The document presents a new product idea called DressMe, an online virtual closet service. A team of 9 people developed the concept to address challenges with online shopping like limited time, finding flattering fits, and creating outfits. The service would allow users to store their wardrobe inventory online and coordinate outfits efficiently. After evaluating the market opportunity and target customer, the team developed plans for the website functionality, pricing tiers, and launch including communications and contingency strategies.