Sales Force Automation (SFA) and Customer Relationship Management (CRM) tools, such as Salesforce.com and Microsoft Dynamics CRM, are ubiquitous tools that provide all of the transactional capabilities required to manage a company's sales pipeline. SFA and CRM data alone, however, is limited and so combining it with information from other sources enables you to create unique and powerful insights. When combined with product and financial data, for example, get visibility into relationships between geographies, sales reps, product performance, and revenue to ultimately optimize profits. Layer on advanced analytic to make predictions about future product sales based on seasonality and other market conditions. To unleash the full power of the CRM and dramatically increase operational performance and top-line revenue, companies are leveraging advanced analytic and data visualization to deliver new insights to the entire sales organization. Moreover, delivering these sales enablement productivity solutions on mobile devices, ensures strong adoption across every sales team. Join us in this webinar to learn how to use MicroStrategy together with Amazon Redshift to build mobile sales productivity solutions for your business.

1. Big Data Solution Showcase
Dramatically Increase Sales Productivity
Watch the recorded webinar:
https://connect.awswebcasts.com/p5kmp3tli1e/

2. Presenters today
Chris Keyser
Partner Solution Architect
Amazon Web Services
Anthony Dean
Vice President of Cloud
at MicroStrategy

3. Agenda
• AWS Big Data Services
• The Sales Enablement Challenge & MicroStrategy Solution
• Demo & Customer Reference
• Invitation – Free 30-Day Trial on the AWS Marketplace
• Q&A

4. What is AWS
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
Compute Storage Database

5. Technologies and techniques for working
productively with data, at any scale.
Big Data

6. Creating Value from Data Assets
Recommendations,
Collective Intelligence
Visualization
Measuring Functionality
and Services
Hypothesis Testing &
Predictions
Learning from Social
Media Conversations
SOCIAL
BIG DATA
Machine Learning
Dashboards
Business Intelligence
Ad Hoc Queries
A/B Testing
Statistical
Analysis
Sentiment Analysis

7. Big Data AWS Cloud
Potentially Massive Data Sets Massive, virtually unlimited capacity
Iterative, experimental style of data
manipulation and analysis
Iterative, experimental style of
infrastructure deployment/usage
Frequently not a steady-state
workload;
peaks and valleys
Efficient with highly variable
workloads
Time to results is key
Parallel compute clusters from single
data source
Hard to configure/manage
Managed services for data storage
and analysis

8. AWS Data Services
Data
Velocity
Variety
Volume
Structured, Unstructured, Text, Binary
Gigabytes, Terabytes, Petabytes
Millisecond, Second, Minute, Hour, Day
EBS EC2
Instance Storage
RDS Redshift
SQL Stores
EMR
Hadoop
DynamoDB
NoSQL
Kinesis
Stream
Storage Services
S3
Cloud
Front
Glacier
Elasticache
Caching
Data
Pipeline
Orchestrate

9. Fast, simple, petabyte-scale data warehousing for less than $1,000/TB/Year
Amazon Redshift

10. MySQL, Oracle, SQLServer, Postgres
Backup/Restore, High Availability
Push Button Scalability
Up to 3 TB and 30K IOPS
Amazon
RDS

11. Master instance group
Core instance group Task instance group
HDFS HDFS
Amazon S3 Amazon
Redshift
Amazon
DynamoDB
Amazon EMR Hadoop Tuned for AWS

12. Nokia: 50% Cost Savings with 2x Faster Queries
Hadoop Tools
Improving Rapidly
On-demand, Flexible,
Big Data Technologies
Cheaper and
Faster
Redshift & Hadoop Price-performance
Advantage over
RDBMS
>50% platform cost savings>2x
faster queries Minimal DBA
support
Redshift, Hadoop, S3, EMR, Data Pipeline for ETL
Cost-effective for 10s of TB data sets
AMI-based Services
Internet Speed Report Authoring
Hypothesis testing vs. waterfall

13. http://aws.amazon.com/marketplace
Big Data Case Studies
Learn from other AWS customers
aws.amazon.com/solutions/case-studies/big-data

14. AWS Marketplace
AWS Online Software Store
aws.amazon.com/marketplace

16. 16
Dramatically Increase Sales Productivity
Increase rep productivity and extract more value out of your SFA/CRM investment with advanced analytics and mobile enablement solutions

17. Big Data Challenge
Is big data an IT…
Adventure
Solution
for business problems

18. Be(come) a Hero
•Solve a real business problem
•Here is what you can do for your organization using your Big Data, MicroStrategy, Amazon Redshift
•25% outperformance of quota achievement, 20% higher win rate, 3X more likely to close proposals to sale, 5x more likely to avoid excessive discounting, better up-selling, cross-selling,
•Do it fast
•Be on the leading edge
•Low risk

19. Background
•What is MSTR
•How does it relate to the analytics application / process flow
•How does MSTR work?
•Metadata based, modelling, mapping EDW -> MSTR objects, build dashboards, reports, etc…
•Some examples of applications
•Tablets
•-caching
•-pc startup
•-latest collateral

20. Evolution of Analytics
• Grids, reports
• Dashboards
• Information driven apps
• Close loop analytics
• Mobile
• Workflow and Collaboration

21. The Sales Enablement Challenge
MicroStrategy Customer Survey
-Top challenges
-Top activities that sales and sales management want to execute
Commercial Intelligence
“The Substance”
Customer
Engagement
“The Style”
Field Productivity
“The Execution”
No Hardware / Software
“The Acceleration”
$

22. 22
Sales Force Automation and Customer Relationship Management Tools Only Give You 10% of What You Need to be Successful
SFA/CRM Tools Provide…
•Basic Operational Reports and Charts
•Account & Opportunity Management
•Fast Collaboration & Social Media
MicroStrategy Enhances Your SFA Investment With…
•Big Data Analytics
•Advanced Analytics: Forecasting, Budgeting, Churn Analysis, etc.
•Reports Personalized to Sales Reps and Customers
•Combine Data from Multiple Sources
•Self-Service Visual Data Discovery
•Geo-spatial analysis with Maps
•Affinity Analysis with Network Diagrams
•Mobile Analytics
•Rich, Updated Multimedia on Mobile
•Mobile Sales Enablement Apps
•Code Free Mobile App Platform
•On-the-go Analytics, Transactions, and Multimedia
•MORE…
•What arethe benefits –for each feature?
•Most peoplehaven’t started a big data project

23. 23
Your Current Sales Analytics Aren’t Enough
Limited to current data within SFA/CRM systems
Scripting required for advanced mathematical operations and functions
Basic pie and bar charts
Silos of Current
Information
Basic
Functions
Simple
Visualizations
Sales Data
Support Data
Financial Data
Marketing Data
Analytical Data Store
Addition +
Subtraction -
Multiplication x
Division ÷
Exponentiation bn
Summarization
Min
Max
$

24. Addition +
Subtraction -
Multiplication x
Division ÷
Exponentiation bn
Summarization
Min
Max
Limited to current data within SFA/CRM systems
Sales Data
Support Data
Financial Data
Marketing Data
Analytical Data Store
Basic pie and bar charts
Scripting required for advanced mathematical operations and functions
Combine SFA/CRM data with data from different sources and with historical data
Visualize your data to spot patterns and identify trends
Expand your analyses with accessible advanced analytical capabilities
ƒ(x)=Σ{x + 2(2x + 3x)}
Data Mining
Predictions
Statistics
Financial Analytics
More…
Advanced Analytics
24
Your Current Sales Analytics Aren’t Enough
Silos of Current
Information
Basic
Functions
Simple
Visualizations
Combine
Expand
Visualize
$

25. 25
The Opportunity for Your Sales Organization
Tablets have ushered in a new era of field sales capabilities
Sales Capabilities
Sales teams are empowered with a combination of the device plus Sales focused Apps
Tablet features
Brought to life by a collection of technologies maturing at the same timeAppsGPSMulti- TouchBattery LifeInstant OnFlash Data StorageApp StoresInternet3G/4G
Getting information to the sales reps has never been easier. Location Driven SellingInformed Actions and SellingLight & easy to carryEasy for Sales RepsGreat to share w/ customersSales data only a tap away10+ hours of SellingApps designed for Humans, not Geeks
$

26. 26
Customer Engagement in Its Finest Form
Present Relevant and interactive information.
$
•Interactive, spontaneous conversations
•Multimedia collateral on-demand
•Customized visual insights
Hello, Relevant & Interactive.
Goodbye, Death by PowerPoint.

27. Demo

28. 28
Don’t just listen to us.
Hear from some of our customers …

29. 29
Time to value, accelerated.
10xFaster
•Avg. of 3.2 weeks to solution
•Pre-integrated, pre- optimized environment
•Dedicated implementation manager
1/10the Cost
•Reduced total cost of ownership
Flexible
Secure
Connect to Data Sources Everywhere
Baked in, not bolted on
•Keep data on-premise using Direct Connect
•Or, take advantage of low cost, high-performance database and data integration options in the Cloud
•Highest levels of security and operational control
•Secure, virtualized environments
•Data encryption
•Hardened network infrastructure including secure customer VLANs
$
Why MSTR + AWS
48 hours or less
Save millions up-front

30. 30
MicroStrategy Services Offering Components: Sales Productivity
Accelerate getting a sales enablement app into the hands of your reps.
•100% code-free
•Intuitive navigation and layout
•Customizable / Extensible architecture
•Robust selectors and filters drive each UI touch point.
Pre-defined core objects hosted in the Cloud
Proven, Extensible Mobile Framework
Robust library of pre- defined, role-based reports & dashboards
On-demand access to library of multimedia enablement materials
•DWH schema, ETL scripts, metadata layer
•Analytics and Mobile Services
•Blend data with other Enterprise systems (i.e. ERP, HR)
•Cloud-based deployment
•Time series analysis
•Period-to-period comparisons
•Attainment & Tracking
•Whitespace analysis
•Update opportunities or capture new orders while in the field
•And, more.
•Online/offline access to all sales enablement materials
•Product Demos & Videos
•Customer testimonials
•Sales decks, videos, brochures, white papers, pricing
•Competitive analysis reports

31. 31
Get Started in 30 Days –No Risk, No Cost, No Obligation
Custom Mobile App or Analytics Dashboard Prototype
The Free MicroStrategy QuickStrike
•Hands-on working session with our experts
•We build you a custom dashboard on web or mobile
•Your own data, your own custom processes
•Running in AWS
AWS Marketplace

32. Love us so much you want to see us?
•MicroStrategy Governed Data Discovery and Analytics Booth
•Big Data BootcampLab: Data Visualization using MicroStrategy
•Demo at the AWS Marketplace Booth
Visitus
http://www.microstrategy.com/aws
Search for “MicroStrategy”
https://aws.amazon.com/marketplace
or