In this third and final installment of our Executive Webinar Series on Fast Data Strategy, Dennis Duckworth, Director of Product Marketing at VoltDB outlines 5 strategies for evaluating alternative business and technology options. You’ll gain easy-to-use tools to help you map potential areas of investment in new applications and services that use fast data. We’ll demystify today’s key functional requirements and examine the range of available technology options, including ‘free’ software.

1. page
FAST DATA CHOICES:
FIVE STEPS FOR EVALUATING
ALTERNATIVE BUSINESS AND
TECHNOLOGY OPTIONS
Executive Webinar
Series on Fast Data

2. page© 2016 VoltDB
EXECUTIVE WEBINAR SERIES: FAST DATA STRATEGY
3. Fast Data Choices: Five Steps for Evaluating
Alternative Business and Technology Options
2
Dennis Duckworth, Director
Product Marketing
VoltDB
Mike Bowen,
Lead Architect, Full360
See
it
here:
voltdb.com/webinars

3. page© 2016 VoltDB
EXECUTIVE WEBINAR SERIES: FAST DATA STRATEGY
1. Fast Data for Competitive Advantage: 4 Steps to
Expand your Opportunity
2. How First to Value Beats First to Market: Case
Studies of Fast Data Success
3. Fast Data Choices: Five Steps for Evaluating
Alternative Business and Technology Options
3

4. page© 2016 VoltDB
EXECUTIVE WEBINAR SERIES: FAST DATA STRATEGY
1. Fast Data for Competitive Advantage: 4 Steps to
Expand your Opportunity
4
Bruce Reading, CEO
VoltDB
David Peters, CEO
Emagine International
See
it
here:
voltdb.com/webinars

5. Because we need to
interact with the
customer in the
moment – when it
really counts
Emagine International
Real-time Event Decisioning - why does Real-time matter?

6. Emagine
Real-time DB Selection Framework
Key Requirements:
Speed: Sub 250
millisecond response times
TPS = Millions
Data Integrity
Fit: Real-time analytics and
execution complementing
batch technology - based
on LAMBDA architecture
Implementation support
(post sales)

7. page© 2016 VoltDB
EXECUTIVE WEBINAR SERIES: FAST DATA STRATEGY
2. How First to Value Beats First to Market: Case
Studies of Fast Data Success
7
Peter Vescuso, CMO
VoltDB
Niall Norton, CEO
Openet
See
it
here:
voltdb.com/webinars

8. 8
©
Copyright
2016
Openet
–
Company
ConfidenCal
For
Use
Under
Non-­‐Disclosure
Only
• Smarter
Engagement
with
Customers
–
use
smart
data
and
enable
a
beJer
customer
experience
and
enable
service
providers
to
compete
for
a
bigger
share
of
customers’
digital
spend.
Smarter
Engagement
with
Customers
How
do
you
become
more
relevant
to
your
customers?

9. 9
©
Copyright
2016
Openet
–
Company
ConfidenCal
For
Use
Under
Non-­‐Disclosure
Only
• Smarter
Engagement
with
Real-­‐
<me
Data
–
understand
customer
context
in
real-­‐Cme.
Use
this
to
push
personalized,
contextually
aware
offers.
Smarter
Engagement
with
Fast
Data

10. 10
©
Copyright
2016
Openet
–
Company
ConfidenCal
For
Use
Under
Non-­‐Disclosure
Only
• Telecoms
is
transforming
• Everyone
has
a
strategy
but
needs
the
flexibility
to
adapt
in
Cmes
of
change
• Those
who
don’t
best
adapt
to
change
will
be
leU
behind
• Legacy
way
of
doing
business
and
systems
will
soon
be
obsolete
• Not
just
about
big
data.
It’s
using
data
in
a
fast
and
smart
way
to
drive
change
and
open
new
revenue
streams
• It’s
about
enabling
change
Summing
Up
–
Openet
and
VoltDB

11. page© 2016 VoltDB
EXECUTIVE WEBINAR SERIES: FAST DATA STRATEGY
1. Fast Data for Competitive Advantage: 4 Steps to
Expand your Opportunity
2. How First to Value Beats First to Market: Case
Studies of Fast Data Success
3. Fast Data Choices: Five Steps for Evaluating
Alternative Business and Technology Options
11

12. page© 2016 VoltDB
FIVE STEPS TO FAST DATA SUCCESS
1. Identify your fast data opportunity
2. Assess your existing infrastructure
3. Get agreement on success criteria
4. Understand the business and technical
implications
5. Prototype, Pilot, Refine
12

13. page© 2016 VoltDB
1. IDENTIFY YOUR FAST DATA OPPORTUNITY
• Fast data applications share characteristics:
• Need to respond in real-time to streams of data
events
• Not [just] a dashboard or look-up app
• Emphasis on real-time action
• Assemble your candidates and vet with
team
• Which is the most urgent?
• Needs real business value (ROI) with
reasonable timeline (TTV) and investment
(TCO)
13

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IT TAKES A TEAM!
BUSINESS + TECHNICAL = 3
• Business side knows what the
business needs to do...and what it
can/cannot afford (time, money)
• Technical side knows about existing
systems and what is/not possible
• Keep each other grounded in reality...
• Financial, Customer, Competitive
environment
• Physics, Technology capabilities/
limitations
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2. ASSESS EXISTING INFRASTRUCTURE
• You don’t need to rip/replace
everything
• Try to make use of existing systems
that work well, quickly and reliably,
like data warehouses
• Know when best-of-breed
components beat all-in-one
• Avoid complexity, keep it simple
enough – but no simpler
15

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3. GET AGREEMENT ON SUCCESS CRITERIA
• Describe the project’s primary purpose
• Scope the project– narrow to pain points that
need to be solved
• Define success – meaningful and achievable
• Identify sub-projects and build a timetable
• Identify risks to existing production systems
and isolate them
• Don’t forget test & QA
• Build a success profile so you know it when
you see it
• Document everything
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4. UNDERSTAND THE BUSINESS & TECHNOLOGY IMPLICATIONS
• Are you solving an analytics problem or a transactional
problem?
• Real-time or batch? Can you afford to wait for correct
answers?
• Is data integrity important? Is correct data in real-time a
must-have, a nice-to-have, a who-needs-it?
• Think about: FOSS or commercial version?
• Best-of-breed products vs. DIY Apache stack?
• Beware Complexity as well as over-simplifications (one
product that does many things...poorly)
• Cloud or on-premises or both (hybrid)?
• Do your people have the necessary skills?
• Don’t forget reference checks – analysts, users like you,
open source community
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5. PROTOTYPE, PILOT, REFINE
• Prototype, don’t PoC
• Be realistic about resources and timelines
• Download software and pilot your use cases
• Test results against your success profile
• Successful?
• Yes: Congratulations! Next stop, production
• No: Post-mortem and try again
18

19. FAST DATA
VOLTDB EXPERIENCES AT FULL360

20. FULL 360
WHO
Data Guys focused on
AWS Cloud
Cloud Since 2007
DW / BI / Financial Apps
Wall Street + F500
Experience
WHAT
Multi-Tier DW Managed
Services
Data Management
Platform
DevOps / IOT / Next
Gen
Big Data / Wide Data /
Fast Data

21. THREE CASE STUDIES
Gaming – Events Processing
Aviation - Mobile Streaming
Aviation - Microservices

22. ONLINE GAMING
Gaming Events Analysis
• Bingo / Slots
• Realtime Economy
• Realtime Decisions

23. ONLINE GAMING
High Performance Simply Done
• 95 Game Events
• Volt Java Classes + SQL
• Full360 Tools
• 30K TPS speed (2 x M1.xlarge)
• 9 M rows / day = 3.285 B / year

24. COMPARE TO PAYPAL
https://www.paypal.com/webapps/mpp/about

25. MEMBER FULFILLMENT (HUB)
• Embedded in Full360 Platform (Actor Model)
• Amazon SQS (Simple Queue Service)
• Send promotional template to mobile app (4K payload)
• 11 million members
• Multiple target channels
• Mobile App
• REST APIs

26. EMBEDDED VOLTDB

27. HUB PERFORMANCE
• 3.75 Million Messages: 14 sec
• Single instance M4.xlarge
• More than SQS can handle
• More economical than DynamoDB

28. FREQUENT FLYER
MICROSERVICES
• Enable realtime burn channels
• Best practices for point burn & earn
• Enable tailored offers in realtime
• Support batch synch
• Allow independent function

29. LESSONS LEARNED
• Java + SQL = Low TCO
• Integrated System = Easy Debugging
• Currency Transactions Require ACID
• VoltDB simplifies endpoints
• Upstream Control
• Transformations in Streaming

30. VOLTDB
Blazing Performance
Clarifies Architecture
Redefines Streaming

31. page© 2016 VoltDB
GET THE FACTS – IN THE FAST DATA STRATEGY GUIDE
• You will get more detail about all of these
steps in a Fast Data Strategy Guide
• Coming soon to an email box near you
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32. page© 2016 VoltDB
QUESTIONS?
• Use the chat window to type in your questions
• Try VoltDB yourself:
Ø Free trial of the Enterprise Edition:
• voltdb.com/download
• Email us at: info@voltdb.com
• Watch the Executive Webinar Series (again): voltdb.com/webinars
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