This document summarizes a webinar about managing businesses digitally during the COVID-19 pandemic. It discusses how different tiers of businesses from home-based to large industries can utilize digital marketing channels like content, search, social media, email and more. Specific recommendations are provided for each tier on platforms and tools to use based on their operations and needs, such as using community sites for home businesses, creating online stores for small shops, and search engine optimization for mid-sized manufacturers. The webinar emphasizes that these strategies can be implemented without major investments.

1. COVID-19 Webinar Series
How to manage your business
during this pandemic
Digital Marketing
Presented by:
Al-Tijaarat al-Raabehah

2. About Me
Current Past
Co-founder
Trainer

3. The Business
Current Issues
(as discussed in last webinar)

4. No Cash
No Revenue
No meetings with clients
No Income
How to pay salaries?
No Payments
Shops are shut
No Stock
No Transportation
? ?
?

5. How to continue doing
business while being
in lockdown mode

6. Digital Marketing?

7. PROMOTIONA PRODUCT,
A SERVICE
OR A BRAND
ON ELECTRONIC
DEVICES.
OF
THE

8. Take a screenshot/
picture of yourself
attending the
webinar.
Post on Instagram
as post/story.
Tag
@dbohra_official
@iamammarr
Use Hashtag
#LearnFromHome
Let’s make this
more engaging.

9. Channels Overview (I)
Content
Helps you build your brand, help
your customers and draw in
potential clients.
Search Engine
Is targeting customers at their point
of need.
Influencers
Are your best partners if you
choose the right ones.
Email
Is the spam tactic of the 21st
Century… But it still works.
Viral
Is all start-ups say they are but in
reality most are one-hit wonders.
SEO
Is making it easy for people to find
you on Google.

10. Channels Overview (II)
Social & Display Ad
Good for driving traffic & new
impressions
Tools
Increases recurring visits for usage
of tools
Affiliates
Drives new traffic which is more
likely to convert if affiliates are
closely related
Existing Platforms
Leverage on existing customer base
of marketplaces/platforms
Community
Long-term brand building and brand
advocates which builds your word-
of-mouth
Public Relations
Cost-effective alternative to
traditional advertising, wide reach
and increases brand awareness

11. Avoid scams!
We can generate 1000 leads for
your business online!

12. Plan according to your Business Tier
Identify the Business Tier
• Tier 0 - Home based, Bakhra
• Tier 1 – Shutter shops
• Tier 2 – Traders / Suppliers
• Tier 3 – Stockists / Distributors / Agencies
• Tier 4 – Mid Size Manufacturing / Processing
• Tier 5 – Industries

13. Tier 0 – Home based
(Who earn on a daily
basis)
Take advantage of community platforms like BohraConnect

14. Tier 1 – Small Shutter
Shops (Dependant on
regular customers/Orders)

15. • Create your virtual store front
• Do some local search marketing
• If you offer essential services, take advantage of Google My
Business listing which people use to find services nearby
• Leverage WhatsApp and drive your existing customer to
your virtual store

16. Tier 2 –Trading
Businesses

17. • Same as Tier 1, other points being
• Signup and setup your profiles on portals like
IndiaMart/Justdial (Make use of this time)
• Build your online marketing content repository like
brochures, emailers, WhatsApp Broadcasts

18. Tier 3 –Stockists,
Agencies and
Distributors

19. •Same as Tier 2, other points being
•Get your social media channels up and running
•Build Emailer Lists
•Focus on blogs

21. Tier 4 – Midsize
Manufacturing /
Processing facilities

22. • Same as Tier 3, other points being
• Get your Search Engine Optimization (SEO) inline
• Use LinkedIn for networking
• Position yourself as thought leaders
• Setup chatbots
• Run Facebook/Google Ad Campaigns
• Conduct Online Webinars
• Hunt for a partner (agency) who can help you do this

23. Tier 5 – Large
industries

24. Everything shared so far with
more intense efforts. As your
competitor has already moved
DIGITAL!

25. Investments involved?
Not really!

26. Investments involved?
Not really!

27. Resources
• https://tijaaratraabehah.com/resources
• http://dbohra.com/blog/
• http://tijaaratraabehah.com/live/ - Watch recording & Ask Questions

28. Questions ?

29. Reach out
https://www.linkedin.com/in/ammarkanchwala/
https://twitter.com/IamAmmarr
ammar@onedigistore.com