The document is a report on the state of B2B lead generation in 2021. It finds that most companies (66%) plan to increase spending on online lead generation in 2021 as the importance of digital channels has grown during the pandemic. Leaders in online lead generation, defined as those with good or excellent ROI from it, are more likely to be increasing their budgets (87% vs 67% of others). Leaders also generate a higher portion of their sales online (35% vs 28% for others) and are more likely to invest in marketing automation technology.
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...mtntrvl
This document summarizes information about destination marketing organizations (DMOs) and trends in the industry:
1) It provides statistics on DMOs, such as over 600 member organizations in 16 countries with $2.5 billion in annual budgets. The average US DMO has 13 staff and is mostly independent and non-profit.
2) It discusses trends in consumer behavior like increased online activity and an expectation of integrated experiences across channels. This is transforming DMO roles to focus more on value than relevancy.
3) A case study is presented on a regional DMO that fulfills economic development, marketing, and chamber of commerce functions for a valley in Colorado.
4) New resources are summarized
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...mtntrvl
This document summarizes information about destination marketing organizations (DMOs) and trends in the industry:
1) It provides statistics on DMOs, such as over 600 member organizations in 16 countries with $2.5 billion in annual budgets. The average US DMO has 13 staff and is mostly independent and non-profit.
2) It discusses trends in consumer behavior like increased online activity and an expectation of integrated experiences across channels. This is transforming DMO roles to focus more on value than relevancy.
3) A case study is presented on a regional DMO that fulfills economic development, marketing, and chamber of commerce functions for a valley in Colorado.
4) New resources are summarized
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Rob Reid, Advertising M&A - DMX Dublin 2016DMX Dublin
This document provides an overview of trends in the global advertising industry and strategies for agencies to build value and succeed in the future landscape. It notes that digital advertising is driving global growth, with mobile as the key driver. It discusses new "battlefields" like customer experience and platforms that agencies must understand. It outlines seven key building blocks for agencies, including business model, financials, size and growth. It also covers immerging in tech and startup culture, alternative business models, understanding buyers and valuation approaches in the M&A market.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.
These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.
This document summarizes the results of a survey of over 900 senior-level marketers about how they are redefining success and integrating the customer journey. Key findings include:
- 86% of marketers agree that creating a cohesive customer journey across channels is important. However, only 40% use the term "customer journey".
- Companies with fully integrated customer data were most effective at creating a cohesive customer journey (97% effective).
- Mobile technologies like apps, SMS, and push notifications were highly effective but over 50% of B2B marketers do not plan to use mobile in their strategies.
- Collaboration, marketing analytics, CRM tools, and content management were rated as most important and
Lead Definition: Knowing your Perfect Customer ProfileSalesOptimize
In this slideshare, we talk about the complex nature of sales leads, knowing how to identify that perfect customer, and how you can work them through the sales pipeline.
Our previous blog on lead generation: https://www.salesoptimize.com/lead-definition-knowing-your-perfect-customer-profile/
This document discusses how to leverage community to drive marketing and business ROI. It provides an agenda covering community as a marketing lever, measuring community contribution, and reporting. It then discusses defining business goals and objectives, identifying relevant community actions and metrics, and linking community metrics to business metrics and outcomes to measure ROI. The key messages are that community can significantly increase revenue, retention, and customer lifetime value when integrated into the marketing strategy and properly measured.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
This document discusses how digital asset management is key to effective content marketing in today's media landscape. It argues that digital asset management can provide three "tickets" to successful content marketing: integration, optimization, and accessibility. Integration refers to bringing together internal teams and external partners to collaborate on asset production. Optimization means streamlining workflows and facilitating connections between dispersed teams. Accessibility is about making assets easily searchable and usable for all relevant parties. The document advocates for digital asset management systems that provide these three features to help brands keep up with increasing demands for real-time, multi-channel content marketing.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
This document lists 100 potential MBA capstone project ideas. The ideas cover a wide range of business topics including marketing strategies, branding, consumer behavior, finance, leadership, management, and more. Selecting from this list could provide inspiration for an MBA capstone project on a relevant and interesting business topic.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
The document discusses how the post-Covid-19 consumer will be highly informed, empowered, and active partners for brands due to increased digital engagement and data availability. Key trends that have accelerated include consumers shopping more online, switching retailers, and demanding personalized, omnichannel experiences. Brands must focus on data-driven personalization, building consumer energy through co-creation, and transitioning to more virtual and immediate processes to engage these empowered digital-first consumers.
This document provides a process and checklist for developing an effective digital strategy. It outlines common barriers to digital strategy such as alignment, skills, silos, metrics, resources, culture and regulations. The process involves identifying a catalyst, building leadership support and a team, conducting research, co-creating a strategy, synthesizing it, gaining alignment, and implementing the strategy. Following this process can help brands adapt to digital disruptions and remain relevant.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Top 3 Content Marketing Trends For 2017 And BeyondPlan 5 d.o.o.
The document summarizes the opinions of 25 experts on the top content marketing trends for 2017 and beyond. Some of the most common trends predicted include:
- A focus on quality over quantity and more efficient content creation.
- Increased investment in visual content like video and emerging formats such as virtual reality.
- Marketers will need to better measure the impact of content and tie it to business metrics like demand generation.
Digital transformation is disrupting B2B industries similarly to how it disrupted B2C. Customers now research and make purchases online, increasing competition. Traditional leaders struggle to keep up while newer, digital-focused companies gain ground. The document outlines the benefits of the B2B Online conference for learning how to develop strategies and implement technologies to improve digital operations, customer experiences, and business performance in this changing landscape.
The document summarizes trends in digital media spending and advertising in 2011. Key points include:
- Razorfish ad spending grew over 25% in 2011, marking the third year of over 20% growth.
- Spending was distributed across search, display, mobile, social networks, and ad exchanges. Ad exchange spending grew over 60%.
- The number of publisher partners declined as focus shifted to fewer, more strategic partners accounting for 80% of spending.
- Investment in paid social media like Facebook increased as platforms grew massively in scale and marketers engaged in two-way dialogue.
Zero Distortion Content Marketing - Stephen Bateman Dmx Dublin 9 March 2016 Stephen Bateman DipM CIM
"Zero Distortion Content Marketing" is Stephen Bateman's 7 step content marketing manifesto in response to the content marketing ‘buzz’ we see at marketing conferences worldwide, and his effort to help marketers' and business owners see through the trees to the wood, to make content marketing work.
In his presentation Stephen demonstrates a tried, tested and trusted framework that blows the fuzz and distortion off content marketing, so that strategic digital marketing can succeed.
This is a condensed version of his lifelong body of work, currently published in partnership with Smart Insights.
Rob Reid, Advertising M&A - DMX Dublin 2016DMX Dublin
This document provides an overview of trends in the global advertising industry and strategies for agencies to build value and succeed in the future landscape. It notes that digital advertising is driving global growth, with mobile as the key driver. It discusses new "battlefields" like customer experience and platforms that agencies must understand. It outlines seven key building blocks for agencies, including business model, financials, size and growth. It also covers immerging in tech and startup culture, alternative business models, understanding buyers and valuation approaches in the M&A market.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
In 2014, 93% of B2B marketers use content marketing, 44% of B2B marketers have a documented content strategy and 42% of B2B marketers said they were effective at content marketing.
These are all achievements that demonstrate how content marketing can no longer be neglected, when it comes to fruitful marketing strategies.
This document summarizes the results of a survey of over 900 senior-level marketers about how they are redefining success and integrating the customer journey. Key findings include:
- 86% of marketers agree that creating a cohesive customer journey across channels is important. However, only 40% use the term "customer journey".
- Companies with fully integrated customer data were most effective at creating a cohesive customer journey (97% effective).
- Mobile technologies like apps, SMS, and push notifications were highly effective but over 50% of B2B marketers do not plan to use mobile in their strategies.
- Collaboration, marketing analytics, CRM tools, and content management were rated as most important and
Lead Definition: Knowing your Perfect Customer ProfileSalesOptimize
In this slideshare, we talk about the complex nature of sales leads, knowing how to identify that perfect customer, and how you can work them through the sales pipeline.
Our previous blog on lead generation: https://www.salesoptimize.com/lead-definition-knowing-your-perfect-customer-profile/
This document discusses how to leverage community to drive marketing and business ROI. It provides an agenda covering community as a marketing lever, measuring community contribution, and reporting. It then discusses defining business goals and objectives, identifying relevant community actions and metrics, and linking community metrics to business metrics and outcomes to measure ROI. The key messages are that community can significantly increase revenue, retention, and customer lifetime value when integrated into the marketing strategy and properly measured.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
This document discusses how digital asset management is key to effective content marketing in today's media landscape. It argues that digital asset management can provide three "tickets" to successful content marketing: integration, optimization, and accessibility. Integration refers to bringing together internal teams and external partners to collaborate on asset production. Optimization means streamlining workflows and facilitating connections between dispersed teams. Accessibility is about making assets easily searchable and usable for all relevant parties. The document advocates for digital asset management systems that provide these three features to help brands keep up with increasing demands for real-time, multi-channel content marketing.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
This document lists 100 potential MBA capstone project ideas. The ideas cover a wide range of business topics including marketing strategies, branding, consumer behavior, finance, leadership, management, and more. Selecting from this list could provide inspiration for an MBA capstone project on a relevant and interesting business topic.
Overview: The State of B2B Content Marketing IN NORTH AMERI CA
More. If one word could describe content marketing at the end of 2012, that would be it . According to the latest findings from the Content Marketing Institute and MarketingProfs, B2B marketers are spending more, using more tactics, and
distributing their content on more social networks than they have in years past. Unfortunately, there is also more uncertainty. B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
The document discusses how the post-Covid-19 consumer will be highly informed, empowered, and active partners for brands due to increased digital engagement and data availability. Key trends that have accelerated include consumers shopping more online, switching retailers, and demanding personalized, omnichannel experiences. Brands must focus on data-driven personalization, building consumer energy through co-creation, and transitioning to more virtual and immediate processes to engage these empowered digital-first consumers.
This document provides a process and checklist for developing an effective digital strategy. It outlines common barriers to digital strategy such as alignment, skills, silos, metrics, resources, culture and regulations. The process involves identifying a catalyst, building leadership support and a team, conducting research, co-creating a strategy, synthesizing it, gaining alignment, and implementing the strategy. Following this process can help brands adapt to digital disruptions and remain relevant.
The digital marketing strategy targets teenage snowboarders through social media and infographics. It will create attractive content about Burton products for Facebook, Twitter and Instagram. This will increase Burton's followers and promote products to influence sales. The $50,000 budget will go towards creating videos, photos and an app, as well as Google AdWords. Tracking analytics will measure the campaign's success in improving winter sales.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
2016 Digital Marketing Playbook - SIS Annual AdditionSISDigital
Supercharge your 2016 Digital Marketing with agency proven techniques. Included are strategies on content marketing, Virtual Reality, Ad-Blocking, SEO, Hyper-Local, Digital Advertising on Facebook, Instagram and what's next for Snapchat. This is our biggest guide ever, so enjoy!
Top 3 Content Marketing Trends For 2017 And BeyondPlan 5 d.o.o.
The document summarizes the opinions of 25 experts on the top content marketing trends for 2017 and beyond. Some of the most common trends predicted include:
- A focus on quality over quantity and more efficient content creation.
- Increased investment in visual content like video and emerging formats such as virtual reality.
- Marketers will need to better measure the impact of content and tie it to business metrics like demand generation.
Digital transformation is disrupting B2B industries similarly to how it disrupted B2C. Customers now research and make purchases online, increasing competition. Traditional leaders struggle to keep up while newer, digital-focused companies gain ground. The document outlines the benefits of the B2B Online conference for learning how to develop strategies and implement technologies to improve digital operations, customer experiences, and business performance in this changing landscape.
The document summarizes trends in digital media spending and advertising in 2011. Key points include:
- Razorfish ad spending grew over 25% in 2011, marking the third year of over 20% growth.
- Spending was distributed across search, display, mobile, social networks, and ad exchanges. Ad exchange spending grew over 60%.
- The number of publisher partners declined as focus shifted to fewer, more strategic partners accounting for 80% of spending.
- Investment in paid social media like Facebook increased as platforms grew massively in scale and marketers engaged in two-way dialogue.
Tarek elashraf marketing - the impact of digital technology on b2 b communi...Tarek Elashraf
Communication between companies and their customers has changed dramatically, especially by the birth of social media platforms such as Facebook, Twitter, and LinkedIn
Social media platforms has changed the way B2B companies interact and communicate with them.
The document discusses 14 emerging digital marketing trends for 2022:
1. Lead generation will continue to be a top priority for companies and one of the best performing marketing strategies.
2. Top marketing channels are social networks, companies' own websites, email marketing, content marketing, paid social ads, and display ads.
3. Marketing is evolving to a human-centric approach that focuses on addressing people's needs rather than just selling to consumers.
4. Advertisements will increasingly allow viewers to choose their own ending.
5. Digital trade marketing will promote products online and offline to retailers and customers.
6. Brands will need to demonstrate their values, transparency and social responsibility to
This presentation provides an overview of Criteo's vision to become the world's leading commerce media platform for brands and retailers. Key points include:
- Criteo aims to use its first-party commerce data and identity capabilities to power transparent, privacy-focused commerce marketing across the open internet and retail media.
- Significant trends like ecommerce growth, the rise of retail media, and ongoing identity challenges create an opportunity for Criteo's commerce-focused solution.
- Criteo's assets like its large commerce dataset, AI technology, and media network position it to understand consumer purchase journeys, reach audiences at scale, and drive sales for clients.
- The strategy involves expanding C
Digital marketing refers to marketing through digital technologies including websites, social media, email, and mobile apps. It involves using online activities like SEO, PPC, social media, and content marketing to build customer relationships and facilitate the exchange of goods and services. Digital marketing has evolved significantly since the 1990s as the internet and digital technologies have advanced, allowing for more sophisticated and targeted marketing approaches. Key components of digital marketing include website design, SEO, PPC, social media marketing, email marketing, display advertising, affiliate marketing, and content marketing.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
THE NEXT INDUSTRIAL REVOLUTION. HOW E-COMMERCE IS TRANSFORMING B2BCEO Magazyn Polska
Forrester Research estimates that cross-border B2B e-com-
merce transactions will reach US $1.2 trillion by 2021.1
With the advent of the internet and digitalization, the
opportunity for companies to boost revenues by tapping
global markets and to drive down costs through greater
efficiency has also opened up new prospects for earnings
growth. This huge potential is forcing B2B companies to
adapt their supply chains to be more like a business-to-
consumer (B2C) channel i.e. flexible, agile, scalable, quick-
er, mobile and global. More significantly, digitally-aware
B2B customers are expecting ‘Amazon-like’ experiences
including seamless commercial transactions when buy-
ing, receiving and returning products.2 Businesses have
shifted their purchasing research and transaction activi-
ties towards online3 especially when customer expecta-
tions for a full spectrum of services and support that are
hosted online have continued to increase.4 Despite these
customer expectations, there are fundamental differences
between B2B and B2C commercial transactions which
need to be understood and managed.
This document discusses strategies for using social media and digital platforms to achieve business objectives. It outlines four main strategies: 1) Building brand reputation through engagement on platforms like Facebook and blogs. 2) Using mobile technologies like apps to reach customers. 3) Engaging businesses online through platforms like LinkedIn and forums. 4) Promoting open government and transparency through sharing data and information online. The document argues that these strategies can increase brand awareness, make connections, and take advantage of digital opportunities to help businesses outperform competitors.
Digital marketing sits at the intersection of marketing and technology and encompasses any marketing effort requiring electronic devices or the internet. It became more widely used and important as technology advanced over the past two decades. Modern digital marketing aims to unify customer experiences across channels but requires sophisticated tools to understand customer data and behaviors. Career opportunities in digital marketing are growing due to increased demand and spending from companies.
This document summarizes the challenges facing digital media measurement from the perspective of marketers. It notes that while digital media offers unprecedented measurement capabilities, the many competing vendors and lack of standards makes it difficult to determine the reach and frequency of ad campaigns across sites and networks. This contrasts with traditional media where buyers and sellers agree on common metrics. The document advocates for the "Making Measurement Make Sense" initiative led by IAB, 4As and ANA to develop consistent, cross-platform metrics and establish governance to improve digital measurement and make the medium more attractive for large brand advertising campaigns.
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
Isobar is a digital agency that delivers digital transformation through creativity. They build brands and digital experiences, construct digital ecosystems, and create new digital products. Isobar is recognized as an industry leader and has won several awards. They offer consultancy expertise through practices like marketing intelligence and omni-channel commerce. Isobar works with many large clients around the world, providing digital services. The document discusses the state of ecommerce today and how it is moving towards a more intelligent and borderless economy powered by new technologies like voice and cognitive capabilities.
Presented by Socialight Media Marketing
2015 Top Trends in B2B Social Marketing -- explore actionable insights regarding the biggest shifts in social marketing.
Contained within the report are answers to these questions:
-How is social marketing strategy changing in 2015?
-What are the new rules in content marketing?
-How are businesses adjusting their technology and process?
-Why is mobile so important for B2B marketers today?
-How are ad dollars shifting to social in 2015?
2015 Top Trends in B2B Social Marketing and explore actionable insights regarding the biggest shifts in social marketing.
Contained within the report are answers to these questions:
-How is social marketing strategy changing in 2015?
-What are the new rules in content marketing?
-How are businesses adjusting their technology and process?
-Why is mobile so important for B2B marketers today?
-How are ad dollars shifting to social in 2015?
Balance Internet launches second edition of Digital Transformation in B2B eCo...run_frictionless
Balance Internet is a highly specialised eCommerce agency, and our unmatched B2B industry expertise guides our first-class digital delivery process. We are one of the most experienced B2B eCommerce solution providers in the Asia-Pacific region with members of our leadership team working in the space since 1996. With Magento Commerce technology at our core, we create high-performing solutions that harmonise digital ecosystems.
https://runfrictionless.com/b2b-white-paper-service/
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
The document summarizes digital marketing and its development. It begins by defining digital marketing as marketing products or services using digital technologies like the internet, mobile phones, and display advertising. It then discusses how digital marketing has changed since the 1990s with the rise of digital platforms and how people now use digital devices instead of visiting physical shops. The document outlines some key developments in digital marketing from the 1970s to present day. It provides examples of common digital marketing tactics like search engine optimization, social media marketing, content marketing, and affiliate marketing. It concludes by stating that digital marketing now supports marketing goals through both free and paid digital channels.
"Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form of examples. Dr. Mrs. Vaibhava Desai ""Digital Marketing: A Review"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23100.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23100/digital-marketing-a-review/dr-mrs-vaibhava-desai"
Similar to London research-demand-exchange state-of-b2-b-lead-generation-2021 (20)
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
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