presentation details the why, includes case studies from Arrow Electronics, Buzzfeed and Red Bull, and reviews how you can generate revenue from your marketing in 10 different ways.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
20 most innovative companies in Fintech IndustrySumit Roy
Global fintech financing has more than trebled in the past three years to an estimated US$3 billion annually and the level of innovation in the financial services sector has been unprecedented over the past 12 months. The level of spend and intensity of focus will – and already has – led to the development and release of products and solutions that will change the way customers view and interact with their financial services
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
An increased number of consumers are using the mobile web and native apps on their smartphones to research products and make purchases, however many mobile marketing efforts miss key opportunities to maximize their app ROI.
By focusing on a consumer-friendly app strategies, companies can increase their ROI, gain insight into consumers’ mobile behavior, and enhance their consumer appeal.
Download our white paper to learn more about how Gold Mobile can accelerate customer engagement, drive transactions, and reward your most loyal customers with our unique platform. Included are examples of how our platform has been utilized by other companies to help combat precise challenges and achieve specific goals.
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
Digital Marketing Trends for 2014.
Discover what you need to know from Lisa Harrison, Strategic Marketing Director and cofounder of POMO.
Lisa has sifted through the hype and the fads to deliver you expert advice gained from working directly with businesses to deliver effective results-driven, digital marketing strategies.
What you’ll learn:
Customer retention in a digital environment
More effective ways to drive website traffic than SEO
Latest updates on Web 3.0
What your business should consider to be an effective part of the conversation
Understanding digital ROI
Lisa will share what’s new in the realm of digital marketing, including the importance of engagement, content marketing, real-time marketing, web 3.0, reputation management, influencers as well as the ideas around return on investment.
Lisa is also the developer and trainer of Certificate IV Social Media Mastery, a new Nationally Recognised Qualification – Certificate IV Business (BSB40212).
Follow Lisa on Twitter or subscribe to her on Facebook. POMO – is a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
8 Marketing Skills You Need to Land Your Dream Job in 2015HubSpot
The advertising and marketing industry is facing a talent crisis. This means there is an opportunity for those looking to gain new skills, advance their careers, or change jobs. Learn about the eight skills marketing agencies and brands want and need to hire for in 2015.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
How Safe Are We? The Changing World of Cyber SecurityMondo
With data breaches topping the daily headlines, are you confident that your data is protected? If companies and leaders don't educate themselves on the risks at hand, and have a team in place to protect against hackers, they will be left behind.
Digital State of the Nation Candid Conversations with Marketers regarding Dig...Anthony Baker
In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
Test and Iterate: Continuously test different descriptions and analyze their performance. A/B testing can provide insights into what resonates best with your audience.
Test and Iterate: Continuously test different descriptions and analyze their performance. A/B testing can provide insights into what resonates best with your audience.
The State of Marketing—Talent, Tech and StrategyPR 20/20
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.
Redmatchstick social media strategy slide shareSuzette Bouwer
A simple digital marketing strategy for SMME's in the hospitality industry.
Additional Content Planning template and Tips for 8 major social media platforms (including Facebook, Instagram, Google+, LinkedIn, Pinterest, Twitter, YouTube & Blogging) are available to make the the process even easier.
RedMatchstick works with select clients in Southern Africa to 'HELP YOU DO IT' or "DO IT FOR YOU" depending on budget and marketing capabilities.
Weekly Skype meetings are conducted to train, advise and review progress.
After many years in mainstream marketing with hotel groups across Southern Africa, an integrated marketing approach that ties together online and offline marketing is inevitable and our unique added value for you.
In today's rapidly evolving digital landscape, the importance of digital marketing cannot be overstated, and a well-crafted PowerPoint presentation (PPT) can serve as a powerful tool in conveying this message. As businesses navigate the complexities of online consumer behavior and competition, a strategic approach to digital marketing is essential for success. A comprehensive PPT on this topic elucidates how digital marketing channels such as social media, email campaigns, SEO, and content marketing can effectively target and engage audiences, driving brand awareness, customer acquisition, and revenue growth. By highlighting case studies, industry trends, and actionable insights, a compelling digital marketing PPT inspires individuals to leverage these strategies to elevate their businesses in today's digital age, compelling them to take action and embrace the transformative power of digital marketing.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...Advertising Vietnam
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019John McCambley
The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019.
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.
Strategies for effective Digital Marketing, Navigating the landscapeRasel Chowdhury
This slide provides a brief discussion and concept of Digital Marketing through which you will better understand Digital Marketing and prepare your presentation on Digital Marketing.
Similar to The Future of Digital Marketing Webinar (20)
Money can’t buy happiness and it certainly can’t buy a stronger career path.Mondo
A recent LinkedIn study found that out of over 10,000 workers polled, only about half of them accepted a new job because of better pay, opting instead for long term advancement opportunities.
Young and inexperienced? Try eager, energetic, and motivated.Mondo
Millennials demand a good work/life balance, potential to build marketable skills, and a direction from their superiors—demands that could benefit the entire company.
A look at what’s moving full speed ahead in the world of digital marketing.
Interested in our full salary guide? Get yours today at http://bit.ly/1IRiLKr!
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. THE FUTURE OF DIGITAL MARKETING
Laura McGarrity-VP, Digital Marketing Strategy
I am responsible for guiding Mondo’s vision as a customer-centric
company and overseeing the company’s lead
generation, customer engagement, and branding strategy
through inbound marketing, including blogging, public
relations, field marketing programs, search engine
optimization, video marketing, and social strategy.
3. ABOUT MONDO
DIGITAL MARKETING RESOURCING TECHNOLOGY RESOURCING
DIGITAL MARKETING PROJECT MANAGEMENT
Mondo, a leading Digital Marketing and Tech resourcing provider, has a more than 13-year track record of delivering access to
highly specialized IT and marketing professionals. Mondo’s IT experts have skills that are tailored to meet the needs of a
range of industries, including Government, Financial Services, Healthcare, High Tech, Hospitality, Media and Retail.
5. THE FUTURE OF DIGITAL MARKETING SURVEY
ABOUT THE SURVEY
200+ Digital Marketing Leaders
• C-Level
• Owner
• Executives
• Senior Mgmt
• Middle Mgmt
Companies ranging from 100 to over 1000+ employees
6. THE FUTURE OF DIGITAL MARKETING SURVEY
YOUR DIGITAL MARKETING SPEND WILL ____?
10% INCREASE
NEXT 12-18 MONTHS
INCREASE
DECREASE
0 22.5 45 67.5 90
% % % %
7. THE FUTURE OF DIGITAL MARKETING SURVEY
IN THE NEXT 12-18 MONTHS, WHERE DO YOU EXPECT YOUR DIGITAL
MARKETING BUDGET TO INCREASE THE MOST FUNCTIONALLY?
#1 MOBILE, DIGITAL & INTERACTIVE
#2 SOCIAL
#3 BIG DATA/ANALYTICS
#4 WEB DEVELOPMENT
#5 SEO/SEM
8. THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE?
100% PERMANENT
CURRENT MIX
NEXT 12-18 MONTHS
42% 23%
9. THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE?
75% PERMANENT / 25% FREELANCE
CURRENT MIX NEXT 12-18 MONTHS
51% 44%
10. THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE?
50% PERMANENT / 50% FREELANCE
CURRENT MIX NEXT 12-18 MONTHS
1%
30%
11. THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS YOUR GREATEST MOTIVATOR FOR HIRING FREELANCE
DIGITAL MARKETING PROFESSIONALS
56%
Flexibility to turn
resources on
and off
ON
44%
Access to experts
and hard-to-find
talent
12. THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT DIGITAL MARKETING OBJECTIVES ARE THE MOST
IMPORTANT TO YOU IN YOUR BUSINESS?
#1 DRIVING SALES
#2 CUSTOMER ENGAGEMENT
#3 LEAD GENERATION
13. THE FUTURE OF DIGITAL MARKETING SURVEY
IN THE NEXT 12-18 MONTHS, WHICH MARKETING TACTICS WILL BE
THE MOST CRITICAL?
SEO AND CONTENT
SOCIAL MEDIA WEB
MOBILE EMAIL MARKETING
14. THE FUTURE OF DIGITAL MARKETING SURVEY
DO YOU SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO
98%
CHANGE AT A RAPID PACE?
15. THE FUTURE OF DIGITAL MARKETING SURVEY
WHAT IS THE DRIVING FORCE BEHIND THIS CHANGE?
#1 INCREASED CHANNELS & PLATFORMS
#2 NEW/INNOVATIVE WAYS TO
REACH CUSTOMERS
#3 REACHING CUSTOMERS THROUGH
ALL THE NOISE
16. KEY TAKEAWAYS
• CUSTOMER ENGAGEMENT IS TOP OF MIND
• 100’S OF DIFFERENT CHANNELS TO REACH CUSTOMERS TODAY
• MUST STAND OUT TO STAY RELEVANT
• KNOW YOUR CUSTOMER
• IT’S TIME TO GET PERSONAL
• TALENT AND THE ABILITY TO FLEX AND SCALE WILL BE A
DIFFERENTIATOR AMONG TOP COMPANIES
17. Full Insights in our
Future of Digital Marketing guide.
Pre reserve your copy next week.
Digital Release: January 26th
18. For more info visit: mondo.com
Email: lmcgarrity@Mondo.com
Tweet: @mondo_agents