A teen fashion brand hired Kinetic Social to increase installs of their new clothing app. Kinetic developed custom audience segments based on the brand's target demographics and used lookalike modeling and multivariate testing to optimize the audiences. This helped drive over 2,800 app installs and increased the app's ranking in the app store from #100 to #8 in the top free apps category.

1. Driving App Installs
for Fashion Brand
The Roundup
A teen fashion brand tasked Kinetic Social
to drive installs for their newly launched
clothing app.
2,838
App Installs
The Challenge
This fashion app was designed exclusively for use on the iPad and helped
users discover new looks and create their own combinations. The campaign
goal was to drive app installs on Facebook.
The Strategy
The Kinetic team developed custom interest buckets based on pre-determined
target demographics. Using our Testing Suite, lookalike audiences were
developed and deployed using Facebook’s Website Custom Audience
functionality. Our proprietary Multivariate Testing Tool facilitated breaking
out every possible iteration of this audience segmentation. This preliminary
targeting allowed our campaign managers to quickly fine-tune and optimize the
audience segments towards those that would convert into installs.
5,000
Reactivations within the app
Fashion App
Sponsored
SW
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Available on the App Store
This retailer’s app went from a #100 rank to #8 in the Top 10
Free Apps in the Apple Store during the campaign.
www.kineticsocial.com hello@kineticsocial.com