1. The document discusses the design conventions used in fashion magazines such as Elle, including cover pages, contents pages, and double page spreads. 2. Color, fonts, images, and layout are carefully selected to attract readers' attention and maintain a cohesive design across pages. For example, the cover of Elle features Katy Perry in a light pink dress, with the logo and text in coordinating colors. 3. A double page spread about Selena Gomez uses red text and a central image to draw eyes to the article, while maintaining readability with black body text in a sans-serif font.