The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019.
The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.
The official e-brochure for the Data, Analytics & Insight Leaders Masterclass (5th June 2018 in Manchester). Produced by Marketing Masterclass Series in association with: Acrotrend, Boxclever, Search Laboratory, The Data Shed, Adthena, Go Inspire, Forward Role Recruitment and icelolly.com
Digital Leaders Masterclass 2018 - Official BrochureJohn McCambley
The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.
The event produced by the Marketing Masterclass Series will take place on Tuesday 6th November 2018 at the Museum of Science and Industry in Manchester. Full details are available on the website (see link below).
https://www.marketing-masterclass-series.com/digital-leaders-masterclass-digitalmanc18/
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
The official event brochure for the Digital Content Leaders Masterclass. The event takes place on Tuesday 25th February 2020 at The Bridgewater Hall in Manchester.
Produced by the Marketing Masterclass Series in association with: Forward Role, Epiphany, Bind, Zazzle Media, Connective3, Positive, Smoking Gun, Woven and Digitaloft.
Visit the website for full details about #CONTENTMANC20
https://www.marketing-masterclass-series.com/
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
The official e-brochure for the Data, Analytics & Insight Leaders Masterclass (5th June 2018 in Manchester). Produced by Marketing Masterclass Series in association with: Acrotrend, Boxclever, Search Laboratory, The Data Shed, Adthena, Go Inspire, Forward Role Recruitment and icelolly.com
Digital Leaders Masterclass 2018 - Official BrochureJohn McCambley
The Digital Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and emerging developments that will shape digital strategy going into 2019 and beyond.
The event produced by the Marketing Masterclass Series will take place on Tuesday 6th November 2018 at the Museum of Science and Industry in Manchester. Full details are available on the website (see link below).
https://www.marketing-masterclass-series.com/digital-leaders-masterclass-digitalmanc18/
The Content Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the content marketing landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions, with The Co-operative Group’s Head of Digital & Social Media, Paul Morris, delivering the opening keynote speech.
When: Tuesday 26th January 2016
Where: The Castlefield Rooms, Manchester, M3 4LZ
Time: 9.00am to 1.00pm
The Digital Leaders Masterclass will showcase a selection of expert insights from five industry leaders who will share their experience and thought leadership on the big issues, industry trends and innovative strategies that will help deliver excellence in online marketing performance.
The masterclass is a must attend for digital marketers who want to develop a greater insight into the holistic world of digital, a world that demands greater connectivity across all digital functions. Hot topics include: search, content marketing, social media, data analysis & insight and online brand reputation management.
The official event brochure for the Digital Content Leaders Masterclass. The event takes place on Tuesday 25th February 2020 at The Bridgewater Hall in Manchester.
Produced by the Marketing Masterclass Series in association with: Forward Role, Epiphany, Bind, Zazzle Media, Connective3, Positive, Smoking Gun, Woven and Digitaloft.
Visit the website for full details about #CONTENTMANC20
https://www.marketing-masterclass-series.com/
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
The PR & Social Leaders Masterclass will showcase a series of expert insights from five industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the PR, Social Media and Brand Comms landscape.
The masterclass will provide client-side marketers with a unique learning experience through a series of engaging roundtable sessions that will provide them with invaluable tips, strategies and guidance in being able to deliver an Integrated Brand Communications approach – where PR, Social, Content and SEO work closely together – Not in silos.
Paid & Biddable Leaders Masterclass - Official BrochureJohn McCambley
The official brochure for Paid & Biddable Leaders Masterclass #PBLEEDS17, which takes place at Royal Armouries Museum, Leeds on Tuesday 5th September 2017 between 9.00am-1.00pm.
Official e-Brochure for Digital Content Leaders Masterclass John McCambley
The official e-brochure for the Digital Content Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on Tuesday 16th January 2018.
Data & Insight Leaders Masterclass (Official Brochure)John McCambley
The Data & Insight Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Data & Insight’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will fuel knowledge share and discussion.
#DLManc17
The official event brochure for the Brand & Audience Engagement Masterclass #BEMLeeds, which takes place in Leeds on Tuesday 14th July 2015.
Produced by John McCambley - in association with Elmwood, Network Marketing and The Consumption and Experiential Marketing Knowledge Platform at the University of Liverpool Management School.
Official brochure for the Paid Media & Digital Advertising Leaders Masterclass, which took place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.
Further info: https://www.marketing-masterclass-series.com/
The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
TSR is a transformational digital marketing academy with a focus to train digital enthusiasts with the latest and most modern digital marketing tools, website design and development with many more value-added modern course content like podcasting, vlogging, selling on amazon etc. Check out out website www.theschoolrific.com for more information.
The 10 most empowering women in mortgage industry, 2021Merry D'souza
The mortgage industry has transformed itself and has continued to lend its reliable services to its clients straightforwardly. Industry leaders, especially women, are now implementing a fully integrated and seamless digital approach to mortgage lending that simplifies the borrowing experience and streamlines the process for employees in the community and credit unions.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
Your agency is offering thousands of services and you find it hard to pin down the value they are creating? This is why we pre-packaged ours, to match your communication objectives. For PR, marketing, HR and Sales professionals.
Spandigit Social is a top-ranking digital marketing agency based out in Nashik. With over 20 years of experience, we can help you with quality web designing, social media management, SEO related services and PPC campaigns.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Spandigit Social is a top-ranking digital marketing agency based out in Nashik. With over 16+ years of experience, we cater to a variety of requirements like world-class quality website designing, social media management for branding, SEO related services for better website ranking and PPC (pay-per-click) campaigns for prompt results.
Become a Digital Marketing Manager
An Essential Skills Checklist
For more information contact Digital Marketing Association Pakistan | https://DMAP.pk
#digitalmarketingmanager #DigitalMarketing #DigitalMarketingAssociationPakistan #DMAP #SocialMediaManager
Digital Marketing Pioneer Visionary Leader Redefining the Landscape.pdfTheKnowledgeReview2
This edition features a handful of business Digital Marketing Pioneer: Visionary Leader Redefining the Landscape that are at the forefront of leading us into a digital future
Official e-Brochure for Digital Content Leaders Masterclass John McCambley
The official e-brochure for the Digital Content Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on Tuesday 16th January 2018.
Data & Insight Leaders Masterclass (Official Brochure)John McCambley
The Data & Insight Leaders Masterclass will showcase a series of expert insights from industry leaders who will share their latest thinking on the big issues, industry trends and strategies that are shaping the ‘Data & Insight’ landscape.
The masterclass will provide delegates with a unique learning experience through a series of engaging roundtable sessions that will fuel knowledge share and discussion.
#DLManc17
The official event brochure for the Brand & Audience Engagement Masterclass #BEMLeeds, which takes place in Leeds on Tuesday 14th July 2015.
Produced by John McCambley - in association with Elmwood, Network Marketing and The Consumption and Experiential Marketing Knowledge Platform at the University of Liverpool Management School.
Official brochure for the Paid Media & Digital Advertising Leaders Masterclass, which took place at the Museum of Science and Industry in Manchester on Tuesday 24th September 2019.
Further info: https://www.marketing-masterclass-series.com/
The Marketing Leaders Masterclass #MLleeds which takes place on Tuesday 21st April at Elmwood’s Leeds office, will provide delegates with a unique integrated marketing experience, as five industry experts share their latest thinking across a range of hot topics including digital, social media, PR, consumer insight and creative.
Data & Insight: 3 Pillars - Flaws and FixesJohn McCambley
Official keynote presented by The Fragrance Shop's Customer Marketing Director, Nicola Travis at the Data & Insight Leaders Masterclass #DLManc17 in Manchester on Tuesday 4th April 2017.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
TSR is a transformational digital marketing academy with a focus to train digital enthusiasts with the latest and most modern digital marketing tools, website design and development with many more value-added modern course content like podcasting, vlogging, selling on amazon etc. Check out out website www.theschoolrific.com for more information.
The 10 most empowering women in mortgage industry, 2021Merry D'souza
The mortgage industry has transformed itself and has continued to lend its reliable services to its clients straightforwardly. Industry leaders, especially women, are now implementing a fully integrated and seamless digital approach to mortgage lending that simplifies the borrowing experience and streamlines the process for employees in the community and credit unions.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
In house social media acceptance - how to foster a learning marketing departmentEmmanuel Vivier
Presentation by Emmanuel Vivier @ #M2C2011 Conference (http://www.marketing2conference.com) in Paris on the 28-29th of march 2011. A few advices for non social media marketing expert about why and how you can motivate your marketing team to keep learning about new trends....
Your agency is offering thousands of services and you find it hard to pin down the value they are creating? This is why we pre-packaged ours, to match your communication objectives. For PR, marketing, HR and Sales professionals.
Spandigit Social is a top-ranking digital marketing agency based out in Nashik. With over 20 years of experience, we can help you with quality web designing, social media management, SEO related services and PPC campaigns.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Spandigit Social is a top-ranking digital marketing agency based out in Nashik. With over 16+ years of experience, we cater to a variety of requirements like world-class quality website designing, social media management for branding, SEO related services for better website ranking and PPC (pay-per-click) campaigns for prompt results.
Become a Digital Marketing Manager
An Essential Skills Checklist
For more information contact Digital Marketing Association Pakistan | https://DMAP.pk
#digitalmarketingmanager #DigitalMarketing #DigitalMarketingAssociationPakistan #DMAP #SocialMediaManager
Digital Marketing Pioneer Visionary Leader Redefining the Landscape.pdfTheKnowledgeReview2
This edition features a handful of business Digital Marketing Pioneer: Visionary Leader Redefining the Landscape that are at the forefront of leading us into a digital future
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
The Virtual Vanguard Chandigarh’s Digital Marketing Trailblazers.pptxLovina Kapoor
In today’s digitally-driven world, the significance of Digital marketing Chandigarh cannot be overstated. From small businesses to multinational corporations, everyone is harnessing the power of digital platforms to reach their target audience and drive business growth. But what are the secrets behind successful digital marketing campaigns? And who better to unveil these secrets than the top experts in Chandigarh?
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
Digital Marketing Strategies Navigating the Digital LandscapeShalikaDua
The digital landscape is constantly evolving,
reshaping the way businesses operate and
connect with their target audience.
The widespread use of the internet,
advancements in technology, and the rise of
social media have transformed the way
consumers interact with brands.
This evolving landscape has a significant impact
on businesses, requiring them to adapt and stay
ahead to remain competitive.
Mastering the Basics of Digital Marketing with Megan Skye Blancada.pptxMeganskye Blancada
Refer to this ppt to master the basics of Digital Marketing with the leading Digital Marketing expert from Australia Megan Skype Blancada. This ppt will be an overview related to Digital Marketing and the related concepts.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
A short presentation introducing you to what we do and how we do it, includes our high level proposition and introduction to the senior partners with contact details
SEO is the most effective tool to generate leads and increase your brand awareness on search engines. Hiring an SEO specialist is good if you want more individuals to see your website. For SMEs, SEO is a very affordable digital marketing tool that has been shown to boost leads and sales.
The official keynote presentation by Gemma Needham & Remma Vadoliya from icelolly.com that was delivered at the Data, Analytics & Insight Leaders Masterclass in Manchester on Tuesday 5th June 2018.
The #DATAMANC18 masterclass was produced by the Marketing Masterclass Series. Further details available on www.marketing-masterclass-series.com
Beyond the Click: Creating Lifetime Value with Digital AdvertisingJohn McCambley
The Official Keynote Presentation from Last week's Paid & Biddable Leaders Masterclass in Leeds. Presented by Mark Haslam, Managing Director at Loud Mouth Media.
Shifting Habits Towards a User-Centered CultureJohn McCambley
Official #UXL16 keynote presentation by Mark Shahid, Senior Experience Architect at Sky Betting & Gaming. Presented at UX Leaders Masterclass in Manchester on Tuesday 20th September 2016.
Setting The Trend in Campaign Development: A Collaborative ApproachJohn McCambley
Official #PRSL16 keynote by Ben Bisco, Head of Digital at JD Williams - delivered at PR & Social Leaders Masterclass in Manchester on Tuesday 24th May 2016.
The explosion of digital and social media has seen the lines between PR, Brand, SEO, Social & Content Marketing becoming more blurred, with the integration of the differing processes, cultures & objectives of these channels and their teams becoming more difficult. Many brands and agencies are struggling to get everyone to work together harmoniously in communicating their brand story and customer proposition.
In this session Ben will reveal the successful approach implemented by the N Brown Group, which not only changed the way in which their internal teams work more collaboratively, but through the award-winning ‘Simply Be Real Campaign’ transformed their ability to communicate the brand proposition in an ever-changing digital age.
Presented by Jaywing's Creative Director Gavin Shore and Head of Digital Analysis Mitch Vidler at the Digital Leaders Masterclass #DLMLeeds on Tuesday 3rd November 2015.
Expert Roundtable session delivered by Igniyte's Managing Partner Caroline Skipsey at the Digital Leaders Masterclass #DLMLeeds on Tuesday 3rd November 2015.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Data & Digital Effectiveness Leaders Masterclass - Manchester 2019
1. Data &
Digital Effectiveness
Leaders Masterclass
#DIGITALMANC19
Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP
When: Wednesday 1st May 2019 // Time: 9.30am-1.00pm
*Registration between 9.00am-9.30am
2. The Data & Digital Effectiveness Leaders Masterclass will showcase a series of expert
insights from industry leaders on the big issues and emerging trends that will shape the
future of digital marketing through adapting a data-driven and integrated approach –
Improving online performance, campaign effectiveness, ROI and customer experiences
across the channel.
The #DIGITALMANC19 masterclass will provide delegates with a unique ‘Holistic’ learning
experience in a relaxing environment via a series of engaging roundtable sessions that will
provide a forum for sharing knowledge, best practice, discussion and networking with
industry peers across the digital marketing landscape.
Data & Digital Effectiveness
Leaders Masterclass #DIGITALMANC19
3. Produced by Marketing Masterclass Series in association with:
Jaywing
https://jaywing.com/
WMG
www.webmarketinggroup.co.uk
twentysix
https://www.twentysixdigital.com/
Search Laboratory
www.searchlaboratory.com
Go Inspire
https://www.goinspire.co.uk/
Loud Mouth Media
https://www.loudmouth-media.com/
KMP Digitata
https://www.kmp.co.uk/
Forward Role
www.forwardrole.com
Woven Agency
https://woven.agency/
4. Who’s
Attending?
• Head of Marketing – Interflora
• Head of Digital Data – Plusnet
• Head of Marketing & Digital – Hermes
• Head of eCommerce – Footasylum
• Head of CRM – AO.com
• Head of Digital – Cotton Traders
• Head of Marketing – Chums
• Head of Product Marketing – BookingGo
• Senior Digital Strategy Manager – Vodafone
• Digital Journey Commercialisation Manager – HSBC
• Head of Customer Lifecycle – Matalan
• Head of Conversion Rate Optimisation – Sofology
• Head of Digital – The Dining Club Group
• Digital Marketing Manager – Bonmarche
• Senior Digital Manager – HomeServe
• Head of Marketing Analytics – Key Retirement Group
• Head of Paid Channels – Fanatics International
• Head of Digital Acquisition & Trading – Distrelec Group
• Head of Analytics – BPP Professional Education
• Head of Customer Insight & Analytics – Slater and Gordon Lawyers (UK)
• Strategic Analytics Manager – N Brown Group
• Insight Analytics Manager – Shop Direct
• Group eCommerce & Multi-Channel Controller – ScS
• Senior Digital Operations Manager – Leeds Building Society
• Senior Web Insight Analyst – Jet2.com
• Digital Manager – Co-op Energy
• Digital Marketing Manager – Silentnight Beds
• Senior Marketing Planning Manager – Swinton Insurance
• Marketing Manager – Manchester City Football Club
• Technical Digital Analyst – Thomas Cook
*Sample of #DIGITALMANC19 delegates
5. Has the world of digital marketing become obsessed
with attribution? Are digital marketers’ slaves to
attribution?
Nick Greatrex, Director of Operations & Javinder Singh,
Director at Go Inspire
Inform your future strategy – Harnessing the power
of data to influence your forecasts
Rich Ellis, Director of Paid Media & Sophie Wise, AD at WMG
How to make the right decisions quickly
Simon Haven, Managing Director & Gez Daring,
Director at KMP Digitata
YouTube: More than Just Views
Mark Haslam, MD at Loud Mouth Media
Keynote & Roundtable Sessions
Say goodbye to guess work: Discover four steps to
data-driven attribution modelling (Keynote)
Dr Catherine Kelly, Marketing Practice Director at Jaywing &
Kyle Fedyszyn, Head of Marketing & Digital at Hermes
Benchmarking, defining a vision, building a plan and
creating a culture of continuously improving marketing
effectiveness
Ben Bisco, Strategy & Planning Director and Trent Yunus,
Analytics & Conversion Director at twentysix
Leveraging your first-party data for successful
cross-channel marketing campaigns
Chris Attewell, CEO & Angus Hamilton, CTO at Search
Laboratory
6. Keynote & Roundtable Experts
Kyle Fedyszyn
Head of Marketing & Digital
at Hermes
Kyle’s passion for digital marketing, technology
and creative ideas, resulted in him delivering a
digital strategy that provided the single biggest
performance globally for one of the world’s largest
business expense companies, Fleetcor.
Kyle joined Hermes, the UK’s second largest carrier
in 2017, where he has injected radical digital
changes that are helping to evolve the business,
including introducing a data science approach,
econometrics and attribution to transform the
online customer experience and drive revenue
growth as Hermes looks to become the consumer’s
carrier of choice.
Dr Catherine Kelly
Marketing Practice Director
at Jaywing
Catherine has a PhD in mathematics and 15 years’
experience of delivering exceptional analytical,
modelling and research projects for global blue
chip FMCG companies, working with the likes of
Guinness, Smirnoff and Kellogg’s. Catherine
recently left her role as Head of Data Science at
Asda to join the Jaywing team.
Catherine has a passion for using mathematics
creatively to transform customer data into
actionable insights that enable marketers to
understand the impact of their marketing and
create timely communications that enhance the
customer experience, whilst optimising marketing
spend.
Catherine’s strategic roles within businesses,
coupled with her strategic understanding and
functional expertise, has enabled her to harness
and utilise big data and technology to help brands
answer key questions to drive business value and
change.
Mark Bower
Managing Director
at Woven Agency (Official Master of Ceremonies)
An industry veteran with over 20 years in the game,
Mark Bower founded award-winning digital agency
Coolpink, has been an independent digital
consultant and has been nominated for
Entrepreneur of the Year.
Today, he’s managing director at Woven Agency,
where he has orchestrated a comprehensive
rebrand – and repositioning – of the business,
which now focuses on strategy, creative insight and
digital expertise to deliver great results for their
clients. His efforts helped Woven hit record
turnover and profits in 2017 and 2018 – and Mark
has even greater ambitions for Woven over the
coming years.
7. Nick Greatrex
Director of Operations
at Go Inspire
Nick Greatrex joined Go Inspire as Director of
Operations in 2018. Go Inspire is a marketing
services provider specialising in dynamic
marketing communications, loyalty programmes
and the use of a Single Customer View.
Nick’s role has been focused on the importance of
digital insights on the customer journey, leading to
a more complete view of users’ interactions with
websites, stores and brands. This takes attribution
modelling from looking at interactions with a
transaction, to all engagements with a retailer.
Furthermore, Nick focuses his work on developing
forecasting, retention and propensity models to
better understand and communicate with
customers.
His previous experience has brought him to
manage the Digital, CRM and Insight teams,
having great success bringing digital marketing
in-house, and re-inventing how the business
structured its marketing. His passion for digital
brought him to work as Google super- user and
trailing new beta enhancements in Google Ads.
Mark Haslam
MD & Founder
at Loud Mouth Media
Mark Haslam is MD and founder of Loud Mouth
Media, a Performance marketing agency with a
relentless focus on ROI. Having gained valuable
online advertising experience working as a Web
Consultant in the telecommunications industry,
Mark’s vision and motivation to set up Loud Mouth
Media was to do PPC differently. Mark has grown
the agency to become a Google Premier Partner
with all five google ads specialisations; offering a
fully managed service, including strategy and
implementation of SEO and paid social media.
Mark has over ten years’ experience managing
performance driven campaigns and working with
market-leading clients including Flashpack, Harry
Corry, GoApe, Monster Supplements, Bavarian
BMW and more recently BigDish PLC.
As an expert in the field, Mark is also an industry
speaker, trainer and lecturer. He manages the
running of the agency, developing the key
strategic insights behind campaigns and liaising
with his team of specialists to ensure that key
performance objectives are achieved for clients.
Simon Haven
Managing Director
at KMP Digitata
As the Managing Director of KMP Digitata, Simon
Haven leads a talented, award-winning, team that
enable organisations do more with clever digital
thinking. He works closely with KMP Digitata’s
clients in order to help affect change digitally.
Taking a lean approach to everything he does,
Simon ensures that as an agency KMP Digitata
collaborate with their clients to tackle some of the
most complex challenges digitally with agility,
creativity, and focus.
8. Chris Attewell
CEO
at Search Laboratory
Chris joined Search Laboratory in 2012 and has
helped clients including VISA, glh Hotels and Citrix
to grow their online traffic and revenue during that
time. As CEO, Chris provides strategic leadership
and direction for Search Laboratory’s operations in
the UK and the US, working with clients and
internal teams to deliver profitable online
customer acquisition campaigns across multiple
countries.
Ben Bisco
Strategy & Planning Director
at twentysix
Ben is the Strategy and Planning Director of
twentysix. He has more than 15 years’ experience
planning & delivering digital campaigns both client
and agency side. He’s got a ton of experience in
just about every market going, from fashion to
financial services, holidays to home improvements,
furniture to family trees. At twentysix, Ben sits
between the SEO, PPC, Display, and Data &
Analytics teams, working closely with clients to
define integrated strategies and drive marketing
effectiveness.
Rich Ellis
Director of Paid Media
at WMG
Director of Paid Media at WMG, Rich Ellis is a
talented digital strategist with a head for data. Able
to make even the most complex of concepts
accessible to all, Rich is skilled at communicating
complicated algorithms and advanced digital
marketing theory to clients with ease.
Joining WMG back in 2012 to launch their Paid
Media offering, Rich’s dynamism, pragmatic
approach and extensive skillset quickly cemented
him as an integral team member. Today, Rich leads
a team of 20+ experts as they leverage data
sources, harnessing insights to fuel business
generating digital strategies for clients.
9. Get Involved
If you’d like to attend the masterclass as a delegate or
lead a session at one of our future events as an
‘Official Partner’, please contact:
John McCambley, Founder & Chief Producer
+44 (0)779 6322894
john@marketing-masterclass-series.com
Further information can also be found on
www.marketing-masterclass-series.com